cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mukhlisul Muzahid
Contact Email
p2m@pnl.ac.id
Phone
+6285220281520
Journal Mail Official
ekonis@pnl.ac.id
Editorial Address
Jurusan Tata Niaga Politeknik Negeri Lhokseumawe Jalan Banda Aceh - Medan Km 280,3 Buketrata Po Box 90, Telp (0645) 42785 Fax (42785)
Location
Kota lhokseumawe,
Aceh
INDONESIA
Ekonis : Jurnal Ekonomi dan Bisnis
Published by Politeknik Negeri Lhokseumawe
ISSN : 16938852     EISSN : 25495003     DOI : https://doi.org/10.30811/ekonis
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan penerbitannya adalah untuk memfasilitasi para peneliti, praktisi dan akademisi dalam menyebarluaskan hasil riset, gagasan dan pandangan mereka tentang ekonomi dan bisnis.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 153 Documents
 12   13   14   15   16 
PENGARUH WORD OF MOUTH, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG PADA USAHA SUSHI BARI DI BADUNG BALI Sri Wulaningsih, Ni Made Novi; Mitariani, Ni Wayan Eka; Hendrawan, I Gede Yudhi
Ekonis: Jurnal Ekonomi dan Bisnis Vol 27, No 1 (2025): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v27i1.6830

Abstract

Abstract: The culinary business is a business that has great opportunities and promising results for business actors. The development of the culinary business, especially in Bali, is very rapid, this can be seen from the increase in the number of restaurants in Bali every year obtained from data from the Central Bureau of Statistics. This research aims to examine the influence of word of mouth, product quality and service quality on repeat purchase decisions in Sushi Bari business in Badung Bali. In this research, the population is consumers who have shopped at the Sushi Bari business, the number of which is uncertain each year using a sampling technique, namely non-probability sampling. Multiple linear regression analysis techniques were chosen to analyze the data in this study. The results of the research show that word of mouth, product quality and service quality have a positive and significant influence on repurchase decisions. Companies are expected to always pay attention to the quality of the products offered to consumers to increase consumer interest in repurchasing the company, and can always strive for innovation in the products they offer. offered to consumers and maintain the taste of a product to increase repurchase decisions at the Company and always provide the best service to consumers to maintain consumer satisfaction so that repurchase decisions can increase. Keywords: Word of mouth, product quality, service quality, and repeat purchase decisions
ANALISIS PENGARUH PROMOSI ONLINE TERHADAP PENJUALAN PRODUK PT PARAGON TECNOLOGY AND ENOVATION Andini, Septiyana; Rahmadani, Suci; Pratiwi, Yunisa Dwi; Anggraini, Riska; Putri, Marcella Wijaya
Ekonis: Jurnal Ekonomi dan Bisnis Vol 27, No 1 (2025): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v27i1.6835

Abstract

Abstract : This research analyzes the influence of online promotions on PT product sales. Paragon Technology and Innovation, producer of beauty brands such as Wardah, amidst the rapid growth of the Indonesian beauty industry. Using the linear regression method, this research identifies the main factors that influence consumer behavior and provides strategic recommendations for companies in designing more effective digital marketing campaigns. The research results show that online promotions have a significant influence on PT product sales. Paragon, but the variable "the influence of online promotions on sales of PT Paragon products" does not have a significant effect. This research recommends improving online promotional strategies and further research to identify other factors that may influence sales. Keywords: Online Promotion, Sales, PT. Paragon Technology and Innovation, Linear Regression, Beauty Industry, Digital Marketing, Buying Interest, Influencer Marketing.
PENGARUH BOIKOT PRODUK TERHADAP VOLATILITAS RETURN EMITEN UNILEVER INDONESIA TBK Kurniawan, Fernando; Fahlevi, Muhammad Ryan
Ekonis: Jurnal Ekonomi dan Bisnis Vol 27, No 1 (2025): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v27i1.6824

Abstract

Abstract: The Palestinian-Israeli conflict heated up in October 2023. The Assembly Regarding the Law on Support for Palestinian Fighters, Fatwa Number 83 of 2023 was issued by Indonesian Ulama. According to the fatwa, aiding Israel's aggression against Palestine is illegal, but it is mandatory to support the Palestinian independence struggle against Israeli aggression. The issuance of this Fatwa further strengthens the boycott of products affiliated with Israel by the Indonesian people. From data collection to analysis and appearance to findings, the study uses quantitative and descriptive strategy methods, which use numbers to try to provide an objective picture of a scenario. Secondary data is the type of data used in this study. The Yahoo Finance web is accessible to get daily stock statistics that serve as a secondary source of data. The purpose of this study is to ascertain how market boycotts affect return volatility. The sample of this study was 127 stock prices per day during the boycott period. Conclusions can be made based on the data collected and the results of tests conducted on the description of the problem through statistical regression.that the Product Boycott has a significant effect on the Volatility Return of Unilever Indonesia Issuers, the Company needs to continue to perform well, especially in the financial market sector. Because in the financial market sector, investors need to see information or a good image of a company before investing their funds. Recommendations for further research can examine other variables or factors that play a role in determining the volatility of issuer returns such as financial performance or macroeconomic conditions.Keywords: Boycott, Return Volatility, Unilever Indonesia, Palestinian-Israeli Conflict, Stock Price
ANALISIS LINGKUNGAN INDUSTRI KERAJINAN BAMBU DI SENTRA INDUSTRI KERAJINAN BAMBU SENDARI KABUPATEN SLEMAN (STUDI KASUS UMKM MEBEL BAMBU LUGUT PRING) Nisa, Atrina Qoirun; Fatimah, Atika
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i1.5021

Abstract

Abstract: DI Yogyakarta Province has economic advantages in the creative economy sector, especially the crafts subsector. One of the craft subsectors in DI Yogyakarta Province is the Sendari bamboo craft industry center in Sleman Regency. This craft industry which is made from bamboo is quite versatile because it can produce various types of products such as furniture, decorations and household accessories. The uniqueness and beauty of these products provide their own charm so that they are quite popular with local people and foreign tourists. However, the bamboo craft industry has limitations in the number of craftsmen. This was found in the Lugut Pring Bamboo Furniture MSME business which only consists of three employees, namely a father, mother and child who manage the business and are craftsmen. This creates problems with the availability of labor which results in them being less able to develop their business and unable to penetrate the export market like other business actors in the Sendari Bamboo Craft Industry Center. The aim of this research is to analyze the environment of the Lugut Pring Bamboo Furniture MSME industry based on the scope and intensity of competition in the industry, threats from potential competitors, threats from substitute products, buyers' bargaining power and suppliers' bargaining power. The research method used is Porter's Five Forces Model analysis. The research results show that the dimensions of scope and intensity of competition in the industry as well as the threat of substitute products have the highest influence. Meanwhile, the dimensions of buyers' bargaining power, suppliers' bargaining power and threats from potential competitors have a lower influence. Keywords : Bamboo Craft Industry, Porter's Five-Forces Model, Lugut Pring Bamboo Furniture MSMEs.
NILAI PERUSAHAAN ATAS DAMPAK KEBIJAKAN PENGAMBILAN KEPUTUSAN INVESTASI, PEMBIAYAAN, DEVIDEN, DAN UKURAN PERUSAHAAN PADA INDUSTRI MANUFAKTUR TAHUN 2018–2022 Wibowo, Budi Satiyo; Nur, Basyiruddin
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i1.5012

Abstract

Abstract: The aim of this research is to determine the impact of policies taken by investors based on financial reports published by companies operating in the manufacturing industry, and to find out how much impact the decisions taken have on company value. This research took 52 sample data. The analysis method uses sample data through ratios such as Price Earning Ratio, Debt Equity Ratio, Dividend Payout Ratio, and Company Size, so that the impact that will influence the value of the company can be seen, whether positive or negative.The results of this research, there are several conclusions shown in this research, namely; The impact of investment decision making policies does not have a positive influence on company value. The impact of financing decision-making policies has a positive influence on company value. The impact of company size on decision-making policies on dividends does not have a positive influence on company value. The impact of company size does not have a positive influence on company value.Keywords: Investment, financing, and dividend policies, company size, company value.
TINJAUAN KUALITATIF USAHA MIKRO KECIL DAN MENENGAH DI KOTA SEMARANG Violinda, Qristin; Indriasari, Ika; Saraswati, Novi
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i1.5017

Abstract

Abstratc : This research aims to deeply understand the conditions and dynamics of Micro, Small, and Medium Enterprises (MSMEs) in Semarang City. Special focus is given to aspects such as business development strategies, challenges faced, and factors that support and hinder the growth of MSMEs in this region. The research uses a qualitative approach with a case study method. Data were collected through in-depth interviews with owners and managers of MSMEs in Semarang City, direct observation, and analysis of related documents. The research sample was chosen through purposive sampling, considering the diversity of business types and locations. MSME actors in Semarang City experienced a decline in business revenue received. This is due to small business operators losing competition to entrepreneurs who have more capital, and most of them also only produce goods when there are orders. Top of FormKeyword :  Performance decline, MSMEs (Micro, Small, and Medium Enterprises), Strategies and Factors UMKM
ANALISA PENGARUH PANDEMI COVID 19 TERHADAP TINGKAT PENDAPATAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI LHOKSEUKON KABUPATEN ACEH UTARA Muzahid, Mukhlisul; Yazid AR, M.
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i1.5022

Abstract

Abstract: The Covid-19 pandemic has caused a very significant decline in the turnover of Micro, Small and Medium Enterprises (MSMEs). This study aims to and analyze how much influence the Covid-19 pandemic has on the income of Micro, Small and Medium Enterprises (MSMEs) in Lhokseukon, North Aceh Regency. The research method used is descriptive quantitative method, using primary data sources through questionnaires and secondary from references to previous research results and online news that are directly related this research.This research stage starts from a preliminary survey to the market area and interviews with business actors to obtain information about the business and income level of MSMEs. In this study using the Linear Regression Analysis method with the consideration that the pattern of relationships between variables in the study is correlative and causal. This model will be able to answer the form of research problems so that the goal can be achieved, namely measuring how much influence the Covid 19 pandemic has on MSME business income. Respondents in this study were MSME business actors totaling 85 respondents with a purposive sampling approach. The results show that simultaneously and partially independent variables have a significant effect on the dependent variable.Keywords: Income, UMKM, Covid-19, Pandemic.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA TOKO BEN’S LAUNDRY MEDAN Ginting, Samuel T.U.A; Siahaan, Lasma Melinda
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i1.5013

Abstract

Abstract: Medan is a developing city with high economic growth, which continues to increase every year, where the economic growth rate in the Medan City area in 2022 is 4.71% (www.bps.go.id), which of course can cause several problems, so that currently The company in each of its business management also pays attention to improving service quality and prices in all areas in accordance with community needs which can generate customer loyalty, including the need for cloth washing or laundry.The aim of this research is to determine the level of customer loyalty from the influence of service quality and prices at the Ben's Laundry Shop in Medan. Then this research can find out which variable is more dominant, where the Independent variable (X) is: Service Quality (X1), Price (X2) and the dependent variable (Y) is Customer Loyalty.This research is based on quantitative descriptive analysis, measuring each variable with numbers, data analysis, statistics, and using the SPSS software application, as well as assessment using intervals, the average score of variables X1, X2, and Y from respondents' assessments (Sugiyono, 2017). and the value of the multiple regression coefficient that the conclusions X1 and Then X jointly influences Y through the multiple coefficient of determination test, while the remaining variables influence it. Looking for variable X that is more dominant over variable Y through the partial coefficient test (r). The publication of the research output is a research journal that has an Online Journal System (OJS), so researchers are interested in the research title, namely "The Influence of Service Quality and Price on Customer Loyalty at the Ben's Laundry Shop in Medan".Keywords : Service Quality, Price, Customer Loyalty.
DAMPAK PENGEMBANGAN DESA WISATA DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT LOKAL DESA MALANGGA KECAMATAN GALANG KABUPATEN TOLITOLI Kasim, Fitri S.; Satriani, Rifa
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i1.5018

Abstract

Abstract : This study aims to determine the impact of tourism village development on employment opportunities, income and prices of basic needs of the village community in Malangga. The research method used in this research is descriptive qualitative. From the results of field research, it is known that the development of tourism village development in Malangga Village, the village government conducts various promotions of tourism potential owned by Malangga Village, so that it has a positive impact on the local community, where there are new business opportunities in providing employment opportunities for the community. In addition, the tourism potential owned by Malangga Village also has a positive impact on the local community, where there is an increase in local community income, an increase in the price of local community products in the form of palm sugar, and does not have an impact on the price of basic necessities, but there is still a need for development in improving the human resources of tourism village managers, this requires attention from the government and the local community as managers of tourism villages.Keywords : Economic Impact, Tourism Village, Local Communities.
PENGARUH FLEKSIBILITAS JAM KERJA, INTEGRITAS DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN BANK SYARIAH INDONESIA KANTOR CABANG MERDEKA KOTA LHOKSEUMAWE Hamdani, Hamdani; Saleh, M.
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i1.5023

Abstract

Abstract: This paper provides a related study of employee performance. This study examines the impact of working hours flexibility, integrity, and job satisfaction on employee performance at Bank Syariah Indonesia Kantor Cabang Merdeka Kota Lhokseumawe. The population of this research is the employees of Bank Syariah Indonesia Kantor Cabang Merdeka Kota Lhokseumawe consisting of 100 employees of marketing positions. Data obtained directly by researchers during field observations, namely by directly entering the research area to be investigated, by distributing questionnaires to respondents, in this case employees of the marketing position of Bank Syariah Indonesia Kantor Cabang Merdeka Kota Lhokseumawe. Processing of the data obtained was done using SPSS Software (Statistics for Social Sciences) Version 20 for Windows. The results of this study indicate that working hours flexibility has a significant positive effect on employee performance while integrity and job satisfaction show insignificant results on employee performance. The implication for the company is that the better the application of working hours flexibility in the company, the higher the level of employee performance. However, if the implementation of integrity and employee satisfaction will make employee performance decline.Keywords: Work Hours Flexibility, Integrity, Job Satisfaction, Employee Performance

Page 14 of 16 | Total Record : 153

 12   13   14   15   16 

Filter by Year

2016 2025


Reset
Filter By Issues
All Issue Vol 27, No 2 (2025): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 27, No 1 (2025): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 26, No 2 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 25, No 2 (2023): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 25, No 1 (2023): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 24, No 2 (2022): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 24, No 1 (2022): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 23, No 2 (2021): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 23, No 1 (2021): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 22, No 2 (2020): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 22, No 1 (2020): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 21, No 2 (2019): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 21, No 1 (2019): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 20, No 2 (2018): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 19, No 1 (2018): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 18, No 2 (2017): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 17, No 1 (2017): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 16, No 2 (2016): JURNAL EKONOMI DAN BISNIS (EKONIS) Vol 15, No 1 (2016): JURNAL EKONOMI DAN BISNIS (EKONIS) More Issue