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Almana : Jurnal Manajemen dan Bisnis
Published by Universitas Langlangbuana
ISSN : 25794892     EISSN : 26558327     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Almana: Jurnal Manajemen dan Bisnis merupakan jurnal yang diperuntukkan agar dosen dan mahasiswa prodi manajemen dapat menuangkan karya ilmiah mereka melalui wadah jurnal ALMANA. Juga dapat menyerap karya ilmiah dosen dan mahasiswa dari luar perguruan tinggi UNLA.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 576 Documents
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Household Behavior in Choosing Travel Destinations: The Impact of Social Media and Digital Influencers Oktaviani, Desy; Sumiyarti, Sumiyarti; Ratnawati, Nirdukita
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2758

Abstract

This study explores the influence of social media and digital influencers on household decision-making in selecting travel destinations, focusing on the mediating role of family perception. Using a quantitative approach, data were collected from 400 respondents through purposive sampling and analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). A structured questionnaire with a 1–5 Likert scale measured the impact of social media, digital influencers, family perception, and household decision-making. The findings reveal that social media does not significantly influence household decision-making, either directly or indirectly through family perception. Conversely, digital influencers have a notable impact, with family perception serving as a strong mediator. At a microeconomic level, credible content from influencers influences internal family discussions, while at a macroeconomic level, influencer collaborations enhance destination promotion, visibility, and local economic growth. This study offers insights into the strategic use of digital influencers for tourism promotion in West Java, providing valuable recommendations for local governments and tourism stakeholders to align marketing efforts with community preferences. The findings contribute to understanding the interplay between digital influencers, family perceptions, and household decisions, with implications for both tourism management and economic development.
Analysis of Liquidity, Solvency, and Activity on Profitability in Oil and Gas Sub-Sector Companies Listed on the IDX for the 2020-2023 Period Allawiyah, Fatimah Zahro; Hertina, Dede
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Welcoming the readiness of energy security in Indonesia, oil and gas sub-sector companies must be ready to face this situation. This readiness is seen from the financial aspect of the company. Good financial performance is seen from the profit growth which is the benchmark for a company's performance. The higher the profit achieved by the company indicates the better the company's performance. If the company's financial ratio is good, then the company's profit growth is also good. The purpose of this study is to determine the Analysis of Liquidity, Solvency, and Activity on Profitability. This research was conducted on Oil and Gas Sub-sector Companies listed on the Indonesia Stock Exchange for the 2020-2023 period. The population in this study was 47 companies, using purposive sampling a sample of 16 companies. This research method uses quantitative description. The result is that liquidity affects profitability, solvency does not affect profitability and activity does not affect profitability.
The Influence of Internal Employer Branding and Leadership Styles in Increasing Employee Engagement: The Mediating Effect on Employee Experience Novita, Renny; Hermina, Nurul
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2777

Abstract

The hospitality industry, particularly 5-star hotels at the pinnacle of this sector, heavily relies on exceptional service quality standards to uphold the brand reputation, customer satisfaction, and overall Customer Experience (CX). Achieving these high standards largely depends on Employee Engagement (EE), as well as employee satisfaction and retention, given that employees serve as the hotel's frontline brand ambassadors. However, the industry—including the 5-star Hotel X in Bali—faces a higher employee turnover rate than other sectors. One of the ways that Hotel X fosters employee engagement (EE) is by implementing internal employer branding (IEB) initiatives. This study aims to measure the effect of Internal Employer Branding (IEB) and Leadership Style (LS) —a key factor influencing employee turnover—on Employee Engagement (EE), with Employee Experience (EX) acting as a mediating variable. The research employs Partial Least Square Structural Equation Modeling (PLS-SEM) analysis using a saturated sample of 252 respondents. Hypothesis testing results indicated that 4 out of 5 direct effect hypotheses positively affect their latent variables, and 1 of 2 specific indirect effect (mediation) hypotheses directly impact Employee Engagement (EE). The findings suggest that Employee Experience (EX) substantially mediates internal employer branding (IEB) and Employee Engagement (EE). However, Leadership Style (LS) proved to be more effective in directly enhancing Employee Engagement (EE) than through Employee Experience (EX).
The Influence of Service Quality, Brand Image, and Digital Marketing on Purchasing Decisions Azzahra, Fanisha Merinda
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2780

Abstract

This research is motivated by the high use of the Internet for various activities, such as communication, education, entertainment, and business. Three factors are considered to have a dominant influence on the development of the business sector, namely improving Service Quality, Brand Image, and Digital Marketing. This study aims to look at the effect of Service Quality, Brand Image, and Digital Marketing on Purchasing Decisions. The research was conducted at Karla Pet Shop. The research method used is descriptive verification research with a quantitative approach with a sample size of 150 people who have shopped for Karla Pet Shop products either directly or online. The sampling technique used is the purposive sampling technique. This research was conducted by distributing questionnaires, interviews, and observations as data collection techniques. Testing the questionnaire with validity test and reliability test. The analysis method uses classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results showed that Service Quality, Brand Image, and Digital Marketing partially had a positive and significant effect on Purchasing Decisions. Meanwhile, the results of the study simultaneously show that Service Quality, Brand Image, and Digital Marketing have a positive and significant effect on Purchasing Decisions at Karla Pet Shop. Better Service Quality, good Brand Image, and appropriate Digital Marketing (good) increase Purchasing Decisions at Karla Pet Shop.
Macroeconomic Fluctuations on Financial Technology Profit: An Empirical Study on GOTO Company 2018-2024 Baihaqqy, Mochammad Rizaldy Insan; Sobari, Sobari
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2781

Abstract

The profitability of a company is an important aspect of the future of a company, especially companies that have gone public where financial performance is an important aspect for investors in considering investment decisions. In the context of digital era activities, various financial technologies (FinTech) have emerged which have brought about important changes in Indonesian banking. This study aims to examine the influence of macroeconomics, namely inflation and interest rates on the return on assets of GOTO Company in the period 2018-2024. The results of the study show that inflation and interest rates have no effect on the return on assets of GOTO Company. This indicates that the profitability of Fintech GOTO is not affected by inflation or interest rates, this condition indicates that there is a different pattern of influence between digital and conventional financial companies in their influence on macroeconomics and profitability.
Analysis of Variables that Affect the Initial Return of IPO Stocks on the Indonesian Stock Exchange in 2023 and 2024 Zulhelfi, Zulhelfi
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2784

Abstract

In the process of listing shares for the first time, there is often an extraordinary increase in share prices. This extraordinary price increase certainly also provides benefits for investors. Given the phenomenon of high stock price increases, many studies have been conducted to determine the variables that are very instrumental in causing the increase in stock prices. Many studies have been conducted to determine the causes of high initial return, but the findings are different and inconsistent so the most dominant factor in determining the initial return cannot be determined. In this study, we will analyze the influence of variables of stock index changes, stock issuance value, oversubscription, PBV, PER, stock trading frequency, market capitalization, and stock trading volume, and whether they affect the initial return of IPO shares. Of the 8 variables observed, two variables have a positive and significant effect, namely stock issuance value and oversubscription, one variable has a negative and significant effect, namely stock trading frequency, four variables have a negative but insignificant effect, namely JCI, PBV, PER and market capitalization, and one variable has a positive but insignificant effect, trading volume.
Intrinsic Motivation, Competence and Affective Commitment have on Performance Nurhandayani, Syifa
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2793

Abstract

PT. Parkland World Indonesia is one of the companies that produces shoes and is competing to become a pioneer in the shoe market that can meet market needs amidst the need for improvements in terms of human resource performance in order to produce shoes with good results and in accordance with the standards set. This study aims to determine how much influence Intrinsic Motivation, Competence, and Affective Commitment have on Performance in the Development of PT. Parkland World Indonesia. The data sources in this study use primary and secondary sources and have 139 respondents from the Development of PT. Parkland World Indonesia. Data analysis is quantitative in nature with the aim of testing the established hypothesis and using multiple linear regression analysis calculations. In processing and analyzing data, the SPSS 25 application is used. From this study, it was concluded that Intrinsic Motivation, Competence, and Affective Commitment have a significant influence on the Development Performance of PT. Parkland World Indonesia. Judging from the calculations using multiple linear regression analysis, the results show that the Competence variable has the greatest influence on Performance, then the one with the greatest influence is Intrinsic Motivation, and the one with the smallest influence of the three independent variables is Affective Commitment to Performance.
Beyond Collaboration: The Impact of Partner Knowledge, Relational Skills, and Internal Communication on SME’s Performance Setiarini, Mersiana
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2794

Abstract

This study aims to analyze the influence of network capabilities consisting of Partner Knowledge, Relational Skills, and Internal Communication on SME’s performance. Partner Knowledge plays a role in forming information exchange routines that support business processes, while Relational Skill refers to the organization's ability to build strong relationships to obtain reliable market information. Meanwhile, Internal Communication functions as a routine interaction mechanism that improves collaborative competence and accelerates organizational performance. This study uses a quantitative approach with a survey method involving SME actors as respondents. The data collected were analyzed using regression analysis techniques to test the relationship between the variables studied. The results of the study indicate that the three network capabilities contribute significantly to improving SME’s performance, both individually and simultaneously. This finding confirms that effective network capability management can improve competitiveness, operational efficiency, and innovation in SME Performance.
The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design Pratama, Roro Arinda Reswanti Julian; Permana, Rezi M. Taufik; Hamidah, Syifa Fauziah
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2797

Abstract

Online reviews are now a part of consumer preferences in determining product choices. This study aims to investigate the impact of negative online reviews from consumers and the role of religiosity on Muslim consumers' post-purchase behavior. Researchers use experimental designs to test hypotheses. The research focus is on understanding how Muslim consumers respond to negative online reviews as well as how religious factors may influence their responses to post-purchase behavior. This research is expected to provide insight for business practitioners in designing more effective review management and marketing strategies for the Muslim market, as well as providing a theoretical contribution to the understanding of the relationship between consumer reviews, religiosity, and post-purchase behavior.
Analysis of Work-Life Balance and Job Satisfaction in Improving Employee Performance Mediated by Work Motivation Nawawi, Nawawi; Wahyudi, Wahyudi; Abdurrohman, Abdurrohman
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2798

Abstract

The complexity of problems in the work environment demands attention to work-life balance (WLB) and job satisfaction as key determinants of employee performance, with work motivation acting as a mediating variable that strengthens the causal relationship between working conditions and individual productivity. This study aims to examine the influence of WLB and job satisfaction on employee performance, focusing on the mediating role of work motivation within a government context. Using a quantitative approach, primary data were collected through questionnaires distributed directly to 70 employees of the Serang District Ministry of Religion Office, and the relationships between variables were tested using PLS-SEM version 4.0. The empirical findings reveal that WLB neither directly nor indirectly influences employee performance. Conversely, job satisfaction significantly affects work motivation, which positively contributes to improving employee performance. Furthermore, work motivation mediates the relationship between job satisfaction and performance, but it does not serve as a mediating factor between WLB and performance. These findings underscore the importance of implementing human resource management strategies centered on performance enhancement to foster a more motivated and productive workforce, which, in turn, can support the efficiency of public sector services and contribute to broader economic growth

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