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INDONESIA
Almana : Jurnal Manajemen dan Bisnis
Published by Universitas Langlangbuana
ISSN : 25794892     EISSN : 26558327     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Almana: Jurnal Manajemen dan Bisnis merupakan jurnal yang diperuntukkan agar dosen dan mahasiswa prodi manajemen dapat menuangkan karya ilmiah mereka melalui wadah jurnal ALMANA. Juga dapat menyerap karya ilmiah dosen dan mahasiswa dari luar perguruan tinggi UNLA.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 20 Documents
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Search results for , issue "Vol 7 No 1 (2023): April" : 20 Documents clear
Analysis of King Cobia Fish Commodity Value Chain as an Effort to Increase the Value of Frozen Fish Products Leni Herdiani; Neni Sumarni; Enjang Suherman; Suroso Suroso
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2113

Abstract

King Kobia is a rising marine fish commodity and continues to be socialized by cultivators in Pangandaran. Weaknesses of fishery products include the fast decay process, so to prevent this process, proper handling techniques are needed so that the freshness and quality of the fish are guaranteed. This study aimed to map the flow of king cobia products, analyze the king cobia value chain, analyze the added value, and describe the obstacles that exist in the processing and marketing of product value. The type of research used is descriptive research. Descriptive research aims to describe something by describing, recording, analyzing, and interpreting the conditions in a value chain of king cobia fish commodities. Data collection through literature study, observation, documentation, and interviews with fishermen, MSME actors, and fish traders. Data analysis using Value Chain Analysis. The study found that value chain analysis helps add value in every production stage and delivery of products or services to consumers. This value chain consists of two parts, primary activities, and supporting activities. In contrast, the added value analysis is fish nuggets as an effort to increase the value of frozen fish products.
The Effect of Digital Marketing and Personal Selling on Consumer Purchase Decisions in Beauty Products Ade Kurniawati; Junita Lubis; M. Ali Al-Ihsan
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2116

Abstract

MS.GLOW beauty products is a business engaged in the beauty or skincare section, in marketing MS.GLOW products using digital marketing and personal selling to make consumer purchasing decisions. And the purpose of this research is: (1) to find out whether digital marketing influences purchasing decisions; (2) to find out how personal selling influences purchasing decisions; (3) to find out whether digital marketing has a simultaneous effect on purchasing decisions. In this study, the quantitative correlation method was used to analyze the numbers. The population of this study is all consumers who buy MS.GLOW products at Cut Rafa Aek Nabara stores and the sample in this study is representative of the population in this study as many as 60 people. The sampling method in this study used saturated sampling techniques. The analysis technique used is a statistical test. The results of the study explain that digital marketing and personal selling variables influence consumer purchasing decisions which show that the coefficient value Y = 0.909 + 0.836X with a significant 0.000 is smaller than 0.06 and statistical calculations in the summary model with an R Square value of 0.732 means digital marketing and personal selling influence on purchasing decisions.
The Supply Chain Management Marketing Strategy Analysis in Increasing the Sales Volume Rifki Akmal Tanjung; Nurbaiti Nurbaiti; Nuri Aslami
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2120

Abstract

Each company has a strategy that is different from the others to market its products. Marketing strategy is very important because it supports the survival of a company. Because if a company waits for an appropriate and appropriate marketing strategy, it will affect consumer buying interest in the product which is being produced. Purchase intention is increasing because of an appropriate marketing strategy. This study aims to find out how the marketing strategy used by the Kipang Sisera Panyabung Mandailing Natal factory in increasing sales volume and attracts consumer interest. The type of research used is the research method Qualitative using a field research approach (Field research) by conducting observations and interviews or interviews with factory owners and employees. And the research object is the Sisera kipang factory. Based on the analysis carried out using SWOT analysis where the Kipang Sisera Factory increases sales volume by using a product diversification strategy. Setting affordable prices, lots of promotions on certain days, maintaining familiarity with suppliers and consumers, and maintaining product quality. And it can be concluded that the marketing strategy of the Kipang Sisera factory can increase sales volume from the right marketing strategy.
Is POJK No.77/2016 Still Under Start-Up Financing during the Covid-19 Pandemic? Marwin Antonius Rejeki Silalahi
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2124

Abstract

This scientific article is related to the condition of startup financing and banking in Indonesia. It is linked to the Covid-19 pandemic, which has affected economic conditions in Indonesia, especially MSMEs. This research was conducted solely to determine whether, during the Covid-19 pandemic, the condition of MSMEs (Micro, Small, and Medium Enterprises), which continued to decrease, was still supported by banking institutions and startup financing in Indonesia. This can be analyzed using Strengths, Weaknesses, Opportunities, and Threats. This research provides empirical evidence based on secondary data from trusted institutions in Indonesia. This research looks at two parties, namely internal companies and external parties, namely the Government of Indonesia, which is linked through POJK No. 77 / POJK.01 / 2016. Based on the SWOT analysis, namely Strengths, Weaknesses, Opportunities, and Threats, it can be concluded that cooperation between Fintech Startups and banking institutions has an effect like a knife with a sharp tip and a strong base, where both parties can harm each other. However, this impact can also be mutually beneficial for both parties, if supported by government policies that are in the middle between MSME Startup Fintech and banking institutions and unstable conditions due to the Covid-1 pandemic.
Comparison of Twitter Users' Perception of Content Marketing Effectiveness and Service Quality in Two Online Transportation Adelia Salsabila Rachma; Rita Ambarwati; Muhammad Yani
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2132

Abstract

Along with digital developments, traditional transportation is transformed into online transportation. Online transportation service provider companies that are currently being used by the public are Gojek and Grab. Behind the convenience and speed of ordering a motorcycle taxi via the application, online transportation users still complain about the services and offers provided. This study aims to find out and analyze the perceptions of online transportation users who are also users of social media, especially Twitter, regarding service performance and marketing content that has been carried out by Gojek and Grab. The research method used is a qualitative research method with analysis using Social Network Analysis (SNA) to identify, measure, and analyze the perceptions of Gojek and Grab users on the Twitter application. The study results show that people's perceptions of using Gojek and Grab for online transportation have a significant positive effect. This is shown by the acquisition of visualized data, which provides evidence that there are many interactions between Twitter users about Gojek and Grab. Public perceptions as consumers, both destructive and good perceptions, are proven to influence views of online transportation.
Readiness for Change for Teachers in Pandemic Time: Viewed from Leadership and Organizational Culture Kanya, Nita; Fathoni, Aryo Bima; Wisda, Tri; Nurkholifa, Nahla; Nurjanah, Siti Bunga
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2140

Abstract

The existence of the COVID-19 pandemic has had a huge impact on human life, one of which is in teaching and learning activities. Both students, teachers, and agencies are required to adapt to the situation and change learning methods to distance learning (online). The purpose of this research is to look for factors that influence teacher readiness for change, especially in terms of leadership and organizational culture. This study uses a quantitative approach to the statistical analysis used in the multiple regression method assisted by the SPSS tool. The measuring instruments used are arranged using a Likert scale based on various theories. From the results obtained, the principal's leadership and organizational culture have a significant influence on teacher readiness for change both partially and simultaneously.
Determinants of Employee Change Readiness: A Study of Transformational Leadership and Self-Efficacy and the Role of Organizational Commitment Rahmat Runa
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2144

Abstract

The covid pandemic requires the readiness of employees to deal with the work system. This study aims to determine the effect of Transformational Leadership, Self-Efficacy, and Organizational Commitment on Readiness to Change and to determine the role of Organizational Commitment in mediating the relationship between Transformational Leadership and Self-Efficacy on Readiness to Change. This study was conducted at the Civil Servants of the Regional Secretariat of Poso Regency with a population of 260 people. The sample in this study used a purposive sampling technique of 118 respondents. The exogenous variables in this study are Transformational Leadership and Self-Efficacy, while the endogenous variables are Readiness to Change mediated by Organizational Commitment. Variable measurements were carried out using a Likert scale. Data analysis was performed using the Structural Equation Model (SEM) with the PLS (Partial Least Square) approach. The software used for structural analysis uses Smart PLS 3.2.9. The results of the analysis show that Transformational Leadership and Self-Efficacy have a positive and significant effect on Organizational Commitment. Transformational Leadership, Self-Efficacy, and Organizational Commitment have a positive and significant impact on Readiness to Change. Organizational Commitment partially mediates the relationship between Transformational Leadership and Self-Efficacy and Readiness to Change.
Analysis of Service Quality, Promotion, and Facilities on Customer Satisfaction Kurnia Nur Hudzaifah; Yuniman Zebua; Bhakti Helvi Rambe
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2145

Abstract

Consumer satisfaction has an important role as a determinant for the success and development of a culinary company. So, the company must be able to make consumers feel satisfied and become loyal customers. There are several influencing factors, namely regarding the quality of service, promotion, and facilities that must be provided. This study aims to analyze the influence of the variables of service quality, promotion, and facilities on customer satisfaction. This study uses a quantitative research method, in which this method uses measurement tools or applications to obtain statistical values. The research population is customers who have visited the Ayam Penyet Cindelaras Rantauperapat Restaurant. The data that has been collected and obtained from the results of this study is then calculated using the smart plus 4 applications. From the results of the calculations that have been obtained, it is concluded that all outer loading values for each indicator are declared valid because they meet the standard or have an AVE value greater than 0.5 (> 0.5). latent variable consumer satisfaction has a good R Square value because it has a value greater than 0.75. Therefore, it can be concluded that the diversity of service quality variables, promotions, and facilities can affect the consumer satisfaction variable by 93%.
The Influence of Promotion and Service Quality on Consumer Purchase Decisions Tanty Sondari; Budhie Satriawan; Dea Afriliani
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2152

Abstract

The development of the business world is experiencing very rapid growth; this has an impact on business actors who have to keep up with the competition to get opportunities in their business fields. The number of new competitors causes consumers to have more choices of goods/services to be used. This study aims to determine the effect of Promotion and Service Quality on Consumer Purchase Decisions at Toy Stores during the Covid-19 Pandemic. The method used in this study is a quantitative method using primary and secondary data. The number of samples in the study was 72 respondents, namely customers in the Kingkong Toys Whatsapp group. Analysis of the data used in this study is using path analysis which is processed using SPSS Version 26. The results of this study indicate that the variables of promotion and service quality have a positive and significant effect on purchasing decisions.
The Role of the Digital Economy in Increasing Employee Performance Rizky Ferrari Oktavian; Uswatun Hasanah
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2155

Abstract

The objective of this research is to test the role of the digital economy on the performance of employees at HDS Furniture Bandung City. This research is done with use approach quantitative. The population of this research is the then Bandung City Furniture HDS employees chosen by purposive sampling, so amount sample is as many as 40 employees. Data collection was carried out through a deployment questionnaire to respondents. Obtained data were then processed and analyzed using multiple linear analyses with SPSS software. Findings This research proves that Digital Platform Capability has an effect positive to performance employee. This study is expected can give contribute especially in the realm of knowledge HR management and sharing company that with managing employees can give good impact to achieve objective company. The activity plan is divided into four stages starting with the first stage month of preparation June. up to the fourth stage in the form of a final report for December 2022. The result of this research shows that in a manner descriptive variable Digital Platform Capability is in a good category.the

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