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Jurnal Komunikasi Profesional

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Published by Universitas Dr. Soetomo Surabaya

ISSN : - EISSN : 25799371 DOI : -

Core Subject : Humanities, Science, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat

Arjuna Subject : -

Articles 356 Documents

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Komunikasi Pemasaran Dinas Pariwisata Kabupaten Buleleng Dalam Meningkatkan Jumlah Wisatawan Di Buleleng Putri, Niluh Wiwik Eka
Jurnal Komunikasi Profesional Vol. 3 No. 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

By using a qualitative descriptive approach, this is to explore the activities of the marketing department of the Buleleng Regency Tourism Office in implementing marketing communications to increase the number of tourists. The tourism sector is one of the factors that influence the economy of Buleleng Regency. Through a good marketing communication strategy in marketing, the results will be good too, this will also increase tourist visits and help economic growth in Buleleng Regency. Similarly, tourism marketing aims to inform, persuade, introduce and increase tourist consumers so that prospective tourists have a desire to visit Buleleng Regency. The strategy carried out by the Buleleng Regency Tourism Office in increasing the number of tourist visits included advertising through television electronic media, online media, brochures, banners. Then face-to-face sales (Personal Selling) by introducing tourism products that are the object of tourist attractions. Furthermore sales promotion (Sales Promotion) through writing or direct communication, and publicity (Publicity) in the form of commercial news about products that are broadcast both through print media and electronic media. As well as direct marketing (Direct Marketing) is a form of promotion carried out by persuading prospective tourists. This can be done through writing that tells the experience on a personal blog. So that prospective tourists who want to go to Buleleng Regency can read someone's experience on various internet sites related to tourism objects, entrance ticket prices, locations, and so on. In addition, based on (Marketing Max) there are 13 elements including Products, Prices, places, promotions, people, physical condition, process, brand, segmentation, service, positioning, sales, and targets.Keywords: Marketing Communication, Buleleng Tourism Service, TravelersÂ

Perencanaan Kampanye Public Relations â€œMari Bersatu Permata Bundaâ€ Untuk Meningkatkan Awareness Masyarakat Sekitar Terhadap Sekolah TK-SD-SMP Permata Bunda Kesaulya, Charlene Mabelle Reina Ulyanti; Soewarso, Kiki
Jurnal Komunikasi Profesional Vol. 3 No. 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Education is a very important thing that should be engaged by every individual, because it is related to the progress and development of a country. In this era of globalization, technology is growing very rapidly that has an impact in education. Schools should be able to adapt to the community and the surrounding environment. TK-SD-SMP Permata Bunda / Sekolah Permata Bunda is a public school operating under the Yayasan Permata Bunda which until now has no public relations role. Thus, it takes the role of public relations in designing more current programs to help schools in raising awareness of certain communities. The purpose of this non-thesis paper is to raise public awareness by using the nine steps of public relations strategy. The Campaign Mari Bersatu Permata Bunda is to let the public to know and understand that the school wants to invite students to not distinguish against one another, nor discriminate, and be united for the students to become better people in the future, and have good relationship with all alumni of Permata Bunda School. It is expected that this non-thesis paper can be adopted by various parties in running external communication strategies.Â Keywords: Public Awareness, External Communication Program, Mari Bersatu Permata Bunda Campaign, Public Relations in Educational Institutions

Pelatihan Inventarisasi Aset Desa Dan Pengembangan BUMDes Untuk Penguatan Ekonomi Desa Di Desa Saba Kecamatan Blahbatu Kabupaten Gianyar Bandiyah, Bandiyah
Jurnal Komunikasi Profesional Vol. 3 No. 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The training activity on village asset inventory and development of Village-Owned Enterprises (BUMDesa) aims to provide knowledge insights to the Saba Village apparatus and scientific skills to be able to inventory potential assets belonging to the village in order to develop Village Owned Enterprises (BUMDesa). The activity was carried out in the form of training with a workshop approach, discussion and tutorial videos on asset inventories along with comprehensive analysis of solutions to the problem of developing BUMDesa. The results of this service activity include. First, the Saba Village apparatus gained an understanding of village assets and potential that could be developed into a village economy. Secondly, the village apparatus was very enthusiastic and eager to establish BUMDesa. Third, the Sipedas tutorial method helps provide convenience as well as a skill in conducting an asset inventory. Third, helping to solve the problem of assets in Saba Village which had previously been a conflict between communities and has now become clear.Keywords: Village Assets, BUMDesa, Village Economy, Training, Saba

Peningkatan daya saing produsen minuman herbal melalui pembuatan konten kreatif media sosial berbasis pemasaran e-marketing Intan, Theresia; Revia, Brigitta; Erwita, Adjeng
Jurnal Komunikasi Profesional Vol. 3 No. 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Mitra dari Pengabdian Masyarakat kali ini adalah produk minuman herbal Lemon Gress Kemaruk dan Rosmint. Terdapat beberapa permasalahan yang dihadapi mitra, yang pertama terkait manajemen produk (packaging dan branding), permasalahan kedua yang dari segi pemasaran adalah keterbatasan modal untuk sarana promosi, permasalahan ketiga adalah keterbatasan pengetahuan mitra terkait strategi komunikasi pemasaran dengan mengandalkan teknologi dan permasalahan keempat adalah bagaimana membuat konten menarik di media promosi milik mitra. Dari keempat permasalahan tersebut tim abdimas melakukan pelatihan, yaitu melakukan pelatihan pembuatan branding logo dan kemasan yang baik untuk produk mitra; melakukan pelatihan pelaksanaan e-marketing untuk memaksimalkan promosi produk mitra; melaksanakan pendampingan mengunakan aplikasi di smartphone lebih maksimal (instagram, facbook,Â situs jual beli online); pelatihan pembuatan konten kreatif (Photojournalism, Video kreatif, tulisan kreatif).Â Dengan dilakukannya keempat hal tersebut diharapkan mitra UMKM dapat meningkatkan penjualan baik melalui media digital maupun penjualan secara langsung serta dapat membantu mitra UMKM mengembangkan usaha dan meningkatkan daya saingnya.

Perencanaan konsep event festival kampung tangerang dalam membangun citra pada mall cbd ciledug Astuti, Apriliyanti
Jurnal Komunikasi Profesional Vol. 3 No. 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

In general, a trade center need to showcase something unique and special to attract guests and tenants. â€œFESTIVAL KAMPUNG TANGERANGâ€ is a concept of public relations strategy which is created by the conceiver to build the image of CBD Ciledug Mall to attract more traffic to visit. In the making of this concept, the conceiver already conducted pre-research by interviewing customers, tenants and management of the CBD Ciledug Mall to get the idea for the concept to be developed further. This concept is based on Ronald D. Smith Theory which helps the conceiver in building and road map which is needed to make this concept. The final outcome of this concept still needs to be discussed with the Mall Management for further if it is going to be made into an event.Keywords: Tangerang city; shopping mall; CBD Ciledug Mall

Efektivitas komunikasi organisasi pada dinas pendidikan dan kebudayaan provinsi maluku Zacharias, Tehubijuluw
Jurnal Komunikasi Profesional Vol. 3 No. 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The aims of the research is to analyze the influence of variables of organization structure, technology, enviroment, communication pattern anda personal charasteristics on communication effectiveness.The sample was selected by using probablity sampling technicue with stratified random sampling method.Â Â The samples was determined basedÂ Â on sample table developed by Issac and Michael.Â Therefore, if the population were 303 people and confident level was 95%, the sample consisted of 189.Â Â The data were analyzed by using Structural Equation Modelling (SEM). The results of the research reveal that organization structure, technology, enviromet, communication pattern and personal charasteristics have a significant influence on organization communication effectiveness in Education, Youth and sports Departement of Maluku Province.Keywords:Â Â Structure;Technology;Enviromet;CommunicationÂ Pattern;Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â PersonalÂ Charasteristics

Gaya kepemimpinan transformasional dan transaksional terhadap prestasi kerja pegawai pada dinas pertanian kabupaten buru selatan Rahawarin, M Arsad
Jurnal Komunikasi Profesional Vol. 3 No. 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This study aims to determine and analyze (1) the significance of the influence of transformational and transactional leadership styles on employee work performance and (2) the most dominant variable influencing employee performance. This research was conducted at the Office of Agriculture in South Buru Regency. The population of this study consisted of all Civil Servants (PNS) at the South Buru District Agricultural Service, namely 135 people. Sampling using the exhausting sampling method or saturated sampling. Data were analyzed by multiple linear regression. The results showed that (1) the leadership style was more dominant in the transformational leadership style, where the most influential indicator was the indicator of the idealized influence dimension, namely the leadership prioritizing the needs of subordinates, (2) based on the calculation of the average of all indicators on work performance variables, indicating a tendency positive which shows that all employees always strive to improve performance in a better direction, (3) the variable transformational leadership style and transactional leadership style have a significant influence on employee performance, (4) transformational leadership style is the most dominant variable influencing achievement employee work.Â Keywords: transformational leadership; transaction leadership; employee work performance

Pengaruh destination image dan subjective norm terhadap biat berkunjung wisata sunan ampel surabaya Ramadhani, Sintesa Aulia; Kurniawati, Masmira
Jurnal Komunikasi Profesional Vol. 3 No. 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

One of the attractions in East Java that is visited by many tourists is the religious tourism area of the Sunan Ampel Mosque. The enchantment of culture, art and history contained in the Sunan Ampel Mosque has a special attraction for tourists. The 2014 data states that the tomb of Sunan Ampel in Surabaya became the most visited location of pilgrims, namely more than 1.9 million visits. Therefore, this study aims to determine the effect of destination and subjective norms on the intention to visit Sunan Ampel Religious tourism by using 100 samples where the sample criteria are at least 17 years old and have never visited Sunan Ampel religious tourism. This study uses SPSS 22. The results of the study concluded that destination image and subjective norm have a significant effect on the intention of visiting Sunan Ampel Religious tourism.Keywords:Â Image destination; Subjective norm; intention to visit

Pengaruh citra ayu ting ting sebagai brand ambassador iklan rexona deo lotion dalam keputusan pembelian di desa karangan, trenggalek Arisanti, Riska; Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol. 3 No. 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

In an increasingly modern era like now, business competition that occurs between one company and another is increasingly dynamic, complex and presents various challenges that must be faced by the company to capture and maintain market share. Taking top celebrities to become brand ambassadors or advertising stars is an effective way to increase purchases. Ayu Ting Ting, with all her popularity and controversy, has collaborated with Rexona to become a star ambassador for Rexona deolotion products. The image of a brand ambassador becomes one of the considerations in choosing a brand ambassador.Â A positive self-quality image and public trust from a celebrity who is an advertisement star or brand ambassador will further obscure the advertising products that star in it. The theory used in this study is communication theory, marketing communication, advertising, theory brand ambassadors, image and purchasing decisions. The method used in this study is quantitative research with the type of correlational quantitative research. The samples in this study were 100 female respondents inÂ Â Karangan village of Trenggalek, with a range of ages between 17 to 25. From the results of statistical calculations, it was shown that there was a significant influence on the image of Ayu Ting Ting as a brand ambassador for Rexona Deolotion's advertisement on purchasing decisions in the Karangan village of Trenggalek.Keywords:Â image; purchasing decision

Penggunaan komunikasi non-verbal bahasa tubuh dalam desain instruksional pelatih dan atlet kategori tanding pencak silat Darmawansah, Andika; Putro, Raden Hartopo Eko
Jurnal Komunikasi Profesional Vol. 3 No. 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Instruction is a form of information exchange with the aim to provide understanding and influence on the behavior of martial arts athletes by the trainers. Clear instructions, will facilitate the athlete in understanding the message delivered, will automatically also affect the performance of athletes in the game. Therefore, to facilitate and clarify in the delivery of instructions, the need for non-verbal body language as a supporter of such verbal instructions. Body language is a process of exchanging information that is done by using limbs as a medium of information. Although every body movement has a variety of meanings for everyone. However, in martial arts the units of Unitomo Surabaya made certain movements which were considered to be able to support verbal instruction, then the movement was givenÂ a meaning which was in accordance with the rules of usage and on the basis of mutual agreement by trainers and athletes, and the communication process was made as tradition by the group.Keywords: instructional design; non-verbal communication; athlete

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Contact Name
daniel susilo

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daniel.susilo@unitomo.ac.id

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Journal Mail Official
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Location
Kota surabaya,

Jawa timur

INDONESIA