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JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication)
Published by Universitas Mulawarman
ISSN : 26225050     EISSN : 26226456     DOI : -
Core Subject : Economy, Humanities, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences
Journal of Agribusiness and Agricultural Communication (AAC) publishes the results of researches include the aspects agricultural oeconomic, agricultural communication, agricultural extension, and other related aspects. This journal will be issued every six months on April and October.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 113 Documents
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KESADARAN DIRI PETANI DALAM MENERAPKAN KONSEP URBAN FARMING PADA PERTANIAN DI PERKOTAAN DI KABUPATEN PURWOREJO (Farmers' Self-Awareness in Applying the Concept of Urban Farming on Urban Agriculture in Purworejo District) KUSUMANINGRUM, ARTA; WICAKSONO, ISTIKO AGUS; WIDIANTONO, DIDIK
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 7, Nomor 1, April 2024
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.7.1.2024.13072.11-20

Abstract

The objectives of this research were: 1) To determine the characteristics of farmers in applying the Urban Farming concept to urban agriculture in Purworejo Regency, 2) To determine the level of self-awareness of farmers in applying the Urban Farming concept to urban agriculture in Purworejo Regency, and 3) To determine What are the benefits of farmers in applying the Urban Farming concept to urban agriculture in Purworejo Regency? This research was descriptive and class interval. The number of samples in this research was 30 farmers. The results of this research showed: 1) The characteristics of farmers in applying the urban farming concept to agriculture in urban areas in Purworejo Regency was high school farmer education with a percentage of 54%. Farmer experience: less than 10 years, with a percentage of 77%. Age 50-60 years with a percentage of 40%. Land area less than 500 m was 74%. The majority of plants cultivated were ornamental plants, as much as 30%, 2) Farmers' self-awareness in implementing the urban farming concept is at the highest percentage, namely 94.74% that farmers know that food can be obtained from urban farming activities, 3) and the last, in implementing urban farming in urban areas in Purworejo Regency, farmers use verticulture, plant racks, tabulampots, house fences, house walls, hanging pots, hydroponics, and used bottles.
PENGARUH DIGITAL MARKETING UMKM MAKANAN MINUMAN TERHADAP KINERJA PEMASARAN MELALUI INOVASI PRODUK DI KOTA PANGKALPINANG (The Influence Of Digital Marketing For Food And Beverage Msmes On Marketing Performance Through Product Innovation In The City Of Pangkalpinang) NINGSIH, GIAN; KARSININGSIH, ENI; PURWASIH, RATI
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 7, Nomor 1, April 2024
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.7.1.2024.13817.68-77

Abstract

This research aims to analyze the influence of digital marketing on marketing performance and product innovation, analyze the influence of product innovation on marketing performance, and analyze the influence of digital marketing on marketing performance through product innovation in food and beverage processing msmes in Pangkalpinang City. . The research method used is a survey method. Meanwhile, the sampling method used was purposive sampling (intentionally) with a sample size of 65 respondents. The analysis method uses sem-pls (structural equation modeling-partial least square) analysis with smartpls software version 4.0. The research results show that digital marketing has a direct positive effect on product innovation and product innovation has a positive effect on marketing performance, but digital marketing has no direct effect on marketing performance. Meanwhile, digital marketing indirectly has a positive effect on marketing performance through product innovation.
ANALISIS DAMPAK EKONOMI EKOWISATA PULAU BERAS BASAH KOTA BONTANG (Economic Impact Analysis Of Beras Basah Island Ecotourism In Bontang City) FADLI, FADLI; NIKHLANI, ANDI; ASIKIN, ANDI NOOR; JAILANI, JAILANI; FITRIYANA, FITRIYANA; ERWIANTONO, ERWIANTONO
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 7, Nomor 1, April 2024
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.7.1.2024.11141.21-29

Abstract

Beras Basah Island in Bontang City has become one of the attractions of marine ecotourism.  Ecotourism activities on Beras Basah Island cause an economic impact on local communities. So this study aims to determine the economic impact of ecotourism on Beras Basah Island, Bontang City. The data analysis method used is a multiplier analysis consisting of Keynesian Local Multiplier Income, Ratio Income Multiplier Type I and Ratio Income Multiplier Type II. Based on the results of the analysis conducted, it can be concluded that the ecotourism business on Beras Basah Island has not had an impact on the local community, this can be seen in the Keynesian Income Multiplier of 0.22, the Type I Income Multiplier Ratio was recorded at 1.47 and the Type II Income Multiplier Ratio was 1.91. 
EFISIENSI TEKNIS DAN FAKTOR YANG MEMPENGARUHI PRODUKSI PADI LOKAL SIGUPAI DI KABUPATEN ACEH BARAT DAYA (Technical Efficiency and Factors Affecting the Production of Local Sigupai Rice in Aceh Barat Daya Regency) ULFA, MUNIRA; RAHMAN, HERI; YUSTIANA, YOOCE
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 7, Nomor 2, Oktober 2024
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.7.2.2024.16940.119-128

Abstract

Sigupai rice is highly sought after and has significant economic value. Despite its popularity, the production of Sigupai rice remains relatively low. This study aims to identify the factors influencing the production, technical efficiency, and sources of inefficiency in Sigupai rice farming in West Aceh District. Data was collected from all 31 Sigupai rice farmers in the region and analyzed using the stochastic frontier Cobb-Douglas production function. The results indicate that Sigupai rice farming has achieved a technical efficiency level of 0.80. Land area, seed quantity, and fertilizer were found to significantly influence rice production. However, farmers' age, experience in cultivating Sigupai rice, and education did not have a significant impact on technical inefficiency.To improve the efficiency of Sigupai rice farming, it is recommended to optimize input utilization, including proper land planning and soil management. Additionally, the use of certified Sigupai rice seeds and efficient fertilization techniques can contribute to increased productivity.
AGRIBISNIS KOPI DALAM MENDUKUNG PENGEMBANGAN AGROWISATA DI DESA COLOL, KECAMATAN LAMBA LEDA TIMUR, KABUPATEN MANGGARAI TIMUR (Coffee Agribusiness In Supporting Agrotourism Development In Colol Village, Lamba Leda Timur District, East Manggarai District) MIA, MARIA MAGDALENA; ASNAH, ASNAH; DYNASARI, DYNASARI
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 7, Nomor 2, Oktober 2024
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.7.2.2024.14841.129-140

Abstract

Colol Village is a wilaya located in East Manggarai Regency, East Nusa Tenggara Province, which has good environmental and geographical characteristics, fertile soil and a suitable climate for coffee cultivation. The coffee varieties that are being developed are Arabica coffee and Robusta coffee. The people of East Manggarai have a cultural tradition that is close to coffee. The aim of this research is to analyze the factors that influence coffee production in Colol Village, determine farmers' perceptions of agrotourism development in Colol Village and describe the implementation of the coffee agribusiness system in Colol Village, East Manggarai Regency. This research used mixed methods with a sample size of 56 people using multiple linear regression data analysis methods, Likert scale analysis and descriptive qualitative analysis. The results of the research show that in coffee production the factors of land area, farming experience, farmer age, education level, household income, and coffee sales income level influence the development of agrotourism in Colol Village, East Manggarai Regency and based on Likert scale analysis, Colol coffee farmers agree with the development of coffee agrotourism in Colol Village and coffee production and agrotourism potential are related, the potential for coffee farming as a tourist attraction thereby strengthening the local economy and creating sustainable opportunities for the development of Colol village, East Manggarai
ANALISIS KINERJA PETANI JAHE MENGGUNAKAN STRUCTURAL EQUATION MODELING (Analysis Of Ginger Farmers' Performance Using Structural Equation Modeling - Partial Least Squares In West Manggarai) AHANG, YOHANES SANDRO; YUSNITA, ERI; SUPARTINI, NONOK
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 7, Nomor 2, Oktober 2024
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.7.2.2024.15530.89-100

Abstract

This research aims to analyze the factors influencing the performance of red ginger farmers in Wae Bangka and Wae Mowol Villages, Lembor District, West Manggarai Regency. Specifically, this study investigates the impact of internal and external factors on farmer performance, as well as the role of entrepreneurial orientation as a mediating variable. The results show that internal and external factors have a positive but insignificant effect on the performance of red ginger farmers. Analysis of the relationships between variables reveals that entrepreneurial orientation as a moderating variable has an influence on farmer performance. Furthermore, it was found that internal factors do not moderate the influence of external factors on farmer performance. This study also reveals the important role of entrepreneurial orientation as a mediator. Entrepreneurial orientation is proven to mediate the influence of internal factors on farmer performance. However, entrepreneurial orientation does not mediate the influence of external factors on the performance of red ginger farmers in the region. This research provides valuable insights into the dynamics affecting the performance of red ginger farmers in Wae Bangka and Wae Mowol Villages, and highlights the importance of developing entrepreneurial orientation in improving farmer performance.
ANALISIS KINERJA KEMITRAAN INTI PLASMA PERKEBUNAN KELAPA SAWIT DI DESA JATIWARINGIN KABUPATEN KOTAWARINGIN TIMUR PROVINSI KALIMANTAN TENGAH (Performance Analysis Of The Core Plasma Partnership Of Palm Palm Plantations In Jatiwaringin Village, East Kotawaringin District, Central Kalimantan Province) BERE, NOPRIANO; PUDJIASTUTI, AGNES QUARTINA; SETIAJI, JATMIKO
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 7, Nomor 2, Oktober 2024
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.7.2.2024.16767.141-150

Abstract

The partnership pattern is the umbrella for all plantation business collaboration between core and plasma companies. The plasma core business partnership system for oil palm farmers is an effort to improve the welfare of farmers. The aim of the research is to determine partnership patterns, the influence of stakeholder roles, stakeholder characters, and partnership models on KUD performance and farmer welfare. The sample in the research was 81 oil palm farmers with data analysis using SEM (Structural Equation Modeling) analysis techniques. Research results Partnership patterns used by PT. Makin Group with Jatiwaringin oil palm farmers provides welfare and benefits for both parties, with a direct influence on the character of stakeholders and the role of stakeholders with p-value ≤ sig 0.05 directly influencing KUD performance. KUD performance and the role of stakeholders p-value ≤ sig 0.05 have a direct influence on farmer welfare. The indirect influence of stakeholder character, stakeholder role, and KUD performance has a p-value smaller than the sig level of 0.05 which has an indirect effect on farmer welfare. The plasma core partnership model in Jatiwaringin Village applies a partnership model managed by the Village Unit Cooperative (KUD).
ANALISIS FINANSIAL USAHA PERIKANAN TANGKAP BELAT DI KOTA BONTANG (Financial Analysis of Set Net Fisheries Business in Bontang City) KAMILAN, KAMILAN; SYAHRIR, M; SUSILO, HERU
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 7, Nomor 2, Oktober 2024
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.7.2.2024.11713.101-108

Abstract

Indonesian capture fisheries have a responsibility as a source of economic growth, a provider of animal protein food and a source of employment. Bontang City is one of the cities in East Kalimantan with good potential for capture fisheries, from a variety of capture fisheries activities, one of the most widely used fishing gear is the splint. The purpose of this research is to discuss the financial analysis of mullet fishing business. This research uses a sampling method, namely purposive sampling with 30 fishermen respondents who use splint fishing gear in Bontang City. The analysis methods used are NPV, Net B/C, IRR, and Payback Period. The results obtained based on the analysis of the splint fishing business are feasible to continue, when viewed based on the NPV investment criteria, IRR, Net B / C Ratio, Payback Period. The NPV value obtained is Rp.42,119,332, IRR of 87%, Net B / C Ratio of 4.17 and payback period for 1 year 2 months
PERSEPSI PETANI TENTANG PENGARUH KINERJA PENYULUH TERHADAP KOMPETENSI PETANI PADI DI KABUPATEN ACEH BARAT (Rice Farmers Perceptions Of The Influence Of Extension Workers' Performance On The Competence Of Rice Farmers In West Aceh Regency) HARAHAP, RAHMAT DILTA; WIRDA, BUNGA; FEBRIAN, AFRIZAL; KARYANTO, RIZAL
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 7, Nomor 2, Oktober 2024
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.7.2.2024.15033.109-118

Abstract

This study aims to assess how farmers perceive the impact of agricultural extension performance on rice farmers' ability in Alue Tampak Village, Kaway XVI Sub-district, West Aceh District. With a total population of 176 rice farmers, the study adopted a quantitative approach through a survey method. The sample was selected using the Slovin formula, resulting in 64 rice farmer respondents. Data were collected through questionnaires and analyzed using simple linear regression as well as hypothesis testing with the help of SPSS 20. The research findings indicated that farmers' perceptions of agricultural extension workers' performance positively affected their competence in rice farming. The R² value of 0.554 indicates that the performance of agricultural extension workers can explain 55.4% of the variation in farmers' competence, while factors beyond the scope of this study influence the remaining 44.6%. The regression test results yielded the equation Y = 2.599 + 0.631X + e, where the positive coefficient of 0.631 confirms the existence of a positive influence between agricultural extension performance and farmers' competencies. 
ANALISIS DETERMINAN SOSIOEKONOMI TERHADAP POLA KONSUMSI PANGAN RUMAH TANGGA PETANI KELAPA SAWIT DI DESA GADING SARI KECAMATAN TAPUNG KABUPATEN KAMPAR (Analysis of Socioeconomic Determinant of Food Consumption Patterns Among Oil Palm Farming Household in Gading Sari Village, Tapung District, Kampar District) RASIHEN, YOGY; PRAMONO, AGUNG; PUTRI, DINI AMALIA; KURNIATY, TRI
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 8, Nomor 1, April 2025
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.8.1.2025.19265.1-10

Abstract

The relationship between consumption and income level was reciprocal, where increased income led to higher food consumption, while lower income resulted in reduced consumption. This study aimaed to analyze the relationship between income levels, education, number of family members, and land area in influencing farmers’ food consumption patterns. The research was conducted in Gading Sari Village, Tapung District, Kampar Regency, Riau Province. A Simple Random Sampling (SRS) method was employed with 52 respondents. Results revealed that the average monthly income of farmers was IDR 7,678,651, while their average monthly food expenditure amounted to IDR 1,714,231. The simultaneous F-test indicated that the independent variables (income, education, family size, and land area) collectively had a significant effect on food consumption patterns. However, partial analysis demonstrated that only income and family size significantly influenced dietary habits, whereas land area and education showed no statistically significant correlation with farmers’ food consumption patterns.

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