Jurnal Komunikasi Profesional
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
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356 Documents
<![CDATA[Perspektif digital marketing communication dalam memasarkan skincare di indonesia ]]>
<![CDATA[Hapsara, Osrita]]>;
<![CDATA[Casmudi, Casmudi]]>;
<![CDATA[Sjuchro, Dian Wardiana]]>;
<![CDATA[Murtono, Taufik]]>;
<![CDATA[Asfar, Dedy Ari]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i3.3782
<![CDATA[The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.]]>
<![CDATA[Profiling news consumption on social media ]]>
<![CDATA[Veronika, Veronika]]>;
<![CDATA[Raharjo, Agustinus Eko]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i4.3794
<![CDATA[Social media is an exciting platform to be researched at this time because users are increasing. This condition is a challenge for the media to be able to take advantage of this phenomenon into a great opportunity. The concept of social media journalism is growing as many media use social media with diverse objectives. A lot of studies have tried to see from a variety of spectacles. This research fills the research void related to the consumption of news through social media in Indonesia based on uses and gratification theory and social media concept. The survey conducted by distributing questionnaires online for two months to get 736 respondents from various regions in Indonesia. The result is that social media is not the main place for Indonesian people to look for news. Most of the respondent is still looking for news through two mediums, namely offline and other online. People who access news through social media are satisfied, but they do not have confidence in the news on social media. Besides understanding news consumption patterns on social media, this research suggests a model that the media needs to understand to utilize social media more effectively.]]>
<![CDATA[Kajian fenomenologi pemasaran digital agen properti melalui medium instagram ]]>
<![CDATA[Ernayani, Rihfenti]]>;
<![CDATA[Daengs GS, Achmad]]>;
<![CDATA[Tarigan, Nuah P.]]>;
<![CDATA[Lestari, Winda]]>;
<![CDATA[Timotius, Elkana]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i3.3804
<![CDATA[Property has developed into a basic human need that everyone wants to have personally. Property is used for investment other than for basic human needs. The Covid-19 pandemic began in March 2020, resulting in the imposition of large-scale social restrictions (PSBB) to stop the spread of the virus. The Coronavirus Disease (Covid-19) pandemic has also paralyzed a number of industries, including the real estate sector, in an effort to support economic growth. The purpose of this study is to determine the digital marketing of property agents on Instagram. This study uses a qualitative approach with the phenomenological method of the actors in the property business agent. The results showed that digital marketing of property agents on Instagram is used with several efforts including the use of hashtags, collaborating with influencers and public figures, and giving giveaways to attract the interest of potential consumers.]]>
<![CDATA[Pelatihan Media Sensitif Gender bagi Penggiat Media Bersama DP3AP2KB Provinsi Jawa Tengah ]]>
<![CDATA[Nuzuli, Ahmad Khairul]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i3.3815
<![CDATA[Banyaknya kasus ketimpangan dan diskriminasi perempuan di dalam media sudah menjadi permasalahan baru bagi media di Indonesia. Maka oleh sebab itu perlu diadakannya pelatihan tentang media sensitif gender bagi awak media untuk peningkatan pengetahuan awak media akan sensitif gender dalam produk jurnalistik. Pengabdi adalah dosen ilmu komunikasi dan pengamat media. Dengan kepakaran di media massa dan komunikasi gender, pengabdi bekerjasama Dinas Pemberdayaan Perempuan Perlindungan Anak Pengendalian Penduduk dan Keluarga Berencana (DP3AP2KB) Provinsi Jawa Tengah menjadi fasilitator dalam Pelatihan Media Sensitif Gender bagi Penggiat Media di Provinsi Jawa Tengah. Acara ini dilakukan di lima kota, dan masing-masing kota memiliki 45 peserta. Para peserta mewakili berbagai elemen seperti jurnalis TV, jurnalis radio, jurnalis cetak, pers kampus, dan akademisi. Acara ini diharapakn bisa mengujudkan pemberitaan yang ramah gender dan meningkatkan pengetahuan para awak media akan pentingnya media sensitif gender.]]>
<![CDATA[Efektivitas model pembelajaran daring berbasis tiktok ]]>
<![CDATA[Ardiyanti, Handrini]]>;
<![CDATA[Kustandi, Cecep]]>;
<![CDATA[Cahyadi, Ani]]>;
<![CDATA[Elihami, Elihami]]>;
<![CDATA[Pattiasina, Petrus Jacob]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i3.3826
<![CDATA[In an effort to prevent the Covid-19 pandemic, schools are implementing online student learning methods. This government policy is in order to break the chain of spreading Covid-19. However, in practice, there are still many teachers in schools who are still confused about implementing the online learning system because the teachers are not good at technology, so the teacher only sends assignments without explaining the material. As a result, online learning becomes ineffective which has an impact on student learning outcomes. This study aims to determine the effectiveness of the tiktok-based online learning model. The method used in this research is phenomenology. The informants in this study were the parents of students who live in East Java. The conclusion of this study is that the Tik Tok application used as a learning medium has not been fully effective. Parents consider that the Tik Tok application used in their children's learning is mostly used for playing while learning hours are still in progress. Keywords: model; learning; online; tik tok. Dalam upaya mencegah pandemi Covid-19, sekolah menerapkan metode pembelajaran siswa secara online. Kebijakan pemerintah ini dalam rangka memutus mata rantai penyebaran Covid-19. Namun dalam prakteknya masih banyak guru di sekolah yang masih bingung menerapkan sistem pembelajaran online karena gurunya kurang jago teknologi, sehingga guru hanya mengirimkan tugas tanpa menjelaskan materi. Akibatnya pembelajaran online menjadi tidak efektif yang berdampak pada hasil belajar siswa. Penelitian ini bertujuan untuk mengetahui efektivitas model pembelajaran daring berbasis Tik Tok. Metode yang digunakan di dalam penelitian ini adalah fenomenologi. Informan dalam penelitian ini adalah orang tua siswa yang tinggal di Jawa Timur. Kesimpulan penelitian ini adalah bahwa aplikasi Tik Tok yang digunakan sebagai media pembelajaran belum sepenuhnya berjalan dengan efektif. Para orang tua menilai bahwa aplikasi Tik Tok yang digunakan dalam pembelajaran anak-anak mereka lebih banyak digunakan untuk bermain ketika jam pembelajaran masih berlangsung. Kata kunci: model; pembelajaran; daring; tik tok.]]>
<![CDATA[Impact of @RaikuBeauty instagram campaign content on brand image ]]>
<![CDATA[Octaviana, Vanisha]]>;
<![CDATA[Susilo, Daniel]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i3.3873
<![CDATA[Most Indonesian women often feel insecure about their appearance without makeup. Raiku Beauty is here as one of the new beauty brands that motivates Indonesian women to be able to appear confident by taking care of their skin using skincare from Raiku. The purpose of this study was to determine whether the content on Instagram @RaikuBeauty related to the “Dare to be Bare†campaign was able to have a significant influence on the brand image. The theory used in this study is the content of communication messages on social media. This research is quantitative explanative with data collected through a survey to 395 respondents obtained from the Taro Yamane formula. The data obtained were then tested for hypotheses with simple linear regression. The results showed that there was a significant impact of social media content on the dare to be bare campaign on brand image, with 60.2% degree of impact. Keywords: social media content; brand image; instagram; raiku beauty.]]>
<![CDATA[Strategi bisnis lembaga penyiaran lokal pt bali ranadha televisi (bali tv) ]]>
<![CDATA[Hermarani, Putu Arina]]>;
<![CDATA[Gelgel, Ni Made Ras Amanda]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i4.3883
<![CDATA[Based on the KPID Bali website in 2020, PT Bali Ranadha Televisi is the first and only private local television broadcasting institution in Bali Province that is still active and persists in broadcasting local programs. The agency established a local television broadcasting station called Bali TV. The purpose of this study is to determine the business strategy of the local broadcaster PT Bali Ranadha Televisi. This qualitative research uses Niche Theory Analysis in Media Ecology. The results of this study are: 1) There are 6 types of local broadcast program content on Bali TV, 2) The target of audiences are from children to adults, 3) The capital used by Bali TV is human resources (HR), income from production costs of broadcast programs, advertising revenues, broadcast programs, and additional off-air programs, 4) Bali TV is referred to as a generalist media because it has various sources of life support.]]>
<![CDATA[Online work from bali selama pandemi covid-19: model pemasaran daerah tujuan wisata ]]>
<![CDATA[Jenita, Jenita]]>;
<![CDATA[Saepudin, Asep]]>;
<![CDATA[Rinandiyana, Lucky Radi]]>;
<![CDATA[Badriatin, Tine]]>;
<![CDATA[Tumiwa, Ramon Arthur Ferry]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i4.3887
<![CDATA[The government formed the Work From Bali (WFB) initiative aimed at State Civil Apparatus (ASN) to help the tourism sector on the Island of the Gods to revive due to the Covid-19 pandemic. The government has decided to hold the Work From Bali (WFB) program in the Nusa Dua area of ​​Bali. The Nusa Dua area of ​​Bali is managed by a State-Owned Enterprise (BUMN), in particular the Indonesian Tourism Development Agency. This study aims to uncover the discourse on Work From Bali (WFB) news in the midst of the Covid-19 pandemic. The method used in this research is critical discourse analysis by van Dijk. The unit of analysis of this research is Kompas.com online news related to Work From Bali (WFB) in the midst of the Covid-19 pandemic in the period 27 May 2021 to 31 May 2021. The results show that the news discourse that appears related to Work From Bali (WFB) in In the midst of the Covid-19 pandemic, there is an economic discourse in boosting tourism in Bali. However, these efforts still require re-examination so that social considerations do not arise that focus on activities that must be carried out in Bali.]]>
<![CDATA[Menggelorakan makna energik sebagai brandscape erigo melalui iklan fireflies ]]>
<![CDATA[Kurniawan, Febryan]]>;
<![CDATA[Isnaini, Muhammad]]>;
<![CDATA[Marta, Rustono Farady]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i4.3889
<![CDATA[Local brands in Indonesia today are growing and competitive and in this competition, various appropriate marketing communication strategies are needed, where this is needed to build attention from potential consumers. One of the local brands from Indonesia is Erigo, a company that has recently been discussed by internet users because one of its marketing strategies is to place advertisements in Time Square, New York. Advertising is one of the digital marketing strategies that serves to attract the attention of potential consumers through information on products and services offered to stick in the minds of consumers. Through a qualitative approach with an interpretive paradigm using Laura R. Oswald's marketing semiotics method, it was found that through the short advertisement "Fireflies", Erigo wanted to show the target audience and their target market, young people or millennials, to have enthusiasm, motivation and belief. high self-esteem in exploring their curiosity, one of which can be done by real action from their energetic nature. This energetic nature becomes an ideology (cultural categories) that Erigo wants to convey to its target market, which are young people who aim to convey an invitation to dare to explore new things to find hope and identity related to exploratory (cultural tensions). Exploratory is meant here is a sense of freedom (emotional territories) where this is necessary for them to inflame the energetic they have.]]>
<![CDATA[Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota surabaya ]]>
<![CDATA[Hermanto, Yustinus Budi]]>;
<![CDATA[Tresyanto, Citra Anggraini]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i4.3893
<![CDATA[Abstract The diversity of tourism objects owned by the city of Surabaya makes the city of Surabaya as one of the cities in Indonesia that is worthy to be visited with tourist destinations of various ages ranging from children to adult visitors. The diversity of tourism objects owned include Nature Tourism, Educational Tourism, Religious Tourism, and City Tourism. The existence of tourist attractions in the city of Surabaya must be published to the public with the main goal of attracting visitors to come for tours. To be able to publish it, media facilities are needed to support the marketing communication process. This study focuses on the strategy of selecting media as a marketing communication to introduce Surabaya City tourism objects. This research is qualitative with descriptive design. This study aims that the selection of communication media is carried out in appropriate stages so that the aim is to introduce the tourism object of Suarabaya City to the whole community and be able to attract visitors to travel.]]>
