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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 402 Documents
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The Impact of the Marketing Mix on College Selection: A 7-Parameter Analysis Ismanto Ismanto; Subagiyo Subagiyo; Darlius Darlius
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.26

Abstract

The technique used in sampling is probability sampling technique, in order to obtain a total sample of 80 students of the Master of Accounting Study Program, Faculty of Economics and Business, Tarumanagara University. The source of data in this study is primary data. The analytical method used is multiple linear regression analysis using SPSS software. Simultaneous test results (Test F) show that Product (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Process (X6), and Physical Evidence (X7) have a positive and significant effect on decision to choose (Y) on students of the Master of Accounting Study Program, Faculty of Economics and Business, Tarumanagara University in Jakarta. The results of the partial test (t test) that have a positive and significant effect on the decision to choose (Y) are the product (X1) and process (X6) variables while the Price (X2), Place (X3), Promotion (X4), People (X5) variables, and Physical Evidence (X7) has no effect and is not significant on the decision to choose (Y) on students of the Master of Accounting Study Program, Faculty of Economics and Business, Tarumanagara University in Jakarta.
The Effectiveness of The Competitive Strategy "Social Coffee" Anak Panah Kopi Tembalang Nurul Indriyani
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.27

Abstract

The rise of coffee consumption has now become a new culture among consumers. As reviewed by a study in Mix Magazine with the support of Toffin, which states that there are several factors for the growth of coffee shops in Indonesia, including the culture of hanging out while drinking coffee which is directly proportional to the increase in the coffee shop business margin which is quite high. In this case, the research was conducted on Anak Panah Kopi Tembalang, in particular on the use of the word "social coffee" as a marketing strategy. This research was conducted with qualitative research methods with participatory observation, documentation. There are 12 respondents including the supervisor of Anak Panah Kopi Tembalang, Head of Anak Panah Kopi Tembalang, and 10 customers of Anak Panah Kopi Tembalang with the indepth interview method. The results of this study found that customers indirectly interpreted "social coffee" as intended by management, with a note of various pro and con opinions so that it became a suggestion to improve several aspects for the managerial side to survive during intense competition with other competitors.
The Strategic Role of Islamic Law in Strengthening Entrepreneurial Character Education in The Era of The Industrial Revolution 5.0. Ratih Pratiwi; Ubbadul Adzkiya'; Pandu Adi Cakranegara; Irsyad Kamal; Susilo Surahman
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.49

Abstract

The purpose of the results of this study is to analyze the strategic role of Islamic law in Strengthening Education of entrepreneurial character in the era of the Industrial revolution 5.0. This research method uses qualitative with the type of liberary research. Primary data sources use books and journals in accordance with research studies. Data collection uses reference studies: relevant journals, books, websites and magazines. The findings of this study are from an Islamic legal perspective, through the analysis of the relationship between Islamic teachings and the spirit of entrepreneurship, it refers more to the words or sentences used by the Qur'an and as-Sunnah that are relevant in the era of digitalization. The industrial era 5.0 provides opportunities for creativity in developments through connectivity and digitalization. Compared to traditional systems that still rely on human capabilities in their work, the speed and efficiency of performance will be created in the process
The Role of Financial Performance in Mediating The Effect of Institutional Ownership, Company Size and Sales Growth on Firm Value Alien Akmalia; Safira Abni Aliyah
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.184

Abstract

This study aims to examine the role of financial performance in mediating the effect of institutional ownership, firm size, and sales growth on firm value in consumer goods industry companies listed on the Indonesia Stock Exchange for the 2015-2019 period. The sample used in this study was 116 data and selected based on the purposive sampling method. Analysis of data using path analysis test with the program Eviews 10. The results proved that institutional ownership, firm size, and sales growth does not effect the firm value, while return on equity has a significant positive effect on firm value. Institutional ownership does not effect on the return on equity, firm size has a significant negative effect on return on equity, and sales growth has a positive and significant effect on return on equity. Institutional ownership and firm size does not effect the firm value with a return on equity as an intervening variable, while sales growth has a positive and significant effect on firm value with a return on equity as an intervening variable.
Price as an Intervening Variable in the Effect of Brand Image on Purchasing Decisions: Study on iPhone Product in The City of Bandung Meirissa Purwandani; Arry Widodo
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.194

Abstract

This research is to determine the effect of brand image on purchasing decisions with price as an intervening variable on iPhone products in the city of Bandung. The research population is people in the city of Bandung who use iPhone products and require 100 respondents. Descriptive analysis and Structural Equation Model with SmartPLS are the research techniques. The result, brand image has a positive and significant effect on prices, brand image has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions and brand image has a positive and significant effect on purchasing decisions with price as an intervening variable on iPhone products in Bandung.
How Customer Value and Word-of-Mouth (E-WoM) Affect Customer Satisfaction with Fashion Conciousness as a Moderating Variable Netty Laura S.; Nurul Fadella
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.290

Abstract

This study aims to determine the effect of customer value, e-WOM on customer satisfaction moderated by fashion consciousness. This study uses a quantitative approach with a questionnaire method. The population in this study is the people of Jakarta who have shopped for secondhand clothes. Using non-probability sampling method with purposive sampling technique. Data analysis using Smart PLS. The results showed that customer value and e-WOM had a positive and significant effect on customer satisfaction. Fashion consciousness is able to moderate the negative but significant effect of customer value on customer satisfaction. Fashion consciousness is able to moderate the effect of EWOM on customer satisfaction positively and significantly.
Consumer Satisfaction and Online Purchase Decisions: Examining The Price and Product Analysis Rezki Fani; Sri Wahyuni Nur; Adnan Hasan
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.298

Abstract

This research is a quantitative descriptive study with a path analysis method that aims to determine the influence of price and product assessments on online purchasing decisions and their impact on consumer satisfaction. The population in the study were college students living in Maros County and were consumers of online shopping platforms. The total sample of 98 people was obtained by sampling method using purposive sampling technique. Based on the results of hypothesis testing using the smartPLS application version 3.0, it shows that of the seven hypotheses proposed, only the price variable has no direct effect on consumer satisfaction. While other hypotheses have a positive and significant influence both directly and through intervention variables
Uniqlo Fashion Brands: The Role of Brand Love and The Impact of Brand Personality on Consumer Behavior Richard Kianindra
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.299

Abstract

This study investigates the effect brand personality and brand love on brand loyalty, positive word of mouth, resistance to negative information, willingness to pay more, self-disclosure and active engagmenet in fashion brand uniqlo. Data processing in this research using Structural Equation Model (SEM) and AMOS operated by Statistical Package for Social Sciences (SPSS) versi 18 dan Lisrel 8.7 for windows software. Respondents were taken from customers of fashion brand unuqlo in the city of Surabaya who had bought and use the brand's products.
Customer Perception of Online Claim Service Applications on Car Insurance Anggia N. Sasanti; Cahyadi P Putra; Harry Soesanto
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.307

Abstract

The decrease in premium income and the increase in the number of claims will erode the profits of insurance companies so that one of the strategies carried out by insurance companies during this pandemic is to encourage the use of online claim service technology to minimize costs in the claims management process. In this study, the authors took the subject of customer interest in online claim service technology in four-wheeled vehicle insurance and the level of adaptation or acceptance of customers to the claim service technology offered by insurance companies. The author uses the TAM (Technology Acceptance Model) model to develop and test variables for perceived of use and perceived of usefulness variables that affect customer interest in using online claim service applications (Davis, 1989). In addition, the author also develops and conducts tests for variable perceptions of customer trust in company competencies to find out whether the company's competence can affect customer attitudes and interests in using claim service applications.
Examining Factors That Can Improve Employee Performance Dindin Abdurohim; Samuel PD Anantadjaya; Imam Jayanto; Kusdibyo; Pandu Adi Cakranegara
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.309

Abstract

This study aimed to analyze the effect of competence, work motivation, and work environment on employee performance at PT. Bank Mandiri Kartini Makassar Branch with a population of 300 people. With a relatively large population (300 people), the sample was drawn using the Slovin formula so that 75 respondents were obtained. This research is quantitative research where the data source comes from primary data obtained directly from the employees as research respondents using questionnaires and secondary data obtained from decision literature such as books and references related to the material for writing this final project and analysis. documentation from PT. Bank Mandiri (Persero), tbk. The results of this study indicate that partially or simultaneously, the variables of competence, work motivation, and work environment affect positively and significantly the performance of employees at the office of PT. Bank Mandiri Bandung Martadinata.

Page 13 of 41 | Total Record : 402

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