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<![CDATA[The Effect of Product Quality and Promotion on Consumer Purchasing Decisions ]]>
<![CDATA[Kiki Dwi Wijayanti]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 2 (2020): Agustus ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i2.1356
<![CDATA[This study aims to determine the effect of product quality and promotion on consumer purchasing decisions at Floris Florists in Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study product quality significantly influence consumer purchasing decisions by 40.9%, the hypothesis test obtained t count> t table or (8.069> 1.986). The promotion has a significant effect on consumer purchasing decisions by 39.3%, the hypothesis test is obtained t count> t table or (7.796> 1.986). Product quality and promotion simultaneously have a significant effect on consumer purchasing decisions with a regression equation Y = 10.681 + 0.382X1 + 0.361X2 and an influential contribution of 50.2%, the hypothesis test is obtained F count> F table or (46.890> 2.700).]]>
<![CDATA[The Influence Knowledge Management on Marketing Performance ]]>
<![CDATA[Ade Ilham Pratama]]>;
<![CDATA[Syahputra Syahputra]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 3 (2020): December ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i3.1372
<![CDATA[FPS Famous Pacific Shipping is a company engaged in the field of the expedition which was formed in 2006, the company began with the name Internusa Hasta Buana which was founded by Mr. Iskandar Zulkarnain in 1991. Internusa Hasta Buana then gave birth to a subsidiary namely FPS Indonesia (Famous Pacific Shipping). This research aims to determine the influence of knowledge management on marketing performance at PT. FPS Indonesia. The variables used in this study are Knowledge Management (X1), and dependent variable (Y), Marketing Performance. The research method used is a quantitative method with descriptive and causal research types. The unit of analysis is a total sample of 20 employees of PT. FPS Indonesia. The data collection method was carried out through questionnaires containing 20 valid questions. The analysis technique uses simple linear regression and the data is calculated using the SPSS program. Based on the calculation of the coefficient of determination shows a value of 59.8% which means this value indicates that the Knowledge Management variable has an influence on Marketing Performance of 59.8% and the remaining 40.2% is influenced by variables not examined.]]>
<![CDATA[Financial Performance Analysis Before and After the Initial Public Offering (IPO) ]]>
<![CDATA[Linda Novita Dewi]]>;
<![CDATA[Dicky Jhoansyah]]>;
<![CDATA[Kokom Komariah]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 3 (2020): December ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i3.1381
<![CDATA[During the 2014 presidential election, the performance of the property sector, real estate, and construction of national buildings reached 55.76%. However, in the following year, the performance of the property, real estate, and building construction sector declined and continued until 2018. Therefore many companies from this sector decided to take the floor on the Indonesian stock exchange. with this, it is hoped that the financial performance of this sector will improve. The purpose of this study was to determine whether there was an increase or not in the financial performance of the property, real estate, and building construction sector which was conducted in IPO 2017 on the Indonesia stock exchange. The research method used in this study is quantitative. The sampling technique used was purposive sampling technique with predetermined criteria. and obtained four companies selected as research samples. Data analysis techniques used in this study are horizontal analysis with liquidity ratios, activities, solvency, and profitability ratio. the results of this study are there is an increase in financial performance after the IPO with solvency ratios and there is a decrease in financial performance after IPO with liquidity ratios, activity ratios, and profitability ratios]]>
<![CDATA[Analyzing The Company’s Work Environment Within the Task Complexity ]]>
<![CDATA[Rini Purnamasari]]>;
<![CDATA[Ahmad Abbas]]>;
<![CDATA[Yana Firana]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 2 (2020): Agustus ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i2.1392
<![CDATA[The job description established in organizational structure is the starting signal to know the firm work environment. If it is operated through a complex job division, the performance quality will not run maximally. This research aims to analyze the work environment through the job description given by the firm. The type of this research is a qualitative under case study approach. This research was conducted in the logistic service firm, namely Sarana Citra Adicarya (SCAc). The data were obtained from the interview, observation, and documentation. The result of this research discloses that the work environment of Sarana Citra Adicarya is less well-integrated, not on time, as well as encourages procrastination so that the employees do not enjoy the job and cannot work for a long time.]]>
<![CDATA[Making Effectiveness Customer Complaint Handling ]]>
<![CDATA[Rezi Muhamad Taufik Permana]]>;
<![CDATA[Roro Arinda Reswanti Julian Pratama]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 2 (2020): Agustus ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i2.1398
<![CDATA[The quality of service provided by each Bank becomes a differentiator and becomes a consideration for customers to be loyal to the Bank. With increasing competition in the service and manufacturing sectors, the strategic focus has shifted to determining retention strategies for customers. The speed of handling complaints is measured by SLA (Services Level Agreement), where each bank is required to settle customer complaints a maximum of 20 working days. For this reason, the company has a great responsibility to be able to handle customer complaints following the established SLA (Services Level Agreement). Risk of reputation and even financial risk can arise if customer complaints are not handled quickly and accurately. The research method uses PDCA (plan, do check, action) to know how the business process can be a continuous improvement. This research will show what the effect of complaint handling is too late with the root causes method. To give feedback from the problem this research uses decision-making tools as Analytic Hierarchy Process.]]>
<![CDATA[Financing Efficiency and Its Effect to Lecturer Performance and Student Learning Outcomes on Private College ]]>
<![CDATA[Nano Sukmana]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 2 (2020): Agustus ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i2.1400
<![CDATA[This study is entitled to the efficiency of funding and its influence on the performance of Lecturers and Student Learning Outcomes. The focus of the study is on how the efficiency of funding affects the performance of Lecturers and Student Learning Outcomes. The research method used is quantitative, using statistical tests: Correlation Analysis, Regression, and Path Analysis. Both the lecturer's performance and student learning outcomes. This finding shows the importance of financing that is managed efficiently and protected from various types of waste, misuse, and violations of various stipulations. The results of this study are that the Efficiency of Financing significantly influences both the performance of lecturers and the results of student learning. This finding shows how important funding is managed efficiently and avoiding various types of waste, misuse, and violations of various stipulated provisions. Lecturer performance and student learning outcomes are strategic factors that can determine the level of institutional performance achievement of Private Universities that are studied clearly and reliably.]]>
<![CDATA[The Influence of Advertising and Personal Selling on Buying Interest ]]>
<![CDATA[Adi Utama]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 2 (2020): Agustus ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i2.1401
<![CDATA[Clothing is very popular these days. Advertising and Personal Sales are very important for companies to promote and influence people to be interested in buying products. The purpose of this study is to determine the effect of advertising on interest, to determine the effect of personal selling on buying interest, and to determine the effect of advertising and personal selling on Dr. Ricks Denim. The research method used is descriptive verification, a population of 19,500 people, with a sample of 100 respondents. The data analysis method uses multiple regression analysis and hypothesis testing. The results obtained from advertising affect buying interest in Dr. Ricks Denim. Overall respondents indicated that Dr. Ricks Denim Advertising still needs to be improved because there are still some ranks below the average such as information about product clothing models, clothing sizes according to information. Personal sales affect Dr. buying interest Ricks Denim. Overall respondents are considered quite good, this shows that Personal Selling still needs to be improved because there are still a number of ratings below the average. Advertising and personal selling affect Dr.'s buying interest Denim Ricks simultaneously show that Ho was rejected. Thus Personal Advertising and sales can increase consumer buying interest.]]>
<![CDATA[The Effect of Price and Taste on The Purchase ]]>
<![CDATA[Rahmat hidayat]]>;
<![CDATA[Intisari Haryanti]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 2 (2020): Agustus ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i2.1403
<![CDATA[Many business people who open a culinary business as a human need that serves fast food and drinks. Based on the habit of these people who prefer to buy fast food and drinks, it will benefit these business people, one of which is a culinary or restaurant business. Ranging from snacks to heavy food. Consisting of regional food, and even Korean food. Competition between culinary businesses is increasingly high. Aisy Drink is one of the hundreds of culinary businesses that sell fast food and beverages. Many menu choices provided, such as fried rice, noodles, and kebabs. Likewise, the drink, there are many choices of flavors. By carrying out the theme of hospitality, this place is a favorite choice of youth and other circles. However, buyers are increasingly here increasingly quiet. The results of observations by researchers with other similar businesses, the price in Aisy Drink is quite expensive, both food and drinks. The food was pegged at a price above twenty thousand, while the drinks were in the range of fifteen thousand rupiahs. The researcher is interested in researching this matter and the researcher hopes that this research can become an example for other prospective entrepreneurs, especially graduates from STIE Bima.]]>
<![CDATA[The Influence of Motivation on Employees Performance ]]>
<![CDATA[Intan Anas Tasya]]>;
<![CDATA[Alini Gilang]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 2 (2020): Agustus ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i2.1405
<![CDATA[The role of human resources is crucial for the realization of the company's goals to find optimal profits. At this time, employees will be motivated if needs are met, if needs are met then job satisfaction will arise which will have a positive impact on the work needs of employees at the company. This study aims to study the work motivation of employees of PT. Taspen (Persero) Bandung Main Branch Office. The method used in this research is quantitative with a descriptive research type. Respondents in this study were 51 employees of PT. Taspen (Persero) Bandung Main Branch Office, sampling method Saturated sampling technique. Based on the results of research that shows motivation and performance at PT. Taspen (Persero) Bandung Main Branch Office is included in both categories. The results also showed motivation for employee performance. In addition, contributing motivation in contributing to employee performance by 33.8%. So the higher the motivation provided, the higher the employee's performance.]]>
<![CDATA[The Effect of Promotion and Price on Purchase Decisions ]]>
<![CDATA[Ade Yusuf]]>;
<![CDATA[Denok Sunarsi]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 2 (2020): Agustus ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i2.1410
<![CDATA[The progress of a business is closely related to business management, while the rate of growth of a company is influenced by many things such as product development, sales concepts, and marketing concepts, therefore the sales concept and marketing concept are inseparable from promotional activities. Promotional activities are activities to promote goods directly to attract prospective buyers to the products being promoted Along with the advancing development of the era of the need for fashion has become a separate requirement for the community at large. And for products sold by PT. This study aims to determine the effect of promotion and price on purchasing decisions at PT. Total Creation. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study have a significant effect on the promotion of purchasing decisions by 41.1%, hypothesis testing obtained significance 0,000 <0.05. Price significantly influence the purchase decision of 42.4%, the hypothesis test obtained significance of 0,000 <0.05. Promotion and price simultaneously have a significant effect on purchasing decisions of 51.9%, hypothesis testing obtained significance of 0,000 <0.05.]]>
