Jurnal Komunikasi Profesional
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
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356 Documents
<![CDATA[Relevansi penggunaan dangdut sebagai media efektif pengumpul massa kampanye pada pemilihan umum 2019 ]]>
<![CDATA[Madonna, Metha]]>;
<![CDATA[Dillah, Arya]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 4 No. 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i2.2787
<![CDATA[Abstract: The Presidential Election event in 2019 actually becomes a reflection of the establishment of the nation in democracy. General Election (Election) is the beginning of laying the foundation of the nation's democracy. Various campaign strategies are pursued by the success team, political parties and sympathizers of the Election contestants, including using dangdut music as an attraction for community gatherers (the masses).There is no accurate calculation about the mass of the campaign that gathered due to the appeal of dangdut with votes. But in fact the Golongan Karya (Golkar) is the party that first used dangdut in 1971 to be used as a campaign weapon. At that time Rhoma Irama, known as the King of Dangdut, attracted the attention of the masses. In 1977 Rhoma Irama succeeded in making the Partai Persatuan Pembangunan (PPP) defeat Golkar's dominance in Jakarta and Aceh.Result: music as a campaign media is very dominant as a means of entertainment and propaganda as well as attracting the masses in campaign. The use of dangdut as an effective media, mass campaign collectors show that it is still very relevant because people still like to watch dangdut directly despite political speeches. Even the two candidates for the Presidential Candidate (Capres) also used the dangdut and the most popular song to be used as the theme song as an identification song for the contestants.The results of interviews and data mining of key informants and informants from the 2019 presidential election success team, admitted that the use of dangdut music is still very relevant and strategic to gather the public to be moved consciously or unconsciously to attend a campaign activity. Dangdut music is also considered to be segmented or targeted specifically at certain layers of society, especially dangdut fans.Methodology: Descriptive qualitative quantitative paradigm research was carried out through surveys with direct observations in the field, the distribution of questionnaires was strengthened by interviews with mass of campaign participants as well as a number of informants such as political party figures, observers of political communication and people related to politics.Keywords: Relevance, Dangdut Music, Election Campaign]]>
<![CDATA[Menelisik Pariwara Rinso Warna Versi Badut dalam Logika Semiologi Barthes ]]>
<![CDATA[Sampurna, Angelia]]>;
<![CDATA[Agustina, Merry]]>;
<![CDATA[Marta, Rustono Farady]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 4 No. 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i2.2841
<![CDATA[In the era of intense competition in the marketing world, companies are driven to create creative advertising effectively. The right advertising will have a long-term marketing impact, and easily influence and take market position. The problem discussed in this study is how Rinso try to influence consumer purchasing decisions by taking advantage through meaning of denotation, connotation, and myth in taking the position of detergents that can maintain color quality through Rinso Color. This study uses Barthes Semiology theory, with descriptive qualitative research methods. The object of research is color, which can be concluded from this analysis, if color is a form to showed how is the character of a personality. Personality that wants to be formed through color, is another effort that needs to be done through Rinso Color. It can be seen that the preparation of aspects of advertising represents all aspects of both character, tagline, diction, to the target market of Rinso which is part of the total branding terminology in integrated marketing communication. Keywords: Barthes Semiology; Integrated Marketing Communication; Rinso Ad.]]>
<![CDATA[The role of social media in shaping airline’s image ]]>
<![CDATA[Elemonie, Anastasia]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 4 No. 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i2.2965
<![CDATA[Social media is important nowadays. With the development of technology today, most people want their needs to be fulfilled in an instant. Speed is the key in most cases. In this era all media gets digitized, the Internet also becomes the mode of carriage for all other media, meaning a lot of information is available on the internet. In today’s competitive business environment, under pressure from the digital revolution, the corporate brand with its identity, image, and reputation becomes the center of gravity for valuable and durable relationships between the firm and all interested parties. The researcher has chosen qualitative data for designing this research. Focus of this research it is aimed to understand the social media that has been used by Cathay Pacific Airways to shape its corporate image in the eyes of public. The analysis shows that the active promotion activities through social media has a big influence in the formation of the expected company image. The use of social media as one of the strategies that Cathay Pacific uses as a means of communication can increase customer engagement. Keywords: Corporate Communication; Corporate Image; Social Media; Perception; Airlines.]]>
<![CDATA[Pemanfaatan media sosial bagi pengembangan umkm di desa kedungrejo, kecamatan jabon, sidoarjo ]]>
<![CDATA[Istanti, Enny]]>;
<![CDATA[Sanusi, Ruchan]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 4 No. 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i2.2987
<![CDATA[Social media is a tool or means that can be accessed by everyone without limitation of time and distance as long as there is an internet network. The existence of social media that has wide, easy, and fast access is used by MSME small entrepreneurs to be more courageous in promoting their products as an effective and efficient marketing medium. The rapid development of MSMEs has made the use of social media even higher. The existence of MSMEs is expected to be able to expand employment opportunities, accelerate the process of economic equality, increase community income, and promote national stability. The use of social media is expected to be able to increase the marketing reach of MSME businesses. With the Thematic Real Work Lecture program, it is hoped that outreach and training activities on the development of MSME marketing in Kedungrejo Village through social media can provide an understanding of the importance of social media in developing business while keeping up with the times and can be used as much as possible. Keywords: UMKM; Social media; Extension; Training.]]>
<![CDATA[Strategi Komunikasi Pemasaran Sharp Indonesia di Era Pandemi Covid-19 dan Kenormalan Baru ]]>
<![CDATA[Wibowo, Pandu Setio]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i1.3003
<![CDATA[Dampak pandemi COVID-19 telah merubah seluruh tatanan kehidupan masyarakat, era kenormalan baru menjadi sesuatu yang harus dijalani. Komunikasi pemasaran pun menjadi salah satu dari banyak hal yang harus melakukan penyesuaian. Dalam keterbatasan setiap merek tetap harus melakukan komunikasi pemasaran guna menyampaikan pesan kepada konsumennya. Setiap merek dituntut untuk melakukan komunikasi pemasaran yang efektif dan tepat sasaran sesuai dengan kondisi yang dialami oleh konsumennya. Penelitian ini difokuskan pada strategi komunikasi pemasaran Sharp Electronics Indonesia. Tujuan dari penelitian ini adalah untuk mengetahui strategi komunikasi pemasaran yang dilakukan oleh PT Sharp Electronics Indonesia guna meningkatkan daya beli dan mempertahankan kesadaran merek Sharp oleh konsumennya di masa pandemi COVID-19 dimana seluruh masyarakat Indonesia diharuskan untuk mengurangi interaksi sosial secara langsung (social distancing).  Objek penelitian ini adalah strategi komunikasi pemasaran yang dilakukan oleh divisi komunikasi pemasaran PT Sharp Electronics Indonesia. Metode penelitian yang akan digunakan adalah metode kualitatif deskriptif. Data diambil dari wawancara, observasi dan penelusuran pustaka. Melalui  penelitian ini dihasilkan informasi yang megungkapkan jika Sharp Indonesia mampu menemukan strategi komunikasi pemasaran yang tepat dimana Sharp Indonesia sangat memahami situasi yang terjadi dengan mengkomunikasikan mereknya melalui bauran komunikasi pemasaran yang terintegrasi hingga Sharp tetap dapat menjaga kesadaran mereknya di tengah masa pandemic COVID-19 ini  yang berdampak pada meningkatnya transaksi penjualan melalui kanal digital dan mempertahankan loyalitas pelanggan.]]>
<![CDATA[Persepsi abang none Jakarta terhadap fenomena ondel-ondel ngamen di Jakarta ]]>
<![CDATA[Ardiansyah, Lutfi]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i1.3273
<![CDATA[Ondel-Ondel is one of Betawi special icon an also one of the artworks of Betawi. This giant puppet also believed as a charm in Betawi society for decades. People of Betawi also considered Ondel-Ondel as a sacred culture. Ondel-Ondel is an entertainment for Betawi society that inherited from generation to generation. However, nowadays ondel-ondel is not considered as a sacred property for ritual any longer since the last couple of years. Ondel-ondel has been used for busking in every corner of Jakarta. The aim of this research was to find out the perception of Abang None as the ambassador of tourism to conserve the culture of Betawi regarding the phenomenon Ondel-Ondel that busking on the street. We collected the data by using observation, profound interview, literature review and online data research. This research used the concept of communication and culture theory and it is also a qualitative and descriptive research by using phenomenology and case study method. The result of this research is the Abang None about the difference between the properties of busking ondel-ondel and the Betawi’s entertainment ondel-ondel. Abang None is the disagreement with the busking ondel-ondel since it looked so pity and inappropriate, and Abang None is they would not give the money to the busking ondel-ondel. Keywords: Abang None; Ondel-Ondel; Betawi Culture; Perception.]]>
<![CDATA[Analisis resepsi khalayak terhadap pemberitaan Covid-19 di klikdokter.com ]]>
<![CDATA[Dwiputra, Krisna Octavianus]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i1.3290
<![CDATA[One of the health problems that will catch people's attention in 2020 is COVID-19. Various media also highlighted the problem because it was considered a dangerous thing. One of the media that participated in the news was a health media called Klikdokter.com. Klikdokter.com has been intensively reporting about COVID-19 since January 2020. The aim of the research is to see how the public perception about COVID-19 on Klikdokter.com. This research uses descriptive qualitative research. Methods of data collection using observation, interviews, and documentation. Meanwhile, informants were selected based on purposive sampling. The data analysis used Stuart Hall's Encoding-Decoding theory, which describes the three positions of the audience in constructing messages, namely dominant position, negotiation, and opposition. The results showed that the position of the audience in constructing messages from the news of COVID-19 on Klikdokter.com, the majority were in a negotiating position. This position means that the audience may misinterpret some parts of the message and quite understand what is conveyed by Klikdokter.com.Keywords: Covid-19; Reception; Reporting.]]>
<![CDATA[Peran Perusahaan Alfamidi Membangun Kepercayaan Diri Difabel Dalam Dunia Kerja ]]>
<![CDATA[Lukas, Theresia]]>;
<![CDATA[Menayang, Alfred Pieter]]>;
<![CDATA[Marta, Rustono Farady]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i1.3383
<![CDATA[Dalam dunia perindustrian, keterlibatan difabel masih minim. Keinginan rakyat khususnya kaum difabel ingin penyamarataan hak tidak terkecuali mendapatkan pekerjaan, kesempatan yang sama dengan masyarakat umum. Undang-undang mengatur perusahaan wajib mempekerjakan sedikitnya 1-2% dari total karyawan perusahaan. Penelitian menggunakan teori kognitif sebagai bahan analisa dan pertimbangan terkait kemampuan para difabel beradaptasi dan berkembang dalam dunia pekerjaan berdampingan dengan karyawan normal. Sampel menggunakan metode survei kualitatif deskriptif, kelompok responden ditentukan untuk mendapatkan informasi. Penelitian ini melibatkan 52 pekerja difabel diperusahaan Alfamidi guna penetapan sampel dan data analisa terkait survey yang dijalankan. Hanya 42 responden dapat diolah dengan baik. Hasil survey, data menunjukkan karyawan difabel mendapatkan dukungan positif dilingkungan bekerja, namun hal tersebut belum dapat mengubah rasa percaya diri mereka terhadap kondisi, kemampuan fisik mereka yang terbatas. Selain lingkungan yang mendukung, perusahaan perlu melakukan pendekatan lain bagi kaum difabel bersifat interpersonal untuk dapat lebih membantu kaum difabel beradaptasi dan berkembang lebih baik lagi.]]>
<![CDATA[Penilaian diri kompetensi komunikasi pencari kerja dalam memasuki dunia kerja ]]>
<![CDATA[Wijayanti, Sri Hapsari`]]>;
<![CDATA[Utami, Novia]]>;
<![CDATA[Putri, Brigita Kania Novia]]>;
<![CDATA[Mantiri, Stephanie Maria]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i2.3414
<![CDATA[Formal education is not sufficient as a provision to find a job, it needs to be equipped with soft skills, such as the ability to communicate. This study aims to reveal the basic communication skills and soft skills of job seekers with low education and their readiness to enter the world of work. Respondents of this study are the younger generation who are looking for a job. They live in Rusunawa Marunda, Cilincing, North Jakarta. There are 37 respondents involved in this study. This study is descriptive quantitative with case studies. The data collection technique used a Likert scale questionnaire with five scales. The data analysis technique was carried out with descriptive statistics used SPSS 25. The results of this study indicate that the respondents are ready and confident enough to compete in the work world with their communication skills and other soft skills. The skill that the majority of respondents felt lacking was communication in English. This study suggested doing intervention by mentoring and training of communication and English for respondents, the younger generation of productive age with low education. Keywords: Formal Education; Communication; Hard Skill; Soft Skill; English Language AbstrakPendidikan formal belum cukup sebagai bekal untuk mencari pekerjaan, lulusan perlu dibekali dengan soft skill, seperti kemampuan berkomunikasi. Penelitian ini bertujuan mengungkap keterampilan komunikasi dasar dan soft skill pencari kerja yang berpendidikan rendah dan kesiapan mereka memasuki dunia kerja. Responden dalam penelitian ini adalah generasi muda yang sedang mencari pekerjaan. Mereka tinggal di Rusunawa Marunda, Cilincing, Jakarta Utara. Ada 37 responden yang terlibat dalam penelitian ini. Penelitian ini bersifat deskriptif kuantitatif dengan studi kasus. Teknik pengumpulan data menggunakan angket skala likert dengan lima skala. Teknik analisis data dilakukan dengan statistik deskriptif melalui bantuan SPSS 25. Hasil penelitian ini menunjukkan bahwa responden cukup siap dan percaya diri untuk bersaing di dunia kerja dengan kemampuan komunikasi dan soft skill lainnya. Keterampilan yang dirasakan sebagian besar responden kurang adalah komunikasi dalam bahasa Inggris. Penelitian ini menyarankan agar dilakukan intervensi melalui pendampingan dan pelatihan komunikasi dan bahasa Inggris bagi mereka yang berpendidikan rendah, tetapi tergolong generasi muda yang produktif. Kata Kunci: Pendidikan Formal; Komunikasi; Hard Skill; Soft Skill; bahasa Inggris  ]]>
<![CDATA[Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021 ]]>
<![CDATA[Susilo, Daniel]]>;
<![CDATA[Putranto, Teguh Dwi]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i1.3463
<![CDATA[Various disasters that occurred in Indonesia in early 2021 occurred in a row, starting from earthquakes, landslides to floods in various regions in Indonesia, and the National Search and Rescue Agency (BASARNAS) increasing. This research aims to find out the Instagram post @sar_nasional performance of BASARNAS during the disaster that occurred in Indonesia in early 2021. The content analysis method is used as the research method with the unit of analysis in posts on Instagram @sar_nasional from January 1 to January 15, 2021. The conclusion obtained in this study is that the posts on Instagram @sar_nasional lead to more content posts about BASARNAS's performance in the @sar_nasional Instagram post-BASARNAS participation in the Sriwijaya SJ-182 plane crash from Jakarta to Pontianak than the disasters that occurred in several places in Indonesia.Keywords:Â Content Analysis; Posts; Instagram; Performance; BASARNAS.]]>
