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Translitera : Jurnal Kajian Komunikasi dan Studi Media
Published by Universitas Islam Balitar Blitar
ISSN : -     EISSN : 25273396     DOI : -
Core Subject : Social,
Social Sciences
Memuat artikel hasil penelitian dan kajian kritis bidang komunikasi dan media mengenai ilmu-ilmu sosial dan politik, humaniora, komunikasi, media dan terapannya.
Arjuna Subject : -
Articles 163 Documents
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ISI PESAN DAN KREATIVITAS IKLAN SHOPEE VERSI "PAK JOKOWI BAGI-BAGI SEPEDA" Masrurul Laily
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 6 No 1 (2018): Maret 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.905 KB) | DOI: 10.35457/translitera.v6i1.580

Abstract

This research aims to find advertisers' creativity and find out about the content of messages contained in shopee advertisements, "Pak Jokowi's share of bicycles". In this journal we will make observations through qualitative methods by observing through semiotics according to Roland Barthes contained in the ad and some observations about the storyline, atmosphere and body language. So that the reader will find out whether the stories that Shopee's ad creators are made are excessive and even inappropriate or vice versa. The results of this study indicate that shopee ads are very entertaining and the content of the message reaches the viewers. According to Barthes' semiotics method, the markers used also understand the viewers who are watching, as well as interesting or not, this ad is very, very interesting and easily remembered by viewers.
STUDY ON MONEY LAUNDERING PRACTICES FROM THE CRIMINAL ACTION RESULTS OF POLITICAL PARTIES Denny Arinanda Kurnia
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 6 No 1 (2018): Maret 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (91.694 KB) | DOI: 10.35457/translitera.v6i1.581

Abstract

General Election is a means of implementing the sovereignty of the people in direct, general, free, confidential, honest, and fair manner within the Unitary State of the Republic of Indonesia based on Pancasila and the Constitution of the Republic of Indonesia Year 1945. The election has many dynamics, expensive politics, lavish campaign funds for image politics, costly consulting and surveys of winning money, as well as money politics. The disclosure of political parties is highly important in the implementation of the elections due to the many streams of corruption used in the election. As a result, people do not believe in political parties, or some Indonesians are no longer sympathetic to political parties. The idea of a political party's financial transparency regulation should be carefully examined in the Indonesians’ election codification scheme. In the future, Indonesia must have a transparent and accountable campaign or political funding arrangement, along with strong sanctions and binding on the parties involved. Therefore, the people will restore their trust to the political parties, and assure the political parties to channel their aspirations in the granting of rights in the elections.
STRATEGIC ENTREPRENEURSHIP DALAM PENINGKATKAN VOLUME PENJUALAN EKSPOR KENDANG “DJEMBE” PADA UD. BUDI LUHUR, KOTA BLITAR Indria Guntarayana
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 6 No 1 (2018): Maret 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (91.421 KB) | DOI: 10.35457/translitera.v6i1.582

Abstract

Djembe is an icon of Blitar City, this is because the largest djembe handicraft industry center is in Blitar City. UD. Budi Luhur in Blitar City, East Java is one of the SMEs in the wood craft industry. UD. Budi Luhur is an UKM that moves to market its djembe products by exporting to foreign countries. The purpose of this study was to describe how the entrepreneurial strategy of UD. Budi Luhur in entering and marketing its products on the international market. This study also explains the application of entrepreneurial strategies to UD. Budi Luhur in increasing the export sales volume of kendang djembe handicrafts, as well as alternatives to maintain the entrepreneurial strategy that has been applied by UD. Budi Luhur in dealing with international markets. The research method used in this study was descriptive with a qualitative approach. The data sources in this study are primary data by conducting interviews with the owners of UD. Budi Luhur and the Regional Cooperative and SME Office, Blitar City and focus group discussion (FGD) together with the Tanggung Village Bubut Kayu Association which is a working partner of UD. Budi Luhur and secondary data in the form of documents related to the theme of this research. The results showed that exports were chosen by UD. Budi Luhur to enter the international market. UD. Budi Luhur applies growth, innovation, network, harvest / exit strategies by reading opportunities to develop markets, innovating products, creating good relationships with buyers and being able to form profitable networks and working with similar companies to meet market demand so as to maximize sales and increase the volume of export sales.
MISKOMUNIKASI DIADIK DENGAN KAUM TULI : Analisis Komunikasi Interpersonal dengan Kaum Tuli Wahjoe Mawardiningsih; Christina Nur Wijayanti
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 6 No 1 (2018): Maret 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.231 KB) | DOI: 10.35457/translitera.v6i1.583

Abstract

The deafs communicate non-verbally by sign speech. The sign speech that is not understanable by the communicator or the communicant, causes miscommunication. The understanding of the sign speech meaning is needed in order to make a positive interpersonalcommunication and relationship. The aim of the research is to find out interpersonal communication in the understanding of non-verbal communication with sign speech, decrease the conflict that causes miscommunication. The kind of the research is qualitative research with data collecting technique of theparticipant observation, interview, and documentary research. The data analysis implemented is qualitative data analysis with interactive model from Miles and Huberman. The kind of the research is descriptive qualitative research, explains and implements the research model in its real condition, the data used is verbal data. The primary and secondary data are obtained from the result of interview, observation, and literary review. The result of the research shows that the positive interpersonal communication grows positive interpersonal relationship, and grows the confidence for the deafs. The result of the research is based on interpersonal communication, they are: openess, emphaty, supportiveness, positiveness, equality. The result shows the needs more openess, emphaty, supportiveness, and positiveness from the communicator or communicant who are not deaf.
ANALISIS SEMIOTIKA PESAN POLITIK DALAM “IKLAN MARS PARTAI PERINDO” Yulika Purwaningsih; Ucik Ana Fardila
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 7 No 2 (2018): September 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.029 KB) | DOI: 10.35457/translitera.v7i02.589

Abstract

Media is often used for political tools. Media has an important role in the political process, the media can influence the number of elections that are extraordinary in terms of politics. Some people prefer a political actor who often appears on the media screen rather than being passive behind the media. Politics by using media is intended so that information in politics can spread widely. So this is often used by some political parties to campaign or market their parties. Politicians market their parties through advertisements. Political advertisements that are currently emerging, whether on television or other social media, are songs of identity or better known as mars from the Indonesian Unity Party (Perindo) which is headed by Hary Tanoesoedibjo who is also the owner of MNC Group. This ad is often aired on several television stations under the auspices of MNC Group, such as RCTI, MNCTV, GlobalTV (which has now changed to GTV). In this study, researchers used qualitative research using semiotic analysis methods. Semiotic analysis methods can be used to find out the purpose and purpose of advertising through symbols and signs that are often raised when the ad is displayed. The object of the research used was the advertisement of Mars of the Perindo Party, where data sources came from television shows and literature literature such as books, internet sites, and others related to the object of research. The results of this study are the effects of semiotic messages that are included in the Mars advertisements of Perindo Party so that they can generate confidence and sympathy and support from the people who see them, and this will end in vote support during elections.
THE EFFECT OF BRAND EXPERIENCE ON BRAND TRUST AND BRAND LOYALTY Didit Darmawan
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 7 No 2 (2018): September 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.209 KB) | DOI: 10.35457/translitera.v7i02.590

Abstract

The marketing literature has acknowledged that consumers are looking for brands that provide a good, unique and unforgettable experience. The success of a brand in the long run depends greatly on the number of loyal consumers who regularly buy on a particular brand. This study aims to analyze and discuss the effect of brand experience on brand trust and brand loyalty. The research method used is a survey. The population in this study were consumers of Zwitsal products as a product for babies but used among adults. Respondents were set at 100 people. The sampling method used in this study is a non probability sampling method. The technique used is convenience sampling where respondents are based on anyone who by chance is seen as fulfilling the requirements as a data source. The analytical tool used is linear regression with the help of SPSS 24.0 for Windows software. The results show that brand experience has a significant positive effect on brand trust, and brand experience has a significant positive effect on brand loyalty
TAYANGAN FILM TELEVISI (FTV) PERSPEKTIF PRODUKSI ORGANISASI Robby Aditya Putra; Dede Mercy Rolando
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 7 No 2 (2018): September 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.768 KB) | DOI: 10.35457/translitera.v7i02.591

Abstract

Solid teamwork in producing a television program is a necessity, so that production results are maximum and meaningful. If the production process is not carried out according to the plot, it will certainly have an impact on the program produced. Given the urgency, it is important to examine how the stages of production of the organization in making television films. This research focuses on the production of the organization (FTV) "Dzolim" on MNC TV. To dissect the case, the author uses the theory of production of the Branston and Stafford Organizations. This research shows that even though the production process of "Dzolim" FTV shows human resources, equipment and maximum costs, Dzolim's FTV content tends to be unnatural and too dramatizing
ANALISIS KOMPARATIF PENJUALAN TUNAI DAN KREDIT TERHADAP KEPUTUSAN PEMBELIAN BAJU MUSLIM ANAK MERK DANNIS: (Studi Kasus pada Toko Pakaian Syifa Sentul Blitar) Lu’lu Ul Maknunah; Puji Lestari
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 7 No 2 (2018): September 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.699 KB) | DOI: 10.35457/translitera.v7i02.592

Abstract

Pada penelitian ini, peneliti melakukan penelitian pada salah satu Toko Pakaian Muslim di Kota Blitar, yaitu Toko Syifa. Toko Syifa menjual Baju Muslim Anak Merk Dannis dengan dua sistem penjualan, yaitu sistem penjualan secara tunai dan sistem penjulan secara kredit. Dimana sistem penjualan ini hanya diterapkan pada penjualan Baju Muslim Anak Merk Dannis yang dianggap calon pembeli relatif mahal. Berdasarkan permasalahan tersebut, peneliti melakukan uji komparatif antara dua metode pembayaran secara tunai dan kredit. Berdasarkan hasil penelitian didapatkan hasil yaitu terdapat perbedaan rata-rata keputusan pembelian antara penjualan tunai dengan penjualan kredit pada baju muslim anak merk Dannis di toko pakaian Syifa. Rata-rata keputusan pembelian pada sistem penjualan tunai 18,34 dan rata-rata keputusan pembelian sistem penjualan kredit 15,31.
PERAN PEMERINTAH DALAM MEWUJUDKAN PEMBANGUNAN BERKELANJUTAN DI SEKTOR PERIKANAN : (Studi Pengembangan Pelabuhan Perikanan Pantai Tambakrejo di Blitar) Ferida Asih Wiludjeng
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 7 No 2 (2018): September 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.774 KB) | DOI: 10.35457/translitera.v7i02.593

Abstract

This study aims to determine and explain the role of the government in realizing sustainable development in the fisheries sector in the development of Tambakrejo Beach Fisheries Port in Blitar, as well as the inhibiting factors of the government's role in realizing sustainable development in the fisheries sector. This study uses a qualitative approach type of descriptive research. The source of the data obtained is from informants who are employees of the UPT in the Blitar region. The results of this study indicate that local governments have played a role in providing port facilities, supervision and control of ports to bring order to fishermen who sail and maintain fisheries ecosystems. In the process of development, Tambakrejo Beach Fisheries Port in Blitar Regency has several inhibiting factors, namely the lack of human resources in charge of maintaining and maintaining port buildings, lack of concern for service users towards fishing ports.
ISI PESAN DAKWAH AQIDAH DAN SYARIAH DALAM FILM INDONESIA ISLAMI “JILBAB TRAVELER LOVE SPARKS IN KOREA”: Kajian Semiotik pada Film Islami Indonesia Masturina Khoirun Nisa; Ucik Ana Fardila; Agus widodo
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 8 No 01 (2019): Maret 2019
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.178 KB) | DOI: 10.35457/translitera.v8i01.594

Abstract

This research purposed to determine the preaching messages of aqeeda and sharia in the movie "Jilbab Traveler Love Spark in Korea". The methode of the research used qualitative approachment of Ferdinand de Saussure semiotic analysis to determine the meanings of every adegans, texts, sounds, dialogues, sounds, videos and symbols in the movie. The results of this research showed that there are preaching messages of tafakkur, istighfar, and dzikr in the movie. The preaching messages in sharia aspects are praying, dresses, fasting, sadaka, sincerity (ikhlas) attitude, obidient to alcohols and porks prohibition. The preaching messages in muamalat aspects are obidient to Islam’s law, discussing polygamy issues and to follow premarital process of Islam before marriage (khitba and taaruf).

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