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At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam
Published by Institut Agama Islam Negeri Padangsidimpuan
ISSN : 2356492X     EISSN : 25499270     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
FOCUS This journal focused on Islamic Management and Business studies and contemporary developments through the publication of articles by research. SCOPE At-tijaroh specializes in Islamic Management and Business studies and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholars of related disciplines
Arjuna Subject : -
Articles 194 Documents
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Marketing Strategy And Innovation To Enhance Msmes Marketing Performance: Competitive Advantage As Intervening Variable Asaroh, Laily Khomsyata; Komariyatin, Nurul
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.14990

Abstract

This study aims to analyze the effects of creativity in marketing strategies and product innovation on the marketing performance of furniture micro, small, and medium enterprises (MSMEs) in Jepara, with competitive advantage as an intervening variable. Utilizing a quantitative approach, data were collected from 150 MSMEs through questionnaires and subsequently analyzed using the Structural Equation Modeling method with SmartPLS 4.0. The results indicate that creativity in marketing strategies has a significant impact on both competitive advantage and marketing performance, whereas product innovation exhibits a significant effect solely on marketing performance and not on competitive advantage. This finding suggests that competitive advantage plays a significant mediating role in the relationship between creativity in marketing strategies and marketing performance. The lack of a significant effect of product innovation on competitive advantage is believed to be influenced by the homogeneity of product design and consumer perceptions that prioritize traditional elements. Consequently, MSMEs are encouraged to develop creative marketing strategies and product differentiation that align with market values to enhance their competitiveness and improve marketing performance.
Murabahah: A Strategic Solution For Credit Risk Mitigation In Islamic Banking Qizwini, Jimmi; Huda, Nurul
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 10, No 2 (2024): DESEMBER 2024
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v10i2.14459

Abstract

Murabahah, a Sharia-compliant financing instrument, is recognized as an essential tool for mitigating credit risks in Islamic banking, offering a transparent and asset-backed approach to financial transactions. Islamic banks, operating within the prohibition of interest-based systems, face significant challenges in managing credit risks while ensuring adherence to ethical and religious principles. This study explores the role of Murabahah in reducing credit risks by emphasizing its structured payment mechanisms, risk-sharing attributes, and collateral-backed nature, which collectively lower default risks and enhance transaction transparency. The novelty of this research lies in its focus on Murabahah’s specific function in credit risk mitigation, an area often underexplored in existing literature. Utilizing a qualitative descriptive approach, the research analyzes how Murabahah fosters financial stability by tying financing to tangible assets, thereby minimizing uncertainty and moral hazard. The findings indicate that Murabahah effectively aligns risk management strategies with Sharia principles, offering a sustainable solution for Islamic banks to navigate financial challenges without compromising their ethical values. However, the study also identifies potential limitations, including the over-reliance on Murabahah and market-specific constraints. This research contributes to the understanding of Islamic finance by highlighting Murabahah’s critical role in balancing financial stability and ethical compliance, providing practical insights for improving the risk management frameworks of Islamic financial institutions.
The Influence Of Human Resource Capabilities And Officer Facilities On The Performance Of Family Planning Counselors Armaini, Farisa; Kosasih, Kosasih; Utoyo, Widjajanti
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.15013

Abstract

This study examines the impact of human resource capability and officer facilities on the performance of Family Planning (KB) counselors in the implementation of the Bangga Kencana Program in Empat Petulai Dangku District in 2024. The research aims to assess how the competencies of KB counselors and the availability of supporting facilities affect program effectiveness. A quantitative approach was used with a sample of 83 respondents, selected via purposive sampling. Data were collected using a Likert scale questionnaire and analyzed through regression analysis. The results show that both human resource capability and the availability of facilities have a significant impact on counselor performance. Well-trained counselors, supported by adequate resources such as educational tools, digital devices, and transportation, are more likely to achieve program objectives. The study emphasizes the need for continuous professional development and resource allocation to optimize the performance of KB counselors. Recommendations for policymakers include enhancing training systems, improving infrastructure, and implementing regular performance evaluations to ensure the success of family planning initiatives.
Implementation Of Prophetic Leadership Values In Human Resource Management In The Digital Era Syuhada, Wira; 'Ainulyaqin, Muhammad Hamdan
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 10, No 2 (2024): DESEMBER 2024
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v10i2.13743

Abstract

Digital transformation has introduced new challenges in human resource management, necessitating an adaptive leadership style that also upholds core values. This study investigates and analyzes how prophetic leadership values can be applied in contemporary human resource management by interpreting leadership verses from the Qur'an*. Employing a qualitative methodology that combines thematic interpretation and content analysis, the research focuses on 47 Quranic verses that pertain to leadership, correlating them with modern HRM principles. The findings highlight five key prophetic leadership values that are pertinent to HRM in today's digital landscape: (1) al-'adalah (justice) in reward and performance management, (2) al-amanah (trust) in talent management, (3) at-tawazun (balance) in work-life integration, (4) al-hikmah (wisdom) in decision-making processes, and (5) al-mas'uliyyah (accountability) in governance systems. The proposed implementation model offers a new framework for embedding prophetic values into digital HRM practices, structured around three levels of transformation: mindset, systems, and technology. This research enhances the Sharia management knowledge base and provides practical solutions for organizations to align digital transformation with Islamic leadership principles.
The Use Of E-Commerce As A Marketing Strategy To Sustain Muslim And Muslimah Clothing Stores Harmiyanti, Yuni; Sarmigi, Elex; Bustami, Yuserizal
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.15156

Abstract

This study examines how e-commerce serves as a marketing strategy to support Muslim and Muslimah clothing stores in Sungai Penuh City. In today's digital age, e-commerce is a vital tool for enhancing business competitiveness through platforms like marketplaces, social media, and Google Business. Using a qualitative descriptive method, data were gathered via interviews, observations, literature review, and documentation. The results indicate that many stores have adopted digital marketing through Shopee, Tokopedia, Facebook, and Instagram. E-commerce has enabled stores to reach wider markets, attract more customers, and improve brand recognition. Challenges such as price competition, low digital literacy, and logistical issues persist. However, with suitable digital marketing strategies, these stores can remain competitive and grow. Creating engaging content and fostering active customer participation on digital platforms are crucial for maintaining business sustainability in the e-commerce landscape.
The Role Of Brand Attachment In Mediating Usability And Information Quality On Brand Loyalty In Traveloka E-Commerce wulandari, Ananda eri; Komariyatin, Nurul
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 10, No 2 (2024): DESEMBER 2024
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v10i2.14924

Abstract

Study this is to examine the role of brand attachment as a mediator in the relationship between usability and information quality, and its influence on brand loyalty within the context of Traveloka as an e-commerce platform. The research employs a quantitative approach, utilizing data collected through online questionnaires administered to 150 respondents. Hypothesis testing is conducted using SmartPLS version 4.0 as a data analysis tool. The findings indicate that both usability and information quality of the platform exert a positive influence on brand attachment, which subsequently enhances brand loyalty.
Content Marketing Strategy To Maximize Sme Sales Performance Ramadhan, Ahmad; Mashduqi, Muhammad
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.15663

Abstract

This study analyzes content marketing strategies to maximize sales of MSME products in North Sumatra. Using an exploratory qualitative approach, this study involved 10-15 MSMEs in the food, craft, and fashion sectors that actively use digital platforms. Data was collected through semi-structured in-depth interviews and analyzed using thematic analysis techniques to identify patterns of content marketing strategies. Findings showed that local culture-based strategies, such as storytelling and collaboration with micro-influencers, increased customer engagement by 40% and sales conversion by 24%. Visual content optimization on platforms such as Instagram and Facebook also proved effective. The implication is that MSMEs need to integrate artificial intelligence-based personalization technologies and utilize digital training to enhance their competitiveness. This research encourages policymakers to provide digital training incentives to support the adoption of technology by MSMEs. Limitations of the study include a limited sample size and a geographical focus on North Sumatra, so further research with broader coverage is needed.
The Development Of Halal Literacy In Indonesia From Tradition To Modernity Haryanti, Peni; Khusnudin, Khusnudin
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 10, No 2 (2024): DESEMBER 2024
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v10i2.14105

Abstract

This study explores the historical development of halal literacy in Indonesia, from traditional oral transmission by religious leaders to a modern, structured system. Halal knowledge was shared informally through religious teachings and local customs in the early stages. However, globalization and the rise of the halal economy have transformed halal literacy into a formal system. This shift is marked by establishing the Badan Penyelenggara Jaminan Produk Halal (BPJPH) and integrating digital technology into the halal certification process. The study highlights key challenges in promoting halal literacy, such as limited public awareness of halal products beyond food and restricted access to halal certification for small and medium enterprises (SMEs). Despite these challenges, Indonesia has significant potential to become a global leader in the halal market through technological innovation, enhanced education, and government support. This research aims to provide a deeper understanding of the importance of halal literacy in the daily lives of Indonesian Muslims and its role in the future development of the halal industry.
Effect Of Debt-To-Asset And Return On Equity Ratio On Going Concern Opinions Aviva, Itsla Yunisva; Suriyani, Elma; Himawan, Hilmi Satria; Hafizi, Muhammad Riza
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.15525

Abstract

This study aims to analyze the effect of the debt-to-asset ratio (DAR) and return on equity (ROE) on the issuance of going concern audit opinions, both partially and simultaneously. The study adopts a quantitative approach with a causal-comparative design. The research sample consists of 11 energy sector companies listed on the Indonesia Stock Exchange from 2013 to 2022, selected through purposive sampling from a population of 82 companies. Data were analyzed using binary logistic regression with the help of Eviews 12 software. The results show that DAR has a positive and significant partial effect on going concern audit opinion, indicating that higher debt levels increase the likelihood of receiving such an opinion. In contrast, ROE has no significant partial effect, suggesting that profitability does not significantly influence auditors' judgments regarding going concern in this sector. However, DAR and ROE jointly (simultaneously) have a significant positive effect on going concern audit opinions, implying the importance of evaluating financial risk and performance collectively. The model’s McFadden R-square value is 21.7%, indicating a moderate explanatory power where the variables studied account for about one-fifth of the variation in going concern audit opinion issuance. The remaining 78.3% is influenced by other factors not included in the model. This study contributes to the auditing literature by focusing specifically on the underexplored energy sector in Indonesia and provides insights into how financial risk indicators can inform auditors’ assessments. The findings emphasize the need for auditors and stakeholders to consider a broader range of financial indicators in evaluating a firm's going concern status
The Role Of Brand Image On Purchasing Decisions With Influencer Marketing And Online Customer Reviews As Mediation Variables Megawati, Megawati; Komariyatin, Nurul
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 10, No 2 (2024): DESEMBER 2024
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v10i2.14925

Abstract

Apparel represents a significant element of public life, with numerous individuals recognizing it as an opportunity for commercial endeavors. The advancement of technology has instigated various transformations, particularly within the marketing sector, where the emergence of internet technology has facilitated online sales campaigns for clothing. A pertinent example of this phenomenon is the Lovable Hijab Brand, situated in Bangsri, Jepara, Central Java. A widely utilized marketing strategy encompasses the application of influencer marketing to enhance the brand image of a company or product, thereby assisting target consumers in their purchasing decisions. This study aims to explore the role of brand image in the purchasing decisions influenced by marketing and online customer reviews, which act as mediating variables. A quantitative approach has been adopted, employing probability sampling techniques. The population for this research consists of residents from Bangsri who have made purchases at Lovable Hijab. The total number of respondents in this study is 138. Data collection is executed through the distribution of questionnaires, with analysis conducted utilizing the Partial Least Squares (PLS) method. The research findings reveal a significant influence of brand image on purchase decisions, an impact of brand image on influencer marketing, an effect of brand image in relation to online customer reviews, and a notable interrelation between influencer marketing and online customer reviews affecting purchasing decisions.

Page 17 of 20 | Total Record : 194

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