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Jurnal Komunikasi Profesional

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Published by Universitas Dr. Soetomo Surabaya

ISSN : - EISSN : 25799371 DOI : -

Core Subject : Humanities, Science, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat

Arjuna Subject : -

Articles 346 Documents

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Identitas Gaya Hidup dan Budaya Konsumen dalam Mengkonsumsi Brand The Executive Rafa'al, Mubaddilah
Jurnal Komunikasi Profesional Vol 1 No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Humans not only buy the needed goods, but also the brand. Brand goods are self-pride. Buying reputable brands creates a feeling of "more" in the user. With shopping, consumers not only consume the material value or utility value of the goods they buy, but also what the goods indicate. This research departs from J. Baudrillard's thoughts on consumption trends and cultural signs. Researchers use ads from The Executive products. This product is then not only for formal wear, but also for other types of clothing until now become a lifestyle brand.Keywords: Identity, Culture, ConsumptionÂ

Hyperreality on Onlineshop: Shopaholic Generation in Indonesia Awalia, Hafizah
Jurnal Komunikasi Profesional Vol 1 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Shopping as the lifestyle in Indonesian society has been changed to post-modern era. The shopping moved from retail store or regular shop to online shop. Many online-shop sites, like Mataharimall.com, Tokopedia.com, Blibli.com, Lazada.com, Bukalapak.com, and Elevenia.com make Indonesian society become a shopaholic. The online shop served complete and cheaper goods than the retail shop. Some unique parts are electronics, outfits, even aeroplane tickets and tour packets will be ready in the online shop. The update data mentioned that E-Commerce in Indonesia reached US$1.1 billion. Those are the bigger achieved of Indonesia than Singapore and Thailand in ASEAN (Data by Euro monitor, 2015). Now, Indonesian society entered the new paradigm of consumption. Not only what goods will be consumed, but also how to consume those products. The sensation of shopping, in reality, has been changed with shopping in hyper-reality (virtual world). Today, in Indonesia shopping is not about our needs, but to fulfil our desire. In the postmodern era, the production factor is not a significant factor, but the consumption factor can control the peopleâ€™s life. The bigger control handled by online media, like Instagram, Facebook and many others. The media can create the attractive display of shop, and it makes shopping lovers a shopaholic. Symbols, signification, codes are relevant in the consumerism era. Therefore, Baudrillard theory about consumptive society became approach and method for this research. The theory will analyse how the online shop as the online media reconstruct Indonesian society became a shopaholic and how the game of symbols, signs, and codes create consumptive behaviour in online shopping. Analysis units of this research are consumptive behaviour and online shop media in Indonesia.Â Â Keywords: Online Shop, Hyperreality, Shopaholic

Perlukah Branding pada Sekolah? Studi Kasus pada SMP Swasta di Surabaya Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol 1 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

As a community-related institution directly, schools also have to create a brand for their institutions. The brand attached to the (positive) school institution will determine how its graduates are at higher school institutions and how their graduates are in the world, including in the world of work. Brand is also one of the determinants of the choice of students choose the school as a school that he chose, and make it has a favorite school predicate or not. The phenomenon that happened so far, the school has not been specifically build its brand. Nevertheless, it has been mapped in the minds of the public, which schools are favorites and which are not, word of mouth or word of mouth between students and parents. Word of mouth not only contains positive issues about the school, but also vulnerable to build a negative image and brand about the school in question. This research seeks to collect data on how the school sees its institutional branding, and what its efforts are in building its school branding. The results of this study indicate the media can not distinguish between brand building with media relaitons. Be aware of the brand, less. The three schools that became the object of research, the favorite Islamic Schools, favorite Christian schools and non-favorite private schools, show the same reality, there has been no awareness of branding.Keywords: brand, branding, school branding, media relations

Tren Gaya Hidup Sehat dan Saluran Komunikasi Pelaku Pola Makan Food Combining Sufa, Siska Armawati; Christantyawati, Nevrettia; Jusnita, Raden Ayu Erni
Jurnal Komunikasi Profesional Vol 1 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Â Â Â This research is concerned with the dissemination of information about healthy lifestyle trends that have been popular in Indonesia through Food Combining as a process of diffusion of innovation in health communication. By applying the diet Food Combining is expected that the human body will grow healthier, full of energy, and free from disease. Problems to be studied are about: 1) What motivates the perpetrators of diet combining diet in applying a healthy lifestyle? and 2) What channels of communication are used to find information related to diet combining? as well as 3) How to interact with the community of other food combining actors across Indonesia?This research uses qualitative methodology, with the object of research is various media information (print media, social media, and electronic media) along with all communication channel used by food combiner (member or community) Food Combining Indonesia with approach of Innovation Diffusion Theory.The results concluded that food combining is a new trend of healthy lifestyle of today that is motivated physiological needs which is the hierarchy of the most basic human needs to survive, including keeping the body fit and healthy and free from all kinds of diseases. While the communication channels in the process of diffusion of innovation in order to disseminate information and knowledge about healthy food lifestyle trends is done through social media with two-stage communication method which is a combination between the use of mass media channels and interpersonal channels by interacting through: personal contact, chatting applications, social media group, and gathering.Â Keywords: communication channels, innovation diffusion, health communication, healthy lifestyle, food combiningÂ Â

Pola Komunikasi dalam IPNU Kota Surabaya 2014-2016 dalam Membangun Jaringan Azam, Mochamad; Syueb, Sudono
Jurnal Komunikasi Profesional Vol 1 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This Research Entitled "Communication Pattern Organization Branch Manager Association Student Nahdhatul Ulama (PC IPNU) Surabaya City Khitmat Period 2014-2016 In Building Communication Network Organization". The purpose of this research is to know the communication pattern run by IPNU organization in IPNU PC communication relationship with Banom NU, leadership structure with organization member, and top management of IPNU Regional Leadership. data techniques that researchers use in this study are literature study and field observation field study (field obersvasi) and in-depth interview (in-depth interview). Based on the results of the research, showed the Head of IPNU Branch of Surabaya as an organization of learning and is one of the autonomous bodies of the big umbrella of Nahdlatul Ulama Branch Head of Surabaya City building communication pattern of internal organization organization and between organization is downward communication pattern, upward communication, horizontal communication This pattern is reinforced by the role of the core daily management in the internal realm of the organization, and the Head of Surabaya IPNU Branch as the center of communicationKeywords: Organizational Communication Patterns, downward communication, upward communication, horizontal communicationÂ Â Â

Pemetaan Platform Media Komunikasi Pemasaran PT. Dyandra Promosindo dalam Ruang Publik di Surabaya Putra, Bayu Pratama; Prasetyo, Iwan Joko
Jurnal Komunikasi Profesional Vol 1 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Â This study aims to determine the mapping of marketing communication media platform conducted by PT. Dyandra Promosindo Surabaya in the exhibition of Indie Clothing Expo 8th. This study discusses mapping of marketing communication media platform through promotion mix seen from the use of advertising element, personal selling, and direct marketing. The analysis of this research using qualitative approach with descriptive method, data collecting technique is with documentation, in-depth interview, observation, and data search field. Informant research as many as three people, involving branch manager PT. Dyandra Promosindo, and Project Manager and Promotion Officer of Indie Clothing Expo 8th Exhibition. Data analysis techniques include data reduction, display data, and Conclusion Drawing and evaluation. The result of this research is in mapping of usage of advertising element, PT. Dyandra Promosindo utilizes various advertising media as a means to promote Indie Clothing Expo exhibition 8th from promotion cooperation with some print media such as newspaper and magazine, then some local radio, and informative account in social media, and use of outdoor promotional media starting from billboards, billboards , Until the cutting sticker in public transportation. In addition, PT. Dyandra Promosindo maximizes personal sales through the ICE Agent program by working with fifty representatives of high school students in Surabaya. And finally, the use of ticketbox as a direct marketing strategy by adding a promo program to improve the service and the number of visitors, as well as maintaining the brand image of the exhibition.Â Keywords: Platform Mapping, Promotional Mix, Descriptive QuantitativeÂ Â

Komunikasi Pemasaran Destinasi Cagar Budaya di Kabupaten Lumajang Fauziyah, Fauziyah; Pareno, Sam Abede
Jurnal Komunikasi Profesional Vol 1 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Â Tourism is recently becoming excellent attraction for Indonesia development. Lots of Indonesia region have striven to develop its tourism destination in attracting more tourist, including Lumajang regency as one of potential destinations with several kinds of tourism object in East Java. One of those is the cultural heritage. Besides, culture and natural tourism object are something may not be missed. From these phenomenon, the writer would like to have research on topic Marketing Communication Cultural Tourism Destination In Lumajang District. It is based on great potency of cultural heritage in LumajangIn this research, the writer will apply qualitative method approach and integrated marketing communication theory. It is to understand the tourism marketing strategy of Lumajang cultural heritage. It is due to great potency of Archaeological sites in Lumajang which needs certain strategy in increasing the number of visitor.Tourism and Cultural Department of Lumajang as the manager needs to compile innovative and creative steps in marketing communication implementation. Tourism and Cultural Department of Lumajang, in fact, has not maximumly implemented that marketing communication at all. For intense, it concerns marketing target and even positioning which is so limited. It seriously will make government need to plan innovative marketing communication design and message as creative as possible. Therefore, I may influence tourist to visit Lumajang regency more. The results showed that the means of integrated marketing communication has not been applied as a whole so that required a very high commitment by the Government of Lumajang Regency, in this case the Department of Tourism and Culture of Lumajang Regency to apply it in an integrated manner in the years to come, in order to preserve the preservation Culture in Lumajang DistrictKeywords : Marketing Communication, Tourism Destination, Cultural Heritage Â Â

Pelatihan Pembuatan Hantaran Pengantin Pengisi Waktu Luang bagi Ibu PKK Susilowati, Sri; Farida, Ilya
Jurnal Komunikasi Profesional Vol 1 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Â The aims of the Community Service is to empower the target audience to have knowledge about the importance of using leisure time with positive activities that can bring in additional income by making bridal delivery for a group of PKK women in Griya Permata Hijau Housing, Candi, Sidoarjo. Methods used for the implementation of Community Service activities are as follows: 1. Provision of materials with lecture and discussion or question and answer methods related to materials and equipment used for training the manufacture of bridal delivery, 2. Practice Method is used when the Tutor demonstrate bridal delivery process with Tutor guidance. Community service activities are expected to increase knowledge for a group of PKK mothers related to the problem of bridal bridge making skills, so later after following this activity have the knowledge and skills that can be utilized to fill the spare time with positive activities and can help to supplement family income through the utilization of delivery services for the needy. Increased knowledge and skills in addition to increase family income, is expected to also improve the welfare and quality of life for his family.Â Keywords: Bridal Bridges, Leisure Time, Sidoarjoâ€™s womenÂ Â

Agen Perubahan dalam Model Komunikasi Pemasaran Sosial Kampung Wisata Febriani, Nufian Susanti; Tamitiadini, Dian
Jurnal Komunikasi Profesional Vol 2 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This paper aims to develop an effective model of social marketing communications in the tourism village tour by utilizing green energy independently in the village as a tourist attraction. The method used to develop the model is qualitative research. Through this research we get a model of social marketing communication that can survive and sustain through the use of a change agent. To change, establish and maintain new positive behaviors that arise, an agent of change must consistently and continuously influence its target adopter until the desired goal is achieved. Subjects in this study is Glintung tourism village of East Java which has gained national recognition as a green tourist village of independent energy. Through his change agent, Glintung tourism village is able to market itself while creating green energy independently for the environment.Â Keywords: Agent of Change, Social Marketing Communications, Tourism VillageÂ

Kelas Sosial Dan Perempuan Generasi Z di Surabaya Dalam Membuat Keputusan Setelah Lulus Sekolah Menengah Atas Putranto, Teguh Dwi
Jurnal Komunikasi Profesional Vol 2 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This paper describes how the social class determines the women generation Z in making decision after graduating from high school. From the results, it was obtained that women generation Z in Surabaya from upper middle and middle lower classes both have plans to continue their education to the university level after high school graduation. They both found that early-age marriege is not a goal when they have graduated from high school, because there are many things that should be prepared when they will reach the level of marriage. According to them the experience after graduating from high school such as working or pursuing their education at the university level is important for their lives in the future. Thus, it can be concluded that social class is so influential for the women generation Z in making decisions after graduating from high school. In addition, in the next six years the number of marriages of women generation Z will be decreased from the marriage of women generation Y. In the working world in the next six years will be fulfilled by many women generation Z Surabaya.Â Â Keywords: Social Class, Women, z generation

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Home Page

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Contact Name
daniel susilo

Contact Email
daniel.susilo@unitomo.ac.id

Phone
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Journal Mail Official
daniel.susilo@unitomo.ac.id

Editorial Address
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Location
Kota surabaya,

Jawa timur

INDONESIA