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Jurnal Penelitian Sosial Ilmu Komunikasi
Published by Universitas Pakuan
ISSN : -     EISSN : 26568306     DOI : https://doi.org/10.33751/jpsik
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Penelitian Sosial Ilmu Komuniasi telah terdaftar di Lembaga Ilmu Pengetahuan Indonesia (LIPI) dan telah memiliki e-ISSN: 2656-8306. Jurnal Penelitian Sosial Ilmu Komunikasi merupakan jurnal yang dikelola oleh Program Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Budaya (FISIB) Universitas Pakuan. Jurnal ini mengundang para peneliti, akademisi, praktisi, dan mahasiswa untuk mengirim artikel ilmiah dari hasil penelitian, makalah, dan gagasan ilmiah dengan berbagai topik tentang ilmu sosial dalam ilmu komunikasi. Jurnal ini terbit dua kali dalam satu tahun (peride April dan November)dalam bentuk digital. Jurnal ini menjalin kerja sama dengan editor lokal berstatus guru besar universitas yang akan meninjau artikel sebelum dipublikasikan. Jurnal ini ditinjau (review) dengan metode double blind dan ditinjau oleh dua orang reviewer. Fokus jurnal ini, meliputi: 1. Ilmu Komunikasi 2. Media 3. Public Relations 4. Jurnalistik 5. Komunikasi Strategik 6. Televisi dan Film 7. Periklanan 8. Komunikasi Pemasaran
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 162 Documents
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ANALISIS MANAJEMEN KOMUNIKASI KELURAHAN SUKAHARJA KECAMATAN CIOMAS KABUPATEN BOGOR Farel Zalda Risyahman; Tiara Puspanidra; Diana Amaliasari
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 9, No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i1.8210

Abstract

Pelayanan dalam suatu organisasi atau instansi akan sangat berperan dalam kelancaran kegiatan organisasi. Pelayanan yang baik adalah pelayanan yang diberikan tidak hanya memberikan bantuan untuk kebutuhan masyarakat tetapi juga memberikan pelayanan yang baik untuk masyarakat umum. Semakin cepat dan akurat pelayanan yang diberikan maka kualitas pelayanan akan semakin baik. Pemerintah mempunyai peranan penting untuk menyediakan layanan publik sesuai yang telah tercantum dalam UU No 25 Tahun 2009 tentang Pelayanan Publik pasal 1 menyebutkan bahwa “Pelayanan publik adalah aktivitas atau rangkaian kegiatan dalam rangka pemenuhan kebutuhan pelayanan sesuai dengan peraturan perundang-undangan bagi setiap warga negara dan penduduk atas barang, jasa dan pelayanan administratif yang disediakan oleh penyelenggara pelayanan publik”. Penelitian ini bertujuan untuk mengetahui manajemen komunikasi Kelurahan Sukaharja Kecamatan Ciomas Kabupaten Bogor dalam meningkatkan pelayanan pada masyarakat. Penelitian ini adalah penelitian deskriptif kualitatif, yaitu penelitian yang bertujuan untuk menggambarkan dan mendeskripsikan peristiwa maupun fenomena yang terjadi di lapangan dan menyajikan data secara sistematis, faktual dan akurat mengenai fakta-fakta atau fenomena yang terjadi di lapangan. Hasil penelitian menunjukkan bahwa penyebab terhambatnya pelayanan di Kelurahan Sukaharja Kecamatan Ciomas Kabupaten Bogor disebabkan oleh beberapa indikator yang ada dalam dimensi Organizing dan Actuating belum berjalan dengan baik dan benar. Adapun indikator yang belum berjalan dengan baik yaitu (1) Dimensi Organizing (Pengorganisasian) yaitu sumber daya manusianya masih kurang karena sering kali dua orang pegawai tidak ada di tempat sehingga pegawai yang lain merangkap pekerjaan. (2) Dimensi Actuating (Pelaksanaan) yaitu saat pelaksanaannya kurang efektif khususnya pelaksanaan sosialisasi yang terbilang ala kadarnya. Faktor penghambat pelaksanaan pelayanan pada masyarakat di Kantor Kelurahan Sukaharja Kecamatan Ciomas Kabupaten Bogor yaitu masalah kuantitas Sumber Daya Manusia, kurangnya koordinasi dengan warga-warga sekitar.
Pengaruh Kecocokan Produk dan Influencer Terhadap Output Iklan di Instagram Hajeng Hega Utomo; Diajeng Herika Hermanu
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 9, No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i1.11699

Abstract

Dengan banyaknya pengguna media sosial, perusahaan mengubah cara untuk mengiklankan produk yang mereka miliki. Saat ini, pertumbuhan pemasaran menggunakan influencer telah menjadi strategi yang efektif. Influencer semakin banyak digunakan oleh perusahaan untuk membantu mempromosikan produk mereka di-posting-an Instagram. Tujuan dari penelitian ini untuk mengetahui pengaruh pemanfaatan iklan dengan kecocokan produk terhadap influencer akan berdampak terhadap output dari iklan. Penelitian ini menggunakan metode deskriptif kuantitatif untuk melihat tingkat pengaruh variabel independen (bebas) terhadap variabel dependen (terikat). Populasi penelitian ini mencakup seluruh pengikut akun sosial media Instagram Pantene di Indonesia (@panteneid) pada Januari 2024, dengan total sebanyak 36.000 pengikut. Sampel yang dibutukan sebanyak 100 sampel. Pemilihan influencer @keanuagl sebagai bintang iklan Pantene dianggap relevan dengan kondisi pengikut. Kecocokan Produk dengan Influencer memiliki pengaruh yang terlihat cukup kuat pada Output Iklan. Penelitian ini mengidentifikasi bahwa Kecocokan Produk dengan Influencer memberikan kontribusi yang positif terhadap Output Iklan. Pengaruh yang cukup kuat ini menunjukkan bahwa Kecocokan Produk dengan Influencer memiliki potensi untuk meningkatkan Output Iklan pada pengikut akun Instagram @panteneid. Pada variabel X, indikator relevansi tertinggi (1) menunjukkan kecocokan yang baik antara produk Pantene dengan @keanuagl. Pada variabel Y, indikator purchase intention tinggi (1) menunjukkan minat beli karena masalah rambut yang sama seperti yang diiklankan.
Analisis Konten Live Streaming Shopee Wardah Sunscreen sebagai Optimalisasi Komunikasi Pemasaran Digital 5.0 Dewi Anggrayni; Fathya Qonitatusy Syahidah; Rahma Wati
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 9, No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i1.11639

Abstract

Kemampuan komunikasi dan media kreatif dalam aktifitas pemasan produk seringkali menjadi kendala dalam praktek komunikasi bisnis. Pelaku usaha belum mampu mengoptimalkan platform digital dalam mengemas pesan bisnis pada aktifitas komunikasi pemasaran di era digital 5.0. Penelitian ini bertujuan menganalisis bagaimana produk kostmetik Wardah melakukan optimalisasi komunikasi pemasaran di akun marketplace Shopee melalui fitur live streaming. Dengan menggunakan pendekatan kualitatif deskriptif peneliti melakakukan analisis pada konten iklan wardah yang ditayangkan pada live Shopee Special Sale 1.1 dan Wardah Big Sale New Year edisi 1 Januari 2025. Peneliti menggunakan menggunakan teori Integrated Marketing Communication (IMC) menganalisis aktifitas komunikasi bisnis wardah. Dengan menggunakan software Nvivo 12, peneliti menganalisis elemen komunikasi pemasaran seperti strategi promosi, interaksi antara host live streaming dan konsumen, serta respons pasar. Promosi mencakup informasi produk Wardah, diskon, voucher, dan flash sale, sedangkan interaksi dilakukan melalui tanya jawab antara host dan penonton. Adapun respons pasar terlihat dari review produk dan reaksi klaim voucher selama sesi berlangsung. Hasil penelitian ini menunjukkan bahwa Shopee live streaming dan event promosinya efektif sebagai media komunikasi pemasaran, meningkatkan interaksi konsumen serta penjualan. Hasil Analisis Nnivo 12 mendapati bahwa pesan yang disampaikan dalam sesi live streaming Wardah selaras dengan prinsip IMC. Peneliti menegaskan, promosi yang konsisten dan tepat waktu selama event besar terbukti memperluas pasar dan meningkatkan kesadaran produk. Media ini menjadi komponen penting dalam strategi pemasaran digital untuk mempertahankan loyalitas pelanggan dan meningkatkan penjualan.
Dampak Penggunaan Fitur Whatsapp Sekali Lihat terhadap Keefektifan Komunikasi Renny Soelistiyowati; Geraldo Armayudha; Harries Maritasari; Risa Prayudhi; Adi Nurhadi
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 9, No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i1.12047

Abstract

Advancements in digital communication have introduced features like WhatsApp's 'View Once', which allows images or videos to be viewed a single time before deletion. While designed to enhance user privacy, this feature may affect communication effectiveness, particularly in message clarity and information retention. This study explores the impact of the 'View Once' feature on communication among students of the Digital Communication and Media Study Program, SV IPB University. Using a descriptive qualitative method, data were collected through interviews, observations, and documentation involving students who frequently use this feature in both personal and academic settings. Findings indicate that while 'View Once' helps maintain privacy and limits the spread of sensitive content, it also presents drawbacks. These include unclear messaging, inconsistent communication, a lack of awareness of the recipient’s background and cognitive processing, technical errors, and reduced empathy. Furthermore, the feature often necessitates redundancy to ensure message comprehension, making it less suitable for communications requiring depth or future reference. The study concludes that although 'View Once' offers privacy benefits, its application should align with communication goals to avoid impairing message delivery. Users are advised to carefully consider the context and urgency of the message before opting for this feature, especially in situations demanding clarity and repeat access.
PROSES KOMUNIKASI PELAKU USAHA KULINER DALAM MEMPEROLEH SERTIFIKASI HALAL DI KOTA BANDA ACEH Muhammad Reza; Yuhdi Fahrimal
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i2.4432

Abstract

Halal tourism is an accelerated development program carried out by the government in several regions in Indonesia. Aceh has been designated as a center for the development of halal tourist destinations. The increasing number of Muslim tourist visits has an effect on the provision of food and beverage products (culinary). The increase in tourist visits is not matched by the availability of halal-certified food and drinks. One of the reasons is the interest of culinary business actors to seek information about halal certification. This study aims to identify the characteristics of culinary business actors and analyze their communication process in obtaining halal certificates. This research was conducted in Banda Aceh-Indonesia in January-February 2020, using survey methods and in-depth interviews. The population determination and sample selection were carried out by purposive sampling with 77 respondents from culinary businesses and simple random sampling. Data were analyzed using Partial Least Square (PLS) analysis. The results of the study show that the characteristics of culinary business actors are MSMEs which are dominated by young entrepreneurs. PLS analysis shows that the characteristic factor (0.080) has no effect on the communication process. On the other hand, institutional support (0.709) has a significant effect on the communication process..
KOMUNIKASI PEMASARAN RUMAH SUTERA ALAM BOGOR DALAM UPAYA MENINGKATKAN JUMLAH PENGUNJUNG Amarilisya Zetira; Diana Amaliasari; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i1.1011

Abstract

ABSTRACT               Writing this reports aims to find out how marketing communications activities carried out by Rumah Sutera Alam in an attempt to increase the number of visits as well as to find out what factors become advocates and brominated in carrying out the activities of marketing communications at Rumah Sutera Alam. This research uses qualitative research approaches that produce descriptive data in the form of the written word and methods, the data used are the primary data and secondary data. Engineering data collection in the study include interviews, observations, and documentation.              The results of this study showed more to marketing communication activities that have been undertaken to increase the number of visitors from Rumah Sutera Alam in order to reach the target of visits that have been set. From the results of the research activities of the marketing communications it is important to be made by the company to introduce the offers products. Rumah Sutera Alam did marketing promotions through some promotional mix, such as personal selling, sales promotion, publicity, communication at the place of purchase, and internet marketing. There is a supporting factor in the implementation of marketing communications activities carried out by Rumah Sutera Alam, through internet marketing, publicity, communication of purchase, and the existence of reviews experiences of visitors through in Blog. While the factors restricting the existence of limitations the costs and human resources. Until now, Rumah Sutera Alam has not been able to maximize the entire elements of marketing communications activities.
PENGARUH INTENSITAS MENONTON TAYANGAN PROGRAM ILOOK NET TV TERHADAP PERILAKU REMAJA DALAM BERBUSANA Ayunita Nur Kamila; Layung Paramesti Martha; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i1.3286

Abstract

This research is aimed to identify the effects of the intensity of watching the programs of iLook NET TV show on youth behavior in clothing. The purpose of this study is to find out how the intensity of watching the programs iLook shows teenagers in their attire in the school of SMK Negeri 3 Kota Bogor. This research uses X variables in watching intensity and Y variables in behavior. This study is using quantitative methods. The population of this research is sophomores XII SMK Negeri 3 Kota Bogor. This study included 92 people. The data collection techniques used in this study were mainly from questionnaires and observations. The technique used non probability sampling. The research agrees with thehypotheses on sthe study, it states that there is a influence between the intensity of the watch on teenagers behavior. Based on a test of relationship strength of 0,381, it can be said that the intensity of the relationship is judged to be very strong and comes out that the intensity of watching the iLook program has an influence on teenagers behavior by 0,145 while the rest (100% - 14,5% ) is 85,5 rated by another factor.
MAKNA KAMISAN OLEH ANGGOTA PADA AKSI PENEGAKAN HAM Tryan Nugraha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6249

Abstract

Kamisan action in the city of Bandung is an act of upholding human rights from various cases of past gross human rights violations that have not been resolved until now. The Kamisan action also became an act of solidarity among its members to the families of victims of human rights violations in the past, although this Kamisan member in the city of Bandung is not a family of victims of past human rights violations. This research was conducted to find out the meaning, motives, backgrounds, and communication experiences of the Kamisan members in the city of Bandung. The research method used in this research is phenomenology with qualitative analysis techniques. Data collection techniques used in this study are in-depth interviews, observation, and documentation. Researchers conducted data analysis based on Snowball Sampling Models. From the results of this study, it is known that although the Kamisan members are not from the families of victims of past gross human rights violations, the members interpret the Bandung Kamisan actions as a form of upholding human rights as well as solidarity actions for the victims' families. The motives of the Kamisan members are the awareness of the members, the struggle to uphold justice, and educating the members as well as the general public, as well as their existence. From communication experience, it can be found that Kamisan actions are made into public spaces, as knowledge increases, and learning about organizations. The recommendation that can be given through this research is that Kamisan members in the city of Bandung should carry out further reviews related to education to the general public about the actions they take every week.
PENGARUH GAYA BAHASA PENYIAR TERHADAP RATING RADIO SINAR MEGA SWARA FM (SMS) (Kasus Masyarakat Kp Cigadog Desa Tenjolaya Kecamatan Cicurug Kabupaten Sukabumi) Aptan Sependi; Dwi Rini Sovia Firdaus; Intan Tri Kusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i1.1806

Abstract

This study aims to determine Radio Sinar Mega Swara Fm Rating, find out the Influence of Broadcasting Languages,the pronunciation style of Radio Broadcaster,the Tone of Voice of Radio Broadcasters, and the Accentuation (emphasis on important words) Radio Broadcaster. This research usesSimple Linear Regression method and the Stimulus-organism-response (S-O-R) as the grand theory, using questionnaires to 51 respondents in the Cicurug subdistrict Sukabumi regency, precisely in Kp. Cigadog. The sampling technique uses Puposive Random Sampling, with correlation test. Validity test uses Pearson Product Moment formula and reliability test with Cronbach Alpha formula. While data processing uses IBM SPSS Statistics 20 and Microsoft Excel 2010. The results of simple linear regression equation in this study are as follows: Y = 6,305 + 0814X. Where Y is the radio rating of mega swara fm and X is the style of announcer language. The model means that every time an increas in the value of language style (X) will be followed by an increase in the radio rating (Y). Then it can be seen that from the variable X to the variable Y has an influence.  Keywords:Language Style, Announcer, Radio Rating.Chaer Abdul, A. L. (2010). Sociolinguistics:Perkenalan Awal. Jakarta: Rienika Cipta.Harley, P. (2006). Radio Penyiaran It's Not Just a Talk. Malang: Bayumedia Publishing.Irawan, S. (2008). Metode Penelitian:Suatu Teknik Penelitian Bidang Kesejahteraan Sosial dan Ilmu Sosial Lainnya. Bandung: Remaja Rosdakarya.Irwanto, d. (2002). Psikologi Umum. Jakarta: Total Grafika.Masduki. (2004). Menjadi Broadcaster Professional. Yogyakarta: Pustaka Popular LkiS.Morissan, M. (2008). Manajemen Media Penyiaran. Jakarta: Kencana Pranadamedia Group.Nurudin. (2007). Pengantar Komunikasi Massa. Jakarta: PT. Raja Grafindo Persada.Olii Hellena, L. H. (2013). Repoertase Radio dan Televisi Ed 2. Jakarta: Permata Puri Media.Rachmat, K. (2012). Komunikasi dan Regulasi Penyiaran. Jakarta: Kencana Prenada Media Group.Rahmawati Indah, D. R. (2011). Berkarier di Dunia Broadcast. Bekasi: Laskar Askara.Singarimbun Masri, S. E. (2012). Metode Penelitian Survei. Jakarta: LP3ES.Siregar Syopian, M. (2013). Statistik Parametrik Untuk Penelitian Kuantitatif. Jakarta: PT. Bumi Aksara.Sugiyono. (2011). Metode Penelitian Kuantitatif Kualitatif dan RD. Bandung: Alfabeta.Sugiyono. (2014). Statistika Untuk Penyiaran. Bandung: Alfabet
SOSIALISASI PROGRAM BOGOR BICARA SEHAT DALAM KONTEKS MENINGKATKAN PEMAHAMAN MASYARAKAT PADA COVID-19 Naufal Alwan Shiddiq; Feri Ferdinan Alamsyah; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i1.5307

Abstract

Bogor Bicara Sehat is an outreach program to the public about Covid-19. Through this program, it will be conveyed to the public that the dangers and impacts of Covid-19 must be realized and anticipated together. This research aims to determine How far do the people of Bogor City understand about Covid-19, to find out the prevention of Covid-19 in the family cluster in Bogor City, and to analyze implementation of Bogor Bicara Sehat Program. This research was conducted in the City of Bogor. This research uses a qualitative approach. The results of this research indicate that implementation of Bogor Bicara Sehat program in increasing understanding of the Covid-19 for the people is effectively. The components of social analysis that are the pillars of this research are: (1) Program, Bicara Project in the Bogor Bicara Sehat Program provides valid and accurate information including education about Covid-19, the impact of the Covid-19 pandemic. (2) Output, aims to provide information to the public about education about the spread of Covid- 19. So that the target of the program is the community, especially the family environment so that the community better understands and understands how to prevent, deal with, and deal with Covid-19 cases. (3) Outcome, Bicara Project in collaboration with the Bogor City Government through the Covid-19 SATGAS to contact every sub-district in Bogor City to be given information and education about Covid-19 and SehatQ prepares and presents doctors to provide material about Covid-19 sourced from the medical.

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