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Jurnal Entrepreneur dan Entrepreneurship
Published by Universitas Ciputra Surabaya
ISSN : 23021802     EISSN : 25809393     DOI : https://doi.org/10.37715/jee
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Social Sciences Other
Jurnal Entrepreneur dan Entrepreneurship (e-ISSN: 2580-9393; p-ISSN: 2302-1802) is published twice a year in the months of March and September. It publishes manuscripts within the fields of entrepreneur and entrepreneurship. Jurnal Entrepreneur dan Entrepreneurship (JEE) is published by the Institute of Research & Community Development of Universitas Ciputra.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 157 Documents
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The Motivation and Readiness of Instrumentation in Cultivating Interest of Family Business Successor Wiryakusuma, I Gusti Bagus Yosia
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 1 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.877 KB) | DOI: 10.37715/jee.v9i1.1238

Abstract

Family business atau perusahaan keluarga merupakan salah satu faktor yang mendorong pertumbuhan ekonomi di Indonesia. Perusahaan keluarga memiliki kontribusi penting dalam perekonomian, tetapi perusahaan keluarga juga memiliki beberapa masalah. Salah satu masalah yang sering menimpa perusahaan adalah perencanaan suksesi. Suksesi atau generasi penerus tidak seluruhnya berminat dalam melanjutkan perusahaan keluarga. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh motivasi dan kesiapan instrumentasi terhadap minat suksesi untuk melanjutkan perusahaan keluarga. Metode yang digunakan dalam penelitian ini adalah analisi regresi dengan jumlah sampel sebanyak 152 responden. Hasil dari penelitian ini adalah motivasi dan kesiapan instrumentasi berpengaruh secara signifikan terhadap minat melanjutkan perusahaan keluarga.
Revealing the Third Generation Myth in Family Businesses: REVEALING THE THIRD GENERATION MYTH IN FAMILY BUSINESSES Saraswati, Sabitha Rani
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 1 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (80.824 KB) | DOI: 10.37715/jee.v9i1.1261

Abstract

A family Business is a company or business which is run and managed by a family. Hence, the purpose of this study is to find out the truth of the Third Generation myth in family businesses. This study uses a data collection method using a semi-structured interview. This research uses source triangulation method which aims to test the credibility of the data which is carried out by checking the data that has been obtained from several sources. In this study, samples will be taken from several sources. The resource person himself will be taken from the senior generation as the owner of the family businesses and the next generation. The results of this study states that the decline of family businesses did not occur solely because of the mistakes of the third generation. Therefore, the third generation myth is not true. Keywords: family business, trust, knowledge transfer, delegation, third generation
The Influence of Adversity Quotient, Need for Achievement, and Entrepreneurial Attitude on Entrepreneurial Intentionns Maharani, Dina Fitriya; Indrawati, Aniek; Saraswati, Thusy Tiara
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 1 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.562 KB) | DOI: 10.37715/jee.v9i1.1316

Abstract

This study aims to determine the effect of adversity quotient and need for achievement on entrepreneurial intention through entrepreneurial attitude. This study uses a quantitative approach. The population in this study amounted to 155 people with a sample of 112 people. Sampling uses probability sampling with proportional random sampling. Data collection was carried out by using a questionnaire and documentation. To analyze the data, the researcher used descriptive statistical analysis, classic assumption test, path analysis and hypothesis testing using t test and multiple tests. The analysis shows that: (1) adversity quotient influences entrepreneurial attitude, (2) need for achievement influences entrepreneurial attitude, (3) adversity quotient influences entrepreneurial intention, (4) need for achievement influences entrepreneurial intention. (5) Entrepreneurial attitude influences entrepreneurial intention, (6) entrepreneurial attitude is able to mediate the effect of adversity quotient on entrepreneurial intention, (7) entrepreneurial attitude is able to mediate the influence of need for achievement on entrepreneurial intention.
The Influence of Brand Image and Restaurant Attributes towards Customer Satisfaction at Pekkio Restaurant: The Influence of Brand Image and Restaurant Attributes towards Customer Satisfaction at Pekkio Restaurant Marcella, Oei Natalia; Christian, Sonata
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 2 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v9i2.1309

Abstract

In this globalization era, food service industry as restaurant that provide the basic of human needs has been well developed. The development of food industry has given a huge contribution to the social and environment aspects (Franceschelli et al, 2018). Pekkio restaurant is one of the restaurants in Surabaya that sell Singapore chinese cuisine in Pakuwon Mall Surabaya. In order to survive in this industry, Pekkio restaurant continuously develop their performance to increase the customer satisfaction. With the purpose to find out the factors that influence customer satisfaction, this research aims to discover whether brand image, food quality, service quality, and atmospherics have significant influence towards customer satisfaction of Pekkio restaurant. Therefore, researcher conducted an online survey that are distributed to the samples using 5-point Likert-scale. The population is unknown thus, the researcher use special method from Roa (2016) and the sample become 97. Moreover, the obtained data will be analysed using Multiple Linear Regression. The result shows that food quality and service quality have significant influence towards customer satisfaction of Pekkio restaurant. However, brand image and atmospherics don’t significantly influence customer satisfaction at Pekkio restaurant . Albeit, there are positive relationship of brand image and atmospherics towards customer satisfaction of Pekkio restaurant. Keywords: Brand Image, Food Quality, Service Quality, Atmospherics, and Customer Satisfaction
Digital Marketing Communication Strategy Rizaldi, Arjuna; Hidayat, H
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 2 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v9i2.1340

Abstract

The purpose of this research is to see how digital marketing strategies can affect the increase in sales and number of customers. The method used to support this research is descriptive qualitative method by collecting data through literature study in order to describe the elements that exist in a digital marketing strategy in depth. The results of this study show that the development of information technology is necessary for the community to support a variety of business activities both large and small. one of them is using digital marketing in the marketing system of a business unit to increase sales volume and the number of consumers that affect competitiveness in global competition. It is because technology will facilitate human work in meeting their needs related to the development of business units.
Development of Business Model Digital Fraction Property Investment Desyanta, I Gede Putu Rahman; Darma, Gede Sri
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 2 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v9i2.1343

Abstract

Investing a property or real estate could be a challenge for Millennials generation. The increase in property prices is not in line with the increased of minimum wage that makes Millennials only afford to rent the property. To having an investment in property need more time in legal procedure, sometime need more than months. Fraction Property investment is a concept of investing property together. Separate the property in other format of digital assets distributed it to all more than one party. To implement this concept need to has a suitable business model and technology. Rising of industrial revolution 4.0, introduce the world with Blockchain Technology. The research is aiming to give better picture of new business model of investing on a property based on blockchain technology. With right business models, millennials generation will have another methods of investment on a property, that secure, easy and digital.
The Effect of Social Media Marketing and Online Travel Agents Towards The Booking Intention of Hotel in Surabaya Ramaputra, Reza; Christiani, Natalia
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 2 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v9i2.1409

Abstract

Hotel occupancy rate in Surabaya experienced a declining since 2017 with the average room occupancy rate was 54% For hotel to be able to make a profit, occupancy rate must be at least 60%. As a result of this declining in occupancy, hotels in Surabaya begin to rely on e-commerce platforms as their marketing strategy to overcome this occupancy issues. Strategy that commonly used is by maximize the use of social media marketing and online travel agents. This research aims to discover whether social media marketing and Online travel agents have significant effects to the booking intention of hotel in Surabaya. This research sample uses the domestic people whoever use social media and online travel agents as a source to searching hotel information and booked a hotel room in Surabaya within a period of January 2019 to October 2019. Data research is collected by using a likert scale questionnaire that is distributed to 104 respondents. Then it proceeded by multiple linear regression similarity model with SPSS. The result shows that social media marketing has positive and significant effect towards the booking intention of hotel in Surabaya and online travel agents also has positive and significant effect towards the booking intention of hotel in Surabaya.
Operational Risk Assessment of an English Academy in Yogyakarta Ismawati, Anastasia Filiana
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 2 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v9i2.1442

Abstract

This research was conducted for the risk assessment on the operational activities in order to assist PT. XYZ in managing the operational activities which leads to the goals of the firm. The use of Enterprise Risk Management (ERM) can help the organization to manage the risks holistically using the intergrated methods. This research focused on the risk assessment in PT. XYZ, especially for its operating, and provided a strategy of improvement from the existing risks. The methodology used in this research is a case study with triangulation of sources as the tool to conduct the data analysis. The informants of this research are the Operational Manager of PT. XYZ and five teachers. The data was obtained by conducting interviews and there were six operational risks found which would be best to respond and to manage as soon as possible for minimizing the risks. The result of this research is to hope that PT. XYZ shall be able to manage the risks by using the ERM methodology in order to have the business in the long run and to be successfully competing in the market.
The Effect of Self-Efficacy and Big Five Personality Traits Towards Entrepreneurial Intention on International Business Management Saptadjaya, Kevin; Gunawan, Lenny
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 2 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v9i2.1449

Abstract

With lesser number of entrepreneurs compared to the neighboring country and other developed countries. Indonesia tries to compete with other countries by increasing their number of entrepreneurs. The fact that the government trying to reduce unemployment, the government need to create more ways for the startup in Indonesia to increase. Recent studies by the government research team shows that the open unemployment rate in Indonesia is actually increasing among the University and Diploma graduates. Universitas Ciputra is one of the entrepreneur-based university in Indonesia that is trying to solve this problem. One way to increase the number of entrepreneurs in Indonesia is by understanding the entrepreneurial intention. The purpose of this study is to examine the effect of self-efficacy and the big five personality traits towards entrepreneurial intention on International Business Management Students – International Class in Universitas Ciputra as a sample of this study. The data collected in this study is using a quantitative method by distributing a questionnaire to the samples, on a standard measurement using a 5- point Likert scale, and processed using IBM SPSS Statistics 20 program. In this study, it has been found that among 6 variables presented: self- efficacy, conscientiousness, openness to experience, extroversion, agreeableness, and neuroticism. Only two variables significantly influence entrepreneurial intention, which is self-efficacy and conscientiousness of the individuals. The results of this study are expected to help broaden the horizon of Entrepreneur-based universities in selecting the new enrolled batch. Keywords: Self-efficacy, Big Five Personality Traits, Entrepreneurial Intention
The Black and White of GoFood Co-Branding Palguna, I Gusti Ngurah Bagus Dwira
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 2 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v9i2.1451

Abstract

Abstract This research aims to find out how the implementation of Gofood co-branding with its culinary partners, as well as to find out the pros and cons felt by partners since carrying out their co-branding with Gofood. This research is a qualitative research. The focus is on informants’ personal, not specific companies or agencies, understanding. The data collection technique used is in-depth interviews with source triangulation as a data validity technique. The results obtained show that Gofood's co-branding with restaurant partners falls into the same type of co-branding but with different levels of co-branding and value creation. The pros felt by the partners lies in increasing sales, brand awareness and coverage of the sales areas while the thing that is a contra is pricing. Keywords--- co-branding, third-party online food delivery, business owner experience, Gofood

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