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Magisma: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng
ISSN : 2337778X     EISSN : -     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Ekonomi, Manajemen, Pemasaran, Keuangan, Manajemen Proyek, Manajemen Resiko, Manajemen Keuangan Internasional, Pemasaran Jasa, Ekonomika Manajerial, Sistem Informasi Manajemen, Bisnis Internasional, Manajemen Strategik, Manajemen SDM.
Arjuna Subject : -
Articles 183 Documents
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Analisis Pengaruh Servicescape Dan Inovasi Layanan Terhadap Kepuasan Masyarakat Dengan Kepercayaan Sebagai Variabel Mediasi (Studi Tentang Pelayanan Pendaftaran Haji di Kota Semarang) Imam Sucahyo; Grace Tiana Solovida
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v10i2.230

Abstract

The benefits of this research are to determine the effect of servicescape and service innovation on community satisfaction and the role of trust in mediating the effect of servicescape and service innovation on community satisfaction. This research was conducted at the Office of the Ministry of Religion in Semarang City. The questionnaire that has been tested for validity and reliability is addressed to 98 respondents. The data collection method uses questionnaires, literature, observation, documentation and interviews. Meanwhile, the measurement of data analysis uses smartpls and determination tests. The measurement results between t-statistical variables show (1) Servicescape has no positive and significant effect on satisfaction (1.95), (2) Servicescape has a positive and significant effect on trust (2.82), (3) Trust has a positive and significant effect on satisfaction (3.53), (4) Trust is able to mediate the effect of servicescape on community satisfaction (2.10), (5) Service innovation has a positive and significant effect on community satisfaction as seen from the t-count value of (3.11), (6 ) Service innovation has a positive and significant effect on trust seen from the t value of (5.03), (7) Trust is able to mediate the effect of service innovation on community satisfaction (2.58).
Pengaruh Leader Member Exchange Dan Employee Engagement Terhadap Kinerja Pegawai Dengan Pemoderasi Budaya Organisasi (Studi pada Sekretariat Dewan Perwakilan Rakyat Daerah Kota Semarang) Rina Dewi; Widhy Setyowati
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v10i2.231

Abstract

This study aims to examine and analyze the effect of Leader Member Exchange and Employee Engagement on Performance with Organizational Culture moderation. The number of samples as many as 97 respondents obtained from the sampling technique of the sensus method. Technical data analysis includes validity test through factor analysis, reliability test and continued with multiple linear regression test. Four hypotheses were proposed in this study. The results of the statistical test stated that all indicators were valid and reliable. Furthermore, in the regression test, it is found that Leader Member Exchange and Employee Engagement are proven to contribute to explaining performance. In the f test, it is confirmed that Leader Member Exchange and Employee Engagement have a simultaneous effect on performance. The t-test proves that there is a positive and significant influence of Leader Member Exchange on performance as well as a positive and significant influence of Employee Engagement on Performance. Furthermore, in the moderation test, it was found that Organizational Culture was able to become a Moderating Variable and was reinforcing on the Influence of Leader Member Exchange on Performance and Organizational Culture was able to be a Moderating Variable and was reinforcing on the influence of Employee Engagement on Performance.
Analisis Pengaruh Kualitas Layanan Dan Citra Perusahaan Terhadap Keputusan Mengambil Kredit Produktif Pada Bank Jateng Dengan Kepercayaan Sebagai Variabel Mediasi (Studi Kasus pada Bank Jateng Cabang Pembantu Wanadadi Banjarnegara) Nofa Hari Widayanto; Ali Mursid
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v10i2.232

Abstract

This study intends to analyze how service quality and corporate image influence customer decisions to take productive credit mediated by trust in Bank Jateng Wanadadi Sub-Branch. Productive credit customers were used as the population in this study, which consisted of KLKK (Employee Cooperative Credit Linkage) customers, KWU (Enterprise Credit), KUP (Productive Business Credit), MSME and Cooperative Credit, Extra Credit, Mitra Jateng 25 Credit, and KUR (KUR). Samples were taken through non-probability sampling method using saturated samples. Respondents were 162 customers who were used as samples. Data analysis used SEM analysis, bootstrapping method, and VAF method. The results of the study indicate that (1) the customer's decision to take productive credit at Bank Jateng Wanadadi Sub-Branch is influenced by service quality; (2) the customer's decision to take productive credit at Bank Jateng Wanadadi Sub-Branch is not influenced by the company's image; (3) service quality affects customer trust in Bank Jateng Wanadadi Sub-Branch; (4) corporate image affects customer trust in Bank Jateng Wanadadi Sub-Branch; (5) the customer's decision to take productive credit at Bank Jateng Wanadadi Sub-Branch is influenced by trust; (6) there is a mediating effect of trust on service quality in influencing customer decisions to take productive credit at Bank Jateng Wanadadi Sub-Branch; and (7) there is no mediating effect of trust on company image in influencing customer decisions to take productive credit at Bank Jateng Wanadadi Sub-Branch.
Kajian Dampak Pandemi Covid-19 Terhadap Perekonomian Di Kabupaten Ende Dan Strategi Pemulihannya Ernesta Leha; yustina paulina penu; yohanes pande; mansyur abdul hamid
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v10i2.234

Abstract

The weakening of national economic conditions due to the Covid-19 pandemic has an impact on economic conditions in the regions, including in Ende Regency. Restrictions on community activities have disrupted economic activity in all sectors, including the Micro, Small and Medium Enterprises (MSME) sector. This can be seen in the reduced trading activity at several market in Ende Regency. This study was conducted to find out how much impact the Covid-19 pandemic had on the economy in Ende Regency. The results showed that (1) the economic condition in Ende Regency prior to the Covid-19 Pandemic was sufficiently demonstrated by the low GRDP value of Ende Regency; (2) The Direct Cash Assistance (DCA) policy has an economic impact on the community but it is not yet very effective because there are still many people who do not receive DCA funds even though they meet the criteria as prospective DCA recipients; (3) The impact of the Covid-19 Pandemic on the community is experienced by business actors more than farmers and the biggest impact is on the decline in the income level of MSME actors; (4) Ende Regency's economic sustainability is in a less sustainable status in terms of economic, social and institutional aspects; (5) The dominant variables affecting the economic status of Ende Regency are (1) superior products and limited online marketing; (2) public understanding of the governance that occurs and (3) there is no marketing agency in Ende Regency.
PENINGKATAN KINERJA BISNIS USAHA KECIL DAN MENENGAH DENGAN STRATEGI HARGA, PENERAPAN TEKNOLOGI DAN KEWIRAUSAHAAN R.Ferry Bakti Atmaja; Seno Hadi Saputro; R. Burham Isnanto; Ari Amir Alkodri
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i1.271

Abstract

Abstrac : The role of MSMEs in many developing countries such as Indonesia has difficulty in increasing their output because they are unable to compete with online stores. Pricing strategy is a way to maintain the liquidity of a company. Utilization of Information Technology in MSMEs is needed considering the low utilization of Information Technology caused by low understanding of the benefits of Information Technology. Marketing strategies must be applied to small and medium-sized businesses so that their trade turnover remains stable with innovations and new breakthroughs being carried out. The purpose of this study was to determine the effect of pricing strategies, application of technology, and entrepreneurial ability on MSME business performance. The research method was conducted by distributing questionnaires to 110 respondents and using 4 hypotheses. Several tests were conducted including validity test, reliability test, nromality test, multicollinearity test, heteroscedasticity test, coefficient of determination Test, T test and F test. The final result of the study is from the coefficient of determination test has an adjusted R square of 0.602 means that 60.2% of the three variables can explain the variance of business performance variables, for the remaining 39.8% explained other variables. From the calculation of F obtained F count value 56,000 greater than F table 2.69 means that the variable price strategy, application of technology, and entrepreneurial ability have a simultaneous effect on business performance
ANALISIS INDEKS KEPUASAN MASYARAKAT TERHADAP PELAYANAN DI KANTOR PERUSAHAAN DAERAH AIR MINUM KABUPATEN ENDE Rafael Octavianus Byre
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i1.272

Abstract

Abstrac : The purpose of this study was to determine the satisfaction index of the people of Ende city in services at the PDAM Ende Office. The approaches in this study are qualitative and quantitative approaches. The population in this was 14.624 people. The sample sampling technique used in this study was accidental sampling. The sample in this study was 99 respondents. The types of data used in this study are qualitative data and quantitative data. The data sources used in this study are primary data and secondary data. The data collection techniques used in this study were questionnaires, documentation, and interviews. The data analysis technique carried out in this study is data processing. The result of this study is that average value of the public statisfaction index in PDAM Tirta Kelimutu Ende office services is 2,975 and is categorized as good. Meanwhile, the IKM confection value from services at the PDAM Tirta Kelimutu Office, Ende Regency, was 74,375. The shows that overall the IKM indicator can akready be met because its value falls into the good category.
PENERAPAN STRATEGI BAURAN PEMASARAN USAHA PADA WINGKO BABAT PAK SUGITO DI MERBAU - BANYUMANIK Dina Kharisma; Evi Evi
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i1.273

Abstract

Abstract : UMKM are one of the important pillars in the national economic sector. UMKM need to be boosted again after the Covid-19 pandemic. One of the things that can be done to encourage the rise of UMKM is by digitizing marketing. The more workers, the greater the number of jobs created. So that UMKM, workers can return to normal and the economy starts to improve. This study aims to determine the marketing mix applied by Wingko Tripe producers. This study used descriptive analysis, interview and observation data collection techniques, and purposive sampling techniques. There are 3 samples in this study (respondents) who are business owners of Wingko Tripe, consumers, and the research team
PENGARUH LEVERAGE DAN GOOD CORPORATE GOVERNANCE TERHADAP PENGUNGKAPAN SUSTAINABILITY REPORT (Studi Empiris Pada BUMN Periode 2016-2020) Andi Diana Putri; Surifah Surifah
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i1.274

Abstract

Abstract : This study aims to analyze the effect of leverage and good corporate governance on the disclosure of sustainability reports. The research sample used was state-owned enterprises, for the 2016-2020 period. The number of samples in this study was 77. Purposive sampling technique was used in the sampling of this study. The data analysis technique used multiple linear regression test. The dependent variable in this study is the disclosure of sustainability reports which are measured based on the Global Reporting Initiative Standards guidelines issued by the Global Sustainability Standards Board (GSSB). The independent variable used is leverage and good corporate governance. This study uses a control variable, namely size. The results showed that: (1) Debt to Asset Ratio had a negative effect on the disclosure of the sustainability report. (2) Debt to Equity Ratio and the number of commissioners, and size have no effect on the disclosure of the sustainability report. (4) the proportion of independent commissioners and the number of audit committees have a positive effect on the disclosure of the sustainability report
PENGARUH EFIKASI DIRI DAN PELATIHAN TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI PADA PT. PHAPROS TBK WILAYAH JATENG DIY Yunia Ekowati; Siti Hidayah; SB. Handayani
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i1.275

Abstract

Abstract : The purpose of this study was to analyze the effect of self-efficacy and training on employee performance with organizational commitment as a mediating variable. The population in this study were employees of PT. Phapros Tbk Central Java DIY Branch. This study uses purposive sampling, Data processing method using SPSS. The results of hypothesis testing show that self-efficacy has a positive and significant effect on organizational commitment. Training has a positive and significant effect on organizational commitment. Organizational commitment has a positive and significant effect on employee performance. Self-efficacy has a positive and significant effect on employee performance. Training has a positive and significant effect on employee performance. The results of the analysis of mediating variables using the Sobel test, found that organizational commitment can mediate the effect of self-efficacy on employee performance. Organizational commitment can mediate the effect of training on employee performance.
STRATEGI BISNIS UNTUK MEMPERTAHANKAN PENJUALAN JASA PENGIRIMAN KARGO FREIGHT FORWARDING PADA MASA PANDEMI COVID-19 Agus Prasetyo; Adijati Utamingsih; Paulus Wardoyo
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i1.276

Abstract

The purpose of this study is to understand business strategies in maintaining sales of cargo shipping services for Freight Forwarding companies engaged in exports and imports during the covid 19 pandemic. Facing competition, every freight forwarding company must have the right business strategy in order to maintain sales of its cargo shipping services. most of which experienced a decline during the COVID-19 pandemic. The strategy is designed through a SWOT analysis by knowing the company's internal (IFE) and external (EFE) factors. The research used a descriptive qualitative approach. Data was collected through in-depth interviews with key informants from the management of the freight forwarding company, such as the President Commissioner, Director, Operations Manager, Finance and Accounting Manager, Customer Service and Sales, employees of the Eczema document department and service users. With SWOT analysis in improving cargo delivery services, the company is positioned among Strength-Opportunities by leveraging strengths to seize and take advantage of the greatest opportunities. Through the IE matrix, the company is in a position to grow and develop alternative strategies that can be implemented, namely forward integration, backward integration, horizontal integration, product development, business development, market penetration, and related diversification

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