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JOBS (Jurnal Of Business Studies)
Published by Politeknik Negeri Semarang
ISSN : 24610704     EISSN : 24768790     DOI : -
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science
JOBS; Journal Jobs terbit 2 kali dalam setahun. e-ISSN : 24768790; pISSN : 24610704; DOI : 10.32497; Jurnal ini memiliki lingkup bidang ekonomi nasional dan internasional.
Arjuna Subject : -
Articles 158 Documents
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The influence of Premium Insurance and Sales Distribution Method on Customer Buying Decision (A case study at PT Asuransi Allianz Utama Indonesia Semarang Branch) Scarleta - Dayu; Suryadi - Poerbo; Erika - Devie
JOBS (Jurnal Of Business Studies) Vol 6, No 1 (2020): Oktober 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i1.2531

Abstract

This research aims to explain the influence of premium insurance and sales distribution method on customer buying decision of marine insurance in PT Asuransi Allianz Utama Indonesia Semarang Branch. The independent variables used in this study were premium insurance and sales distribution method, while the dependent variable was customer buying decision. The methods of data collection used in this study were literature studies and questionnaires with 38 samples. The analysis results from this research showed that both premium insurance and sales distribution method had significant and positive effect on customer buying decision partially and stimulously. The value of t count in premium insurance was greater than t table (2.564 > 2.03011) with significant value 0.015 < 0.05 and the value of t count in sales distribution method was also greater than t table (5.140 > 2.03011) with significant value of 0.00. The F test stated that both premium insurance and sales distribution method simultaneously had a significant effect on customer buying decision. It was indicated with significant value of 0.000 < 0.05 and the value of F count > F table (36.225 > 4.110). This study shows premium insurance and sales distribution methood were able to contribute on customer buying decision by 67.4% and the remaining 32.6% influenced by other variables not examined in this research.
The influence of Work Environment, Job Satisfaction, and Organizational Commitment on Employee Performance at PT Sun Star Motor Branch MT Haryono Semarang Nanda Dania Ariani Widyastuti; Fatchun - Hasyim; Suharmanto - Suharmanto
JOBS (Jurnal Of Business Studies) Vol 6, No 2 (2020): Desember 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i2.2543

Abstract

Employee performance of  PT Sun Star Motor is affected by many factors. This research aims to analiyze the influence of work environment, job satisfaction, and organizational commitment on employee performance at  PT Sun Star Motor Branch MT Haryono Semarang. The technique of analysis used is multiple linear regression. The population and sample are the entire of employees of PT Sun Star Motor Branch MT Haryono is 40 people. Data collection method used are questionnaire, participant observation and literature review. The results of F-test, shows that work environment, job satisfaction, and organizational commitment has significant affect on employee performance at PT Sun Star Motor Branch MT Haryono Semarang. Based on the results of the t test, the work environment has a significant positive effect on the employee performance of PT Sun Star Motor Branch MT Haryono Semarang. Job satisfaction has no significant effect on employee performance at PT Sun Star Motor Branch MT Haryono Semarang. And organizational commitment has significant positive effect on employee performance at PT Sun Star Motor Branch MT Haryono Semarang. While the coefficient of determination (adjusted R2) of employee performance is 61.8% which is explained by work environment, job satisfaction, and organizational commitment. The remaining 38.2% is influenced by other factors outside the model
The influence of Service Quality, Promotion, and Brand Image on Decision Making of Gojek Service Users to Students in Tembalang Dandi David Nababan; Makmun - Riyanto; Paniya - Paniya
JOBS (Jurnal Of Business Studies) Vol 6, No 2 (2020): Desember 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i2.2538

Abstract

This study aims to determine the effect of Service Quality, Promotion, and Brand Image on Decision Making of Gojek Service Users (A Case Study of Students Using Gojek Services in Tembalang Semarang). The data collection method is done by literature review and using a questionnaire. The questionnaire used is the Agree-Disagree Scale with a scale of 10. The sampling method using a purposive sampling method of 150 samples. Data processing is conducted using SPSS 24. Based on the calculations that have been done, the results of the t test show that each variable accepts Ha1, Ha2, dan Ha3, so that the variables of Service Quality (X1), Promotion (X2), and Brand Image (X3) have a significant effect on the use decision variable (Y). The F test shows that Ho4 is rejected and Ha4 is accepted, which means that the variables of Service Quality (X1), Promotion (X2), and Brand Image (X3) simultaneously influence the Use Decision variable (Y). Then the results of the determination coefficient test show a value of 0.605, which means that 60.5% of the Use Decision variable (Y) can be explained by the variables of Service Quality (X1), Promotion (X2), and Brand Image (X3) and the remaining 39.5% is influenced by factors others who were not included in this study
The influence analysis of Service and Price Perceptions on Customer Satisfaction of the Umrah Pilgrims of PT Cahaya Haramain Semarang Eka Ratri Yuniastuti; Noor - Suroija; Irawan - Malebra
JOBS (Jurnal Of Business Studies) Vol 6, No 1 (2020): Oktober 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i1.2532

Abstract

The research aims to determine whether service and price perception had a significant influence on customer satisfaction in PT Cahaya Haranain Semarang.  The data collection method were done by using a questionnaire.  The measurement scale in the questionnaire of this research is the Agree Disagree Scale with a scale of 10.  The amount of the questionnaires that had been completed were 70 units.  The data analysis was conducted by using SPSS version 24, which produces the equation, namely Y = 3,323 + 0,360X1 + 0,257X2.  This equation has a regression value of the service variable which most dominantly influence customer satisfaction of 0,360, followed by the price perceptions variable with a regression value of 0,257.  If the independent variable is 0, then there was other variable that influence customer satisfaction by 3,323.  It explains the determining factors of customer satisfaction, namely service and price perception that have a significant influence on the customer satisfaction of the umrah pilgrims.  There are some limitations. The first, the research object is the umrah pilgrims in PT Cahaya Haramain. It is not generalized to other umrah travel.  The second, this study only contains two main variables from the customer satisfaction, namely service and price perception
The influence of Brand Image, Product Quality, and Price on Buying Decisions of Nissan Type Livina Cars Rina Faja Taxvia; Riyadi - Riyadi; Erika - Devie
JOBS (Jurnal Of Business Studies) Vol 6, No 2 (2020): Desember 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i2.2544

Abstract

The consumer purchase decisions of Nissan Setiabudi Semarang Dealers to Nissan type Livina cars higher when compared to other types of Nissan cars, which can be seen from the car sales data of Nissan Setiabudi Semarang Dealers. Purchase decisions are influenced by several factors, including brand image, product quality, and price. The purpose of this research was to see the influence of brand image, product quality, and price on the purchase decision of Nissan type Livina cars at Nissan Setiabudi Semarang Dealers. The methods of collecting data were questionnaire, interview, and literature view. The data analysis used was multiple linier regression analysis. The number of samples in the research were 98 consumers. The results shows that the brand image partially had no significant effect on purchase decisions, while product quality and price had significant increase on purchase decisions. Then simultaneously the variables were brand image, product quality, and price had significant effect on purchase decisions. Based on results of multiple linier regression analysis, the equation Y =  1,199 + 0,105X1 + 0,547X2 + 0,222X3. Purchase decisions were explained by the variables of brand image, product quality, and price by 73,7%, while the remaining 26,3% was explained by other variables not examined in this research.
The influence of Exchange Rate and Freight Cost Toward Export Volume of Adidas at PT Apparel One Indonesia 1 Semarang Adelia Regita Putri; Endang - Sulistiyani; Paniya - Paniya
JOBS (Jurnal Of Business Studies) Vol 6, No 2 (2020): Desember 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i2.2539

Abstract

Exports volume of Adidas from time to time is not stable because the amount always fluctuates and shows the decrease every year. This study aims to determine the effect of the exchange rate and freight cost partially and simultaneously on the export volume of Adidas at PT Apparel One Indonesia 1 and to find out how much all independent variables contribute to the dependent variable. The independent variables used in this study are the exchange rate and freight cost, while the dependent variable is the export volume of Adidas. This research uses an explanatory research type with a quantitative approach. The data used in this study is secondary data from literature reviews and observations, and comes from PT Apparel One Indonesia 1 with a time series from January 2014 to December 2019 and Bank Indonesia from January 2014 to December 2019. The output of this study shows that both variables affect export volume simultaneously. Meanwhile, partially, the exchange rate variable has a negative and significant effect on the export volume of Adidas. The freight cost variable has a negative and significant effect on the export volume of Adidas
Analysis of the effect of Customer Value and Service Quality on Customer Satisfaction at PT Tera Logistik Indonesia Semarang Branch Prima - Yoza; Noor - Suroija; Sri - Wahyuni
JOBS (Jurnal Of Business Studies) Vol 6, No 1 (2020): Oktober 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i1.2533

Abstract

The title of this research is The Effect of Customer Value and Service Quality on Customer Satisfaction at PT Tera Logistik Indonesia Semarang Branch.  PT Tera Logistik Indonesia Semarang branch is one of 57 ship agency companies  in Semarang, Central Java (inaportnet.dephub.go.id).  This condition make the company to compete for customer. As a company engaged in service sector, the compatition is competing to provide satisfactory services to consumer.  At PT Tera Logistik Indonesia there was a decrease in the number of service usage in 2019, the decrease in the number of customers was inseparable from the quality of service and value provided by the company to customers. The purpose of this study was to analyze the effect of customer value and service quality on customer satisfaction at PT Tera Logistik Indonesia Semarang branch. This study used a saturated sampling technique, with a sample size of 39 customers. The analysis technique used is multiple linear regression and classical assumption test. The results of this study indicate that partially, customer value has a significant effect on customer satisfaction and service quality has a significant effect on customer satisfaction. And simultaneously the variables of customer value and service quality have a significant and positive effect on customer satisfaction with an influence contribution of 53.7%. This shows that PT Tera Logistik Indonesia Semarang Branch has to pay attention of  satisfaction from customers needs to increasing customer value and the quality service that  provided to customers.
The influence of Exemplary Leaders, Non-Physical Environment and Reward to Work Discipline (Case Study on PT Apparel One Indonesia 2) Qurniati - Qurniati; Rara Ririn Budi Utaminingtyas; Endang - Sulistiyani
JOBS (Jurnal Of Business Studies) Vol 6, No 1 (2020): Oktober 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i1.2528

Abstract

This study aims to find out the partial and together influence variables of exemplary leaders, non-physical work environment, and reward for employee work discipline at PT X. The data collection method in this study uses questionnaires and literature study. The sampling method used was a purposive sampling technique and the sample of this study was 95 employees of the PT Apparel One Indonesia production 2. The data analysis technique used was multiple regressions. From this multiple analysis, it can be found that the exemplary leaders, non-physical work environment, and reward affect employee work discipline. The results of the coefficient of determination (Adjusted R Square) shows that the exemplary leaders, non-physical work environment, and reward affect work discipline by 40.3%, while 59.7% is explained by other factors not examined in this study. The most dominant variable influencing works discipline is the reward, then the exemplary leaders and finally the non-physical work environment.
The effect of Innovation Products, Lifestyle and Brand Image on Purchase Decision of Datsun Type Cars Febria Rida Vitantri; Saptianing - Saptianing; Iwan - Hermawan
JOBS (Jurnal Of Business Studies) Vol 6, No 2 (2020): Desember 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i2.2540

Abstract

Innovation is an important element for creating new opportunities in a car industry business. Each year, vehicle manufacturers issue the latest types of vehicle models. The development of the number of cars in Indonesia is not in line with the sales of Datsun cars at Indomobil's Puri Anjasmoro Semarang branch. The purpose of this study is to determine the influence of product innovation, lifestyle, and brand image on Datsun car purchasing decisions either simultaneously or partially. This research is a quantitative study using a questionnaire approach and literature study with a sample size of 71 respondents. The model used is multiple linear regression analysis Y = -1.129 + 0.105 X1 + 0.424 X2 + 0.510 X3. With the results of the F test, the sig value is 0.000 which shows that simultaneously the variable product innovation, lifestyle and brand image have a significant effect on purchasing decisions. The result of the determination coefficient (R2) is 76.3%, which means that the variable product innovation, lifestyle and brand image contributes to the influence of purchasing decisions. Meanwhile, 23.7% was influenced by other variables outside the model. T test results obtained sig value of product innovation (X1) sig = 0.356 lifestyle (X2) sig = 0.002 and brand image (X3) Sig = 0.000. Based on these results, the product innovation variable has no significant effect on purchasing decisions, while thevariables lifestyle and brand imagehave a significant effect on purchase intention. Based on the research of the three variables above, the Brand Image variable is the variable that most influences the Purchasing Decision
Financial ratio analysis to Assess the Performance of Telecommunications Companies Listed on the Indonesia Stock Exchange 2017-2019 Nurin - Jaslinah; Karnowahadi - Karnowahadi; Paniya - Paniya
JOBS (Jurnal Of Business Studies) Vol 6, No 1 (2020): Oktober 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i1.2534

Abstract

This study aims to assess the company's financial performance using financial ratio analysis of Telecommunications companies listed on the Indonesia Stock Exchange 2017- 2019 period. The sampling technique used was purposive sampling so that selected in this study PT Telekomunikasi Indonesia (Persero) Tbk, PT XL Axiata Tbk, PT Indosat Tbk and PT Smartfren Tbk, The type of data used in this study is secondary data which includes data on annual financial statements from 2017 to 2019. The analysis tool use the analysis of liquidity ratios, solvency and profitability. The results of the study were reviewed from the liquidity ratio using the current ratio and quick rasio, then the highest level of ratio obtained from 2017 to 2019 was PT Telekomunikasi Indonesia (Persero) and the lowest was PT Smartfren Tbk, however, the four companies produce ratios from 2017-2019 under the ratio valuation standard. This shows that the company's performance is not healthy because the company is unable to guarantee its current debt with its total current assets (liquid). The solvency ratio from the calculation debt to asset ratio shows that PT Telekomunikasi Indonesia (Persero) Tbk has the lowest ratio compared to other companies from 2017 to 2019, but out of all of the surveyed telecommunications companies show the results of the ratio exceeds the standard solvency ratio so the company is in a bad condition. Having a solvency ratio that is getting higher every year is feared that the company will not be able to guarantee long-term debt with the total assets it has (insolvable). Profitability ratios generated in telecommunications companies that were studied by calculating economic profitability/ return on investment and profitability of their own capital/ return on equity showed that the performance of companies that experienced a decline in profits from 2017 to 2019, even Smartfren suffered losses for three years in a row. This shows the company's performance in a bad condition

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