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Muhammad Baidawi
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PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat
Published by Universitas Wisnuwardhana Malang
ISSN : 25974653     EISSN : 25974688     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences
PEDULI adalah Jurnal Ilmiah Pengabdian pada Masyarakat yang diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Wisnuwardhana Malang dengan ISSN 2597-4653 (cetak), 2597-4688 (elektronik). Jurnal PEDULI memuat artikel hasil pengabdian pada masyarakat yang terbit 2 (dua) kali dalam setahun yaitu pada bulan April dan Oktober.
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Articles 1 Documents
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Search results for , issue "Vol 10 No 1 (2026): In Progres" : 1 Documents clear
PELATIHAN DIGITALISASI MARKETING UNTUK PELAKU USAHA MIKRO (PENDAMPINGAN UMKM SURABAYA) Saleh, Rahmat; Kwan, Melinda Christanti
PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat Vol 10 No 1 (2026): In Progres
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v10i1.782

Abstract

Packaging is key for a product to sell and add value. Therefore, MSMEs need to innovate, especially in packaging, such as changing the design, materials, and colors. The purpose of this activity is to enable lecturers and students to carry out one of the Tridharma of Higher Education, namely community service. It can provide facilities to the community on how to innovate in packaging. It is hoped that through this activity, participants, especially MSMEs, can apply innovation to their product packaging, so they can reach a wider market and compete globally. If the product packaging design is attractive, it will support the product to sell better. This can enable MSMEs to gain greater profits. The target of this community service activity is aimed at MSMEs in Surabaya to provide knowledge in innovating design on product packaging. In addition, in this service activity, MSMEs are also provided with knowledge and ways to conduct digital marketing to support their business activities.

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