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Magisma: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng
ISSN : 2337778X     EISSN : -     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Ekonomi, Manajemen, Pemasaran, Keuangan, Manajemen Proyek, Manajemen Resiko, Manajemen Keuangan Internasional, Pemasaran Jasa, Ekonomika Manajerial, Sistem Informasi Manajemen, Bisnis Internasional, Manajemen Strategik, Manajemen SDM.
Arjuna Subject : -
Articles 183 Documents
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Pengaruh Marketing Mix Terhadap Kepuasan Dan Loyalitas Konsumen Generasi Muda R.Ferry Bakti Atmaja; Seno Hadi Saputro; R. Burham Isnanto; Ari Amir Alkodri
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i2.326

Abstract

The younger generation is increasingly playing an important role in many areas of life in line with the development of science and technology. In the economic field, youth has played a role as an economic driver, both as a businessman and as a potential target market for company owners. By understanding the right marketing strategy according to the character of this segment, the company will be able to gain increased market share and long-term profits. This research is a quantitative study intending to find the effect of the marketing mix strategy consisting of Product, Price, Place, Promotion, People, Process and Physical Evidence on customer satisfaction and loyalty in the culinary field. Data was collected using a questionnaire technique and analyzed through Moderated Regression Analysis. The results of this study are that Promotion has an effect of 0.374 on loyalty, People has an effect of 0.172 and Place has an effect of 0.240 while other factors cannot be proven to have an effect. The Satisfaction variable is only able to mediate and strengthen the influence on the People factor
Implementasi Digital Payment Di Lingkungan Universitas Labuhanbatu Dan Dampaknya Pada Keputusan Pengguna Nurriski Maysari; Pristiyono Pristiyono; Meisa Fitri Nasution
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i2.327

Abstract

The purpose of this research is to be able to provide relevant information to stakeholders related to digital payments. The research design prioritizes collaborative descriptive research with a quantitative approach with primary data collection techniques as the main research data which contains various questions in a questionnaire arranged in a Google form that is distributed to all active students within the Labuhanbatu University campus, with as many as 150 samples. Data analysis techniques in solving problems with the Smart PLS v.4.0 application to predict the model tested in the study. Based on the results of the research hypothesis test, among others, that the consumer motivation variable has not succeeded in becoming one of the factors that determine the occurrence of digital payment user decisions within the Labuhanbatu University academic community, the consumer perception variable becomes the second hypothesis which does not significantly affect digital payment user decisions within the University academic community. Labuhanbatu. This means that of the entire hypothesis, only the third hypothesis, namely the consumer behavior variable, has a strong and significant influence on digital payment user decisions in the academic community at Labuhanbatu University
Peranan Emas Dan Crypto Hedge Fund Dalam Meningkatkan Kinerja Indeks Portofolio Indeks Saham LQ45, JII, High Dividend, Dan Sri-Kehati Jenifer Christiani Bowa; Robiyanto Robiyanto
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i2.328

Abstract

This research was conducted to determine the role of gold and crypto hedge funds in improving the performance of stock index portfolios. The stock index portfolio used consists of the LQ45, JII, High Dividend, and SRI-KEHATI indices. The purpose of this study is to analyze the role of gold and crypto hedge funds in improving the performance of stock index portfolios for the 2019-2021 period rather than investing in portfolios made up of stock indexes only. This study uses the Naive method and measures portfolio performance based on the Sharpe Index, Treynor Index, Jensen Index, Sortino Ratio, and Omega Ratio. This study concludes that the formation of a portfolio with the role of gold and crypto hedge funds can improve the performance of stock indexes using the calculation results of the Naive Diversification model in the period January 1 2019 to December 30 2021. In general it is found that portfolios formed with gold and crypto hedge funds as value better hedged than a portfolio formed without a hedge
Mental Health Management & Work Life Balance Generasi Milenium Terhadap Kemungkinan untuk Berpindah Kerja Karyawan Anifa Seviana; Rudi Suryo Kristanto
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i2.329

Abstract

Research on the behavior of the millennial generation is very interesting to always study. Moreover, many survey institutions in the HRM sector, such as Deloitte and Gallup, have found that there is a tendency for the millennial generation to transfer jobs from one company to another (turn over). This research intends to examine the factors that influence an employee to have a tendency to change jobs (intention turnover), namely Mental Health and Work Life Balance. By taking 144 millennial employee respondents, the results showed that these two factors had a strong influence on the desire to resign (turn over).
Respon Saham Sektor Industri Barang Konsumsi Terhadap Guncangan Makroekonomi Pada Periode Covid 19 Simanjuntak, Lasmaria Fitri; Yudo Nugroho, Ris Yuwono
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v12i1.366

Abstract

This research aims to analyze the response of commodity prices of consumer goods to changes in shocks given by inflation, interest rates, and exchange rates to find out the dynamic patterns between the independent and dependent variables. The data used in this study is in the form of monthly time series data during the COVID-19 pandemic, namely from January 2020 to December 2022. The research uses a quantitative approach with the Vector Error Correction Model (VECM) analysis method. The analysis techniques used are the unit root test, optimal lag test, stability test, cointegration test, VECM test, impulse response function test, and variance decomposition test. The research results show that commodity prices for consumer goods respond negatively and significantly to changes in inflation and interest rates. Meanwhile, due to changes in exchange rates, commodity prices for consumer goods respond positively and significantly. The dynamic patterns can be seen in the impulse response and variance decomposition tests. In the impulse test, the price response of consumer goods and commodities responds negatively to changes in inflation and interest rates. On the other hand, the exchange rate was positively responded to by commodity prices for consumer goods. In the variance decomposition test, the sector's share price is the most significant variable that influences the stock price of consumer goods and commodities, followed by the exchange rate variable
Mengungkap Keberhasilan Mempertahankan Usaha Toko Roti The Vos Bakery Di Tusam Banyumanik Kharisma, Dina; Hidayah, Nining
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v12i1.368

Abstract

This research aims to find out what factors make The Vos Bakery survive amidst such tight competition. This research uses qualitative research methods and the research design used is a case study. In determining informants, researchers used a purposive sampling method or determining informants with certain considerations. The selected informants were the owners, employees and customers of The Vos Bakery using data collection methods using interviews, observation and documentation. The data analysis technique was carried out using triangulation techniques. The research results show the factors that make The Vos Backry bakery business survive amidst intense competition with the principles of being confident in facing competition, daring to take risks, working hard and patiently, strategic location, maintaining product quality, and affordable prices
Menavigasi Risiko Pembelian Online: Persepsi Konsumen Dalam Lanskap E-Commerce Oktaga, Andreas Tigor; Setyowati, Widhy
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v12i1.369

Abstract

E-commerce has changed the way consumers shop with convenience and access to a wide range of products. Qualitative research was conducted to understand how consumers specifically navigate risk, build trust, and deal with post-purchase psychological impacts in the e-commerce landscape. The research revealed that consumers perceive e-commerce as providing convenience and benefits in shopping, including time flexibility and diverse product choices. However, consumers are also aware of risks, such as product, delivery, data security and financial risks. Consumers exercise judgment by relying on product reviews, review ratings, and sales numbers to reduce risk or take risks. They manage risk by choosing familiar brands or stores and take active steps to deal with risks that may arise. The findings from this research provide valuable insights for e-commerce businesses with the aim of improving online transaction practices, minimizing risk uncertainty, and ultimately creating a more positive shopping experience for consumers. By understanding how consumers respond to risk and build trust, e-commerce businesses can better direct their efforts in creating a safer, more convenient and satisfying shopping environment
Analisis Profitabiltas Bank Yang Terdaftar Di Bursa Efek Indonesia (BEI) Sebelum Dan Saat Pandemi Covid-19 Sahetapy, William Yonathan; Suparwati, Yohana Kus
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v12i1.372

Abstract

This research aims to determine differences in the profitability ratios of banks listed on the IDX before the pandemic and during the Covid-19 pandemic. The sample in this study is the financial statements of banks listed on the IDX for 2018-2021. The research method used is descriptive quantitative method with purposive sampling data collection technique. The hypothesis in this study is whether there is a difference in the profitability ratios of banks listed on the IDX before and during the Covid-19 pandemic. The data will be analyzed using SPSS Version 25, and the test performed is the Non-Parametric Difference test with the Wilcoxon test. Based on the research results obtained, there were significant differences in the profitability ratios of banks listed on the IDX before and during the Covid-19 pandemic
Faktor-Faktor Yang Mempengaruhi Profitabilitas Bank Konvensional Di Indonesia Rosiana, Noor Asfia; Pramono, Nugroho Heri
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v12i1.373

Abstract

This study aims to empirically examine the Capital Adequacy Ratio (CAR), Non Performing Loans (NPL), Net Interest Margin (NIM), inflation, and interest rates on the profitability of conventional commercial banks. The samples in this study were 23 conventional commercial banks listed on the Indonesia Stock Exchange in the 2018 - 2021 period. Sampling used a purposive sampling method. The type of data in this study is quantitative using secondary data. The data analysis technique used in this study is multiple linear regression analysis which was processed using Eviews 10. The results of this study indicate that the Capital Adequacy Ratio (CAR) proxy has no effect on Return On Assets (ROA), Non Performing Loans (NPL) has a negative effect on Return On Assets (ROA), Net Interest Margin (NIM) has a positive effect on Return On Assets (ROA), inflation has no effect on Return On Assets (ROA), and interest rates have no effect on Return On Assets (ROA)
Pengaruh Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Karyawan Dimediasi Oleh Organizational Citizenship Behaviour (Studi Pada Karyawan Hotel Aston Inn Pandanaran) Salsabilla, Salsabilla; Lukiastuti, Fitri; Djou, LD Gadi; Retnosary, Rieke
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v12i1.374

Abstract

This research aims to explain the mediating influence of organizational citizenship behavior (OCB) on the relationship between leadership and work motivation on the performance of Aston Inn Semarang hotel employees. This research uses a survey method, with employees as respondents. The population in this study was all employees at Aston Inn Semarang, totaling 50 people. The data used is primary data from distributing questionnaires to employees as respondents. The sampling technique used is saturated sampling, where the sample collection technique uses all members of the population. Data analysis using SmartPLS. The results of this research state that leadership and work motivation have a positive and significant effect on OCB, leadership and work motivation have a positive and significant effect on the performance of hotel employees. OCB has a positive and significant effect on hotel employee performance. OCB is able to mediate the relationship between leadership and hotel employee performance. OCB is unable to mediate the relationship between work motivation and hotel employee performance

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