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Ultima Management : Jurnal Ilmu Manajemen
Published by Universitas Multimedia Nusantara
ISSN : 20854587     EISSN : 2549404X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ultima Management : Jurnal Ilmu Manajemen merupakan Jurnal Ilmu Manajemen yang menyajikan artikel-artikel penelitian ilmiah dalam bidang manajemen serta isu-isu teoritis dan praktis terkini. Kajian mencakup Manajemen Stratejik, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Kewirausahaan, Investasi, Technopreneurship dan topik-topik lain yang berkaitan dengan manajemen perusahaan. Jurnal Ultima Management diterbitkan oleh Program Studi Manajemen – Universitas Multimedia Nusantara (UMN) secara berkala setiap enam bulanan.
Arjuna Subject : -
Articles 237 Documents
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HOW DOES COVID-19 INFLUENCE CUSTOMER BEHAVIOUR IN ONLINE SHOPPING IN INDONESIA? Hartanto, Andreas; Wella, Wella
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3496

Abstract

Abstract - E-Commerce is the distribution, purchase, sale, marketing of goods and services through electronic means such as the internet or television, or other computer networks. As a digital application, a company must have its own advantages and uniqueness that can attract consumers to use its platform continuously. This study analyzes the factors of consumer behavior towards e-Commerce during COVID-19. In this study, research was carried out using a questionnaire technique that was distributed to target respondents, namely users who actively use e-Commerce. The research model used in this study adopted the model that had been done on previous study. The data analysis method used in this research is descriptive statistics and quantitative test using SPSS 25. The results of the study with the number of samples obtained in this study were 151 samples showing that the factors that influence Consumer behavior are attitudes and awareness of behavior. Keywords: Consumer Behavior; COVID-19; Digital Application; E-Commerce; Quantitative Test.
PENGARUH TRUST TERHADAP CUSTOMER ENGAGMENT PADA AKUN LOUISSE SCARLETT FAMILT DIMEDIASI SWIFT GUANXI Yunita, Sherly; Sander, Ongky Alex
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3512

Abstract

Abstract- The differences in building consumer involvement in traditional and online commerce make the broadcasters and consumers have limitations in product buying and selling activities. Live streaming is currently used in many fields, including to market products. As live streaming involves many parties, it is difficult for the streamer to build trust in live streaming trading. Additionally, there is a different approach to building customer trust in offline and online channels. This research discusses the swift guanxi variable as a mediator between trust and customer engagement on the Louisse Scarlett Family account, the affiliate that has received many awards in 2022-2023. This study involved 201 respondents who had interacted and made transactions on the Louisse Scarlett Family live streaming. The results of this study show a significant direct influence between trust in broadcasters and swift guanxi and other trust dimensions are not significant in customer engagement. Besides that, trust has a significant effect on swift guanxi and swift guanxi mediates the effect of trust in the product on customer engagement and does not mediate trust in the broadcaster, or trust in the community on customer engagement. Building trust in live streaming trading will form stronger customer engagement and also build a more harmonious and reciprocal relationship in trading Keywords: Trust in Community; Trust in Broadcaster; Trust in Product; Swift Guanxi; Customer Engagement
UNDERSTANDING THE SUCCESS CHARACTERISTICS ON LIVE-STREAMING TOWARDS PURCHASE INTENTION IN INDONESIA Yusrin, Nur Amalyna
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3537

Abstract

Abstract- The rapid growth of social commerce and the integration of social media features into e-commerce are the basic factors required for every e-commerce monitoring application. This research aims to determine the characteristic factors of streamers that contribute to purchase intentions in the live streaming shopping environment in Indonesia, which consist of personality traits, professionalism, and social affordability. The novelty of this journal lies in its comprehensive analysis of the specific characteristics of streamers and their influence on consumer behavior in the context of live-streaming shopping. This unique combination of personality traits, professionalism, and social affordance has not been widely studied in the context of livestream shopping, making this research a pioneering effort in this area. The research methodology uses a quantitative approach, using survey data collection, descriptive statistics, and multivariate tests to analyze hypotheses. This research collected and analyzed data from 302 respondents in the Jabodetabek area, using non-probability cluster sampling to ensure a representative sample. Empirical findings show that personality traits and social skills of streamers have a significant positive influence on viewers' purchase intentions in the context of live streaming shopping in Indonesia. In conclusion, this research emphasizes the importance of streamer characteristics in influencing viewers' purchasing intentions in live-streaming shopping. The implications of this research highlight the need for streamers to focus on developing specific traits to increase audience engagement and drive purchase intent, which will ultimately contribute to the growth of social commerce in Indonesia. Keywords: Live Streaming; Profesionalisme; Purchase Intention; Personality Traits; Social Affordance
PENGARUH PERSONAL BRANDING OWNER DAN STRATEGI PEMASARAN MELALUI INSTAGRAM MANGKOKKU TERHADAP MINAT BELI Tarigan, Arihta; Kembau, Agung Stefanus; Setiawan, Sean Nicholas; Wijaya, Hubert; Chandra, Steven
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3553

Abstract

Abstract - The purpose of this research is to see the influence of owner branding and marketing strategies via Instagram social media on buying interest in Mangkokku, where one of the founders of Mangkokku is Kaesang Pangarep who is the son of the president of the Republic of Indonesia. The number of respondents in this study was 100 and lived in Tangerang. The variables of this research include the personal branding of Mangkokku owner Kaesang Pangarep and also the marketing strategy via Mangkokku's Instagram account. This research uses a quantitative approach method by distributing questionnaires and processing the data using the SPSS application. This research concludes that the personal branding of the owner of Mangkokku does not influence people's buying interest in Tangerang City, but marketing strategies using social media Instagram influence people's buying interest in Tangerang City. Thus, to influence purchasing interest, Mangkokku must focus more on marketing strategies through social media, rather than just displaying the personal branding image of Kaesang Pangarep. Keyword : Instagram; Personal Branding; Retail Marketing; Social Media
THE IMPACT OF E-BANKING SERVICE QUALITY ON E-BANKING SATISFACTION AND E-BANKING LOYALTY Singh, Rajesh Prettypal
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3665

Abstract

Abstract - The usage of online payment is increasing rapidly worldwide. The increasing digitalization has led to the gradual integration of online banking services into the modern marketplace, catering to customer needs. The study aims to understand the impact of e-banking service quality on e-banking satisfaction and e-banking loyalty. Researching how e-banking satisfaction and e-banking loyalty can be achieved through e-banking service quality will help banking sectors survive in competitiveness. A quantitative methodology was used as a research design. The propositions of the study were tested using Structural Equation Modelling-Partial Least Squares (SEM-PLS). Google Form with 157 respondents was used to collect the data. The study found that there’s a positive significant influence between privacy & security, as well as a positive significant influence between website/app design with e-banking satisfaction. However, there’s no significant influence between reliability and customer service & support with e-banking satisfaction. Findings indicate that privacy & security and website/app design play a very important role in achieving customer satisfaction as it has become the basis of customers interpret and interacts with online banking. This research adds up considerably to the literature of bank marketing, and also academicians since it demonstrates the way internet banking service quality determinants predict e-satisfaction which ultimately raises the e-loyalty of users. This study contributes to the existing literature on e-banking service quality and provide valuable insights for e-banking businesses in Indonesia. Keywords: Cognitive Motivational Relational Theory (CMR); Customer Service & Support; e-Banking Loyalty; e-Banking Service Quality; e-Banking Satisfaction; Reliability; Privacy/Security; Website/App Design
GEN Z INVESTMENT DECISION: ROLE OF FINANCIAL LITERACY, INTEREST AND RISK TOLERANCE USING LOGISTIC REGRESSION Yusup, Adi Kurniawan; Gunawan, Kartikasari
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3667

Abstract

Abstract- The number of Generation Z individuals who invest in high-risk financial instruments is increasing. This trend is interesting because high-risk investments commonly tend to attract older and more experienced investor. This study aims to analyze the impact of financial literacy and financial interest on investment decisions of Generation Z in high-risk assets, with risk tolerance as a moderating factor. Theory of Planned Behavior (TPB) is used to formulate the hypotheses. This study used quantitative method and the data is collected by distributing the questionnaires to the respondents. The sample of this study is 401 Generation Z individuals in Surabaya who are over 17 years old and thus legally able to invest according to Indonesian regulations. We conduct logistic regression analysis to test the hypotheses. The findings reveal that financial literacy does not affect investment decisions in high-risk assets, whereas financial interest has a positive effect. Furthermore, risk tolerance does not moderate the relationship between financial literacy and investment decisions. However, a high level of risk tolerance strengthens the positive effect of financial interest on investment decisions in high-risk assets. This research contributes new insight for investment companies and government to boost financial interest through engaging activities like gamified financial tools and interactive workshops. Keywords: Financial Literacy; Financial Interest; Generation Z; Investment Decision; Risk Tolerance
PENGARUH RELATIONAL BENEFITS DAN BRAND EXPERIENCES TERHADAP REPURCHASE INTENTION , WILLINGNESS TO PAY MORE DAN WORD OF MOUTH PADA RESTORAN NAMAAZ DINING Sulisto, Cynthia; Wardhana, Ali
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3499

Abstract

Abstract - This research aims to analyze the influence of the Relational Benefits and Brand Experience variables on Repurchase Intentions, Willingness to Pay More, and Word of Mouth at Namaaz Dining Restaurants. The Relational Benefits variable has three dimensions: Confidence Benefits, Social Benefits, and Special Treatment Benefits. Meanwhile, the Brand Experience variable has four dimensions: Sensory Experience, Affective Experience, Behavioral Experience, and Intellectual Experience. Data was obtained by distributing online questionnaires (Google Form) to 168 respondents who had visited Namaaz Dining Restaurant. The data was then processed using the Structural Equation Modeling (SEM) method with SmartPLS software. The research results show that the Relational Benefits and Brand Experience variables positively and significantly influence Repurchase Intentions, Willingness to Pay More, and Word of Mouth. The dimensions of the two independent variables provide different contributions to the dependent variable. These findings provide important managerial implications for Namaaz Dining Restaurant management in designing effective marketing strategies to increase customer loyalty through Relational Benefits and experience of the Namaaz Dining brand. Keywords: Brand Experience; Relational Benefits; Repurchase Intentions; Willingness to Pay; Word of Mouth
THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON KNOWLEDGE MANAGEMENT Purnama, Ady; Harlianto, Jefta; Herlina, Maria Grace
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3559

Abstract

Abstract - The growing competitive global business environment has increasingly identified Knowledge Management (KM) as a crucial strategic approach. The connection between Entrepreneurial Orientation (EO) and KM has not been thoroughly investigated, and there are only a few empirical studies on this subject. The primary goal of this study is to examine, through empirical means, the substantial influence of entrepreneurial orientation (EO) on knowledge management (KM). Using a quantitative approach, information was gathered via surveys from 133 staff members at a college or university and then assessed using Smart PLS. The findings reveal that innovation, risk-taking, and proactiveness are key elements of entrepreneurial orientation (EO) and significantly impact knowledge management (KM). The findings emphasize the critical importance of EO in improving KM operations within companies. This study provides new insights into the relationship between entrepreneurship and knowledge management by presenting empirical evidence, showing the vital role of entrepreneurial orientation in driving knowledge management. The study adds to the current body of knowledge and offers significant insights for professionals, academics, and business owners regarding the significance of combining entrepreneurial orientation and knowledge management to gain competitive benefits. Keywords: Entrepreneurial Orientation; Knowledge Management; Innovation; Risk-taking; Proactiveness
THE INFLUENCE OF FINANCIAL ATTITUDE, FINANCIAL BEHAVIOR, FINANCIAL KNOWLEDGE, AND FINANCIAL SOCIALIZATION ON FINANCIAL LITERACY IN EMERGING ADULTS IN BANTEN PROVINCE Sandi, Marcellinus Antony; Yanuarti, Ika
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3618

Abstract

Abstract-Based on data from the Financial Services Authority (OJK), the level of financial literacy in Indonesia is still lower than the national level of financial inclusion. The gap between the level of financial literacy and the level of financial inclusion indicates that people have access, but do not yet understand and utilize the available financial information. Financial literacy can be improved through internal factors; financial attitude, financial behavior, & financial knowledge, and external factors with financial socialization conducted by socialization agents; parents, peers, school, & technology/media. The population in this study was a group of emerging adults in Banten province and the number of samples selected was 207 respondents. The purpose of this research is to determine the influence of internal factors and external factors on the level of financial literacy. The results of the research show that there is a positive influence between financial attitude, financial behavior, financial knowledge, and financial socialization technology/media on financial literacy in emerging adults in Banten province, so that financial literacy can be improved by improving financial attitude, financial behavior, financial knowledge, and financial socialization through technology/media. Keywords: Financial Literacy; Financial Socialization; Financial Attitude; Financial Behavior; Financial Knowledge
FALSE ADVERTISING PRACTICE IN RESIDENTIAL PROPERTY BILLBOARD? AN EMPIRICAL EVIDENCE Kiky, Andreas
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3726

Abstract

bstract-This study examines the practice of false advertising in residential property advertisements in the Jakarta and Tangerang areas. Developers use advertisements presenting information on distance and travel time to attract potential buyers. This research aims to detect whether the information presented in these advertisements matches the actual conditions on the ground. This research provides the first empirical evidence of inaccurate ads and false advertising practices in the property business in Jakarta and Tangerang Regency. Data was collected from 41 physical advertisement samples spread across the study area. The analysis results show that the advertised distance and travel time are shorter and faster than actual measurements using Google Maps. Statistical tests using paired t-tests indicate significant differences between the advertised information and the exact conditions. The paired t-test is significant at a 1% level of significance. Regulators must address the existence of false advertising in property business. Providing inaccurate or doubtful information can harm the long-term reputation of the developers themselves. Future research can address a cause-effect model to understand the consumer behavior behind their purchase decisions. Because property assets can act as investment assets, the behavioral intention and rational expectation about future property prices are also worth investigating. Keywords: False Advertising; Business Ethics; Billboard Ads; Residential Property; Property Management

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