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Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
Arjuna Subject : -
Articles 363 Documents
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Analisis Pemanfaatan Platform Social Commerce untuk Peningkatan Omzet Penjualan UMKM Kerajinan Lokal di Kabupaten Bulukumba Idrus, Imriani; Farida, Farida
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2421

Abstract

The strategy of using social commerce is essential for local craft MSMEs to face competition and grow their market. This study aims to analyze the use of social commerce platforms to increase sales turnover of local craft MSMEs in Bulukumba Regency. The research method used a mixed methods approach with quantitative analysis through questionnaires and qualitative analysis through observation and in-depth interviews. Data were analyzed using descriptive techniques, multiple linear regression tests, and data triangulation. The results showed that the use of social commerce has a positive and significant influence on increasing sales turnover. The most effective platforms were Instagram, WhatsApp Business, Facebook, and Google My Business. The success of these platforms is greatly influenced by the frequency of use, content, branding strategies, and interaction with customers. Optimal strategies for MSMEs include consistent visual content, storytelling, and live selling on Instagram/Facebook; utilization of quick replies, catalogs, and personalized service features on WhatsApp Business; and profile optimization, photo updates, and customer reviews on Google My Business. This study concludes that social commerce is not only a promotional tool but also an effective strategy to expand market reach and increase the competitiveness of MSMEs.
Pengaruh Modal Kerja, Struktur Modal, dan Pertumbuhan Perusahaan terhadap Capaian Laba Bank BUMN Indonesia Musadat, Irfan Achmad; Puspita, Mugi; Pramayuda, Agung; Ningrum, Retno Widya; Dwiyanto, Bambang Sugeng
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2425

Abstract

This study aims to analyze the effect of working capital, capital structure, and company growth on profit achievement in Indonesian state-owned banks (Bank BUMN). Efficiently managed working capital can enhance liquidity and profitability, while an optimal capital structure plays a role in balancing debt and equity to maximize company value. Additionally, company growth reflects business expansion, which can influence financial performance. This research employs a quantitative method, utilizing secondary data obtained from Bank BUMN's financial statements over a specific period. The analytical technique used is multiple linear regression to determine the relationship between the independent variables and profit achievement. The findings show that working capital significantly affects profit achievement, and capital structure also has a notable impact on profit achievement. In contrast, company growth does not influence profit achievement. These findings have implications for bank management in making decisions related to working capital management, capital structure policies, and growth strategies to enhance profitability.
Does Digital Transformation Improve Business Resilience? The Role of Organizational Adaptation with Innovation, Digitalization, and Marketing Strategies Juniansyah, M. Andri; Rosyidah, Dania Meida; Pahrijal, Rival; Ardhiyansyah, Andri
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2478

Abstract

This study explores the impact of digital transformation on business resilience among Indonesian Micro, Small, and Medium Enterprises (MSMEs), with organizational adaptation serving as a mediator. Using a quantitative approach and Structural Equation Modeling with Partial Least Squares (SEM-PLS), this research investigates 180 MSME respondents' data. The results show that digital transformation, operational digitalization, product innovation, and digital marketing strategies impact business resilience both directly and indirectly through organizational adaptation. Organizational adaptation, per se, is discovered to be a key contributor to resilience, implying MSMEs' ability to respond effectively, innovate, and reorganize activities when faced with external shocks. The evidence also confirms that adaptive capability mediates digital transformation and business resilience. These findings enhance the theory of dynamic capabilities in the context of digital disruption and provide practical implications for the digital strategies and policy development of MSMEs in emerging economies.
Pengaruh Digital Entrepreneur Role Model dan Kreativitas terhadap Minat Berwirausaha Mahasiswa Dimis, Vika Wapa Putri; Sakti, Norida Canda
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2485

Abstract

Despite the increasing business opportunities created by technological advances, student interest in entrepreneurship during the digital era remains low. This study examines how Digital Entrepreneur Role Models and creativity influence students' interest in entrepreneurship. This study uses a quantitative method, including multiple linear regression and log-linear models, to analyze the data. The data were collected from questionnaires given to economics students in the 2022 cohort at Surabaya State University between October and November 2022. The analysis looked at how each variable affects students' interest in entrepreneurship, both individually and together. The findings show that both independent variables have a positive and significant impact on students' interest in starting a business. Digital entrepreneur role models help build students' confidence and drive to start a business, while creativity helps them come up with new business ideas and innovations. These results indicate that policymakers and schools should develop programs that foster digital entrepreneurship and promote student creativity. The unique aspect of this study is the integration of digital entrepreneur role models with creativity to understand how students engage in entrepreneurship within the digital age.
Strategi Pengembangan Model Bisnis Koperasi Rumput Laut dengan Pendekatan Cooperative and Mutual Enterprise Business Model Canvas Sianggaputra, Muhammad Danny; Asnawi, Yudha Heryawan; Indrawan, Dikky
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2495

Abstract

This study aims to develop a seaweed cooperative business model based on the Cooperative and Mutual Enterprise Business Model Canvas (CME-BMC) to enhance the cooperative’s competitiveness and adaptive capacity in supporting small-scale farmers. The research utilizes a qualitative case study of a seaweed cooperative in West Java, integrating the CME-BMC with the VRIO, PESTEL, and SWOT frameworks through literature review, in-depth interviews, and structured questionnaires. The findings show that the current business model is aligned with cooperative principles, but it still has weaknesses that need to be strengthened for the cooperative to effectively compete and grow. The cooperative's key resources and capabilities include integrated post-harvest and processing facilities, experienced members, democratic governance, and effective management of the value chain across both upstream and downstream activities. The external environment presents both opportunities and challenges within the industry, including policy support, land allocation issues, climate risks, price fluctuations, and downstream regulations. Nine development strategies were formulated and translated into a new, more integrated and member-oriented business model. This study offers practical and theoretical contributions by demonstrating how the integration of the CME-BMC with strategic analysis can produce a more adaptive, sustainable, and competitive cooperative business model.
Entrepreneurial Ecosystem Dynamics in Emerging Economies: A Systematic Literature Review of Innovation, Institutional Gaps, and Digitalization Nurani, Khadijah; Wardi, Yunia; Rino, Rino
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2497

Abstract

The entrepreneurial ecosystem is a crucial framework for understanding how the interplay of innovation, institutions, and digitalization drives economic growth, especially in emerging economies. However, many developing countries still face structural challenges such as limited access to financing, weak regulatory capacity, and technological gaps that hinder the dynamics of the entrepreneurial ecosystem. These conditions create institutional gaps that impact innovative capabilities and the digital transformation process of entrepreneurship. This study aims to conduct a Systematic Literature Review of various recent empirical and conceptual studies to analyze how innovation, institutional gaps, and digitalization interact in shaping the competitiveness, resilience, and sustainability of the entrepreneurial ecosystem in developing countries. The study's results indicate that the dynamics of the entrepreneurial ecosystem in developing countries are significantly influenced by the strong interactions among innovation, institutions, and digitization. Innovation, especially green and digital innovation, acts as the main driver of value creation and entrepreneurial competitiveness. Institutions serve as the foundation of governance, but still face obstacles in the form of bureaucratic rigidity and policy fragmentation. Meanwhile, digitalization acts as an integrative catalyst that bridges institutional weaknesses, accelerates the flow of information, and strengthens cross-sector collaboration.
Analisis Faktor-Faktor yang Memengaruhi Brand Loyalty Skincare Skintific pada Generasi Z Citadiantoro, Khafifatuzzahra; Haryanto, Totok; Rachmawati, Erny; Suyoto, Suyoto
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2520

Abstract

This study analyzes the influence of brand experience, brand personality, brand image, and customer experience on brand loyalty in Skintific skincare. The method applied in this study is quantitative. The participants in this study were Gen Z consumers who repurchased Skintific Skincare within the last three months. The number of research samples was 125 respondents. The data collection technique used a questionnaire. The collected data were then analyzed using SMART PLS 3.0. The results of the analysis showed that the five variables, namely brand experience, brand personality, brand trust, brand image, and customer experience, had a positive influence on brand loyalty.
Green Entrepreneurial Marketing Orientation and Sustainable Performance in SMEs: A Systematic and Bibliometric Synthesis of Emerging Trends and Research Opportunities Lova, Anggil Nopra; Susanto, Perengki; Abror, Abror; Risdwiyanto, Andriya
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2523

Abstract

This study systematically examines the evolution and integration of the Entrepreneurial Marketing Orientation (EMO) concept into the Green Entrepreneurial Marketing Orientation (GEMO) framework, as well as its role in enhancing sustainable performance within the small and medium-sized enterprise (SME) sector. Employing a Systematic Literature Review (SLR) and bibliometric analysis using VOSviewer, this research maps the intellectual structure and emerging trends in GEMO studies during the 2020-2025 period. The findings reveal that GEMO represents an integrated capability rooted in Entrepreneurial Marketing Orientation, grounded in the Resource-Based View (RBV) and Dynamic Capabilities View (DCV) frameworks, where resilience and sustainability serve as the foundations of long-term competitive advantage. The integration of Green Entrepreneurial Orientation (GEO), Green Marketing Orientation (GMO), and Green Innovation (GI) creates an adaptive system that enhances organizational resilience against environmental, digital, and regulatory pressures. Furthermore, this study recommends the development of the Green Digital Entrepreneurial Marketing Orientation (GDEMO) concept to strengthen green innovation and organizational resilience in the era of Green Economy 5.0.
Examining Factors Affecting Gen Z’s Career Success in Surabaya Haryanto, Ivy Jocelyn; Ongkowijoyo, Gracia
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2539

Abstract

This research examines the factors that influence Generation Z’s career success in Surabaya. It focuses on the roles of networking and personal branding with social capital as a mediating variable. The Indonesian job market has shown increasing instability for young professionals in recent years, with Surabaya facing a higher-than-average youth unemployment rate. Gen Z, once seen as a demographic advantage for the country, is at a crucial juncture where it could become either a demographic asset or a burden. This study investigates how networking and personal branding affect career outcomes through social capital. Quantitative research was conducted through a survey of 108 Gen Z graduates in Surabaya, aged 24 to 28, all with at least three years of work experience, using purposive sampling. Data was collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that networking and personal branding significantly influence career success, while also enhancing social capital. Social capital has a positive influence on career success and significantly mediates the effects of personal branding and career success. These findings indicate that Gen Z should not only emphasize technical skills but also invest in building their networks and personal brands to enhance their career success. The research recommends creating university programs that focus on relationship-building skills, digital branding, and social capital development to improve the career growth of Gen Z in Indonesia.
Factors Determining Culinary Tourism Visits: A Systematic Literature Review Hasibuan, Anggy Qurnia Ra’afi; Wardi, Yunia; Rino, Rino
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2543

Abstract

This article conducts a Systematic Literature Review (SLR) to identify key factors determining visit and revisit intentions in culinary tourism. Guided by PRISMA 2020, Scopus is used to select Q1 journal articles (2020–2025) that examine culinary/gastronomy tourism, ambidextrous leadership (AL), entrepreneurial orientation (EO), digital promotion, and virtual reality/virtual tours (VR/VT). Ten eligible studies are synthesized into three clusters: (1) AL and EO as internal strategic capabilities, (2) VR/VT and digital promotion as experiential and technological drivers, and (3) culinary experiences and local wisdom as core cultural assets. The review presents a comprehensive framework incorporating managerial capabilities and digital experiences.

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