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Jurnal Samudra Ekonomi dan Bisnis

jseb
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Published by Universitas Samudra

ISSN : 20891989 EISSN : 26141523 DOI : -

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi dan Bisnis (JSEB) specializes on economics, business, and management and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholar of related disciplines.

Arjuna Subject : -

Articles 278 Documents

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Pengaruh Daya Tarik Wisata dan Word Of Mouth terhadap Keputusan Wisata Berkunjung ke Taman Hutan Kota di Kota Langsa Erni Junaida
Jurnal Samudra Ekonomi dan Bisnis Vol 10 No 2 (2019)
Publisher : Universitas Samudra

This research intends to know the influence of tourist attraction and word of mouth to tourists' visiting decision in city forest park kota langsa. Samples of this research are 96 respondents. Data analysis of this research is using multiple linear regression method and hypothesis testing is using t test, f test, and determination coefficient test (R2). The result of multiple linear regression is Y = 1,200 + 0,341 X1 + 0.137 X2. T test result shows that tourist attraction variable influenced significantly to tourist's visiting decision in city forest park kota langsa and word of mouth variable also influenced significantly to tourist's visiting decision in city forest park kota langsa. F test result shows that tourist attraction variable and word of mouth variable influenced significantly to tourist's visiting decision in city forest park kota langsa. Determination coefficient test shows that tourist attraction and word of mouth influenced tourist's visiting decision in city forest park kota langsa for 0,301 or 30,1 %.

Pengaruh Perceived Value Terhadap Behavioral Loyalty melalui Customer Satisfaction Sebagai Variabel Pemediasi pada Pengguna Credit Card Co-Branding Bank Aceh Dhian Wahyuni; Ihsanuddin Ihsanuddin
Jurnal Samudra Ekonomi dan Bisnis Vol 10 No 2 (2019)
Publisher : Universitas Samudra

The main objectives of the study is to analyze the effect of perceived value on customer satisfaction and its impact on the behavioral loyalty of users co-branding credit card of Bank Aceh Syariah. The research sample are 250 customers taken by random sampling. Data collection uses a questionnaire, and then the data is analyzed by statistical means of path analysis. The study found that perceived value has a positive and significant effect on customer satisfaction and behavioral loyalty. Customer satisfaction also has a positive and significant effect on behavioral loyalty. The existence of customer satisfaction strengthens the influence of perceived value on behavioral loyalty. The effect of mediating customer satisfaction in mediating the functional relationship between the two variables is partial mediation.

Peranan Kinerja Amil Mengelola Zakat Produktif Dalam Mengentaskan Kemiskinan Di Kota Banda Aceh Nurbismi Nurbismi; Zenitha Maulida; Ainul Ridha; Intan Novia Astuti
Jurnal Samudra Ekonomi dan Bisnis Vol 10 No 2 (2019)
Publisher : Universitas Samudra

Aceh Province as an area with special authority that implementation of zakat distribution authority through non-structural institution Baitul Mal Based on Qanun 10/2007. The distribution of productive zakat targeted to be one of the achievement targets in reducing poverty in urban areas. Therefore, the distribution of productive zakat needs to be explored in a specific study in efforts to reduce poverty in Banda Aceh City. This research used multiple regression by placing the performance of amil zakat as a moderating variable. Sampling was conducted by 100 respondent of mustahik zakat productive in Banda Aceh. Based on the result, it is found that the amount of productive zakat, income, asset and business distribution are significantly influenced to decrease poverty level in Banda Aceh City. Performance amil not able to moderator variable for the field of business in zakat distribution. However, the performance of amil significantly effects as a moderating variable for productive zakat, income,and business assets in reducing the poverty of mustahik in Banda Aceh City. The moderation effects generated by the performance of amil are the pure moderator, the quasi moderator, and the predictor moderator. The conclusion that the performance of amil is able to reduce poverty levels in Kota Banda Aceh as a moderating variable.

Model Peningkatan Loyalitas Kerja Dosen PTS Menggunakan Structural Equation Modeling Syarifah Mauli Masyitah; Eliana Eliana
Jurnal Samudra Ekonomi dan Bisnis Vol 10 No 2 (2019)
Publisher : Universitas Samudra

This study aims to find a model for increasing the lecturers work loyalty of private university by using Structural Equation Modeling. The research sample was 150 lecturers of five private universities in Banda Aceh. The questionnaire is the main instrument for data collection. Furthermore, the data were analyzed using a structural equation model (SEM) operationalized with AMOS 21. The study revealed that lecturer work loyalty was positively and significantly affected by job satisfaction and their assessment of rewards and work environment. Therefore, an increase in lecturer work loyalty can be done through university foundation policy intervention in increasing rewards and improving the work environment quality of the university.

Pengaruh Minat Usaha Dan Motivasi Usaha Terhadap Keberhasilan Usaha Wirausaha Muda Di Kota Langsa DyahAyu Ardiyanti; Zulkarnen Mora
Jurnal Samudra Ekonomi dan Bisnis Vol 10 No 2 (2019)
Publisher : Universitas Samudra

Penelitian ini bertujuan untuk mengetahui adakah pengaruh minat dan motivasi usaha terhadap keberhasilan usaha para wirausaha muda di Kota Langsa. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan populasi yang tidak diketahui. Sampel yang dipilih dengan teknik purposive sampling berjumlah 125 responden. Temuan penelitian dibuktikan dengan melakukan analisis regresi linier berganda yaitu Y = α +β1X1 + β2X2 + e. Hasil penelitian diperoleh dengan menggunakan SPSS versi 16 dan hasilnya menunjukkan bahwa minat usaha secara parsial berpengaruh terhadap keberhasilan usaha. Namun motivasi usaha secara parsial justru tidak berpengaruh terhadap keberhasilan usaha. Sedangkan minat usaha dan motivasi usaha secara bersama-sama (simultan) berpengaruh positif terhadap keberhasilan usaha. Koefesien determinasi (R2) yang diperoleh hanya sebesar 0,04 yang artinya hanya 4% keberhasilan usaha dipengaruhi oleh minat dan motivasi usahanya. Sedangkan sisanya sebesar 96%, keberhasilan usaha dipengaruhi oleh variabel lain di luar dari variabel penelitian ini.

Peran Mediasi Komitmen Organisasi pada Pengaruh Kepuasan Kerja terhadap Kinerja Dosen Tetap Universitas Swasta di Kota Medan Muhammad Adhan; Jufrizen Jufrizen; Muhammad Andi Prayogi; Yudi Siswadi
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 1 (2020)
Publisher : Universitas Samudra

This study aims to analyze the effect of job satisfaction on lecturer organizational commitment and performance, and to analyze the mediating role of organizational commitment to the effect of job satisfaction on lecturer performance. This research was conducted at the Universitas Muhammadiyah Sumatera Utara (UMSU) and the Universitas Muslim Nusantara (UMN) Al Washliyah in Medan. The population is 425 permanent lecturers who hold functional positions at the two universities, and the sample was determined as many as 219 people. Data were collected by interview and questionnaire techniques. Path analysis is used to analyze data, and shows that job satisfaction is proven to have a significant direct effect both on organizational commitment and on lecturer performance. Organizational commitment is also proven to have a direct and significant effect on performance. However. the test results show that job satisfaction does not support lecturer performance when mediated through organizational commitment.

Strategi Pemerintah Daerah Kota Langsa Povinsi Aceh dalam Mengembangkan Obyek Wisata Halal Iskandar Budiman; Safwan Kamal; Andi Tarlis
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 1 (2020)
Publisher : Universitas Samudra

This study aims to determine the strategy of the Langsa City Government of Aceh Province in developing Halal tourism objects in Langsa City. This phenomenological research involved three key informants with interview, observation and documentation data collection techniques. This research identifies several strategies of the Langsa city government to develop halal tourism. First, realizing ideas from the regional head by considering the potential of the region and the local community. Second, realize ideas with sustainable and continuous development methods. Third, develop mangrove forests and urban forests as the main destination at this time, and multipurpose forests will be built in the future. Fourth, creating benefits for the community in the presence of halal tourist destinations. Fifth, guarantee all sharia-based tourism and be protected from things that violate the norms and ethics and customs of the community. Sixth, do promotions with various social media and print and take part in the Indonesian Enchantment event and other national and international level activities to market halal tourist destinations. Seventh, building public awareness to get used to glorifying tourists.

Peran Brand Image dalam Memediasi Pengaruh Social Media Marketing terhadap Repeat Purchase pada Fast-Food Restaurant di Kota Medan Muhammad Fahmi; Muhammad Arif; Salman Farisi; Nadia Ika Purnama
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 1 (2020)
Publisher : Universitas Samudra

This study aims to analyze the effect of social media marketing on brand image and repeat purchases, and to analyze the role of brand image in mediating the effect of social media marketing on repeat purchases in the Fast-Food Restaurant industry in Medan. The respondents are consumers who have made purchases at five fast food restaurants in Medan. 140 people were selected using random sampling. Data collected using questionnaire and interviews, and analyzed using descriptive and path analysis. The results proved that social media marketing was significantly influenced brand image; brand image was significantly influenced repeat purchase; and, social media marketing was significantly influenced repeat purchase. Moreover, social media marketing proved has no significant effect on repeat purchase through brand image as mediator.

Pengaruh Good Corporate Governance Terhadap Corporate Social Responsibility pada Perusahaan Sub Sektor Transportasi Noriko Thasya; Lisah Lisah; Angeline Angeline; Natasyah Gozal; Veronica Veronica; Namira Ufrida Rahmi
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 1 (2020)
Publisher : Universitas Samudra

This study aims to examine the effect of Good Corporate Governance on Corporate Social Responsibility (CSR). The population used is the transportation sub-sector companies listed on the Indonesia Stock Exchange period 2014 - 2018, amounting to 37 companies. Purposive sampling was used to obtain 8 companies as research samples. Data used in the form of annual reports published by the companies, and analyzed using multiple linear regression. The results indicate that simultaneously, Audit Committee, the Board of Commissioners, Institutional Ownership and Independent Commissioners prove to have a significant effect on CSR. However, the results of statistical tests prove that partially, the Audit Committee and Institutional Ownership have a significant negative effect on CSR; The Board of Commissioners has positive and significant influence on CSR; and Independent Commissioners have a negative but not significant effect on CSR.

Improving Human Development Index (HDI) by Illiteracy Eradication (Case Study in Cibadak Village) Indri Arrafi Juliannisa; Tri Siswantini
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 1 (2020)
Publisher : Universitas Samudra

To measure the quality of human capital, The United Nations Development Program (UNDP) introduced the concept of human resource capital quality, named the Human Development Index (HDI). HDI is based on three dimensions i.e.: life expectancy at birth, literacy rate, mean years of schooling, and purchasing power parity. In this study raised the issue of the high illiteracy rate in Cibadak, Banten Province and the low expectation for old school. The situation will certainly be a barrier to the development process and economic growth through the human development index. The results showed that factors that could cause low educational status and illiteracy were grouped by researchers in research indicator variables, namely education, family, external environment, and information factors. The local government must pay more attention to this situation, because human resources are the driving wheel of the economy. The people really need care like reading and writing training assistance from the local government.

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Home Page

OAI Link

Editorial Team

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Contact Name Muhammad Fuad

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Abstract

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Contact Name
Muhammad Fuad

Contact Email
muhammadfuad@unsam.ac.id

Phone
-

Journal Mail Official
muhammadfuad@unsam.ac.id

Editorial Address
-

Location
Kota langsa,

Aceh

INDONESIA