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Aptisi Transactions on Technopreneurship (ATT)
Published by Asosiasi Perguruan Tinggi Swasta Indonesia
ISSN : 26558807     EISSN : 26568888     DOI : https://doi.org/10.34306
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences
APTISI Transactions on Technopreneurship (ATT) is an international triannual open access scientific journal published by  Pandawan Sejahtera Indonesia. ATT publishes original scientific researchers from scholars and experts around the world with novelty based on the theoretical, experimental, and numerical framework. The Journal aims to make noteworthy contributions to knowledge across the globe through the publication of original, high-quality research articles in the area of entrepreneurship and the impact of emerging technologies on it. In addition to original research articles, APTISI Transactions on Technopreneurship (ATT) publishes reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a platform for reports and discussions on cutting edge perspectives in the domain of entrepreneurship. All submitted papers will undergo the strict single-blind peer-reviewing process. The Journal is dedicated to publishing manuscripts via a rapid, impartial, and rigorous review process. Once accepted, manuscripts are approved free online open-access instantly upon publication, allowing users to read, download, copy, distribute, print, search, or link to the full texts, thus providing access to a broad readership.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 275 Documents
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Implementation Technology for Development of a Brand Communication in Company PT. XYZ Nasution , Iskandar Mustofa; Bintaro, B.P. Kusumo; Kesumawati, Christien Setiya; Zahruddin, Muhamad; Nabila, Efa Ayu
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 1 (2022): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i1.213

Abstract

The study was conducted at Catering Service Company. The high competition of catering business requires the right brand communication strategy to communicate the uniqueness of the catering product in order to increase brand awareness. The purpose of this study is to define the right brand communication strategy by identifying external and internal factors, performing SWOT analysis, define segmentation, targeting and brand positioning. The research approach used is a qualitative and descriptive method with data collection using interviews and document studies. The results of the study shows that some competencies possessed by the company can be used as long-term competitive advantage. While other competencies are competitive equality because they also owned by competitors. These competitiveness should be communicated well to the target customers.   Conclusion, Type of business for The Catering Company is Business to Business (B2B) for catering services to industrial (factory), training centers and events, and Business to Consumer (B2C) for wedding catering services. Marketing activities that will be carried out are integrated marketing communication (IMC) through Above the Line (ATL), Below the Line (BTL) and Through the Line (TTL). Brand Communication should be done with more focus and consistent, as well as need dedicated team to perform brand communication.
Cryptocurrency Blockchain Technology in the Digital Revolution Era Astuti, Intan Dwi; Rajab, Suryazi; Setiyouji, Desky
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 1 (2022): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i1.216

Abstract

Cryptocurrency is a blockchain-based technology that is often used as a digital currency. Digital money is different from conventional money, this type of money does not have a physical form but only a block of data bound by a hash as validation. The data is spread to every cryptocurrency user who is in the environment. So that when a user makes a transaction, data mining will be carried out. Cryptocurrencies have several advantages but also have disadvantages when used as currency, from a legal point of view there is still no law governing the circulation of currency in digital form (cryptocurrency). The government must recognize digital currency so that it can be accepted by the general public as a means of payment. For now, the government has not recognized digital money (cryptocurrency) as a currency, because Cryptocurrency is a new phenomenon by some people in Indonesia. The rapid development of technology in the 4.0 revolution era, in the next few years money in physical form will be replaced by digital money, seeing the many conveniences provided by using digital money.
Analysis Investor Index Indonesia with Capital Asset Pricing Model (CAPM) Pramono, Erry Sigit; Rudianto, Dudi; Siboro, Fernando; Abdul Baqi , Muhamad Puad; Julianingsih, Dwi
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 1 (2022): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i1.218

Abstract

This study aimed to compare composition of the optimal portfolio of stocks, the proportion of funds in each of these stocks and calculate risk and return portfolio from Investor33 (INV33) Index and Jakarta Islamic Index (JII) in research period January 2016-December 2018. The method used in this research is a quantitative descriptive method. Sample in this study using purposive sampling were 24 stock from INV33 Index and 17 stock from JII Index. The results of the study were as follows : (1) The optimal portfolio of stocks by using capital asset pricing model from INV33 Index are CPIN (Charoen Pokphand Indonesia Tbk), ITMG (Indo Tambangraya Megah Tbk), BBCA (Bank Central Asia Tbk), UNTR (United Tractor Tbk), (TLKM) Telekomunikasi Indonesia (Persero) Tbk, ICBP (Indofood CBP Sukses Makmur Tbk), BBTN (Bank Tabungan Negara Persero Tbk and from JII Index are ADRO (Adaro Energy Tbk), ICBP (Indofood CBP Sukses Makmur Tbk), INCO (Vale Indonesia Tbk), INDF (Indofood Sukses Makmur Tbk), TLKM (Telekomunikasi Indonesia Persero Tbk), UNTR (United Tractor Tbk). (2) The composition of the proportion of funds in optimal portfolio formed by INV33 Index are BBCA (46,49%), CPIN (20,11%), ICBP (12,78%), ITMG (8,59%), UNTR (6,95%), TLKM (4,11%) and BBTN (0,97%) and from JII Index are ICBP (34,96%), ADRO (19,47%), UNTR (16,26%), INCO (10,88%), TLKM (10,43%) and INDF (8,00%). (3) The optimal portfolio of stocks return from INV33 Index was greater than stock portfolio return from JII Index and the optimal portfolio of stocks risk from INV33 Index was lower than stock portfolio risk from JII Index.
The Implementation Of U.S Foreign Policy Towards Gaza Strip Aulia Marcella, Rina
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 1 (2022): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i1.220

Abstract

This paper examines how the United States' foreign policy towards the Gaza conflict is being implemented. Furthermore, this paper discusses the United States' performance, attempts, technology use and outcomes in striking an agreement between Israel and Palestine. The goal of this analysis is to look at the United States' attempts in the long and near term to reintegrate the Palestinian authority into the democratic system and stabilize Gaza. According to the findings of this research, the United States has a strong commitment to community development and protection for a secure, free, democratic, and stable Palestinian government using technology in era 4.0. In order to achieve peace, the United States remains committed to a solution in which both Israel and Palestine, specifically Israel and Palestine, are equally entitled to the same level of freedom, security, and prosperity. The United States contributes to the delivery of bilateral assistance both in the economic and military fields.
Hybrid Model Of Structural Equation Modeling Pls And Rfm (Recency, Frequency And Monetary) Model To Improve Bank Average Balance Jerry Heikal; Vitto Rialialie; Rivelino, Deva; Ign Agus Supriyono
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 1 (2022): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i1.221

Abstract

As a business players, entrepreneurs certainly need bank products and supports that provide fast and easy services with wide-spread network in Indonesia. In this study, Structural Equation Model (SEM) identify the transaction that influence the average balance. The objects of the RFM segmentation on the selected transaction is to understand customer segment score and build a marketing strategy for each segment with different levels of loyalty for the Financial result of higher Average Balance. The segmentation results found three driver categories, High Recency, Mid Recency and Low Recency category. High Recency is considered Active customer where campaign category can be cross/up-selling and promotional accordingly with their Frequency and Monetary category. Mid Recency category is considered Risky customer where campaign category can be retention program accordingly with their Frequency and Monetary. Last, Low Recency is considered already Churn customer where campaign category is to conduct reactivation.
Analysis of The Effect of Servicescape and Service Quality on Customer Satisfaction at Post Shop Coffee Tofee in Bogor City Yunita, Riani; Shihab, Muchsin S.; Jonas, Dendy; Haryani, Hendriyati; Anggraini Terah , Yochebed
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 1 (2022): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i1.222

Abstract

This study aims to determine how servicescape and service quality affect customer satisfaction and word of mouth. This research is based on customer satisfaction as a benchmark for business continuity that can have an impact on marketing, with pre-survey results based on visitor testimonials from 20 people interviewed, as many as 55% of consumers are dissatisfied with servicescape and as many as 45% of consumers are dissatisfied with quality. service and only as much as 40% whose satisfaction affects word of mouth. This research was conducted at Post Shop Coffee Toffee Bogor City, with a total of 100 respondents with two equations, namely equation I Y1 = PY1X1 + PY1X2 + ?1 and equation II: Y2 = PY2X1 + PY2X2 + PY2Y1 + ?2. The analysis used in this research begins with the classic assumption test in the form of normality test and heteroskesdasticity test, path analysis with t test; f test; and codetermination test and coefficient test between variables. The results showed that the normality test for equation I and equation II, the value of sig. > 0.05 means that the data residuals are normally distributed. Equations I and II do not occur heteroskesdasticity, that is, they are not patterned regularly and spread above and below the number 0. The T test for equation I obtained a calculated T value of 3.885 and 5,279 greater than T table 1985, the sig value of 0.000 less than 0.05 means that H0 is rejected and H1 is accepted, it means that both servicescape and service quality have an influence on customer satisfaction. The F test for the servicescape variable and service quality obtained the calculated F value of 88,319, greater than the F table of 3.090 and the sig 0,000 value smaller than 0.05, meaning that H0 is rejected and H1 is accepted. The contribution of the influence of X1 servicescape and X2 service quality on Y1 customer satisfaction amounted to 64.6%. T test for equation II, it is obtained that the value of T count is greater than T table 1.985, the sig value of 0.000 is less than 0.05, which means that service quality and customer satisfaction have an influence on word of mouth on consumers of Post Shop Coffee Tofee in Bogor City. The F test for the servicescape variable, service quality and customer satisfaction obtained a calculated F value of 129,419 greater than the F table of 2,699 and a sig 0,000 value less than 0.05, meaning that there is a joint influence between servicescape, service quality and customer satisfaction on word of mouth. The contribution or contribution of the influence of servicescape (X1), service quality (X2) and customer satisfaction (Y1) to word of mouth (Y2) is 80.2%. The correlation between customer satisfaction and word of mouth is 0.874 which means that customer satisfaction has a strong relationship. very strong against word of mouth.
The Effect Of Digitalization On Culinary Msmes On Increasing Sales Turnover During Covid 19 Pandemic Purnama, Suryari; Bangun, Cicilia S.; Panjaitan, Arop Ria S.; Sampoerna, Sulthan Taqi
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 1 (2022): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i1.228

Abstract

This study aims to determine the effect of digital marketing and the use of the marketplace for Culinary MSMEs on increasing sales turnover during the COVID-19 pandemic. The research population is Culinary MSMEs in DKI Jakarta whose number is unknown. Determination of the number of samples by Hair et.al (2014) which is a minimum of 50 culinary traders in Jakarta by sampling using the purposive sampling method, with the following criteria: Respondents are limited to small and micro entrepreneurs (UMK) Culinary, which sell heavy/main food, snacks (snacks) and various drinks, Culinary UMK actors who have used digital marketing as a promotional tool, Culinary UMK actors who have sold on marketplaces such as Gofood, Grabfood or Tokopedia. This research is a quantitative research that aims to see the effect of the data processing method used, namely Multiple Linear Regression Analysis. The results show: 1). There is an influence of digital marketing for Culinary MSMEs on increasing sales turnover during the covid 19 pandemic, 2). There is an effect of using marketplaces on increasing sales turnover of Culinary MSMEs, 3). There is an influence of digital marketing and the use of marketplaces on increasing Simultaneous sales turnover for Culinary SMEs. The novelty of this research is that it is found that the influence of the use of the marketplace is significant in increasing sales turnover, but specifically for Culinary MSMEs (Micro entrepreneurs) it turns out that the use of this marketplace reduces the sales turnover of these culinary Micro entrepreneurs.
Web-Based Employee Work Scheduling Information System Design at PT Trafoindo Power Indonesia Setiadi, Ade; Effendy, Yusuf; Hidayat, Nur Rahmat; Syamsi, Nur; Rachellya, Lintang Gadis Ratu
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 2 (2022): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i2.232

Abstract

This study aims to assist PT Trafoindo Power Indonesia in improving the description of the employee work scheduling website. So far, several departments of PT Trafoindo Power Indonesia use an application called Microsoft Excel to process employee work schedules and save a file on a public server where each employee has access to open and perform data engineering. The solution to the indication of the problem is to create a new system design that functions to process data in the form of employee work schedules with a one-way input system. The website is one of the choices that companies need if they want to present information both internal and external. A website would be better if there is a database or what is commonly known as a data warehouse, for the basis of reference for decision-makers tomorrow. In this case, the design of an employee work scheduling information system using Bootstrap as its platform. To obtain the data needed in conducting research, several methods were used, including interviews, observation, and literature study. The data obtained were then analyzed and described using the UML (Unified Modeling Language) method. The final result of the research is the design of a Bootstrap-based employee work scheduling information system using Visual Studio Code as the code editor.
Design And Build A Web-Based Asset Management Information System at Pt Thamrin Telekomunikasi Network Effendy, Muhammad Yusuf; Nurninawati, Euis; Ari Setiyawan, Ahmad
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 1 (2022): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i1.233

Abstract

Asset management is a series of activities related to identify the assets needed, identify the need for funds, acquire assets, provide logistics and maintenance support systems for assets, delete or update assets so that the objectives are effectively and efficient. At PT Thamrin Telekomunikasi Network data collection for each IT asset companies in the form of laptops, servers, network devices and peripheral devices others are done manually using Microsoft Excel. But sometimes, IT staff forgot to update data such as data on the expiration of the asset warranty period and transfer of ownership of assets, as well as marking on assets still using stickers handwritten manually. Through this research, the author aims to designing and implementing a management information systemweb-based IT assets at PT Thamrin Telekomunikasi Network. Which method used in this study include interviews, observations and studies References. The analytical method used is the PIECES method and the design method The system created is described by the UML (Unified Modeling) method Language), for application development will use the SDLC method with the Xtreme Programming model, as well as the application testing method, namely the Black Box. The final result of this research is an IT asset management system web-based programming language built with HTML and Javascript, with MariaDB as the DBMS and using Laravel and Bootstrap as a framework of PHP and CSS. It is hoped that with this application, IT asset management process at PT Thamrin Telekomunikasi Network can be run more effectively, organized and more efficiently.
The Role of Transformational Leadership and Self-Efficacy on Readiness to Change Through Work Engagement Meria, Lista; Saukani; Prastyani, Desy; Dudhat, Amitkumar
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 1 (2022): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i1.242

Abstract

Readiness to change is a basic thing that teachers must have to be able to adapt to technology and scientific developments. This study aims to determine the effect of self-efficacy and transformational leadership on job engagement. Then to determine the effect of self-efficacy and transformational leadership on readiness to change. This research is descriptive and quantitative research conducted on 124 junior high school teachers in Pringsewu Lampung using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The results showed that self-efficacy and transformational leadership had a positive effect on work engagement. Transformational leadership also has a positive effect on readiness to change, but self-efficacy does not directly affect readiness to change. Furthermore, job engagement mediates the effect of self-efficacy and transformational leadership on readiness to change. This research has implications for being applied to teachers during the process of being more open to accepting change

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