Translitera : Jurnal Kajian Komunikasi dan Studi Media
Memuat artikel hasil penelitian dan kajian kritis bidang komunikasi dan media mengenai ilmu-ilmu sosial dan politik, humaniora, komunikasi, media dan terapannya.
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<![CDATA[PENGARUH DEBAT CALON PRESIDEN/WAKIL PRESIDEN TERHADAP PREFERENSI PEMILIH PEMULA PADA PILPRES 2019 ]]>
<![CDATA[Chandra Bayu]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 1 (2020): Maret 2020 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v9i1.905
<![CDATA[This study aims to determine the extent of Semarang voters initial preferences through 2019 President/Vice-President Candidate Debates. In this study, the mixed-method approach was used. In the first phase of research using a qualitative approach, where data analysis is done using ATLAS.ti software. The second stage is to conduct a quantitative data analysis using a descriptive analysis approach. The results of this study indicate that president/vice-president candidates who have the character of accurate, factual, trustworthy, experience, and real work are figures of the president and vice president expected by beginner voters. It can be concluded that the electability in president/vice-president candidate debates has the opportunity to convince the preferences of the beginner voters]]>
<![CDATA[KOMUNIKASI PEMBELAJARAN MELALUI VIRTUAL LEARNING: (Studi Pada Matakuliah Public Speaking Univesitas Negeri Surabaya) ]]>
<![CDATA[Vinda Maya Setianingrum]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 8 No 02 (2019): Semptember 2019 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v8i02.926
<![CDATA[The development of communication technology has affected in all aspects of life including education. Changes and adaptations should be done because the facilities of technology can make all human activities easier. The efforts have be done include improving the quality of education by implementing V-learning strategies in college. One of them is The Learning Strategy of Public Speaking Courses using classroom action method. The study performs phase 1 cycles and 2 cycles with identification, scaffolding, action, observation, and reflection. The final result of this research is the learning Model of Public Speaking courses with V-learning which can be accessed not only by students of Surabaya State University, but it can be followed by the students across study programs from other campuses. Based on 21 century skills that speaking skills need to be continuously developed to advance quality in all areas of work.]]>
<![CDATA[STRATEGI PEMASARAN USAHA KECIL MENENGAH DI KABUPATEN BLITAR: (Studi Pada UKM Cap Kuda Terbang Bu Sulasmi) ]]>
<![CDATA[Sunarsasi Sunarsasi]]>;
<![CDATA[Nanang Rudi Hartono]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 1 (2020): Maret 2020 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v9i1.928
<![CDATA[The purpose of this study is to determine the marketing strategy of UKM Sulasmi Cap Kuda Terbang. This research is to find out how the marketing strategy of UKM Sulasmi Cap Kuda Terbang and whether it has been running effectively or not. The research method used is using a qualitative approach so that it can develop and obtain in-depth research results. Data was obtained through an interview process with the owner of the Kuda terbang owner and direct observation of the business. Data obtained through interviews and subsequent observations will be analyzed to find out how the marketing strategy in UKM Sulasmi Cap Kuda Terbang and whether it has been effective or not. The results of the marketing strategy carried out by UKM Sulasmi Cap Kuda Terbang can be categorized as good. It's just that there are in some aspects that need to be improved. For example in the promotion aspect of UKM Sulasmi Cap Kuda Terbang not yet doing the right marketing strategy and only relying on the quality of its products, therefore it is necessary to improve marketing strategies through online media. Furthermore, in the process aspect, UKM Sulasmi Cap Kuda Terbang does not yet provide delivery order services, although this can increase sales while enhancing promotion strategies.]]>
<![CDATA[BERHENTI BEKERJA DEMI KELUARGA: Dilema Perempuan Karir Dalam Perspektif Feminisme ]]>
<![CDATA[Endah Siswati]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 1 (2020): Maret 2020 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v9i1.930
<![CDATA[Women generally face a dilemma when they have to choose between work or family. Women must go through long contemplations and experience inner struggles before coming to a decision to choose between the two; keep working or become a housewife. Patriarchal culture, familial ideology, the various consequences that must be faced from a decision, and psychological facts sharpen the dilemma. This paper tries to explore this problem from the perspective of feminism, especially liberal feminism. The focus of the discussion is upper middle class women and is not intended to generalize problems to other socioeconomic classes.]]>
<![CDATA[STRATEGI BRAND COMMUNICATION DALAM PENGUATAN BRAND AWARENESS PARIWISATA KABUPATEN BLITAR: (Studi Pada Program OLAS KEMBAR KEMBAR) ]]>
<![CDATA[Andiwi Meifilina]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 1 (2020): Maret 2020 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v9i1.943
<![CDATA[The existence of competition between products in the field of toursm is very important to increase brand communication in the program inmaintaining loyal consumers. Creating regulercustomers who are loyal and loyal to the products is what the agency or agency wants in making strategy an marketing in an effort to make customers who are certainly interested in participating in this program regularly on products or services from the company. The research uses a case study approach and this type of research is the qualitative. This research uses the Non Positivsm/ Naturalistic/ Interpretative paradigm or commonly called the qualitative paradigm. Promotiom board is a very important marketing strategy for improving the tourism sector. The brand communication strategy activities include the following: a). New Brand, b). Line Extension, c). Brand Extension. As forbrand awareness in the OLAS KEMBAR (don’t go anywhere before visiting Blitar) program by the Blitar District Regional Tourism Promotion Board. Toursm in Blitar district can be built and improved through the following methods: a). The message of the OLAS KEMBAR program delivered by a brand, is only remembered by consumers. b). The message delivered by the OLAS KEMBAR program must be different from other product brands and there must be a reletationship between brands and product categories. c). The program uses catchy song slogans and jinles, so helping consumers remember the brand, d). The program has a symbol, it should be associated with their symbol, e). The expansion of the program can be used so that the brand can be remembered by customers, f). Brand awareness in the program can be strengthened by using a gesture that fits the category, product, brand or both, g). The program makes repetition to strengthen memories because forming memories is more difficult than forming identities. By using this marketing strategy there has been increase in the number of tourist visits and an increase in the tourism sector and the economy in Blitar which is quite significant so that evaluation and monitoring of this program must continue to be carried out by the relevant agencies.]]>
<![CDATA[PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN: (Studi Kasus di Galeri Jenang Kelapa Sari Rejowinangun Blitar) ]]>
<![CDATA[Lu’lu Ul Maknunah]]>;
<![CDATA[Rika Dwi Apriliyaningsih]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 2 (2020): September 2020 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v9i2.945
<![CDATA[UD. Kelapa Sari Blitar is an individual company founded by Mr. H. Imam Muhtadi engaged in production. The price level applied by the company affects the quantity sold. In addition, indirectly the price also affects costs, because the quantity sold affects the costs incurred in relation to production efficiency. A very important factor in purchasing decisions is the price setting goals. Prices have an impact on financial performance and have an important effect on the value of brand positioning in the minds of customers. The purpose of this study is to find out how the effect of prices on purchase decisions at UD. Kelapa Sari Rejowinangun Blitar. The population in this study were all buyers who had bought at UD. Sari Sari Rejowinangun Blitar. Samples in this study amounted to 84 respondents. The sampling collection technique used in this study was incidental sampling. The method of collecting data in this study was using questionnaires, literature, and documentation. From the results of research and discussion it can be concluded that the price (X) does not affect the purchase decision (Y) at UD. Kelapa Sari Blitar.]]>
<![CDATA[STRATEGI KAMPANYE POLITIK PEMILIHAN KEPALA DESA DALAM UPAYA MENGGIRING OPINI PUBLIK : (Studi Pada PILKADES Serentak Kabupaten Blitar 2019) ]]>
<![CDATA[Farkhan Evendi]]>;
<![CDATA[Denny Arinanda Kurnia]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 2 (2020): September 2020 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v9i2.965
<![CDATA[This research aims to find out how the strategy of political campaign was conducted in the selection of village heads to lead public opinion. This research is a descriptive study using a qualitative approach. The primary Data of the study is interview with informants and observations conducted by researchers. Secondary data is in the form of reports and official documents. The results showed that candidates could implement a good political campaign strategy. The advantage of the political product approach focuses on its products such as notes of the events which done in the past, and personality characteristics before the Pilkades in 2019 was held. The campaign strategy is a direct political marketing strategy to prospective voters and campaign strategies through the group. The strategy of direct political campaigns to prospective voters is done by face to face, and also conducting social activities, one of them is a healthy walking activity. While political marketing is done by through community leaders who are members of the volunteer team from each neighbourhood (RT).]]>
<![CDATA[PENGARUH STRATEGI MARKETING COMMUNICATION TERHADAP BRAND IMAGE PT TOKOPEDIA: PENGARUH STRATEGI MARKETING COMMUNICATION TERHADAP BRAND IMAGE PT TOKOPEDIA ]]>
<![CDATA[Windy Talitha Iswari]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 2 (2020): September 2020 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v9i2.978
<![CDATA[Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh strategi marketing communication terhadap brand image PT Tokopedia. Marketing Communication dapat dinilai dari 5 karakter yaitu advertising, sales promotion, event, public relations dan personal selling. Penelitian ini dilakukan dengan menyebarkan kuosioner kepada 48 responden yang merupakan karyawan Tokopedia divisi Marketing. Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik analisis regresi untuk mengetahui pengaruh antara kedua variabel yang diteliti. Hasil menunjukan bahwa terdapat pengaruh positif antara Marketing Communication terhadap brand image PT Tokopedia yaitu sebesar 61,7%. Indikator yang paling mempengaruhi adalah advertising.]]>
<![CDATA[ANATOMI TEORI STRUKTURASI DAN IDEOLOGI JALAN KETIGA ANTHONY GIDDENS ]]>
<![CDATA[Zainal Abidin Achmad]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 2 (2020): September 2020 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v9i2.989
<![CDATA[Kemunculan teori strukturation oleh Anthony Giddens, merupakan tanggapan terhadap klaim post-strukturalis. Strukturasi menyatakan manusia memiliki kemampuan membuat struktur dan secara sukarela menentukan struktur untuk mereka sendiri, artinya manusia memiliki kebebasan penuh untuk membangun lingkungan hidup sendiri. Salah satu nomenklatur khas dalam teori strukturasi adalah hubungan manusia sebagai “agency” terhadap “struktur” atau institusi. Artikel ini memaparkan hubungan antara nomenklatur dan konsep-konsep dalam teori strukturasi dan memberikan contoh kontektual dan relevan. Gagasan tentang kontinum ruang-waktu memberikan kemudahan untuk memahami fenomena geografis. Perkotaan merupakan arena yang memiliki serangkaian hubungan yang rumit antara manusia dan lingkungannya, seperti: penataan tempat tinggal, mobilitas dalam lingkungan, persaingan ekonomi, pekerjaan dan sebagainya. Pemahaman terhadap kompleksitas teori strukturasi Giddens dapat dimanfaatkan untuk penerapan pembangunan modernitas di dalam masyarakat. Globalisasi, modernitas dan Jalan Ketiga merupakan diskusi yang menarik dan dalam dari pemikiran orisinal dan cerdas Anthony Giddens berikutnya. Jalan Ketiga menjelma sebagai ideologi politik tengah diantara dua kutub idelogi sosialisme kiri dan kapitalisme kanan.]]>
<![CDATA[PEMBAHARUAN AKSES PENDIDIKAN: Studi Persepsi Orangtua Peserta Didik terhadap Sistem Zonasi dalam Penerimaan Peserta Didik Baru (PPDB) di Kota Blitar ]]>
<![CDATA[Sulistyo Anjarwati]]>;
<![CDATA[Rochmat Rochmat]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 2 (2020): September 2020 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v9i2.1023
<![CDATA[This article discusses how parents' perceptions of students when responding to the zoning system in the New Student Reception System (PPDB), especially in the City of Blitar. This research is based on qualitative data obtained from the field (field research), both from primary sources: interviews and observations, as well as other secondary sources: studies on the development of PPDB studies that occur in Indonesia, both from print or electronic media. The results showed that parents of students still felt that the zoning system in PPDB did not provide free space in accessing education as desired. The government has changed the old pattern of society into a new, more complex arrangement in terms of educational facilities. In addition to having effectiveness in changing people's perceptions of the differences between favorite and non-favorite schools, this system is conceptually good, but it is not yet effective enough to equalize the quality of education, so there is still a need for deep integrative studies, strategic efforts between educational institutions and relevant agencies. This step can be done through optimizing the socialization of the PPDB zoning system to the community that promotes openness and is in favor of the people's aspirations.]]>
