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INDONESIA
Ultima Management : Jurnal Ilmu Manajemen
Published by Universitas Multimedia Nusantara
ISSN : 20854587     EISSN : 2549404X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ultima Management : Jurnal Ilmu Manajemen merupakan Jurnal Ilmu Manajemen yang menyajikan artikel-artikel penelitian ilmiah dalam bidang manajemen serta isu-isu teoritis dan praktis terkini. Kajian mencakup Manajemen Stratejik, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Kewirausahaan, Investasi, Technopreneurship dan topik-topik lain yang berkaitan dengan manajemen perusahaan. Jurnal Ultima Management diterbitkan oleh Program Studi Manajemen – Universitas Multimedia Nusantara (UMN) secara berkala setiap enam bulanan.
Arjuna Subject : -
Articles 237 Documents
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EVALUATION OF QUALITY MANAGEMENT SYSTEM USING ISO 9001:2015 AT STARTUP COMPANY Anggraeni, Luqyana Fitri; Wella, Wella; Suryasari, Suryasari
ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2850

Abstract

Abstract- The Company requires international standards to be recognized by large companies. The international standard that can be used is ISO 9001:2015, were before implementing directly to formal institutions, companies need to conduct a self-assessment on the achievement of ISO 9001:2015 implementation. The ISO 9001:2015 international quality management system is based on ten principles. These principles are used by senior management as a framework that guides the organization towards improving performance. The rating scale consists of Very Poor, Poor, Moderate, Good, and Very Good, which is converted into a maturity level. The implementation of ISO 9001:2015 has been going well, where the average maturity level obtained by The Company is at levels 3 to 4. Keywords: ISO 9001:2015; Maturity Level; Quality Management
PERILAKU PENGGUNAAN "QRIS BRI BRIMO” PADA PEDAGANG SEBAGAI ALAT TRANSAKSI PEMBAYARAN DIGITAL Wibowo, Praditya; Rimadias, Santi
ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2851

Abstract

Abstract- This study aims to analyze the behavior of using "QRIS BRI BRIMO" at merchants as a means of digital payment transactions in Indonesia. This study uses a descriptive research design approach with empirical data collected through an online survey of 100 merchants who adopt "QRIS BRI BRIMO" as a means of digital payment transactions. Data was collected using an online questionnaire from May to August 2022. Empirical data was then processed using the Structural Equation Model Partial Least Square (SEM PLS) to test some of the hypotheses proposed. The results of the study explained that Behavioral Intention proved to have a positive effect on Use Behavior, but Facilitating Conditions proved to have no effect on Use Behavior. Effort Expectations and Social Influence have been shown to have a positive effect on Behavioral Intentions, whereas Attitudes, Performance Expectations, and Facilitation Conditions have been shown to have no effect on Behavioral Intentions. In addition, Trust and Effort Expectations have been shown to have a positive effect on Attitudes, but Performance Expectations have been shown to have no effect on Attitudes. The implications of this research become a reference for the banking industry in designing a payment system in the form of the QRIS feature as a means of digital payment transactions. Keywords: QRIS; Trust; Attitude; Behavioral Intention; Use Behaviour.
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PRODUK INDOMIE DI SUPERINDO KECAMATAN BABELAN, KABUPATEN BEKASI FoEh, John EHJ; Anggoro, Dimas Priyo
ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2858

Abstract

Abstract- The purpose of this study was to determine the effect of the independent variables, namely brand image, product quality and promotion on the dependent variable, namely consumer loyalty through the intervening variable, namely customer satisfaction. This research was conducted in Superindo, Babelan District, Bekasi Regency. The method used in this study is a quantitative method. The data used in this study is primary data using a questionnaire. The sampling method in this study used the Accidental Sampling technique. The population of this research is all consumers who visit Superindo, Babelan District, Bekasi Indomie Regency, which an average of 580 visitors in a month. The number of samples used in this study was 221 respondents calculated using the table for determining the number of samples developed by Isaac and Michael. The method of analysis uses Descriptive Quantitative Analysis, Multiple Linear Regression Analysis and Path Analysis. The data was processed using SPSS version 25 data analysis software. The results of this study indicate that brand image, product quality and promotion simultaneously or partially have a positive and significant effect on consumer satisfaction, while brand image, product quality and customer satisfaction partially have a positive and significant effect on consumer loyalty of Indomie products in Superindo, Babelan District, Bekasi Regency Keywords: Consumer Loyalty; Brand Image; Product Quality; Promotion; Consumer Satisfaction
EMOTIONLESS DECISION. A COIN FLIP INVESTMENT DECISION, IS THAT WORTHED? Kiky, Andreas
ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2878

Abstract

Abstract- This article tries to test whether emotionless decisions (a coin flip) in investment decision-making could outperform human judgment due to superiority in avoiding behaviour bias caused by emotion. However, research about a coin flip in the investment decision is rarely can be found due to a lack of a solid foundation. Research problem in this article: Would the coin flip in investment decisions outperform human judgment in terms of investment wealth under the short-term trading range? The originality of this research is no prior research has been interested in checking the superiority of coin flip decisions in real investment due to the risk of uncertainty. This research finds a suitable environment (stock market competition) as the place to check the validity of the idea. This research uses a simple coin flip experiment to decide whether to sell or hold the investment asset during the stock competition. The result of investment wealth from the coin flip will be compared with the rest of the participants. A standard normal distribution (z) and (t) is used to check whether the coin flip wealth consistently falls into the top 5% or 1% of the right tail. Before that, the Kolmogorov-Smirnoff test is conducted to ensure the distribution follows the normal distribution shape. Using a coin flip for investment decisions is not outperform human judgment and winning the competition. Investment decision-making is an art between handling complex rational thinking about risk and managing the emotion in the process. Keywords: Coin Flip Decision; Investment Decision; Stock Competition; Emotionless Decision
PENGARUH PERUBAHAN KASUS POSITIF COVID-19 DAN NILAI TUKAR TERHADAP INDEKS HARGA SAHAM DI INDONESIA Fitriani, Santi; Nuraya, Ahmad Setiawan
ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2904

Abstract

Abstract- This study aims to analyze whether the Jakarta Composite Index is affected by changes in the positive cases of Covid-19 in Indonesia and the Rupiah against the US$. This research was motivated by the high number of positive cases of COVID-19 in Indonesia which affected economic activity in Indonesia. The sample in this study was determined using the purposive sampling method, so that a sample of 52 observations was obtained. The variables in this study were the weekly average data of the Composite Stock Index (IHSG) on the Indonesia Stock Exchange and Positive Cases of Covid-19 and the Rupiah against US$ which is for the period March 2, 2020 – March 7, 2021. This study uses secondary data in the form of time series measured using the multiple linear regression analysis method. The results of the study found that the Positive Case of Covid-19 had a significant negative effect on the JCI and the Rupiah on the US $ had a non-significant positive effect. Keywords: Composite Stock Price Index; COVID-19; US$; Share; Capital market
LEVERAGE EFFECT BETWEEN ISLAMIC STOCK AND SRI INDICES: CASE OF INDONESIA Hendranastiti, Nur Dhani
ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2912

Abstract

Abstract- This paper examines the difference in leverage effect between the Islamic stock index and the SRI index using the Indonesian data for a period before and during-after the COVID-19 pandemic. The interrelated issues of health and environment, starting from the COVID-19 pandemic, energy use, and environmental issues can have a different effects on different asset classes. With the distinctive feature of the Islamic stock index and SRI index, it can attract investors who want to diversify their portfolio to hedge against the health and environmental crisis. This study aims to examine the volatility risk in ISSI and SRI-Kehati as an impact of various events in 2020-2022. This paper attempts to test the leverage effect for a longer period incorporating the various major events in 2020-2022. This study uses daily price index data of ISSI and SRI-Kehati Index for the period 10/04/2013-28/11/2022 and employed the ARMA-EGARCH models to answer the objectives. The results show that there is a leverage effect in ISSI and SRI-Kehati for a period before and during-after the COVID-19 pandemic although the magnitude is lower after the during-after pandemic. The leverage effect indicates that the negative return that occurred in the constituents of both indices leads to higher volatility, implying that both indices are not prone to various events. The lower magnitude of the leverage effect on SRI-Kehati can give better assurance for investors regarding the volatility risk of the index. Keywords: Islamic Stock Index; SRI Index; COVID-19; Crisis; Leverage Effect
MACROECONOMIC ANALYSIS OF THE INDONESIAN NICKEL INDUSTRY USING DEPEST ANALYSIS Tan, Pauline H.Pattyranie
ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2933

Abstract

Abstract- The global push to accelerate the electric car industry is expected to increase world demand for nickel until 2030. Indonesia is the largest producer, with a Nickel production of 800,000 tons, or 30% of the world supply. The Indonesian government then responded to this global situation by issuing a law banning the export of 1.8% low-grade Nickel, in line with its policy of accelerating the national Strategic Project (PSN), focusing on nickel downstream (besides downstream other minerals and coal) to increase added value to strengthen the competitiveness of the national nickel industry on an international scale, suppressing imports and also creating energy independence. In an effort to achieve this downstream, it is necessary to carry out a macroeconomic analysis of the various opportunities and challenges faced in developing the Indonesian Nickel industry. This external analysis is the analysis Demography factors, Economy, Political, Ecological, and Social Technology (DEPEST). The results show: 1) Southeast Sulawesi has a demographic bonus with a low unemployment rate and the potential to be trained in trade and mining. 2) In terms of economic factors, Southeast Sulawesi Nickel has quite large reserves, and the LQ showed that the mining and quarrying sector has the highest comparative advantage compared to other basic sectors. 3) So far government regulations are accelerating the provision of added value to domestically manufactured products by relying on domestic raw materials. 4) The impact on socio-culture is to increase the community's welfare around the mining area as long as it is carried out while maintaining environmental sustainability. 5) There is a promising technology for downstream Nickel. Keywords: Nickel Industry; Smelter; DEPEST Analysis
CONSUMER IMPULSE BUYING BEHAVIOUR: THE ROLE OF CONFIDENCE AS A MODERATING EFFECT Kristiyono, Yokie Radnan; Gozali, Kimberly
ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2937

Abstract

Abstract- To evaluate impulse buying behaviour in consumers and how confidence moderates the variables being tested, which is an interesting phenomenon considering the fact that personal values and perceptions dictate each and every individual's behaviour as a consumer. This research paper attempts to elaborate consumer behaviour of individuals who purchase on impulse through social comparison, materialistic tendencies, negative affectivity, and confidence levels of individuals. This research topic is relatively new as there hasn't been any study done which examines impulse buying in Indonesian citizens with the following variables that have been conducted in Vietnam, let alone conducted under post Covid-19 conditions. The data gathered was obtained through a Google Forms questionnaire in which respondents had to use the Likert Scale to rate the agreeability of each statement. The data was compiled and processed using Smart-PLS 4 software. This research showed that social comparison and materialism positively impacted impulse buying but negative affect did not. Furthermore, confidence moderated the relationship between social comparison and impulse buying but did not moderate the relationship between impulse buying and social comparison. It can be concluded that everyone is unique in terms of behaviour and mindset which may benefit marketers to develop effective marketing strategies to induce purchasing behaviours. This research may also act as a reminder for consumers to spend wisely. Keywords: Impulse Buying; Social Comparison; Materialism; Negative Affect; Confidence
THE INFLUENCE OF STORE ATMOSPHERE, ISLAMIC SERVICE QUALITY, AND TASTE ON CONSUMER LOYALTY OF MIE GACOAN WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE Mangku Luhur, Richard Adam; Puspita, Rosana Eri
ULTIMA Management Vol 17 No 1 (2025): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v17i1.3654

Abstract

Abstract - This study examines the influence of store atmosphere, Islamic service quality, and taste on customer loyalty at Mie Gacoan Salatiga, with consumer satisfaction as a mediating variable. The culinary industry is growing rapidly in Indonesia, and Mie Gacoan has become a popular brand. In Salatiga, Mie Gacoan holds a 4.6-star rating based on 3,022 reviews despite some negative feedback. The research uses a quantitative approach with purposive sampling, involving 100 respondents from Salatiga. The findings show that store atmosphere and Islamic service quality do not significantly influence consumer loyalty, while taste has a positive and significant impact. Store atmosphere also does not significantly affect consumer satisfaction, whereas Islamic service quality and taste positively and significantly influence satisfaction. Furthermore, consumer satisfaction significantly affects loyalty and mediates the relationship between Islamic service quality and loyalty. However, it does not mediate the influence of store atmosphere or taste on loyalty. The results suggest that Islamic service quality and taste are key to improving consumer satisfaction. Satisfied consumers are more likely to recommend the product, which enhances consumer loyalty and drives business growth. Keywords: Store Atmosphere; Islamic Service Quality; Taste; Customer Satisfaction; Customer Loyalty.
STRATEGIES AND CHALLENGES OF SMES IN PURWAKARTA: A LITERATURE REVIEW Sulistyanto, Tri Hadi; Wilman, Sulaeman
ULTIMA Management Vol 17 No 1 (2025): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v17i1.3915

Abstract

Abstract- This paper examines the strategies and challenges faced by Small and Medium Enterprises (SMEs) in Purwakarta, a district in West Java, Indonesia. SMEs play a crucial role in the economy, contributing to job creation and regional development. SMEs face numerous challenges that affect their growth and sustainability. The problem addressed in this paper is the limited growth and sustainability of SMEs in Purwakarta due to challenges inadequate access to financing, lack of skilled labor, and adopting modern technologies. This paper provides a novel approach by combining a literature review with text analysis using PoP (Publish or Perish) and VOSviewer for SME literatures in Indonesia. This study employs a literature review approach combined with text analysis using PoP and VOSviewer. The literature review synthesizes existing research on SMEs in Purwakarta on the strategies and challenges. VOSviewer is used to maps the relationships between key terms in SME research. SMEs face challenges in capital, infrastructure, and a lack of skilled labor. Economic factors, market fluctuations, and regulatory issues further impact their strategies. The study highlights the need for goverment support to promote sustainable growth. The literature on SMEs in Purwakarta highlights their significant economic impact on business performance, growth, and employment, with research identifying six interconnected clusters reflecting the challenges and opportunities faced by SMEs. To maximize their potential, SMEs must implement tailored strategies that enhance financial performance, market expansion, and address the unique characteristics of the local economy, infrastructure, and resources. Keywords: Challenges; Purwakarta; SMEs; Sustainability; VOSviewer

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