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INDONESIA
Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 346 Documents
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Corporate Value: Persona pada Company Profile PT. Kereta Api Indonesia Muhammad, Alfitra Maharindra; Prawiradiredja, Sanhari; Fitriyah, Irmia
Jurnal Komunikasi Profesional Vol 2 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.52 KB) | DOI: 10.25139/jkp.v2i1.843

Abstract

Kereta Api Indonesia is a train state-owned holding(BUMN). They create meaning by company profile video using Youtube.  Companny profile  is a  business  that  explain  the  companny  thoroughly.  What  is  meant is  the  companys value  as well  as  the  value  of  the  products. Researches will also  discuss   about  the  content  of  the  video  and  also  provide  a  detailed  discussion  in  this  study. This  research uses  qualitative   method,  that  is  by  analytical  descriptive  method  by  looking  at  video  recording  companny  profile  of Kereta Api Indonesia.Keywords: companny profile, train, corporate value
Peningkatan Pelayanan Berbasis Strategi Komunikasi Organisasi pada RSUD Luwu Hele, Anindya Pertiwi; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol 2 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.442 KB) | DOI: 10.25139/jkp.v2i1.910

Abstract

The purpose of this study is to describe the organization's communication strategy to improve patient service in Luwuk Regional Public Hospital. In this study, the researcher uses qualitative research method in order to know or to describe the facts of the events studied so that it facilitates the researcher to obtain objective data in order to know and to understand the Organization's Communication Strategy on Service in Luwuk Regional Public Hospital. The result of this research can be concluded that the organization communication strategy related to the effort of delivering message has not supported the occurrence of effective communication yet. This is because the message delivered verbally is unclear to the subordinate so that it needs to re-delivery and submission of information back, medicine naming verbally so that it is misidentified by by the nurse, via phone also raises the unclearness of messages and poor doctor's writing that sometimes complicate the task of a nurse so that it will give impact on service pattern. The second is timing; organizational communication strategy related to timing in the delivery of messages is still not optimal. Keywords: communication strategy, organization, service
Loyalitas Konsumen JNE Surabaya: Korelasi antara Marketing Public Relations dan Kualitas Pelayanan Kurniawan, Krisna; Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol 2 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.929 KB) | DOI: 10.25139/jkp.v2i1.911

Abstract

This research aims to know the influence of marketing public relation and service quality against customer loyalty at PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. The variables used in this study i.e. marketing public relation, service quality, and customer loyalty. The population used in this study are all the consumers who use the service delivery on PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya.As for the sampling technique used was purposive sampling technique with the total sample as many as 140 respondents. In this research analysis technique used was multiple linear regression analysis. The test results showed that the variables consist of marketing public relation, service quality effect significantly to consumer loyalty on the PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. These results indicate that the variable quality of service had a dominant influence on consumer loyalty against PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. Keywords: marketing public relation, service quality, consumer loyalty
Preferensi Mahasiswa Terhadap Marketing Communication Mix Wono, Hilda Yunita
Jurnal Komunikasi Profesional Vol 2 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.621 KB) | DOI: 10.25139/jkp.v2i1.916

Abstract

By using multiple marketing communication mix tools for private college probably spent expenses. The results of preference from students who have received various promotions and finally chose a X private college in Surabaya with the highest value of 9.05 is the existence of an expo or education exhibition since they at junior high school. Actively presentation about the benefits of an institution directly to the target market is the main preference of eleven (11) other marketing communication mix tools. Hopefully this research can be a reference for future promotion planning so much more effective in choosing a marketing communication mix tools that will use by X private college. Keywords: Preference, marketing communication mix, private college
Pola Komunikasi Interpersonal Kakak Damping Campus Sosial Responsibility Unitomo Periode 2017 Wulandari, Suryati
Jurnal Komunikasi Profesional Vol 2 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.533 KB) | DOI: 10.25139/jkp.v2i1.934

Abstract

Campus Social Responsibility is a Surabaya government’s program as an effort to save the children who have social welfare problems in Surabaya. The aim of this program is to rescue the children who almost and already dropout of their school by making them to get an education like the other children. CSR involves  the students from civitas academica of universities in Surabaya. The students from third semester until sixth semester who can attend CSR program because it hopes that they are able to identify and solve the problem of them.  The type of this research is descriptive qualitative analysis by using interpersonal communication analysis by Joseph A. Devito. The writer uses the depth interview techniques as data collection techniques, and literature studies because the technique makes it possible to extract data.Keywords: Patterns, Interpersonal Communication, Unitomo CSR Assistance 2017
Tipologi Perubahan Citra Agnes Mo: Kajian Perspektif Psikologi Komunikasi Meliala, Robbikal Muntaha
Jurnal Komunikasi Profesional Vol 2 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.749 KB) | DOI: 10.25139/jkp.v2i2.1098

Abstract

Agnes Monica as a common human has surely changed in her life naturally. In her context as an entertainer, she has surely changed either in her self concept, start from her performance, her mind and her style of achievement. Branding of “Agnes Monica” change to be “Agnez Mo” would be main thesis of this research. The author has tried to classify her image as an international singer seemed from perspective of communication psychology. Based on Theory of Function by Katz (1960), Psychology of Cognitive Movement, Agnez Mo’s act referenced from 4 main reason, Act as Instrumental Function, Act as Defense Mechanism Tool, Act as Object Receiver and Encode the Meaning, and Act as Value of Self Expression in Answering One Situation. Research Methodology: Descriptive Qualitative by Documentation and Study of Literature. Conclusion  : Changed Typology of Agnez Mo’s Image as an International Singer consist of Natural Changed Typology, Planned Changed Typology, Readiness to Change of Typology , Alterative Movement and Redemptive Movement. Keywords : Changed, Image, Agnez Mo, Communication Psychology.
Pentingnya Memahami Etika dalam Mengambil dan Mengolah Data Saputra, Faris Sandra; Pamungkas, Adhi Yoga Muris; Faisal, Syafrie Dwi; T, MHD Raihan Natigor; Rakhmawati, Nur Aini
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (128.727 KB) | DOI: 10.25139/jkp.v3i1.1187

Abstract

In today's technological era, most human activities are closely related to digitalization. This causes data growth to increase dramatically. The potential for data dissemination is also very wide open, so that as the owner of personal data and active technology users, many people are worried that their data is not used properly by the parties concerned about the benefits, fairness, approval and confidentiality. Therefore a number of written rules were made such as Article 32 of the ITE Law relating to data use interference as a basis for rules. The importance of having an understanding and knowledge related to ethical basis and data processing methods is also necessary as a technical guide to direct all data processing activities. However, there are still many parties who ignore the rule. It is not true that the process of retrieving and processing data also makes the final result not in accordance with the original goal. In this paper we will explain some examples of technical data collection and processing methods. A description of ethical theory will also be given. Then the challenges and principles in data collection and processing will be written. The hope of this paper can make the data users involved can use the data as they should according to applicable ethics, methods and laws.Keywords: Data, Data Collection, Data Processing, Ethics, Data Ethics
Kisruh Regulasi Tenaga Kerja Asing Sebagai Kegagalan Komunikasi Publik Pemerintah Firdausi, Indrianti Azhar; Fuqoha, Fuqoha
Jurnal Komunikasi Profesional Vol 2 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.231 KB) | DOI: 10.25139/jkp.v2i2.1264

Abstract

The development of information technology should be maximized by the government in establishing communication and information about policies taken by the government. Thus, good communication will be held in order to achieve the goals of the State without the social upheaval that arises in the community due to policies set by the government. One of the failures of government public communication is the government's failure to explain and socialize the Presidential Regulation Number 20 of 2018 concerning the Use of Foreign Workers who get responses to the pros and cons of all parties, both from the general public and from government opposition. The communication failure gave birth to multi-interpretation from various circles of society and government. Every government regulation or legal policy has functions and objectives in order to achieve the goals of the State. Conception The rule of law guarantees legal certainty, legal benefits and legal justice. The regulation on the use of foreign workers is one form of legal certainty in order to protect opportunities and employment opportunities for citizens of their own country. However, communication failures built by the government resulted in multi-interpretation of policies that were considered to provide convenience for foreign workers and complicate Indonesian employment opportunities.
Analisis Emosi Calon Akseptor Pria: Sebuah Dasar Pembuatan Iklan Layanan Masyarakat untuk Program Keluarga Berencana di Surabaya Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol 2 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.032 KB) | DOI: 10.25139/jkp.v2i2.1266

Abstract

Untuk pengendalian penduduk kota Surabaya yang jumlahnya meningkat setiap tahun, Pemerintah Kota Surabaya menerapkan program Keluarga Berencana. Adanya program keluarga berencana di kota Surabaya ini sudah berjalan baik dan sebesar 99,74% akseptornya adalah perempuan (istri). Sedangkan untuk keluarga yang istrinya memiliki kendala dengan berbagai metode KB yang ada memilih untuk tidak menggunakan KB. Padahal pemerintah memiliki program untuk KB laki-laki. Untuk mendorong jumlah akseptor program KB pria, pemerintah Kota Surabaya akan meluncurkan iklan mengenai KB Pria. Untuk meningkatkan efektivitas iklan tersebut, emosi calon akseptor KB pria perlu dipelajari. Hasilnya menunjukkan bahwa emosi positif apabila menggunakan KB pria sebesar 79%. Emosi-emosi dengan nilai tertinggi dapat menjadi pertimbangan dalam mendesain iklan layanan masyarakat nantinya.
Komunikasi Interaktif Grup Facebook Komunitas Suwec Startup Ekonomi Kreatif Rahardi, Rachmad
Jurnal Komunikasi Profesional Vol 2 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (130.154 KB) | DOI: 10.25139/jkp.v2i2.1374

Abstract

In order to control the numbers of a Surabaya’s population whose numbers are increasing every year,the Surabaya City Government implementsFamily Planning program. Currently, family planning program has run well and 99.74% of the acceptors are women (wives). Whereas for families whose wives have problems with various family planning methods, they choose not to use family planning program.  To encourage the number of acceptors of male family planning programs, the Surabaya City government will launch an advertisement about it. To support the effectiveness of these advertisements, the emotions of the male receptors is studied. The results show that the positive emotions when using male contraception were 79%. Emotions with the highest valuesshould be considered when designing ads.Keywords:Emotion, Family Planning Program, Man FP

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