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INDONESIA
Jurnal Pariwisata Terapan
Published by Universitas Gadjah Mada
ISSN : 25801031     EISSN : 2580104X     DOI : https://doi.org/10.22146
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Jurnal Pariwisata Terapan (JPT) is a biannual, peer-reviewed, open access academic journal dedicated to studies in applied tourism science in Indonesia. JPT invites authors in the field of applied tourism to submit manuscripts written in English or Bahasa Indonesia. The objective of JPT is delivering comprehensive knowledge on applied tourism science in Indonesia. JPT invites manuscript in three main topics, but not limited to an application of tourism science in hospitality industry, tourism businesses, and destination development in Indonesia. We encourage different perspectives on tourism science application to broader views in the field of tourism and contribute to tourism science development in Indonesia.
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Articles 115 Documents
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Dampak Pengembangan Desa Wisata Wukirsari Terhadap Peningkatan Ekonomi Masyarakat Lokal Tahun 2017-2018 Putri Dwi Maryani
Jurnal Pariwisata Terapan Vol 5, No 2 (2021)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.58376

Abstract

Desa wisata Wukirsari merupakan salah satu alternatif pariwisata yang berada di Kabupaten Bantul. Dengan memanfaatkan potensi yang beragam Desa Wisata Wukirsari mampu menarik wisatawan untuk berkunjung. Pada tahun 2017, kunjungan wisatawan mencapai 20.714 dan pada tahun 2018 mengalami peningkatan kunjungan wisatawan yang mencapai 20.830. Meningkatnya jumlah pengunjung setiap tahunnya dapat meningkatkan pendapatan masyarakat sekitar terutama yang terlibat langsung dalam pengelolaan desa wisata. Penelitian ini menggunakan pendekatan kualitatif deskriptif sehingga dapat memberikan gambaran masalah dari hasil penelitian di lapangan berdasarkan data yang ada. Pengumpulan data yang digunakan dalam penelitian ini adalah observasi, wawancara, kuesioner dan dokumen.
Pelestarian Cagar Budaya Melalui Pemanfaatan Pariwisata Berkelanjutan Khofif Duhari Rahmat
Jurnal Pariwisata Terapan Vol 5, No 1 (2021)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.58505

Abstract

The tourism industry is one industry that will not run out and will continue to grow. The Indonesian government realizes that the tourism industry is one of the industries that contributes to national development. The existence of tourism as an industry also brings negative impacts. In recent decades a concept of tourism planning and management that was born due to anxiety about the negative impact of the tourism industry. The last few years the issue of sustainable tourism has increased amid the negative impacts felt almost in most tourist attractions, especially cultural heritage-based attractions. Through the concept of sustainable tourism, cultural heritage is not just a tool for simple business practices that only attracts tourists who come to visit and then earn foreign exchange, but rather how this cultural heritage can contribute to environmental quality (saujana culture); public welfare; national and regional economy; increasing scientific insight; and the preservation of cultural heritage itself. Keywords : tourism, preservation, heritage, sustainable tourism
Peran Aplikasi “Visiting Jogja” dalam Mengembalikan Kepercayaan Wisatawan untuk Berwisata ke Yogyakarta Fitria Jalaluddin; Alfelia Nugky Permatasari
Jurnal Pariwisata Terapan Vol 5, No 2 (2021)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.63462

Abstract

Covid-19 made several countries adopt lock-down policies as an effort to break the chain of spreading the virus. However, this policy greatly affects sectors related to the daily mobility of people, especially the tourism sector which has been most significantly affected by Covid-19. One of the provinces in Indonesia that has experienced a major loss in the tourism sector due to Covid-19 is the Yogyakarta Special Region (DIY). Therefore, the DIY government gradually continues to encourage the tourism sector to resume operations, one of which is by releasing new applications for tourists, namely "Jogja Pass" and "Visiting Jogja" to monitor visitors to tourism destinations in DIY. In this study the author will focus on studying the application "Visiting Jogja". The purpose of this research is to examine the advantages and disadvantages of the "Visiting Jogja" application from the user's point of view, and to find out whether the "Visiting Jogja" application can help restore the confidence of tourists to travel to Yogyakarta. This study uses qualitative research methods, with data collection techniques through direct interviews with 10 respondents as a sample who is determined randomly. The results show that the application "Visiting Jogja" can provide assurance for tourists, which helps generate confidence in users to visit more tourism attractions in Yogyakarta. However, the government's efforts in socializing and promoting the “Visiting Jogja” application to the public are still lacking.
Karakteristik Wisatawan Asia Timur yang Berkunjung ke Yogyakarta Frida Anis Handayani; Ayu Merlita Sari
Jurnal Pariwisata Terapan Vol 5, No 1 (2021)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.64966

Abstract

Yogyakarta selain dikenal sebagai kota pendidikan, juga dikenal sebagai kota pariwisata. Dewasa ini, wisatawan mancanegara yang berkunjung ke DIY tidak hanya didominasi oleh wisatawan mancanegara dari Eropa, tetapi juga wisatawan dari negara di Asia Timur, khususnya wisatawan China, Korea Selatan, dan Jepang. Perlu diketahui, ketiga negara ini mempunyai karakter yang sangat mencintai budaya sendiri dan sulit untuk menerima budaya orang lain. Akan tetapi, meningkatnya jumlah kunjungan wisman dari Negara Asia timur ini mengindikasikan bahwa daya tarik wisata di DIY sudah bisa masuk dan diterima oleh pasar wisman Asia Timur. Dengan mengetahui karakteristik wisatawan Asia Timur, diharapkan ke depan dapat berguna bagi pengembangan pariwisata DIY khususnya untuk menarik wisman Asia Timur. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner kepada pemandu wisata berbahasa China, Korea, dan Jepang, wawancara, dan studi kepustakaan. Setelah itu, data dianalisis menggunakan analisis deskriptif kualitatif. Berdasarkan hasil penelitian, wisman Asia Timur yang berwisata ke DIY dalam rentang usia dewasa dan lansia. Mereka menyukai DIY karena keramahan penduduk dan daya tarik wisata budaya. Wisman Asia Timur banyak berkunjung pada musim liburan (peak season). Mereka mendapat rekomendasi dari teman atau agen perjalanan wisata dan melakukan perjalanan seorang diri atau bersama keluarga. Wisatawan merasa puas dengan akomodasi dan fasilitas yang disediakan. Namun, wisatawan juga menyampaikan beberapa keluhan, seperti mahalnya tiket masuk destinasi, masakan lokal yang kurang cocok, minim toilet bersih dan masih banyak sampah. Secara garis besar, DIY berpotensi besar menarik wisman dari Asia Timur karena DIY mempunyai warisan budaya dan alam yang otentik yang tidak dapat ditemukan di negara asal.
Partisipasi Masyarakat dalam Pengembangan Desa Wisata (Studi Kasus Desa Menang Kecamatan Pagu Kabupaten Kediri) Maya Sajidah Salsabila; Agus Machfud Fauzi
Jurnal Pariwisata Terapan Vol 5, No 1 (2021)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.65505

Abstract

The village won has tourism potential, namely Petilasan Sri Aji Jaya Baya and star fruit. The purpose of this study was to determine community participation in the development of a tourist village in Menang Village which eventually became one of the sources of economic improvement for the surrounding community. The method used in this research is qualitative because it can provide an overview of community participation in the development of a tourist village. The analysis uses Max Weber's theory of rationality. Max Weber's rationality theory can explain community participation in developing tourist villages. Collecting information by means of interviews, observation, and documentation. Based on the research results, there is community participation in the form of ideas, energy, and creativity. This is done by the community to work together to develop the star fruit tourism village in an effort to improve the community's economy.
Identifikasi Potensi Wisata di Desa Banjaran Wetan Kunkun Kurniawan
Jurnal Pariwisata Terapan Vol 5, No 2 (2021)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.66150

Abstract

Desa Banjaran Wetan merupakan salah satu desa di wilayah Kecamatan Banjaran Kabupaten Bandung yang belum memiliki destinasi pariwisata. Secara geografis, Desa Banjaran Wetan memiliki  wilayah yang paling luas di Kecamatan Banjaran.  Salah satu potensi alam di wilayah Desa Banjaran Wetan yang dapat dikembangkan menjadi sebuah destinasi pariwisata berkelanjutan adalah Situ Cimeuhmal. Situ Cimeuhmal terletak di kaki  Pegunungan Malabar dengan luas wilayah kawasan hutan lindung sebesar 46,5 hektar dan ketinggian  1.200 mdpl. Pemangku kepentingan yang terlibat dalam pengelolaan kawasan Situ Cimeuhmal terdiri dari PT. Perhutani, BBWS Citarum, PT Jasa Tirta, Komunitas Anak Peduli Alam Semesta, dan Kelompok Peduli Lingkungan Situ Cimeuhmal. Pengembangan Situ Cimeuhmal menjadi destinasi pariwisata berbasis konservasi air terkendala kordinasi dan role sharing diantara  pemangku kepentingan. Tujuan penelitian ini untuk mengidentifikasi potensi wisata di Desa Banjaran Wetan serta strategi pengembangan destinasi pariwisata Situ Cimeuhmal yang sejalan dengan prinsip pariwisata berkelanjutan. Metode penelitian dilakukan secara kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi literatur. Hasil penelitian menunjukkan bahwa Desa Banjaran Wetan memiliki potensi wisata alam dan non alam yang dapat dikembangkan menjadi destinasi pariwisata. Berdasarkan hasil analisasi SWOT, Situ Cimeuhmal memiliki potensi alam yang menarik untuk dijadikan destinasi pariwisata berbasis konservasi sumber daya air meskipun dari tinjauan atribut pariwisata belum memenuhi kriteria dengan baik. Atraksi yang ditawarkan kepada wisatawan masih terbatas pada keindahan kawasan yang asri, sejuk dengan kolam air dan event yang diselenggarakan tahunan kawin cai. Akses menuju lokasi destinasi kurang baik. Fasilitas untuk kenyamanan wisatawan seperti homestay atau pondokan belum tersedia. Potensi non alam yang dapat dikembangkan  di Desa Banjaran Wetan adalah produk makanan ringan kerupuk, kopi dan beragam produk olahannya.
Pengaruh Kepuasan Wisatawan Terhadap Willingness to Pay Taman Wisata Alam Kawah Ijen Esa Riandy Cardias; Chafid Fandeli
Jurnal Pariwisata Terapan Vol 5, No 1 (2021)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.66157

Abstract

Taman Wisata Alam Kawah Ijen (92 ha) merupakan bagian dari kawasan Cagar Alam Kawah Ijen (2.468 ha) tempat berbagai biota langka dilindungi. UNESCO menetapkan Kawah Ijen sebagai salah satu Cagar Biosfer  dari 120 negara di dunia (2016). Segala keunikan yang dimiliki TWAKI menyebabkan kunjungan wisatawan ke  destinasi ini cenderung meningkat signifikan, dan pada akhirnya daya dukung lingkungan terlampaui empat tahun terakhir. Oleh karenanya dibutuhkan pengelolaan destinasi yang tepat, namun dibutuhkan dana yang tidak sedikit. Willingness to pay (WTP) wisatawan diharapkan sebagai sumber pendanaan lain diluar pemerintah, dan patokan dalam mengukur WTP adalah memberikan kepuasan maksimal kepada wisatawan. Penelitian ini bertujuan menganalisis tingkat kepuasan wisatawan dan pengaruhnya terhadap WTP, serta tingkatan WTP. Penelitian ini dirancang menggunakan metode kuantitatif  dengan alat Partial Least Square Path Modelling (PLS-PM). Metode tersebut dipilih untuk mengetahui ukuran korelasional dan kausal antar variabel serta menguji signifikansi dari hipotesis. Hasil penelitian menunjukan aspek atraksi, amenitas, aksesibilitas eksternal, aksesibilitas internal, sumber daya manusia, dan citra destinasi merefleksikan  kepuasan wisatawan; kepuasan wisatawan berdasarkan aspek atraksi wisata, sumber daya manusia, dan citra destinasi berpengaruh positif dan signifikan terhadap WTP. Sementara kepuasan wisatawan berdasarkan aspek amenitas; aksesibilitas eksternal; dan aksesibilitas internal tidak berpengaruh terhadap WTP. Nilai rataan WTP wisatawan mancanegara US$ 28 dan Rp.25.000  wisatawan nusantara, sehingga masing-masing nilai ekonomi ekowisata dan perkiraan pendapatan dari penjualan tiket berdasarkan nilai WTP adalah US$ 864.528 atau sekitar 12 milyar dan Rp.3.776.800.000.
Penerapan Sistem Menu Engineering dalam Upaya Peningkatan Kualitas Menu di Restoran Bintan Inti Executive Village Clubhouse Adiguna Tumpuan
Jurnal Pariwisata Terapan Vol 5, No 1 (2021)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.66724

Abstract

This research is a form of analysis and evaluation of the menu at the Bintan Inti Executive Village (BIEV) Clubhouse through a menu engineering system with the aim of improving the quality and effectiveness of the menu served. The formulation of the problem which is the basis of this research is how to improve the quality of the food and beverage menu through the menu engineering system and what recommendation actions should be taken based on the resulting data from the analysis that appears. This study uses variables, which are menu analysis in improving the quality of the menu at BIEV Clubhouse with sub variables, such as food cost, menu mix, and contribution margin. The results of this study that there were 8 menus or 30.77% menus with star categories, 5 menus or 19.23% menus with the plowhorse category, 4 menus or 15.38% menus with the puzzle category, and 9 menus or 34.62%. menu with dog category. The recommended follow-up actions to BIEV Clubhouse management is reducing the menu with the dog category, evaluating product prices and production costs for menus with the plowhorse category, taking suggestive selling steps for menus with the puzzle category, and maintaining the quality and performance of menus with the star category.
Analysis of Food Quality and Price in Increasing Customer Satisfaction at Anantara Uluwatu Bali Resort I Ketut Akas Wicaksana; Elvira Septevany; I Nyoman Winia; Ni Gst Nym Suci Murni
Jurnal Pariwisata Terapan Vol 5, No 1 (2021)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.67338

Abstract

The purpose of this research was to analyze the effect of food quality, and price in increasing customer satisfaction at Anantara Uluwatu Bali Resort. This research was conducted at Anantara Uluwatu Bali Resort at Botol Biru Bar & Grill using 30 visitors as research samples. The data collection method used a questionnaire and observation, where the data collected was then analyzed using Multiple Linear Regression Analysis. The results showed that the variables of food quality, and price had a positive and significant effect on customer satisfaction at Anantara Uluwatu Bali Resort. Anantara Uluwatu Bali Resort is expected to be able to maintain food quality and prices and be able to improve food quality ranging from variety, appearance, food health, taste, and temperature to food, and to increase prices according to food quality during the pandemic.
Strategi Promosi Pariwisata Dalam Rangka Mempertahankan Objek Wisata Bamboo Rafting Loksado di Masa Pandemi COVID-19 (Studi Deskriptif Kualitatif pada Dinas Pemuda Olahraga dan Pariwisata Hulu Sungai Selatan) Putri Ayu Hidayatur Rafiqoh
Jurnal Pariwisata Terapan Vol 5, No 2 (2021)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.67536

Abstract

The Covid-19 pandemic has had a major impact on Indonesia's tourism sector, including Hulu Sungai Selatan (HSS) Regency in South Kalimantan Province. HSS Regency has a potential tourist attraction that is a mainstay of South Kalimantan, namely the Bamboo Rafting Loksado tour. After having stopped operating due to the pandemic for 8 months, this tour was reopened by making changes to its operational system. This study aims to describe the tourism promotion strategy carried out by DISPORAPAR HSS in maintaining Bamboo Rafting tourism objects during the pandemic using descriptive qualitative research methods. DISPORAPAR HSS, which houses this tourist attraction, has compiled strategic steps to promote safe tourism for visitors by socializing the implementation of national health protocol standard based on the Indonesian Rafting Federation using educational videos on new normal tours, inviting local people to participate in supporting new normal tourism, using social media facilities as an effective and efficient means of promotion, and continuing to carry out the evaluation stages to realize Bamboo Rafting tourism objects to attract visitors again. 

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