Jurnal Komunikasi Profesional
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
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356 Documents
<![CDATA[Digital branding kedung ayu sebagai destinasi wisata keluarga berbasis kearifan lokal ]]>
<![CDATA[roosinda, fitria widiyani]]>;
<![CDATA[Ayu P, Delmarrich Bilga]]>;
<![CDATA[Ekantoro, Julyanto]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i2.3493
<![CDATA[Family travel destinations developed after the Covid-19 pandemic. Kedung Ayu is one of the tourist destinations with local wisdom in Ledug Village, Prigen District, Pasuruan Regency. The village of Ledug, where most of the residents are farming ornamental flowers, only rely on income from selling ornamental flowers, even though in that village there are other potentials that can be developed, one of which is a river with three waterfalls. Previously, this river had been filled with plastic waste for decades and various wastes, both dry and liquid. Its smells not good, plus many dry waste, also anonymous. The Abdimas program which aim developed digital branding with four programs has made the river a new family tourist destination named Kedung Ayu. The four programs are the socialization of family tourism, optimization of river cleaning, making Instagrammable photo spots and social media branding. The four programs are expected to empower villagers by increasing the number of visits through promotions both online and offline.Keywords: Â Digital Branding; Kedung Ayu; Family Travel Destination; Local Wisdom.]]>
<![CDATA[Pemanfaatan Sistem Manajemen Pembelajaran Bagi Guru dan Orang Tua Siswa Disabilitas Netra di SLB A Pembina Tingkat Nasional ]]>
<![CDATA[Prestianta, Albertus Magnus]]>;
<![CDATA[Bangun, Cendera Rizky Anugrah]]>;
<![CDATA[Perdana, Inco Hary]]>;
<![CDATA[Vivrie, Theresia Lavietha]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i1.3552
<![CDATA[Internet dan teknologi digital telah mengubah seluruh aspek kehidupan manusia, salah satunya pendidikan. Kehadiran teknologi informasi dan komunikasi (TIK) memungkinkan penyelenggaraan pendidikan secara daring. Pandemi COVID-19 menunjukkan bahwa TIK kini adalah bagian yang tak terpisahkan dalam pendidikan. Namun, tidak semua orang bisa mengakses pendidikan secara daring dengan optimal. Penyandang disabilitas netra adalah salah satu yang menghadapi kendala dalam pembelajaran. SLB A Pembina Tingkat Nasional belum sepenuhnya siap untuk menjalani pembelajaran daring. Guru masih harus beradaptasi dengan teknologi dan sistem manajemen belajar daring yang tidak sederhana. Orang tua atau pendamping siswa tuna netra juga perlu mendapatkan edukasi berkaitan dengan proses belajar daring. Sementara siswa juga perlu diajarkan agar dapat belajar daring secara mandiri. Kegiatan pengabdian kepada masyarakat (PKM) ini dilakukan guna meningkatkan kemampuan guru dan orang tua/ pendamping siswa dalam hal sistem manajemen belajar daring agar dapat memandu siswa beraktivitas. Secara bersamaan PKM ini mendorong guru dan orang tua untuk membangun komunikasi yang dinamis dan transaksional yang berkesinambungan agar siswa berkebutuhan dapat belajar dari rumah secara optimal.Kata Kunci: Sistem manajemen pembelajaran; Disabilitas; Covid-19; Belajar Daring; Komunikasi Transaksional]]>
<![CDATA[Model Perilaku Komunikasi Generasi Muda Dalam Pemanfaatan Media Digital Memasuki Era 4.0 Dan 5.0 di Kecamatan Kuranji ]]>
<![CDATA[Zis, Sirajul Fuad]]>;
<![CDATA[Dewi, Rahmi Surya]]>;
<![CDATA[Efendi, Zainal]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i1.3624
<![CDATA[Changes in the communication behavior of millennial generation and generation Z in the digital era have shifted from the previous period, these changes can be seen in everyday life the lack of face-to-face interactions. Based on this, this study aims to analyze how the communication behavior of millennials and generation Z in the digital era. This study used a qualitative method with the Alfred Schutz model. The results showed four new behaviors were formed, namely the first behavior, the communication process became passive, the second behavior reduced face-to-face communication, the third behavior was unfocused communication, the fourth behavior was the dynamics of online communication.]]>
<![CDATA[Peran key opinion leader dalam pemasaran film bertema kekerasan seksual ]]>
<![CDATA[Nurulita, Fadliyya Syifa]]>;
<![CDATA[Primadini, Intan]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i2.3630
<![CDATA[Violence against women does not only occur in the private sphere, but also in the public sphere, for example in the workplace and educational institutions. Bombshell, a based on true story movie raises the issue of violence against women in the workplace. Promoting movies on violence against women theme in a country that still adheres to a patriarchal system is not easy. However, in Indonesia, it turned out that this movie not only attracted a large audience, but also received positive reviews from various parties. That success can be achieved due to the Marketing Public Relations strategy carried out by Cinema XXI as its distributor. This study aims to find out the Marketing Public Relations strategy of Cinema XXI in promoting Bombshell. This study is a qualitative research and data is obtained through in-depth interviews. Based on the result of this study, it is known that in order to get positive coverage, Bombshell’s marketing campaign also aimed to shape perceptions as well as to educate the audience regarding the issue of violence against women in the workplace. Furthermore, there was a significant role of Key Opinion Leaders in creating awareness about the raised issues as well as inviting audiences to watch the movie. Keywords: Bombshell  ; Key Opinion Leader; Marketing Public Relations; Violence against Women.]]>
<![CDATA[Proses akulturasi dalam iklan elektronik chinese new year 2018 matahari department store ]]>
<![CDATA[Olivia, Olivia]]>;
<![CDATA[Hati, Grace Permata]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i2.3635
<![CDATA[Penelitian ini bertujuan untuk memahami proses akulturasi yang terkandung dalam iklan Matahari Department Store yang bertema Imlek pada tahun 2018. Penelitian ini menggunakan metode kualitatif deskriptif karena tujuan penelitian ini ialah mendeskripsikan proses akulturasi dan sikap interkulturalisme yang terdapat dalam iklan tersebut. Penulis menemukan beberapa aspek dalam hasil analisis penelitian ini, yaitu makna dan arti dari tradisi dari dua kebudayaan yang berbeda (kebudayaan Jawa dan Tionghoa), dan juga representasi toleransi antar suku. Hasil penelitian menunjukkan bahwa dalam iklan tersebut terdapat beberapa fase terjadinya proses akulturasi, yaitu adanya kontak antar budaya dan proses adaptasi. Iklan ini tidak hanya memperlihatkan proses akulturasi, namun sikap interkulturalisme. Proses akulturasi di dalam iklan melibatkan sikap interkulturalisme yang ditandai dengan usaha untuk menghilangkan etnosentrisme, menggunakan sudut pandang budaya lain untuk memandang budaya sendiri, saling menghormati dan menerima satu sama lain.]]>
<![CDATA[Model – model komunikasi bisnis sebagai upaya meningkatkan penjualan produk vivelle di shan hair beauty care ]]>
<![CDATA[Hakim, Abdul]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i2.3655
<![CDATA[From marketing to business communications, corporate strategy can be found in a variety of areas. Cosmetics companies are also feeling the heat of market competition. One of the most popular cosmetic products on the market is perfume. Shan Hair and Beauty Care is a retailer that sells a variety of beauty products such as hair care, perfume, and body care, with Vivelle being the perfume offering. The purpose of this research is to find out how the business communication strategy carried out by Shan Hair and Beauty Care to increase the number of sales from Vivelle. This research is a descriptive study with qualitative data. Observation, interview, and documentation were chosen as data collection techniques with the research location of Shan Hair and Beauty Care, followed by the owner of Shan Hair and Beauty Care and ten Vivelle customers. The data analysis technique used is data reduction analysis, then the data presentation technique is used to present the data. To test the validity of the data, it used triangulation of sources and theories. The Shan Hair and Beauty Care business communication strategy is highly effective, according to these findings. The business communication strategy is an important spearhead for the success cycle of Shan Hair and Beauty Care, as well as a strategy in facing various intense competition, especially in the selling price of products. The development of a strategy in business communication that matches the sales of Vivelle products at Shan Hair and Beauty Care can reach its glory. Shan Hair and Beauty Care values customer service. Sales strategy for Shan Hair and Beauty Care is a strategy in short-term market penetration that aims to attract consumers and distributors through business communication. Keywords: Strategy; Business Communication; and Sales]]>
<![CDATA[Peran social media marketing gabag indonesia dalam mempertahankan brand equity pada pandemi covid-19 ]]>
<![CDATA[Azizah, Sarah]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i2.3656
<![CDATA[This study discusses the role of Gabag Indonesia's social media marketing in maintaining brand equity in the Covid-19 pandemic. The problem of this research is that the Covid-19 pandemic that occurred in Indonesia has caused many losses to the existing business and economic sectors and the cessation of direct sales, especially in the retail sector, and forcing brands to carry out activities online, namely through social media. The formulation of the problem in this study is how the role of social media Marketing for Gabag Indonesia in maintaining brand equity in the Covid-19 pandemic? Qualitative descriptive research method is used to analyze the problems that exist in this study. The conclusion of this study is the importance of the role of Social Media Marketing of Gabag Indonesia in maintaining brand equity during the Covid-19 pandemic. Keywords: Pandemic; Covid-19; Social Media; Marketing, Brand Equity. ]]>
<![CDATA[Implementasi net neutrality di indonesia ditinjau dari undang-undang ite ]]>
<![CDATA[Pamungkas, Satriyo Widhi]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i3.3672
<![CDATA[The problem of net neutrality has become a debate in many countries where the regulation on the net neutrality policy confirms that internet providers or Internet Service Providers (ISPs) are not allowed to make distinctions or be discriminatory in the selection of internet applications or content to be used by consumers or users. The purpose of this research is to analyze the application of network neutrality from the perspective of Indonesian law which specifically examines critically the applicable Information and Electronic Transactions Law. This research method is descriptive qualitative. The results show that the implementation of Net Neutrality in terms of the Information and Electronic Transactions Law is still not optimal because there are still network restrictions that are applied to certain Internet Network Providers. The results also show that there is a need for amendments to the ITE Law related to the enforcement of legal protection with the principle of forming a prohibition against the actions of Internet Service Provider (ISP) business actors that can disrupt the business climate.]]>
<![CDATA[Edukasi Kesehatan Kulit Perempuan Indonesia melalui Media Sosial pada Akun Instagram @hi.flawless ]]>
<![CDATA[Claudia, Benedicta Yovi]]>;
<![CDATA[Marta, Rustono Farady]]>;
<![CDATA[Rewindinar, Rewindinar]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i3.3685
<![CDATA[Content marketing has become an essential part of any social media marketing strategy. However, the effectiveness of a content marketing strategy through social media will be determined by its alignment with the prevailing communication model. This study aims to analyze the communication model that takes place in the marketing of educational content regarding the health of Indonesian women's skin on Instagram @ hi.flawless and determine the effectiveness of the content marketing based on the communication model that occurs. This study uses a qualitative approach with a netnographic method. Data collection methods are through observation and interviews, while data analysis techniques use data reduction, data presentation, and drawing conclusions analysis methods. This research shows that the communication model that occurs is Schramm's interactional communication model which can then be further developed into a multistep non-linear communication model and advanced web communication. The use of Indonesian women's skin health education as content for marketing on Instagram @ hi.flawless is known to be in line with the prevailing and effective communication model to be implemented, seen from the relatively high level of consumer involvement and the increase in sales that have occurred. Keywords: communication model, content marketing, education, social media]]>
<![CDATA[Komunikasi dan pemaknaan nilai kewirausahaan di hipmi bpc kota padang ]]>
<![CDATA[Himni, Lailatul]]>;
<![CDATA[Roem, Elva Ronaning]]>;
<![CDATA[Miko, Alfan]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i2.3709
<![CDATA[The phenomenon of entrepreneurship or what's knowing as entrepreneur this time involved a lot of young people. In the HIPMI organization, BPC Padang City also make young age a requirement to become member. Entrepreneur who have entrepreneurial values can survive in doing business development and they can also be said to win in competition. This achievement can't be separated from the role of communication. Communication experience played by entrepreneurs, verbal and non-verbal communication carried out by entrepreneur as leader can be effective communication so that it has an impact on business success. Through this qualitative research, the researcher will observe the experience of the role of entrepreneurial cultural communication. Researchers will find out how the role of cultural communication carried out by entrepreneurs can build and apply entrepreneurial values to their business. The value of entrepreneurship is the main key in achieving success. When someone has an entrepreneurial spirit, then of course they will continue to survive. The entrepreneurial value of entrepreneurs is very much needed in the business, because order to achieve their business goals and improve the quality of existing business competition. Keywords: Enterpreneur, Comunication Experiences, Meaning ]]>
