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Jurnal Komunikasi Profesional

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Published by Universitas Dr. Soetomo Surabaya

ISSN : - EISSN : 25799371 DOI : -

Core Subject : Humanities, Science, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat

Arjuna Subject : -

Articles 346 Documents

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Digital Media Hospital: Aplikasi Komunikasi Pemasaran Berbasiskan Daring Rony, Noor Firmansyah; Panuju, Redi
Jurnal Komunikasi Profesional Vol 2 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The research aims to explain how digital media in RSPHC CARE application can be applied to marketing communication using 4P (Jerome Mc.Carthy) and 4C (Lauterborn) concept, and explain how marketing communication through digital media in RSPHC CARE application attracts people as consumers to use health services in PHC Surabaya hospital. The research used in-depth interviews, observations, and documentation focusing on data discovery. The subject of research is the manager of digital media in RSPHC CARE application and customers. The object of this research is marketing communication through digital media in RSPHC CARE application in information delivery and promoting hospital service of PHC Surabaya. The result is PHC Surabaya hospital, in addition to using digital media in RSPHC CARE application as online registration media to fulfill customer requirement, also utilize as marketing communication media on some features in it to inform things covering product (service) price, place, and promotion (4P). And can be maximized to use some of its features by committing to customers (4C). Some features in digital media in RSPHC CARE's application at PHC Surabaya hospital support marketing communication activities, based on 4C and 4P concepts in marketing communications.Â Keywords:Digital Media, Hospital, Marketing Communications, 4P - 4C Concepts in Marketing Communications.

Strategi Promosi Agen Properti Independen Pada Media Online Fitria, Yuyun; Farida, Farida
Jurnal Komunikasi Profesional Vol 2 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The development of online media is now a powerful weapon to help promote. It is the sophistication of various online media features that are utilized by independent property agents to be able to compete with other agents and carry out the best promotional strategies. This study aims to find out an overview of the promotional strategies used by independent property agents on online media. This study uses qualitative research methods with the type of analysis research. The results showed that the two subjects had online media accounts each with different advertising characteristics, but from several online media used according to the most effective subject in property promotion was using rumah123.com and then OLX.Keywords:Promotion Strategy, Independent Property Agent, and Online Media

Upaya Pemanfaatan Sampah Plastik Kelompok Ibu-Ibu Dasawisama Gladiol 161 di Perumahan Magersari Permai, Kabupaten Sidoarjo Budiarti, Wiwik; Susilowati, Sri; Farida, Ilya
Jurnal Komunikasi Profesional Vol 2 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The purpose of the community partnership program activities (PKM) is the empower the target audience to have knowledge about the importance of utilizing leisure time with positive activities that can bring profit or additional income, namely by making handicrafts made from plastic waste. Utilizatio of plastic waste is still rarely done in area where citizens do not pay attention to things such as craft creativity by using waste at the Magersari Permai housing in Sidoarjo Regency there is also no attempt to use plastic waste that is processed into handicraft. In addition, there are still many young mothersÂ Â who are still productive but do not have jobs only as housewivesÂ Â who have a lot of free time, which has been used a lot of unproductive thingsÂ Â such asÂ watching TV or chatting with neighborn. The benefit of this PKM activity is that the holdingÂ Â of this community service is expected to be useful or useful for 1) Increasing the knowledge of mothers about the importance of utilizing free time with beneficial and beneficialÂ Â activities 2) Increasing the skills of mothers in making craft. 3) Maintaining and creating environmental hygiene by utilizing plastic waste into handicrafts that have a selling value that can increaseÂ Â the familys economic income.Keywords: Handicrafts, Plastic, Waste, and Creativity.

Ramadan dan Promosional: Strategi Komunikasi Pemasaran PT Unilever Indonesia Tbk Pertiwi, Amalia; Jusnita, Raden Ayu Erni; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The purpose of this research is to know marketing communication strategy conducted by PT. Unilever Indonesia Tbk. using media webpage in increasing sales especially in the month of Ramadan. This research uses descriptive research type using qualitative method. Data collection techniques used in this study are literature study and field study of field observation (field obersvation) and depth interviews (depth interview) on the parties who play an important role in PT. Unilever Indonesia Tbk. Based on the results of research, found that marketing communication strategy conducted by PT. Unilever Indonesia through media webpage is known to be quite effective in increasing consumer buying interest and increasing sales during the session. By using marketing mix on E-marketing Mix that is, Product (product), Price (price), place (place).Keywords: Marketing Communication, Webpage, PT. Unilever Indonesia Tbk

Komunikasi Interpersonal Antar ODHA untuk Menumbuhkan Motivasi Kembali Hidup Normal di Yayasan Mahameru Surabaya Huda, Jesica Miftakhul; Prasetyo, Iwan Joko; Fitriyah, Irmia
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This study aims to find out how interpersonal communication occurs between PLWHA (people with HIV / AIDS) to foster motivation to return to normal life in the mahameru foundation of Surabaya. The Mahameru Foundation is the only non-profit institution in Surabaya that is engaged in the social and humanitarian field focusing on the mentoring and empowerment program for PLWHA. There are so many new PLHIV who experience a decrease in motivation after being diagnosed, so from that the old ODHA who have had high motivation in living their lives gathered in the Surabaya mahameru foundation they support each other new PLHIV so that in the future they can be motivated to return to healthy life and passion in living his life. The results of the study found that the support of long-standing PLHIV plays a very important and successful role in fostering new PLHIV motivation to return to normal life, this is based on interpersonal communication carried out by old PLWHA towards new PLWHA having several important elements that are the center of attention, namely verbal and good non-verbal as well as five positive attitudes to support the effectiveness of interpersonal communication that occurs, namely openness, empathy, support, positive attitude and equality. Keywords: Interpersonal communication, PLWHA, HIV, AIDS, Mahameru Foundation

Peran Humas Gereja Katedral Bogor Dalam Membina Hubungan Kepada Publik Sinaga, Elisabeth Pingkan; Sinaga, Lerman
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The purpose of this research is to know roles of Cathedral Bogorâ€™s public relations in maintaining relationship between internal and external public, the roleâ€™s obstacles and the solutions on facing the obstacles. This research found that there are five roles of PR Cathedral Bogor Church in maintaining good relationship between internal and external public. 1) role is applied a theme that already being chosen, 2) uses media communication, creates events that involves external public, and joins the Basolia (Badan Sosial Lintas Agama), 3) identifies opinion, perception and feedback from the public, 4) serves the public needs with accepting feedback, 5) defines internal and external of the organization and controls the wave of the information.Keywords: Public Relationâ€™s roles, Maintaining Relationship.

Komunikasi Pemasaran Dinas Pariwisata Kabupaten Buleleng Dalam Meningkatkan Jumlah Wisatawan Di Buleleng Putri, Niluh Wiwik Eka
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

By using a qualitative descriptive approach, this is to explore the activities of the marketing department of the Buleleng Regency Tourism Office in implementing marketing communications to increase the number of tourists. The tourism sector is one of the factors that influence the economy of Buleleng Regency. Through a good marketing communication strategy in marketing, the results will be good too, this will also increase tourist visits and help economic growth in Buleleng Regency. Similarly, tourism marketing aims to inform, persuade, introduce and increase tourist consumers so that prospective tourists have a desire to visit Buleleng Regency. The strategy carried out by the Buleleng Regency Tourism Office in increasing the number of tourist visits included advertising through television electronic media, online media, brochures, banners. Then face-to-face sales (Personal Selling) by introducing tourism products that are the object of tourist attractions. Furthermore sales promotion (Sales Promotion) through writing or direct communication, and publicity (Publicity) in the form of commercial news about products that are broadcast both through print media and electronic media. As well as direct marketing (Direct Marketing) is a form of promotion carried out by persuading prospective tourists. This can be done through writing that tells the experience on a personal blog. So that prospective tourists who want to go to Buleleng Regency can read someone's experience on various internet sites related to tourism objects, entrance ticket prices, locations, and so on. In addition, based on (Marketing Max) there are 13 elements including Products, Prices, places, promotions, people, physical condition, process, brand, segmentation, service, positioning, sales, and targets.Keywords: Marketing Communication, Buleleng Tourism Service, TravelersÂ

Perencanaan Kampanye Public Relations â€œMari Bersatu Permata Bundaâ€ Untuk Meningkatkan Awareness Masyarakat Sekitar Terhadap Sekolah TK-SD-SMP Permata Bunda Kesaulya, Charlene Mabelle Reina Ulyanti; Soewarso, Kiki
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Education is a very important thing that should be engaged by every individual, because it is related to the progress and development of a country. In this era of globalization, technology is growing very rapidly that has an impact in education. Schools should be able to adapt to the community and the surrounding environment. TK-SD-SMP Permata Bunda / Sekolah Permata Bunda is a public school operating under the Yayasan Permata Bunda which until now has no public relations role. Thus, it takes the role of public relations in designing more current programs to help schools in raising awareness of certain communities. The purpose of this non-thesis paper is to raise public awareness by using the nine steps of public relations strategy. The Campaign Mari Bersatu Permata Bunda is to let the public to know and understand that the school wants to invite students to not distinguish against one another, nor discriminate, and be united for the students to become better people in the future, and have good relationship with all alumni of Permata Bunda School. It is expected that this non-thesis paper can be adopted by various parties in running external communication strategies.Â Keywords: Public Awareness, External Communication Program, Mari Bersatu Permata Bunda Campaign, Public Relations in Educational Institutions

Pelatihan Inventarisasi Aset Desa Dan Pengembangan BUMDes Untuk Penguatan Ekonomi Desa Di Desa Saba Kecamatan Blahbatu Kabupaten Gianyar Bandiyah, Bandiyah
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The training activity on village asset inventory and development of Village-Owned Enterprises (BUMDesa) aims to provide knowledge insights to the Saba Village apparatus and scientific skills to be able to inventory potential assets belonging to the village in order to develop Village Owned Enterprises (BUMDesa). The activity was carried out in the form of training with a workshop approach, discussion and tutorial videos on asset inventories along with comprehensive analysis of solutions to the problem of developing BUMDesa. The results of this service activity include. First, the Saba Village apparatus gained an understanding of village assets and potential that could be developed into a village economy. Secondly, the village apparatus was very enthusiastic and eager to establish BUMDesa. Third, the Sipedas tutorial method helps provide convenience as well as a skill in conducting an asset inventory. Third, helping to solve the problem of assets in Saba Village which had previously been a conflict between communities and has now become clear.Keywords: Village Assets, BUMDesa, Village Economy, Training, Saba

Peningkatan daya saing produsen minuman herbal melalui pembuatan konten kreatif media sosial berbasis pemasaran e-marketing Intan, Theresia; Revia, Brigitta; Erwita, Adjeng
Jurnal Komunikasi Profesional Vol 3 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Mitra dari Pengabdian Masyarakat kali ini adalah produk minuman herbal Lemon Gress Kemaruk dan Rosmint. Terdapat beberapa permasalahan yang dihadapi mitra, yang pertama terkait manajemen produk (packaging dan branding), permasalahan kedua yang dari segi pemasaran adalah keterbatasan modal untuk sarana promosi, permasalahan ketiga adalah keterbatasan pengetahuan mitra terkait strategi komunikasi pemasaran dengan mengandalkan teknologi dan permasalahan keempat adalah bagaimana membuat konten menarik di media promosi milik mitra. Dari keempat permasalahan tersebut tim abdimas melakukan pelatihan, yaitu melakukan pelatihan pembuatan branding logo dan kemasan yang baik untuk produk mitra; melakukan pelatihan pelaksanaan e-marketing untuk memaksimalkan promosi produk mitra; melaksanakan pendampingan mengunakan aplikasi di smartphone lebih maksimal (instagram, facbook,Â situs jual beli online); pelatihan pembuatan konten kreatif (Photojournalism, Video kreatif, tulisan kreatif).Â Dengan dilakukannya keempat hal tersebut diharapkan mitra UMKM dapat meningkatkan penjualan baik melalui media digital maupun penjualan secara langsung serta dapat membantu mitra UMKM mengembangkan usaha dan meningkatkan daya saingnya.

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Home Page

OAI Link

Editorial Team

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Contact Name daniel susilo

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Abstract

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Contact Name
daniel susilo

Contact Email
daniel.susilo@unitomo.ac.id

Phone
-

Journal Mail Official
daniel.susilo@unitomo.ac.id

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA