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INDONESIA
Psikostudia : Jurnal Psikologi
Published by Universitas Mulawarman
ISSN : 23022582     EISSN : 26570963     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences
PSIKOSTUDIA : JURNAL PSIKOLOGI is a peer-reviewed journal which is published by Universitas Mulawarman, East Kalimantan publishes biannually in June and December. This Journal publishes current original research on psychology sciences using an interdisciplinary perspective, especially within Organitational and Industrial Psychology, Clinical Psychology, Educational Psychology, and Experimental Psychology Studies.
Arjuna Subject : -
Articles 492 Documents
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Understanding Tourist Behavior through Psychological Theories : A Systematic Literature Review Ustradi Osijo, Immanuel; Krishna Martadinata Osiyo, Abraham
Psikostudia : Jurnal Psikologi Vol 15, No 2 (2026): Psikostudia : Jurnal Psikologi
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikostudia.v15i2.26239

Abstract

Although research on tourist behavior has expanded significantly, studies integrating various psychological determinants into a comprehensive framework remain limited and fragmented, and the lack of research combining bibliometric analysis with a Systematic Literature Review (SLR) approach has resulted in an incomplete holistic understanding of research trends and key influencing factors. Therefore, this study aims to synthesize the main psychological determinants influencing tourist behavior while identifying publication trends and scholarly contributions in this field. This study employs an SLR approach using the PRISMA framework and the Scopus database, analyzing 50 reputable journal articles published between 2010 and 2025, complemented by bibliometric analysis to examine publication trends, citation impact, and scientific contributions. The findings reveal that tourist behavior is influenced by key psychological factors, including cognitive evaluation, emotional engagement, destination image, social influence, travel motivation, risk perception, and digital media exposure, along with a significant increase in academic interest reflected in an annual publication growth rate of 31.01% and an average of 104.21 citations per document. Emotional experiences, personal motivation, and social interactions emerge as dominant factors influencing travel intention and destination loyalty. Overall, this study highlights the importance of integrating psychological perspectives into tourism research, contributing theoretically by synthesizing previously fragmented literature and offering practical implications for industry stakeholders in designing more engaging, personalized, and sustainable tourism experiences.Meskipun penelitian mengenai perilaku wisatawan telah berkembang pesat, kajian yang mengintegrasikan berbagai determinan psikologis dalam satu kerangka komprehensif masih terbatas dan cenderung terfragmentasi, serta minimnya studi yang mengombinasikan analisis bibliometrik dengan pendekatan Systematic Literature Review (SLR) menyebabkan kurangnya pemahaman holistik terkait tren dan faktor utama yang memengaruhi perilaku wisatawan. Oleh karena itu, penelitian ini bertujuan untuk mensintesis determinan psikologis utama yang memengaruhi perilaku wisatawan sekaligus mengidentifikasi tren publikasi dan kontribusi ilmiah dalam bidang tersebut. Penelitian ini menggunakan pendekatan SLR dengan kerangka PRISMA dan basis data Scopus, dengan menganalisis 50 artikel jurnal bereputasi yang diterbitkan antara tahun 2010 hingga 2025, serta dilengkapi dengan analisis bibliometrik untuk mengkaji tren publikasi, dampak sitasi, dan kontribusi ilmiah. Hasil penelitian menunjukkan bahwa perilaku wisatawan dipengaruhi oleh faktor-faktor psikologis utama seperti evaluasi kognitif, keterlibatan emosional, citra destinasi, pengaruh sosial, motivasi perjalanan, persepsi risiko, dan paparan media digital, serta adanya peningkatan signifikan dalam minat akademik yang tercermin dari pertumbuhan publikasi tahunan sebesar 31,01% dan rata-rata 104,21 sitasi per dokumen. Pengalaman emosional, motivasi personal, dan interaksi sosial menjadi faktor dominan dalam memengaruhi niat berwisata dan loyalitas terhadap destinasi. Secara keseluruhan, penelitian ini menegaskan pentingnya integrasi perspektif psikologis dalam studi pariwisata, memberikan kontribusi teoretis melalui sintesis literatur yang sebelumnya terfragmentasi, serta menawarkan implikasi praktis bagi pelaku industri dalam merancang pengalaman wisata yang lebih menarik, personal, dan berkelanjutan.
Constructing Personal Branding as Self-Representation: A Systematic Literature Review Faisal, Muhammad; Alimuddin Unde, Andi; Farid, Muhammad
Psikostudia : Jurnal Psikologi Vol 15, No 2 (2026): Psikostudia : Jurnal Psikologi
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikostudia.v15i2.26020

Abstract

The rapid development of digital communication technologies has fundamentally transformed how individuals construct, present, and manage their identities in contemporary society. However, most previous studies have emphasized personal branding primarily as a marketing strategy rather than as a process of identity construction and self-representation, resulting in a conceptual gap in understanding the psychological, social, and symbolic dimensions of personal branding. This study aims to analyze personal branding as a process of identity construction and self-representation in the digital context, as well as to identify conceptual patterns, thematic developments, and its professional implications. The research method employs a systematic literature review using the PRISMA approach on Scopus-indexed journal articles published between 2010 and 2026. A total of 738 articles were identified in the initial stage, and after the selection process based on inclusion and exclusion criteria, 47 articles were obtained and analyzed bibliometrically and thematically using co-occurrence analysis, publication trends, and citation impact. The findings indicate that personal branding is a multidimensional process that integrates psychological identity construction, symbolic communication, and social interaction within digital environments. Authenticity, digital visibility, and social interaction emerge as key elements in shaping credibility, professional recognition, and career opportunities. Furthermore, digital platforms function as primary spaces for identity construction, enabling individuals to actively manage their self-representation and build professional legitimacy. The implications of this study affirm that personal branding is not merely a communication strategy, but a psychological and social process that plays a crucial role in professional identity development, employability enhancement, and career mobility in the digital era, while also contributing theoretically to the integration of identity psychology, communication, and branding perspectives in understanding contemporary self-representation.Perkembangan pesat teknologi komunikasi digital telah mengubah secara fundamental cara individu membangun, menampilkan, dan mengelola identitasnya dalam masyarakat kontemporer. Namun, sebagian besar penelitian sebelumnya lebih menekankan personal branding sebagai strategi pemasaran daripada sebagai proses konstruksi identitas dan representasi diri, sehingga masih terdapat kesenjangan konseptual dalam memahami dimensi psikologis, sosial, dan simbolik dari personal branding. Penelitian ini bertujuan untuk menganalisis personal branding sebagai proses konstruksi identitas dan self-representation dalam konteks digital, serta mengidentifikasi pola konseptual, perkembangan tematik, dan implikasi profesionalnya. Metode penelitian menggunakan systematic literature review dengan pendekatan PRISMA terhadap artikel jurnal terindeks Scopus yang diterbitkan antara tahun 2010–2026. Sebanyak 738 artikel diidentifikasi pada tahap awal, dan setelah proses seleksi berdasarkan kriteria inklusi dan eksklusi, diperoleh 47 artikel yang dianalisis secara bibliometrik dan tematik menggunakan analisis co-occurrence, tren publikasi, dan dampak sitasi. Hasil penelitian menunjukkan bahwa personal branding merupakan proses multidimensional yang mengintegrasikan konstruksi identitas psikologis, komunikasi simbolik, dan interaksi sosial dalam lingkungan digital. Autentisitas, visibilitas digital, dan interaksi sosial muncul sebagai elemen kunci dalam membentuk kredibilitas, pengakuan profesional, dan peluang karier. Selain itu, platform digital berperan sebagai ruang utama konstruksi identitas yang memungkinkan individu secara aktif mengelola representasi diri dan membangun legitimasi profesional. Implikasi penelitian ini menegaskan bahwa personal branding bukan sekadar strategi komunikasi, tetapi merupakan proses psikologis dan sosial yang berperan penting dalam pengembangan identitas profesional, peningkatan employability, dan mobilitas karier di era digital, serta memberikan kontribusi teoritis bagi integrasi perspektif psikologi identitas, komunikasi, dan branding dalam memahami representasi diri kontemporer.

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