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JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication)
Published by Universitas Mulawarman
ISSN : 26225050     EISSN : 26226456     DOI : -
Core Subject : Economy, Humanities, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences
Journal of Agribusiness and Agricultural Communication (AAC) publishes the results of researches include the aspects agricultural oeconomic, agricultural communication, agricultural extension, and other related aspects. This journal will be issued every six months on April and October.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 113 Documents
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STRATEGI DIGITAL MARKETING TOKO BUAH DI KOTA MALANG (Digital Marketing Strategy Fruit Shop in Malang City) RAHMAT MUDZAKIR HUSAYN; LIVIA WINDIANA; ARY BAKHTIAR
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 5, Nomor 2, Oktober 2022
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.5.2.2022.8458.112-118

Abstract

Digital marketing is an alternative strategy in product marketing to make it easier for business actors to monitor and provide for the needs and desires of potential consumers. The purpose of this study is to analyze the internal factors that are the strengths and weaknesses of fruit shops in the city of Malang, analyze the external factors of fruit shops in the city of Malang, and analyze digital marketing strategies that can be carried out by fruit shops in the city of Malang. The data analysis method uses SWOT analysis to analyze internal factors (strengths and weaknesses) and external factors (opportunities and threats) that affect the digital marketing strategy of fruit shops in Malang City. The digital marketing strategy is in quadrant one, which is offensive, with the coordinates of point x being the coordinates of the IFAS strategy with the coordinates of 0.651, while the coordinates of point y are the coordinates of the EFAS strategy with the coordinates of 0.401, which are strategies that utilize internal strengths and external opportunities. The recommended alternatives include: Increasing interesting social media content ideas for wider promotion of online fruit shops.
STRATEGI PENGEMBANGAN USAHA KERAMBA JARING APUNG DI KOPERASI BONTANG “ETA MARITIM” KOTA BONTANG (Business Development Strategy For Floating Net Cages At The Bontang Eta Maritim Cooperative, Bontang City) FIKRI IKHSAN WIJAYA; NURUL OVIA OKTAWATI; OON DARMASYAH
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 6, Nomor 1, April 2023
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.6.1.2023.9683.14-22

Abstract

The purpose of this study was to analyze the business development strategy for floating net cages at the Bontang Eta Maritim Cooperative, Bontang City. Floating net cages are modern fish farming containers and are commonly found in Indonesian waters. This study used a purposive sampling method, collecting primary data using interview and questionnaire techniques. Secondary data was obtained from library sources related to research. Data analysis used descriptive analysis Analytical Hierarchy Process (AHP). Using the AHP method, the priority proposals for marine development strategies for Bontang Eta Maritim cooperatives were obtained by strengthening facilities and infrastructure (0.43), with the alternative provision of seeds (0.60), The second priority that must be strengthened is institutional (0.35), with the alternative of providing technical guidance (0.30), and the last thing that must be strengthened is the priority of human resources (0.22) with the alternative of providing cultivation training (0.55).
KEPUTUSAN RUMAH TANGGA DALAM MENERAPKAN PERTANIAN PERKOTAAN (Household Decisions in Implementing Urban Farming) RASIDIN KARO KARO SITEPU; VERALIANTA BR SEBAYANG
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 6, Nomor 1, April 2023
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.6.1.2023.9113.1-13

Abstract

This study aims to determine the factors that influence household decisions in implementing urban agriculture. The research location is in Margajaya Village, Bogor City with a total of 94 households as respondents. Data analysis uses descriptive statistics and structural equation model to measure the structure of the model that describes the relationship between latent variables and their indicators. Descriptively, it is known that the community has understood the concept of urban as much as 87.23%. The most widely applied agricultural method is the tabulampot system (51.22%). Household preferences and household knowledge of urban have a positive effect on household decisions in implementing urban agriculture. Household preferences are influenced by economic, environmental and social aspects. The hypothesis which states that household preferences and knowledge of urban agriculture has a positive effect on household decisions in implementing urban agriculture is acceptable. Due to the limited agricultural land in urban areas, increasing food availability through urban agriculture is an alternative strategy, so that training and socialization of urban agriculture need to be carried out by local governments to increase public interest in implementing urban agriculture. Urban agriculture will be able to provide food for households and also become an alternative source of increasing household income.
KAJIAN MODAL SOSIAL DALAM MENDUKUNG KETAHANAN PANGAN RUMAH TANGGA PETANI PADI DI DESA BODDIA KECAMATAN GALESONG KABUPATEN TAKALAR (Study Of Sosial Capital In Supporting Household Food Security Of Rice Farmers In Boddia Village, Galesong Sub-District, Takalar District) AKBAR AKBAR; SUDARMIN SUDARMIN; RATNAWATI TAHIR
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 6, Nomor 1, April 2023
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.6.1.2023.10156.23-33

Abstract

This study aimed to examine sosial capital in supporting rice farming household food security. The buying technique for informants was carried out by purposive sampling. Data collection by way of observation, interviews and documentation. The data analysis technique used is qualitative data analysis. The results of the study show that in realizing rice farmer household food security it is supported by the role of sosial capital as an adhesive in strengthening the role of farmers in society, including: (1) Trust in resilience in supporting rice farmer household food is an attitude of mutual trust and respect that is built between farmers and the community (2) Sosial networks in supporting rice farming household food security are sosial networks built on the basis of common interests, networks of power, kinship and kinship (3) Sosial norms in supporting rice farming household food security in the form of rules written and unwritten. Written sosial norms include the existence of written agreements related to planting schedules and types of seeds used in order to maintain production sustainability to fulfill household food agreements. The unwritten rules are in the form of a tradition called appa rappo (routine activities that are believed to make farming successful).
ANALISIS PENDAPATAN USAHA PENANGKARAN BENIH PADI DI DESA KARANG TUNGGAL KECAMATAN TENGGARONG SEBERANG KABUPATEN KUTAI KARTANEGARA (Analysis of Rice Seed Breeding Business Income in Karang Tunggal Village, Tenggarong Seberang District) SYSWY NUR BEWTY; SYARIFAH AIDA; MUHAMMAD ERWAN SURIAATMAJA
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 6, Nomor 1, April 2023
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.6.1.2023.9800.34-42

Abstract

Seed breeding is an effort to produce superior seeds. Seeds play a big role in determining the success of crop production and productivity. One of the technological innovations that are expected to be introduced to improve paddy rice cultivation is the technology of breeding high-yielding varieties of rice seeds. The purpose of this study is to determine the production costs of rice seed breeding businesses, to determine the total receipts and income received, and to analyze the feasibility of rice seed breeding businesses in the Mekar Sari Seed Breeding Group, Karang Tunggal Village, Tenggarong Seberang District, Kutai Kartanegara Regency.The study was conducted from April to June 2022. The research location was determined intentionally (purposive) in the Mekar Sari Seed Breeding Group, Karang Tunggal Village, Tenggarong Seberang District, Kutai Kartanegara Regency. The data needed in this study are primary and secondary data. The method used in sampling is a saturated sampling method or census with a total of 15 respondents. The data analysis method used is the analysis of production costs, receipts, income, and R/C Ratio.The results showed that the rice seed breeding business in Karang Tunggal Village, Tenggarong Seberang District, obtained an average production cost of Rp. 9,408,574.76 mt⁻¹ with an average per hectare of Rp. 8,846,379.29 Ha⁻¹ mt⁻¹ average receipt of Rp. 25,360,000 mt ⁻¹ with an average per hectare of Rp. 23,520,000 Ha⁻¹ mt⁻¹ and an average income of Rp. 15,951,425.24 mt⁻¹ with an average per hectare of Rp. 14,673,620.71 Ha⁻¹ mt⁻¹.The result of the R/C Ratio analysis is 2.6. The R/C Ratio value shows that the rice seed business in the Mekar Sari Group is profitable and worth working on because of the R/C Ratio > 1.  
EVALUASI KINERJA PENYULUH PERTANIAN LAPANGAN DAN EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL DI BALAI PENYULUHAN PERTANIAN KECAMATAN LINGGANG BIGUNG KABUPATEN KUTAI BARAT (Performance Evaluation Of Agricultural Intentions And The Effectiveness Of Using Social Media In Agricultural Counseling Centers, Linggang Bigung Sub-District Kutai Barat Regency) ELMASARI ELMASARI; NDAN IMANG; MARIYAH MARIYAH
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 6, Nomor 1, April 2023
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.6.1.2023.9329.43-56

Abstract

This study aims to examine the performance of agricultural agent and determine the effectiveness of using social media in agricultural agent. This research was conducted in March-May2022. The research location was at the Agricultural Extension Center, Linggang Bigung District, West Kutai Regency. The sampling method used a census technique for 11 agricultural agent and 27 farmers used a purposive sampling technique. Data analysis used the Likert Scale and Rank Spearman test. The results showed that the performance of agricultural agent was in the good category with an average score of 36.55 and the effectiveness of using social media was in the effective category with an average of 36.89, while the performance of agricultural agent and the effectiveness of using social media in agricultural extension services had a relationship which is not real, where ρ table = 0.618 and ρ count 0.300 means ρ count < ρ table means Ho is accepted and Ha is rejected. Agricultural agent have carried out their duties and functions well and it is hoped that in the future the use of social media will continue to be increased so that agricultural extension services will be more effective and efficient.
ANALISIS STRATEGI PEMBERDAYAAN PETANI LADANG DI KABUPATEN KONAWE KEPULAUAN (The Empowerment Strategies For Swidden Agriculture Farmers In Konawe Islands District) SITTI ROSMALAH; HARIANTI HARIANTI; NURMAYA NURMAYA
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 6, Nomor 1, April 2023
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.6.1.2023.11003.71-78

Abstract

This research aims to formulate farmer empowerment strategies on field rice farming in Konawe Islands Regency. This research is classified as descriptive research that combines qualitative and quantitative approaches.  The data analysis used to formulate the strategy is SWOT analysis. This analysis identifies internal factors owned by farmers in the form of strengths and weaknesses and external factors owned by field farmers in the form of opportunities and threats.  Informants in this study came from the village head, counsellor, field farmers and community leaders. The research findings show that effective empowerment strategies applied to field farmers in Konawe Islands Regency are: a. Combining field farming patterns with plantation patterns to obtain additional income b. Increasing the capacity and support of the government and related agencies such as the agriculture service/extension agency to farmer groups through coaching and participation in development programs c. Building togetherness of farmer groups to continue to trust each other, share fate and mutual cooperation so that it becomes a strength in strengthening the group d. Making farmer economic institutions such as BUMDes effective to help farmers' economic problems e. Increase farmers' knowledge about the benefits of groups through counseling, training and mentoring.
AKTIVITAS RE-EKSPOR OLEH IMPORTIR KOPI DUNIA DAN IMPLIKASINYA BAGI INDONESIA (World Coffee Re-Export Activities and the Implications for Indonesia) MUHAMMAD IBNU; FIRDASARI FIRDASARI
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 6, Nomor 1, April 2023
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.6.1.2023.10631.57-70

Abstract

Coffee is the most traded plantation commodity in the world. The data shows that currently there are more countries trading coffee than those producing it. In other words, many countries import coffee and then re-export it, such as France, Germany and the United States. This study aims to answer questions (1) How does the map of Indonesian coffee export destinations compare to the importing countries that carry out re-exports? (2) How is the quantity (volume) and value of Indonesian coffee exports compared to the importing countries that carry out re-exports? To answer these questions, this research utilizes secondary data for the last five years (2017-2021) from FAO (FAOSTAT). The data were processed quantitatively using the Microsoft Excel version 2021. The results showed that France, Germany and America have more export destinations than Indonesia. The re-exporting countries also seem to have started to outperform Indonesia in the coffee trade, both in quantity and value. Therefore, it is important for national coffee stakeholders to think about the sustainability of Indonesian coffee production and trade by creating various innovations that increase added value and seek new market opportunities.
PERAN PENYULUHAN DALAM KEGIATAN PENCEGAHAN DAN PENGENDALIAN PENYAKIT MULUT DAN KUKU (PMK) BESERTA KENDALANYA DI KABUPATEN MOJOKERTO (The Role of Counseling in the Prevention and Control of Foot and Mouth Disease (FMD) and its Constraints in Mojokerto Regency) CAHYANI, TRINI NUR; MAYASARI, DITA APRILIA; WULANDARI, DWI RAHAYU SRI
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 6, Nomor 2, Oktober 2023
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.6.2.2023.11420.118-129

Abstract

Foot and Mouth Disease (FMD) in livestocks has become an epidemic in Mojokerto Regency which has caused significant economic losses, so it is necessary to carry out prevention and control. FMD prevention and control activities at the village and sub-district levels are facilitated by agricultural extension workers through Communication, Information and Education (CIE) counseling activities for breeders. This study aims to determine the role of counseling in prevention and control of FMD and the obstacles it faces. The data collection is based on online questionnaires which were distributed in 63 agriculture extension civil servants in 18 sub-districts in Mojokerto Regency. The research shows that majority of the officers have implemented CIE in all of their target areas. The counseling methods based on information technique used was direct counseling and a combination of direct and indirect counseling. The majority of counseling used printed media that contain specific materials of treatments. This study also measured the acceptance and support of stakeholders at the village level. Obstacles encountered in the field included coordination constraints, terrain and location of stables, negative issues that developed in the community and aggressive cattle conditions.
ANALISIS USAHA BUBUK KOPI MAK AMBIK DI KECAMATAN GUNUANG OMEH KABUPATEN LIMA PULUH KOTA SUMATERA BARAT (Analysis Of Mak Ambik Coffee Powder Business In Gunuang Omeh District Lima Puluh Kota West Sumatera) FAUZI, WAHYUNI AHDA; HAFIZAH, DIAN; ANALIA, DEVI
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 6, Nomor 2, Oktober 2023
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.6.2.2023.11736.79-87

Abstract

This study aims to describe the profile of the Mak Ambik coffee powder business in Gunuang Omeh District and to analyze the business conditions from the operational, marketing and financial aspects as well as knowing the business profits. This research uses a descriptive method with the type of case study research and financial calculations using the variable costing method. The data used are primary data and secondary data. Data collection was carried out by means of direct interviews with the head of the Mak Ambik coffee powder processing business, as well as literature related to research. This research was conducted on August 1, 2022 to August 31, 2022. The results showed that Mak Ambik's coffee powder business, seen from the human resource aspect, Mak Ambik's coffee powder business has 5 workers, seen from the marketing aspect of the Mak Ambik coffee powder business, price by calculating the capital that has been issued, promotion is done by way of personal selling and sales promotion. On the financial aspect, the initial capital of this business is Rp. 15,000,000 taken from personal funds, this business still keeps financial records manually and simply. During the study period, the business earned a profit of Rp. 9,466,410 with a percentage of 14.8%. This shows that this business has achieved profits from its business.

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