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Jurnal Entrepreneur dan Entrepreneurship

JEE
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Published by Universitas Ciputra Surabaya

ISSN : 23021802 EISSN : 25809393 DOI : https://doi.org/10.37715/jee

Core Subject : Economy, Humanities, Education, Social,

Humanities Economics, Econometrics & Finance Social Sciences Other

Jurnal Entrepreneur dan Entrepreneurship (e-ISSN: 2580-9393; p-ISSN: 2302-1802) is published twice a year in the months of March and September. It publishes manuscripts within the fields of entrepreneur and entrepreneurship. Jurnal Entrepreneur dan Entrepreneurship (JEE) is published by the Institute of Research & Community Development of Universitas Ciputra.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 153 Documents

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CONFIRMATORY FACTOR ANALYSIS OF CUSTOMER REVISIT INTENTION AT CAFES IN X CITY Wimaladevi, Putu Kalyana; Setyawati, Christina Yanita
Jurnal Entrepreneur dan Entrepreneurship Vol. 7 No. 2 (2018): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Several Cafes in X City are part of food and beverage businesses which is growing rapidly. The Cafes has problems when the turnover that failed to reach the sales target, therefore, it is important to attract new customers and retain old customer. The purpose of this study is to determine the factors that reflect the customer revisit intention at the cafe in X City. This study uses quantitative approach with second-order confirmatory factor analysis method and SmartPLS3 program. A total of 97 customers who visited and made a purchase at cafes located in X City during the research period (April 2017 – November 2018) were chosen as research samples using purposive sampling method. The primary data was collected by distributing questionnaires with Likert scale with 100% rate of questionnaire return. The result of this study shows that food quality, service quality, and store atmosphere reflect customer revisit intention. Additionally, three indicators do not reflect the customer revisit intention: food taste and temperature, waiting time, and music.

THE EFFECTS OF PROMOTION MIX ON CUSTOMERS’ BUYING DECISION Wahyudi, Adrian Ekky A.; Melinda, Tina
Jurnal Entrepreneur dan Entrepreneurship Vol. 7 No. 2 (2018): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

The purpose of the research is to determine the effect of promotion mix, namely, advertising, personal selling, and public relations on buying decision. The population of the research included the consumers of Warung Ndeso Jancuocok. While the numbers of samples using Slovin showed 85.7, the researcher decided to take 89 respondents for this research. Sixteen questions in the questionnaire were used to collect data, weighted by Likert scale. The research was conducted from October to November 2017. This present study used multiple regression analysis and validity – reliability tests. Hypothesis testing was performed using F test, t test, correlation coefficient of determination and partial determination coefficient. The research used classical assumption test such as multicollinearity test, heteroskedastic test, autocorrelation test, normality test and linearity test. This study found that Advertising and Personal Selling had a significant effect on customers’ buying decisions. Meanwhile, public relation variable had no significant effect on customers’ buying decisions.

ROLE OF NON ENTREPRENEUR PARENTS AND ENTREPRENEURIAL EDUCATION IN IMPROVING INTEREST OF ENTREPRENEURSHIP IN HIGH SCHOOL XII STUDENTS Aji, Imanuel Deny Krisna; Sigar, Natalia Vike Theresia
Jurnal Entrepreneur dan Entrepreneurship Vol. 7 No. 2 (2018): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

The high unemployment rate in Indonesia is due to a lack of entrepreneurship. This situation occurs because people prefer to work as employees in the company rather than to run their own business. If the entrepreneurship interest in the community is low, efforts need to be made to increase that interest, especially for the younger generation. This study aims to determine the effect of entrepreneurship education and the role of parents as independent variables on the interest in entrepreneurship (dependent variable) high school students of class XII CB. The subjects of this study were all students of class XII CB. The type of research used in this study is quantitative descriptive. The data were collected using a questionnaire (questionnaire) with a Likert scale. Validation using Pearson showed correlation with a significance rate of 0.05 (5%). The population of students of Class XII CB High School involved 28 students. This study found that entrepreneurship education and the role of parents had a linear relationship to the interest in entrepreneurship significantly. The correlation test showed a strong correlation (0.719) between entrepreneurship education and the role of parents with an interest in entrepreneurship. The coefficient of determination Adjusted R square was 0.479 (47.9%), meaning that the independent variable has a strong percentage in explaining the dependent variable. The results of the t test or partial test of entrepreneurship education had no significant influence on interest in entrepreneurship. The parents had a significant influence on students’ interest in entrepreneurship, and the results of the F test showed that multiple linear regression models involving both independent variables were acceptable.

THE ROLE OF FACEBOOK AS A SOCIAL MEDIA MARKETING ON HOUSEWIVES’ START-UP BUSINESS Wardana, Ludi Wishnu
Jurnal Entrepreneur dan Entrepreneurship Vol. 7 No. 2 (2018): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Social media marketing is one of several marketing models, and as the name suggests, it utilizes social media, which is used by most people nowadays, to market or promote a product, a service, a brand, or an issue. This study aims to analyze how influential is the role of Facebook to several housewives’ start-up business. This study uses qualitative approach, which utilizes interviews in order to understand the marketing strategy through social media that is implemented by several housewives’ start-up business. The marketing strategy that is implemented by these housewives’ start-up business corresponds with developments in the current age, in which everything is IT-based. The Facebook as a social media marketing that these housewives’ start-up business implement can be categorized as a good marketing strategy. This can be proven with the achievement of outputs that are created during the implementation of these housewives’ social media marketing strategy and with positive impacts that this strategy has created, especially on the increase of productivity, profit, competitiveness, and competence, as well as on the creation of a good image among their enterprises. However, the problem for these housewives’ start-up business comes from their own inactivity in the marketing process, and this affects their customers as the customers find it hard to find information about these enterprises. Thus, it can be concluded that the marketing strategy that these housewives’ start-up business implement, which is social media marketing, has an important role in the success of their enterprises.

CASE STUDY OF FINANCIAL STRATEGY IN THE DEVELOPMENT & OBSTACLES OF STREET VENDORS IN SURABAYA Suryawijaya, Alan; Dewi, Liliana
Jurnal Entrepreneur dan Entrepreneurship Vol. 7 No. 2 (2018): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

This study aims to find out what factors are hampering the BEST APKLI (Asosisasi Pedagang Kaki Lima Indonesia/Indonesian Food and Drink Street Vendors Association) partnership concept for street food vendors category A in Gubeng Regency Surabaya, Indonesia, The study is classified as a case study. The street vendors were selected based on purposive sampling with related selection based on the accessibility between researchers and the source. The study found that business capital is not an inhibiting factor in the development of MSMEs (micro, small, and medium enterprise).

THE FIRST GENERATION'S TACIT KNOWLEDGE TRANSFER Saputra, Teddy
Jurnal Entrepreneur dan Entrepreneurship Vol. 7 No. 2 (2018): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

This study aims to see and learn when, how and what are the transfer of tacit knowledge between the senior generation and the next generation of first generation family companies in Surabaya. This is qualitative research. The study found that the transfer of tacit knowledge was planned and initiated by the senior generation. Transfers are carried out by observation, experiencing and reflection methods where unique senior generation knowledge such as trust in certain value values is transferred to the next generation which is then studied by the next generation to become a separate value.

The Role of Consumer Easy and Consumer Confidence in Forming Interest Purchase on Go-Food Services Vidyanata, Deandra
Jurnal Entrepreneur dan Entrepreneurship Vol. 8 No. 1 (2019): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Change and development of technology is something that cannot be denied anymore in the industrial era 4.0. This can be a challenge and an opportunity for Micro, Small and Medium Enterprises (MSME) entrepreneurs depending on how the MSMEs are responding to the development of information technology. The development of information technology is accompanied by the proliferation of various online applications to facilitate people’s lives in this digital age, one of which is the GoJek application. Go-Jek is the first digital-based motorcycle taxi application in Indonesia that offers a variety of services for its users, one of which is the delivery service available in the Go-Food service. This study aims to analyze the effect of perceived ease of use and trust on the repurchase interest in Go-Food features in the Go-Jek application. The sampling technique used in this study is purposive sampling using a Partial Least Square analysis tool with a population of all users of Go-Food services in the city of Surabaya. The results of this study are that without consumer confidence in the application provider, the convenience offered by an application is not able to cause the formation of repurchase interest. The results of this study are expected to be a theoretical basis for SMEs to encourage SMEs to take advantage of the opportunities gained from technological developments in this digital era.

Professionalism and Entrepreneurial Action Housekeeper Hotel Sulaiman, Debbi; B.Limbing, Lexi Pranata
Jurnal Entrepreneur dan Entrepreneurship Vol. 8 No. 1 (2019): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

The purpose of this study is to determine the performance of hotel housekeeper professionalism and entrepreneurial action. The research method used a qualitative approach. Data were collected using interviews and observations. For data analysis, the present study used the technique of Miles and Huberman (1994). This study found that entrepreneurial action from hotel housekeepers was identified by a number of attributes such as passion, open mindedness to change, teamoriented attitude, competence and ability towards housekeeping, interpersonal skills, ability to control personal emotions, professional ethics, leadership spirit and perfectionist.

The Relationship between Entrepreneurial Self-Efficacy and Entrepreneurial Intention among University Students Wijangga, Jennifer; Sanjaya, Ersa Lanang
Jurnal Entrepreneur dan Entrepreneurship Vol. 8 No. 1 (2019): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

This study aims to determine the relationship between self-efficacy in entrepreneurship with entrepreneurial intentions among university students, specifically for those who are in their final semester. As for its research method, this study uses a quantitative method to explain the relationship between variables by collecting data that has been distributed to 104 respondents. The research instrument for this study is a scale of entrepreneurial self-efficacy and an entrepreneurial intention scale, both of which meet reliability requirements. The result of the study states that there is a positive and significant relationship between self-efficacy entrepreneurship and entrepreneurial intentions.

The Analysis of Consumers’ Purchasing Factors on Boga Service Start-Up Finolda, Finolda; Padmalia, Metta
Jurnal Entrepreneur dan Entrepreneurship Vol. 8 No. 1 (2019): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

This study aims to analyze the factors of consumer behavior in purchasing Empal Catering Bibik. The factors examined in this study are cultural factors, social factors, personal factors and psychological factors. The population in this study were consumers of Empal Catering Bibik. The sample size of 40 respondents. The research samples were collected using non-probability sampling methods and purposive sampling techniques. The research data was taken by using questionnaires which were distributed to respondents. Data analysis using the second order confirmatory analysis factor analysis. The results of data processing shows that consumer behavior factors in purchasing consumer food service start-ups are personal factors and psychological factors.

Page 7 of 16 | Total Record : 153

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Victoria Cindy

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UC Town, Citraland, Surabaya 60219

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name Victoria Cindy

Contact Email victoria.cindy@ciputra.ac.id

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Journal Mail Official jee@ciputra.ac.id

Editorial Address UC Town, Citraland, Surabaya 60219

Location Kota surabaya, Jawa timur INDONESIA

Abstract

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Contact Name
Victoria Cindy

Contact Email
victoria.cindy@ciputra.ac.id

Phone
-

Journal Mail Official
jee@ciputra.ac.id

Editorial Address
UC Town, Citraland, Surabaya 60219

Location
Kota surabaya,

Jawa timur

INDONESIA