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Almana : Jurnal Manajemen dan Bisnis
Published by Universitas Langlangbuana
ISSN : 25794892     EISSN : 26558327     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Almana: Jurnal Manajemen dan Bisnis merupakan jurnal yang diperuntukkan agar dosen dan mahasiswa prodi manajemen dapat menuangkan karya ilmiah mereka melalui wadah jurnal ALMANA. Juga dapat menyerap karya ilmiah dosen dan mahasiswa dari luar perguruan tinggi UNLA.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 20 Documents
 1   2 
Search results for , issue "Vol 9 No 1 (2025): April" : 20 Documents clear
The Effect Polychronicity on Employee Engagement Tarihoran, Sahat Andalan Juliwan Saputra; Mon, Muhammad Donal; Muchsinati , Evi Silvana
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2665

Abstract

The hotel industry is a work environment where activities are increasingly complex. Rapid world changes and globalization have caused major problems in today's commercial environment, especially in the hospitality industry including the provision and maintenance of superior guest services, labor scarcity, and retention of the best employees. This study examines the role of compensation as a moderating variable to test how polychronicity and job satisfaction influence employee engagement in the hospitality business. Purposive sampling and procedure were employed in the survey method data collection for the quantitive investigation. The study involved 422 hotel employees in Batam. Using Smart-PLS 3 tools, the data was processed and analyzed using the structural equation modeling PLS technique. With the challenges of globalization and growing operational complexity, it is crucial to understand how these factors can impact employee performance and retention in the hospitality sector, which is why this research attempts to provide a thorough understanding of this relationship. The study found that: job satisfaction positively and significantly mediated the relationship between polycrhonicity and employee engagement; polychronicity positively and significantly affected employee engagement; and job satisfaction positively and significantly affected job satisfaction.
The Role of Top Management Support and Technological Competencies in the Influence of Digital Business Transformation on Organizational Resilience Nelson, Alden; Utami, Velly Fitri; Indah, Yuli
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2737

Abstract

Abstract: The biggest challenge for SMEs in the market of emerging countries is related to their survival ability. To enable survival, businesses are required to implement digital business transformation as an adaptive step to respond to changes in culture, trends, and markets in the industry. This is accompanied by top management support to foster technological competencies, in proceeding with an increase of organizational resilience. This research aims to analyze the top management support role as well as the technological competence in linking the influence of digital business transformation with organizational resilience. The approach used is a quantitative one, through a collection of questionnaires to 200 respondents who are owners/managers of SME businesses in Batam City. Data analysis through SEM-PLS technique via SmartPLS software. The test results indicate digital business transformation’s effect is significant on top management support and technological competencies, technological competencies have a significant effect on the resilience of the organization. Additionally, digital business transformation also plays a significant direct influence on the resilience of organizations.
Value-Based Adoption Model to Increase Purchase Intention in the Use of Virtual Try-On Harjati, Fitriana; Masnita, Yolanda; Kurniawati, Kurniawati
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2750

Abstract

Abstract: The rapid advancement of e-commerce, driven by the integration of Augmented Reality (AR) Virtual Try-On technology, has significantly transformed consumer purchasing behavior. This study explores the impact of AR-based Virtual Try-On on purchase intention using the Value-Based Adoption Model (VAM) framework. A quantitative approach with Structural Equation Modeling (SEM) was applied to analyze data from 318 respondents through an online survey. The respondents consisted of Generation Y (1981-1996) and Generation Z (1997-2012), representing diverse demographic backgrounds. The findings reveal that Perceived Value, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, and Technology Informativeness positively and significantly affect purchase intention. Perceived Value, as the core of VAM, reflects the balance between perceived benefits and sacrifices in adopting new technology. Meanwhile, other factors, such as Perceived Ease of Use and Perceived Usefulness, are adapted from the Technology Acceptance Model (TAM) to offer a broader perspective on consumer adoption of AR Virtual Try-On. This technology enhances user experience, reduces perceived product risk, and provides substantial added value for consumers. The study concludes that implementing AR-based Virtual Try-On is a crucial innovation to boost consumer engagement and loyalty, ultimately driving the growth and competitive advantage of e-commerce platforms, particularly in Indonesia.
Can “Goyang Karawang” Be a Brand of Karawang Tourism City? Sumarni, Neni; Suherman, Enjang; Nurlenawati, Netti; Nasihin, Ihsan
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2752

Abstract

Goyang Karawang is one of the nicknames given to the city of Karawang, apart from "Granary Rice", and "Industrial City" Can "Goyang Karawang" be used as a brand for the Karawang Tourism City? The purpose of this study was to determine and analyze whether "Goyang Karawang" can be used as a brand of Karawang tourist city. The research method used a qualitative single case study method, namely; collecting, presenting, analyzing, triangulating, and testing validity and making conclusions and suggestions. Data analysis in the field used the Milles and Hubberman model, with the number of informants consisting of 6 internal informants and 10 external informants taken randomly from Karawang tourist visitors. The results of the study showed that "Goyang Karawang" is not a brand of Karawang tourist city but only a nickname attached to Karawang due to cultural factors, traditions, and customs of a region that always presents the charm of jaipong as a dance art in Karawang. "Goyang Karawang" cannot be used as a brand of Karawang tourist city because it does not reflect the elements of tourism in Karawang. Goyang Karawang as one of the identities of jaipong dance culture is expected to be one of Karawang's tourist attractions.
Household Behavior in Choosing Travel Destinations: The Impact of Social Media and Digital Influencers Oktaviani, Desy; Sumiyarti, Sumiyarti; Ratnawati, Nirdukita
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2758

Abstract

This study explores the influence of social media and digital influencers on household decision-making in selecting travel destinations, focusing on the mediating role of family perception. Using a quantitative approach, data were collected from 400 respondents through purposive sampling and analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). A structured questionnaire with a 1–5 Likert scale measured the impact of social media, digital influencers, family perception, and household decision-making. The findings reveal that social media does not significantly influence household decision-making, either directly or indirectly through family perception. Conversely, digital influencers have a notable impact, with family perception serving as a strong mediator. At a microeconomic level, credible content from influencers influences internal family discussions, while at a macroeconomic level, influencer collaborations enhance destination promotion, visibility, and local economic growth. This study offers insights into the strategic use of digital influencers for tourism promotion in West Java, providing valuable recommendations for local governments and tourism stakeholders to align marketing efforts with community preferences. The findings contribute to understanding the interplay between digital influencers, family perceptions, and household decisions, with implications for both tourism management and economic development.
Analysis of Liquidity, Solvency, and Activity on Profitability in Oil and Gas Sub-Sector Companies Listed on the IDX for the 2020-2023 Period Allawiyah, Fatimah Zahro; Hertina, Dede
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Welcoming the readiness of energy security in Indonesia, oil and gas sub-sector companies must be ready to face this situation. This readiness is seen from the financial aspect of the company. Good financial performance is seen from the profit growth which is the benchmark for a company's performance. The higher the profit achieved by the company indicates the better the company's performance. If the company's financial ratio is good, then the company's profit growth is also good. The purpose of this study is to determine the Analysis of Liquidity, Solvency, and Activity on Profitability. This research was conducted on Oil and Gas Sub-sector Companies listed on the Indonesia Stock Exchange for the 2020-2023 period. The population in this study was 47 companies, using purposive sampling a sample of 16 companies. This research method uses quantitative description. The result is that liquidity affects profitability, solvency does not affect profitability and activity does not affect profitability.
The Influence of Internal Employer Branding and Leadership Styles in Increasing Employee Engagement: The Mediating Effect on Employee Experience Novita, Renny; Hermina, Nurul
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2777

Abstract

The hospitality industry, particularly 5-star hotels at the pinnacle of this sector, heavily relies on exceptional service quality standards to uphold the brand reputation, customer satisfaction, and overall Customer Experience (CX). Achieving these high standards largely depends on Employee Engagement (EE), as well as employee satisfaction and retention, given that employees serve as the hotel's frontline brand ambassadors. However, the industry—including the 5-star Hotel X in Bali—faces a higher employee turnover rate than other sectors. One of the ways that Hotel X fosters employee engagement (EE) is by implementing internal employer branding (IEB) initiatives. This study aims to measure the effect of Internal Employer Branding (IEB) and Leadership Style (LS) —a key factor influencing employee turnover—on Employee Engagement (EE), with Employee Experience (EX) acting as a mediating variable. The research employs Partial Least Square Structural Equation Modeling (PLS-SEM) analysis using a saturated sample of 252 respondents. Hypothesis testing results indicated that 4 out of 5 direct effect hypotheses positively affect their latent variables, and 1 of 2 specific indirect effect (mediation) hypotheses directly impact Employee Engagement (EE). The findings suggest that Employee Experience (EX) substantially mediates internal employer branding (IEB) and Employee Engagement (EE). However, Leadership Style (LS) proved to be more effective in directly enhancing Employee Engagement (EE) than through Employee Experience (EX).
The Influence of Service Quality, Brand Image, and Digital Marketing on Purchasing Decisions Azzahra, Fanisha Merinda
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2780

Abstract

This research is motivated by the high use of the Internet for various activities, such as communication, education, entertainment, and business. Three factors are considered to have a dominant influence on the development of the business sector, namely improving Service Quality, Brand Image, and Digital Marketing. This study aims to look at the effect of Service Quality, Brand Image, and Digital Marketing on Purchasing Decisions. The research was conducted at Karla Pet Shop. The research method used is descriptive verification research with a quantitative approach with a sample size of 150 people who have shopped for Karla Pet Shop products either directly or online. The sampling technique used is the purposive sampling technique. This research was conducted by distributing questionnaires, interviews, and observations as data collection techniques. Testing the questionnaire with validity test and reliability test. The analysis method uses classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results showed that Service Quality, Brand Image, and Digital Marketing partially had a positive and significant effect on Purchasing Decisions. Meanwhile, the results of the study simultaneously show that Service Quality, Brand Image, and Digital Marketing have a positive and significant effect on Purchasing Decisions at Karla Pet Shop. Better Service Quality, good Brand Image, and appropriate Digital Marketing (good) increase Purchasing Decisions at Karla Pet Shop.
Macroeconomic Fluctuations on Financial Technology Profit: An Empirical Study on GOTO Company 2018-2024 Baihaqqy, Mochammad Rizaldy Insan; Sobari, Sobari
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2781

Abstract

The profitability of a company is an important aspect of the future of a company, especially companies that have gone public where financial performance is an important aspect for investors in considering investment decisions. In the context of digital era activities, various financial technologies (FinTech) have emerged which have brought about important changes in Indonesian banking. This study aims to examine the influence of macroeconomics, namely inflation and interest rates on the return on assets of GOTO Company in the period 2018-2024. The results of the study show that inflation and interest rates have no effect on the return on assets of GOTO Company. This indicates that the profitability of Fintech GOTO is not affected by inflation or interest rates, this condition indicates that there is a different pattern of influence between digital and conventional financial companies in their influence on macroeconomics and profitability.
Analysis of Variables that Affect the Initial Return of IPO Stocks on the Indonesian Stock Exchange in 2023 and 2024 Zulhelfi, Zulhelfi
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2784

Abstract

In the process of listing shares for the first time, there is often an extraordinary increase in share prices. This extraordinary price increase certainly also provides benefits for investors. Given the phenomenon of high stock price increases, many studies have been conducted to determine the variables that are very instrumental in causing the increase in stock prices. Many studies have been conducted to determine the causes of high initial return, but the findings are different and inconsistent so the most dominant factor in determining the initial return cannot be determined. In this study, we will analyze the influence of variables of stock index changes, stock issuance value, oversubscription, PBV, PER, stock trading frequency, market capitalization, and stock trading volume, and whether they affect the initial return of IPO shares. Of the 8 variables observed, two variables have a positive and significant effect, namely stock issuance value and oversubscription, one variable has a negative and significant effect, namely stock trading frequency, four variables have a negative but insignificant effect, namely JCI, PBV, PER and market capitalization, and one variable has a positive but insignificant effect, trading volume.

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