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INDONESIA
Jurnal Samudra Ekonomi dan Bisnis
Published by Universitas Samudra
ISSN : 20891989     EISSN : 26141523     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi dan Bisnis (JSEB) specializes on economics, business, and management and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholar of related disciplines.
Arjuna Subject : -
Articles 298 Documents
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Model Pengukuran Kualitas Audit Internal (Studi Pada Auditor Internal Pada Perusahaan Swasta, BUMD dan BUMN di Kota Medan) Novien Rialdy; Maya Sari; Edisah Putra Nainggolan
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 2 (2020)
Publisher : Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.74 KB) | DOI: 10.33059/jseb.v11i2.2118

Abstract

The purpose of this study is to analyze the internal audit quality measurement model, with a study of internal auditors in private companies, BUMD and BUMN in Medan City. Determination of sample size is obtained by multiplying the number of construct variables with the total number of indicators, so as to obtain 170 people. Primary data were collected through questionnaire distribution techniques, and analyzed using Structural Equation Modeling method. The results of this study prove that there is a significant direct effect on independence, competence and motivation on due professional care; and there is a significant influence of independence, competence, motivation and due professional care on audit quality. Moreover, the results of this study found that indirectly, independence, competence and motivation proved to significantly influence audit quality through due professional care.
Analisis Differensiasi Produk dan Citra Merek terhadap Keputusan Pembelian Konsumen pada Sepeda Motor Merek Yamaha Mio di Kota Langsa Maulana Rahman; Nawa Suhayani
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 2 (2020)
Publisher : Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.973 KB) | DOI: 10.33059/jseb.v11i2.2195

Abstract

This study aims to analyze product differentiation and brand image on the customer purchase decision, with a case study of the Yamaha Mio brand of matic-bike in Langsa City. Multiple regression method was used to analyze data.. The results showed that partially, product differentiation and brand image had a positive and significant influence on consumer purchasing decisions. Simultaneously, the two independent variables were also obtained to have a significant influence on dependent variable. Thus, if the company implements strategies related to product differentiation and brand image, partially or simultaneously, it will strengthen the purchasing decisions made by consumers for products offered. However, the determination analysis identifies that there are several main factors that are considered to influence consumer purchasing decisions but are not included in this research model.
Respon Dinamis Kurs terhadap Tingkat Bunga di Indonesia Rahmi, Nanda; Fachrurrozi, Kamal
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 1 (2021)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i1.2107

Abstract

This study is to analyze the dynamic response of exchange rate to interest rate in Indonesia. Yearly data form 2002 to 2018 are used in this study and autoregressive model is utilized to capture dynamic response. The results show that the exchange rate has negative and significant response to interest rate. Furthermore, the effects of interest rate on exchange rate is higher in longrun than short-run. It is suggested to monetary authority to strength the domestic fundamental to achieve more effective of interest rate to stabilize the exchange rate fluctuations.
Dampak Spillover Penanaman Modal Asing terhadap Produktivitas Industri Manufaktur Medium-High Technology di Indonesia Harianto, Samuel Kharis; Sari, Dyah Wulan
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 1 (2021)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i1.2138

Abstract

This study examines the impact of foreign presence in the Medium-High and High technology manufacturing industry in Indonesia. Using a balanced panel data that consists of 2,397 firms and in the year of 2010-2014, the data was estimated using the multiple regression method. The results show that there is positive spillover when local and foreign firms are in the same industry. Conversely, in different industries, negative spillover occurs in forward linkage when local firms buy the output of foreign firms and no spillover occurs in backward linkage when local firms become the suppliers of foreign firms. The Indonesian government must assure that foreign investment policies must benefit the domestic companies, considering there are some potential losses for domestic enterprises by the presence of foreign direct investment in the domestic market.
Penyusunan dan Pelaksanaan Anggaran dalam Konteks Pengembangan Usaha (Studi pada Bakso dan Mie Ayam Mas Hadi "Asli Solo") Agustin, Devi; Ismanto, Bambang; Sitorus, Destri Sambara
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 1 (2021)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i1.2240

Abstract

The budget presents information about expenditure and income plans expressed in rupiah units for the coming period. This study aims to analyze the process of preparing and implementing the budget in developing the business of Meatballs and Chicken Noodles Mas Hadi “Asli Solo". This qualitative-descriptive research was collecting data through observation, documentation and interviews. Data analysis was carried out through the stages of reduction, display and data verification. To increase the confidence (triangulation) of data, a repeat research and cross-check of research sources was conducted. The results showed that the purpose of business development was carried out to introduce the product to the community and obtain as much profit as possible. There are several stages of preparation and implementation process of budget in the context of business development that are appropriate, but some are not yet in accordance with. Budget components of the research object include place, equipment and supplies
Kredit Rentenir dan Silaturahmi Pratiwi, Novita Rahayu; Prajawati, Maretha Ika; S, Basir
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 1 (2021)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i1.2296

Abstract

The study aims to analyze the meaning of debt according to the people of Kampung Kauman who prefer moneylenders than banks as their source of credit. This qualitative research uses a case study. Primary data were obtained through interviews with residents of Kampung Kauman, Pasrepan Village, Pasuruan Regency, East Java, which is located in an Islamic boarding school environment with a religious type of community. Secondary data in the form of details of the credit system to moneylenders. The sample used is saturated, i.e. all those who are credit members to loan sharks. Total informants numbered 21 of 30 households in Kauman Village. The results of this study indicate that the meaning of credit to loan sharks for the community in the study site environment is venture capital, a friendly place of association, mutual relief among credit members, and regarding usury laws on credit.
Green Product dan Keputusan Pembelian Konsumen Muda Dianti, Nia Resti; Paramita, Eristia Lidia
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 1 (2021)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i1.2301

Abstract

The purpose of this study is to determine whether there is an effect between green product made by the company on the decision to buy green products among young consumers in Indonesia, using green product identification as a moderating variable. This study uses multiple linear regression analysis (MRA) techniques. Data were obtained through questionnaires to 200 young consumers. The results of this study indicate that green products have a significant and positive direct influence on the purchasing decisions of young consumers. However, when green product identification is included as the moderating variable, the indirect relationship pattern between green products has a positive but insignificant effect on the purchasing decisions of young consumers. Thus, it is concluded that the decision of young consumers to buy green products is actually determined by the awareness of the importance of green products, not green product identification.
Kapabilitas Dinamik dan Keunggulan Bersaing: Dinamisme Lingkungan Moderator ataukah Driver? Irany Windhyastiti; Khouroh, Umu; Windhyastiti, Irany; Ratnaningsih, Christina Sri
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 1 (2021)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i1.2322

Abstract

The aim of this study is to investigate the role of environmental dynamism in relation to dynamic capabilities and competitive advantage. This study uses a quantitative approach and type of explanatory research. The survey was conducted at 130 MSMEs in Malang Raya. Hypothesis testing using SEM-PLS. The findings of the study prove that environmental dynamism is a driver for dynamic capability, while providing evidence that environmental dynamism acts as a negative moderator for achieving competitive advantage. Another finding is that dynamic capabilities have a major effect on competitive advantage while simultaneously acting as fully mediating environmental dynamism with competitive advantage. The implication is important for MSMEs to develop dynamic capabilities in order to deal with environmental dynamism so that MSMEs can increase competitive advantage because if they do not develop dynamic capabilities, environmental dynamism will reduce MSME's competitive advantage.
Implementasi Manajemen Keragaman Sumber Daya Manusia Djadji, Osfred Umbu; Andadari, Roos Kities
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 1 (2021)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i1.2348

Abstract

The purpose of this research is to provide an overview of the implementation, forms of implementation and problems encountered in implementing diversity management in relation to human resource management (HRM) practices at SWCU. This qualitative research conducted through case studies. Key persons in this study were four university leaders and one staff member. Data obtained through in-depth interview process and then analyzed in three descriptive techniques. The results showed that the practice of implementing HR management diversity management was carried out well based on performance, fair and there was no discrimination. The implementation problems encountered at SWCU are divided into two parts, namely practice inside and outside the HRM. Practical problems in HRM occur at the training and promotion stages; and, problems that occur outside the HRM practice such as communication problems and different perspectives.
Perceived Packaging, Perceived Value, Perceived Quality dan Purchase Intention pada Tenun Kubang di Kabupaten Lima Puluh Kota Lita, Ratni Prima; Meuthia, Meuthia; Alfian, Henmaidi; Dewi, Debi Shintya
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 1 (2021)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i1.2418

Abstract

One of the creative industries that is developing in West Sumatra is the weaving craft, which is a fabric making with the simple principle of combining yarn lengthwise and transversely. The purpose of this research is to find out perceived packaging, perceived value, perceived quality dan purchase intention on Kubang H.Ridwan BY weaving in Lima Puluh Kota Regency. Descriptive type is used to find out and be able to explain the characteristics of the variables studied in a situation, with a sample size of 95 respondents. The unit of analysis in this study is consumers who have or have never transacted with Kubang H.Ridwan BY weaving, but are familiar or know about Kubang H.Ridwan BY weaving. The frequency distribution of research data is processed using Microsoft Office Excel 2007 applications. The results of the study provide several implications and recommendations for the Kubang H.Ridwan BY weaving business, so that the purchase intention of consumers and prospective consumers increases.

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