Jurnal Komunikasi Profesional
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Articles
346 Documents
Perencanaan konsep event festival kampung tangerang dalam membangun citra pada mall cbd ciledug
Astuti, Apriliyanti
Jurnal Komunikasi Profesional Vol 3 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v3i2.2000
In general, a trade center need to showcase something unique and special to attract guests and tenants. “FESTIVAL KAMPUNG TANGERANG†is a concept of public relations strategy which is created by the conceiver to build the image of CBD Ciledug Mall to attract more traffic to visit. In the making of this concept, the conceiver already conducted pre-research by interviewing customers, tenants and management of the CBD Ciledug Mall to get the idea for the concept to be developed further. This concept is based on Ronald D. Smith Theory which helps the conceiver in building and road map which is needed to make this concept. The final outcome of this concept still needs to be discussed with the Mall Management for further if it is going to be made into an event.Keywords: Tangerang city; shopping mall; CBD Ciledug Mall
Efektivitas komunikasi organisasi pada dinas pendidikan dan kebudayaan provinsi maluku
Zacharias, Tehubijuluw
Jurnal Komunikasi Profesional Vol 3 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v3i2.2002
The aims of the research is to analyze the influence of variables of organization structure, technology, enviroment, communication pattern anda personal charasteristics on communication effectiveness.The sample was selected by using probablity sampling technicue with stratified random sampling method.  The samples was determined based  on sample table developed by Issac and Michael. Therefore, if the population were 303 people and confident level was 95%, the sample consisted of 189.  The data were analyzed by using Structural Equation Modelling (SEM). The results of the research reveal that organization structure, technology, enviromet, communication pattern and personal charasteristics have a significant influence on organization communication effectiveness in Education, Youth and sports Departement of Maluku Province.Keywords:  Structure;Technology;Enviromet;Communication Pattern;                    Personal Charasteristics
Gaya kepemimpinan transformasional dan transaksional terhadap prestasi kerja pegawai pada dinas pertanian kabupaten buru selatan
Rahawarin, M Arsad
Jurnal Komunikasi Profesional Vol 3 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v3i2.2004
This study aims to determine and analyze (1) the significance of the influence of transformational and transactional leadership styles on employee work performance and (2) the most dominant variable influencing employee performance. This research was conducted at the Office of Agriculture in South Buru Regency. The population of this study consisted of all Civil Servants (PNS) at the South Buru District Agricultural Service, namely 135 people. Sampling using the exhausting sampling method or saturated sampling. Data were analyzed by multiple linear regression. The results showed that (1) the leadership style was more dominant in the transformational leadership style, where the most influential indicator was the indicator of the idealized influence dimension, namely the leadership prioritizing the needs of subordinates, (2) based on the calculation of the average of all indicators on work performance variables, indicating a tendency positive which shows that all employees always strive to improve performance in a better direction, (3) the variable transformational leadership style and transactional leadership style have a significant influence on employee performance, (4) transformational leadership style is the most dominant variable influencing achievement employee work. Keywords: transformational leadership; transaction leadership; employee work performance
Pengaruh destination image dan subjective norm terhadap biat berkunjung wisata sunan ampel surabaya
Ramadhani, Sintesa Aulia;
Kurniawati, Masmira
Jurnal Komunikasi Profesional Vol 3 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v3i2.2006
One of the attractions in East Java that is visited by many tourists is the religious tourism area of the Sunan Ampel Mosque. The enchantment of culture, art and history contained in the Sunan Ampel Mosque has a special attraction for tourists. The 2014 data states that the tomb of Sunan Ampel in Surabaya became the most visited location of pilgrims, namely more than 1.9 million visits. Therefore, this study aims to determine the effect of destination and subjective norms on the intention to visit Sunan Ampel Religious tourism by using 100 samples where the sample criteria are at least 17 years old and have never visited Sunan Ampel religious tourism. This study uses SPSS 22. The results of the study concluded that destination image and subjective norm have a significant effect on the intention of visiting Sunan Ampel Religious tourism.Keywords:Â Image destination; Subjective norm; intention to visit
Pengaruh citra ayu ting ting sebagai brand ambassador iklan rexona deo lotion dalam keputusan pembelian di desa karangan, trenggalek
Arisanti, Riska;
Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol 3 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v3i2.2008
In an increasingly modern era like now, business competition that occurs between one company and another is increasingly dynamic, complex and presents various challenges that must be faced by the company to capture and maintain market share. Taking top celebrities to become brand ambassadors or advertising stars is an effective way to increase purchases. Ayu Ting Ting, with all her popularity and controversy, has collaborated with Rexona to become a star ambassador for Rexona deolotion products. The image of a brand ambassador becomes one of the considerations in choosing a brand ambassador. A positive self-quality image and public trust from a celebrity who is an advertisement star or brand ambassador will further obscure the advertising products that star in it. The theory used in this study is communication theory, marketing communication, advertising, theory brand ambassadors, image and purchasing decisions. The method used in this study is quantitative research with the type of correlational quantitative research. The samples in this study were 100 female respondents in  Karangan village of Trenggalek, with a range of ages between 17 to 25. From the results of statistical calculations, it was shown that there was a significant influence on the image of Ayu Ting Ting as a brand ambassador for Rexona Deolotion's advertisement on purchasing decisions in the Karangan village of Trenggalek.Keywords: image; purchasing decision
Penggunaan komunikasi non-verbal bahasa tubuh dalam desain instruksional pelatih dan atlet kategori tanding pencak silat
Darmawansah, Andika;
Putro, Raden Hartopo Eko
Jurnal Komunikasi Profesional Vol 3 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v3i2.2127
Instruction is a form of information exchange with the aim to provide understanding and influence on the behavior of martial arts athletes by the trainers. Clear instructions, will facilitate the athlete in understanding the message delivered, will automatically also affect the performance of athletes in the game. Therefore, to facilitate and clarify in the delivery of instructions, the need for non-verbal body language as a supporter of such verbal instructions. Body language is a process of exchanging information that is done by using limbs as a medium of information. Although every body movement has a variety of meanings for everyone. However, in martial arts the units of Unitomo Surabaya made certain movements which were considered to be able to support verbal instruction, then the movement was given a meaning which was in accordance with the rules of usage and on the basis of mutual agreement by trainers and athletes, and the communication process was made as tradition by the group.Keywords: instructional design; non-verbal communication; athlete
Peran tenaga kesehatan puskesmas sebagai komunikator dalam program indonesia sehat dengan pendekatan keluarga
Rachmawati, Tine Silvana
Jurnal Komunikasi Profesional Vol 4 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v4i1.2370
This study discusses the role of Puskesmas medical professionals as communicators in implementation of Indonesia Sehat program with a family approach. Indonesia Sehat program is one of the government programs to improve quality of life of Indonesian people, which is part of the 5th agenda of the Nawa Cita program. In implementing the program, good communication skills of Puskesmas medical professionals is needed to explain the health status and nutritional status of the Indonesian people. The purpose of this study was to find the important role of communication skills for Puskesmas medical professionals and the effectiveness of interpersonal communication in the family approach undertaken by Puskesmas medical professionals. The method used in this research is qualitative with a case study approach. The results of this study show that Puskesmas medical professionals should not treat their patients as clients in business matters, they must treat them with empathy and compassion by conducting good and effective communication for better health. Keywords: Communicator; family approach; Indonesia sehat; Puskesmas medical professionals.
Reputasi korporat: upaya pt ima montaz sejahtera (IMS) dalam memelihara stabilitas perusahaan
Yanuar, Deni;
Saleh, Rahmat;
Pratama, Dhipo
Jurnal Komunikasi Profesional Vol 4 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v4i1.2372
The purpose of this research was to find out how PT. IMS Company dealt with the communication crisis and how it maintain its reputation and stability during the pre and post crisis of former employees in the company. This research used a descriptive qualitative method with a semi-structured interview in collecting the required data by interviewing 6 people consisting of 1 employee of the HRD section of PT. Ima Montaz Sejahtera and 5 people from the employees and former employees of PT. Ima Montaz Sejahtera, The theory used in this research was Situational Communication Crisis Theory (SCCT).In selecting the informants; this researched used purposive sampling method. The results showed that the company did such as socialization on the employees affected by the company. The socialization consisted of an independent business training program and severance pay. Furthermore, the company also determined to the strengthen relationship among employees by beginning to cooperate and invest on the business that have been set up by former employees. Keywords: Corporate; Reputation; Crisis.
Militansi caleg muda dalam pemenangan pemilu tahun 2019 di kabupaten aceh barat
Syamsuar, Syamsuar;
Andini, Mirna Ria
Jurnal Komunikasi Profesional Vol 4 No 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v4i2.2466
The communication strategy (militancy) in politics is one of the keys to the success of a political party (Parpol) or Legislative Candidates (Caleg) in winning the Election. In the 2019 Election at the West Aceh DPRK level, there were many political figures from young people who ran to become members of the legislature at the district level. These political figures are referred to as Young Candidates who are between 21 and 30 years old. Several young candidates at the DPRK West Aceh level won the 2019 Election. This research is qualitative with a descriptive method. The purpose of this research is to find out how the strategies of young candidates at the West Aceh DPRK level in winning the 2019 election and the obstacles they face in building a political communication strategy. The results obtained are that young candidates at the DPRK West Aceh level use interpersonal communication strategies or direct communication that use family and acquaintances to get votes in the election. In addition, young candidates at the DPRK West Aceh DPRK level use mass media only a little, they only use social media which is not paid. Having no experience in politics is the biggest obstacle in the candidacy of young candidates at the West Aceh DPRK level.Keywords: Strategy; Communication; Political; Young Candidates.
Penanaman nilai kearifan lokal pada anak usia dini di TK Negeri 3 Suryoputran kota yogyakarta
Ningrum, Dyaloka Puspita
Jurnal Komunikasi Profesional Vol 4 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo
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DOI: 10.25139/jkp.v4i1.2486
The abundance of information flow in the modern era has brought a very big impact on human life. The entry of foreign cultures as a result of the globalization process can threaten the nation's cultural characteristics and values, including in the city of Yogyakarta. The culture in Yogyakarta City holds charm with local wisdom values, such as traditional dances, traditional music, traditional games, petitahs, regional motto/pantun, regional art performances, traditional culinary delights, folklore and so forth. But now people tend to understand the culture and appreciate it only on national holidays or certain celebrations. Thus it is very necessary to instil national values, especially in young children in TK Negeri 3 Suryoputran, Yogyakarta City using the method of reflection, discussion and simulation. It is hoped that innocent young children can practice and learn a regional culture in the midst of the widespread use of gadgets given by parents to children in the midst of their busy lives. Keywords: Local Wisdom; Nationality Values; Early Childhood.