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Mariana Rista Ananda Siregar
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INDONESIA
Jurnal Penelitian Sosial Ilmu Komunikasi
Published by Universitas Pakuan
ISSN : -     EISSN : 26568306     DOI : https://doi.org/10.33751/jpsik
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Penelitian Sosial Ilmu Komuniasi telah terdaftar di Lembaga Ilmu Pengetahuan Indonesia (LIPI) dan telah memiliki e-ISSN: 2656-8306. Jurnal Penelitian Sosial Ilmu Komunikasi merupakan jurnal yang dikelola oleh Program Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Budaya (FISIB) Universitas Pakuan. Jurnal ini mengundang para peneliti, akademisi, praktisi, dan mahasiswa untuk mengirim artikel ilmiah dari hasil penelitian, makalah, dan gagasan ilmiah dengan berbagai topik tentang ilmu sosial dalam ilmu komunikasi. Jurnal ini terbit dua kali dalam satu tahun (peride April dan November)dalam bentuk digital. Jurnal ini menjalin kerja sama dengan editor lokal berstatus guru besar universitas yang akan meninjau artikel sebelum dipublikasikan. Jurnal ini ditinjau (review) dengan metode double blind dan ditinjau oleh dua orang reviewer. Fokus jurnal ini, meliputi: 1. Ilmu Komunikasi 2. Media 3. Public Relations 4. Jurnalistik 5. Komunikasi Strategik 6. Televisi dan Film 7. Periklanan 8. Komunikasi Pemasaran
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 162 Documents
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PENGARUH TERPAAN TAYANGAN YOUTUBE DEHAKIMS TERHADAP SIKAP ORANGTUA MENGENAI ANAK MENONTON SATWA Randy Prayoga Priansyah; Imani Satriani; Muslim Muslim
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i1.5309

Abstract

This study discusses the effect of exposure to Dehakims Youtube shows on parents' attitudes about children watching animals at Pamoyanan, South Bogor. The purpose of this study was to determine how much influence exposure to Dehkims Youtube shows had on parents' attitudes about their children watching animals. The theory used in this research is cultivation theory. This study uses quantitative methods, the data obtained by the sample survey method. The author makes a questionnaire that is in accordance with the indicators of the variables to be studied and asks respondents to fill out the questionnaire. Furthermore, the authors perform data calculations using the SPSS version 25 application. The conclusion of this research, which is based on the results of the determination test, shows that Dehakims Youtube shows have an influence on parents' attitudes about children watching animals in Pamoyanan, South Bogor, by 53.4%.. This means that Dehakims Youtube shows only have an influence of 53.4% on parents' attitudes about children watching animals at Pamoyanan, South Bogor, while the remaining 46.6% is caused by other factors not examined in this research.
MENGEMBANGAN POTENSI ANAK USIA DINI MELALUI BUDAYA SUNDA Nina Kurniasih; Almadina Rakhmaniar; Robby Rachman
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i1.3292

Abstract

The development of children's potential in Early Childhood Education (PAUD) in the era of globalization is currently facing big challenges. In especial, the challenge of the entry of global culture or foreign culture into Indonesia that is not in accordance with the value system and culture of the Indonesian nation which carries full value, norms, customary ethics and local culture as well as other values and principles, This causes an impact on Indonesian education and culture and is feared that it will erode and threaten the existence of Sundanese culture as a local cultural part of the Indonesian nation's culture, in order to always exist and be strong, we need a way to maintain it. One of the solution is by synergize and integrating Sundanese culture in early childhood education, which is considered the Golden Age, a phase that determines the future of children. is through Sundanese culture in the form of Sundanese cultural philosophies or values and pupuh, is hoped that in addition to being able to be a way to conserve the local wisdom of Sundanese culture and as a filter from the negative impact of foreign cultures, it can also develop the potential of early childhood. other than that the opinion of experts also shows that the values and philosophies contained in Sundanese culture are in accordance with the principles of the national educational goals.
STRATEGI KAMPANYE PD PASAR PAKUAN JAYA DALAM MENINGKATKAN ANTUSIASME MASYARAKAT BERBELANJA DI PASAR TRADISIONAL Eko Sandi Satiyono; Dwi Rini Sovia; Mariana R.A. Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i1.1008

Abstract

ASBTRACTTraditional market has negative stigma because of its dirty, slum, not maintained, stinky, and many more negative images. The negative stigma hinders customers from shopping at traditional markets. Most of the buyers who come from upper middle class switch over to modern markets, such as supermarket and minimarket, which are more concern with cleanliness and comfortness. The government of Bogor City is also participating on managing traditional market in Bogor City, through PD Pakuan Jaya Market. PD. Pakuan Jaya is a management company that already existed since 2009, simbolized by the launcing of Ayo ke Pasar” campaign program. This is a descriptive qualitative research using SWOT analysis. Data is gained from some interviews with informan and key informan, obervation and library research. As for data analysis, technique is done by data collections, data reduction, data interpretation, and conclusion, also triangulation process using source triangulation. The result from this analysis is Ayo ke Pasar” campaign program from PD Pakuan Jaya Market. Pakuan Jaya Market is on quadrant I (Strength-Opportunity). It shows that this campaign program has a little strength, but has very big opportunity to overcome weaknesses and threats.Keywords: Enthusiasm,Ayo ke Pasar”campaign, Pasar Bogor, traditional market. Keywords : Enthusiasm, "Come to Market" campaign, Bogor Market, traditional market. 
PENGARUH KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM PENGGUNAAN E-COMMERCE TRAVELOKA (Kasus Di Kelurahan Baranangsiang Bogor Timur) Fahmi Indra Wajdi; Layung Paramesti Martha; Intan Tri Kusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i2.2513

Abstract

The aims of this study are determine the level of awareness of the Kelurahaan Baranangsiang community brand and to find out how the level of brand awareness influences the community purchasing decisions of Baranangsing Village towards Traveloka E-commerce. The method used in this study was descriptive quantitative using survey research. This research was conducted in Kelurahaan Baranangsiang, East Bogor District, Bogor City with a total of 100 respondents. The sampling technique used in this study is a non probability sampling technique with a purposive sampling method. Quantitative data is presented in the form of a frequency table. Statistical tests were carried out with the help of the SPSS version 25.0 program. Based on the results of the study, it was found that the level of brand awareness of the Baranangsiang Kelurahan community was dominated by people with brand awareness at the brand recognition level. It can be concluded that brand awareness has an influence but the influence given is not too significant. But at the peak level of mind towards the level of awareness of the Traveloka brand weakening, which shows that the peak of one's mind can change along with the development of E-commerce that exists today.  Keywords: E-Commerce, Traveloka, Brand Awareness Level, Purchasing Decision.
PENGARUH TERPAAN TAYANGAN YOUTUBE RUANG GURU DALAM MENINGKATKAN AKTIVITAS BELAJAR SISWA Andre Indrawan; Diana Amaliasari; Dini Valdiani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i1.5316

Abstract

This study aims to determine how much influence the Exposure of Ruang Guru Youtube Impressions as a medium of information on the learning activities of students of SMP Kamandaka Bogor. This study uses descriptive quantitative research methods. The sampling technique used in this study is Probality Sampling, the sample is determined using the Slovin formula and gets the number of respondents as many as 113 students. of 156 students total population. Ruang Guru's Youtube as an information medium is sufficient to provide a lot of information and insight about the world of education from the material presented on the Youtube channel which can be watched for free anywhere and anytime, with various kinds of playlists presented on the Ruang Guru Youtube channel. The learning activities of the students of SMP Kamandaka Bogor are still lacking in using the internet well but with good learning in schools. The results of this study indicate that there is an influence between exposure to the Ruang Guru Youtube show on the learning activities of the students of SMP Kamandaka Bogor. the results of the determination test showed that the exposure of Ruang Guru's Youtube shows had a contribution to the learning activities of students of SMP Kamandaka Bogor by 0.358. influenced by other factors. Further research is needed to explain these other reasons.
ANALISIS STRATEGI KOMUNIKASI DINAS SOSIAL KOTA BOGOR DALAM MENANGGULANGI ANAK JALANAN DI KOTA BOGOR Arie Ardiwijaya; Wiranta Yudha Ginting; Layung Paramesti Martha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i1.1803

Abstract

The purpose of this research is to analyze communication strategy of Bogor Social Office on establishing communication with street children in Bogor. This research used qualitative descriptive method to reveal Bogor Social Offices situation and problem in implementing communication strategy in dealing with street children. This research took place in Bogor Social Office located in Jalan Raya Merdeka No. 142, Ciwaringin, Central Bogor, on November 2018 until April 2019. There are two subjects on this research, two key informants and two ordinary informants. Data collection technique used in this research includes depth interviews, observation, and documentation. Data validity technique was using source triangulation to compare both data collected from observation and data collected from depth interview. Source triangulation in this research is Rumah Merah Putih, one of the social foundation in Bogor. Results showes theory that been used in analyzing Strength, Weakness, Opportunity, and Threat (SWOT) are able to represent street children handling which currently done by Bogor Social Office.Keywords: communication strategy, tramp, SWOT analysis.
PERSEPSI PEMUDA ISLAM TERHADAP KEBIJAKAN ERDOGAN PADA KONFLIK PALESTINA-ISRAEL Donny Pramudya Mahardi
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i2.4434

Abstract

Erdogan has a political movement based on Islamic politics. Erdogan issued a range of political policies inherent in Islamic identity. This shaped Erdogan's image as a world-Islamic figure who represented the interests of the Islamic world. Erdogan's policy on the Palestinian-Israeli conflict in 2021 strengthens Erdogan as an Islamic leader. The study examined Erdogan's foreign policy in favor of Palestine in the context of the Israeli-Palestinian conflict and analyzed perceptions of Muslim youth as implications for that policy. The study analyzed foreign policy strategies that stakeholders can use in shaping public perception of him. The study uses a mix of desk study and empirical approaches.  Data collection is carried out by (1) reviewing the literature of previous research results and (2) distributing questionnaires to the board of Islamic student organizations at IPB University as respondents. Based on the results of the analysis, the influence of Erdogan's policies on his support of Palestine has a strong impact on young Muslims in Indonesia. Respondents perceived that Erdogan is an Islamic leader who meets the expectations of the world's Muslims.
ANALISIS PUBLISITAS @SARI.ORGANIK MELALUI MEDIA SOSIAL INSTAGRAM Dewi Septika; Mariana Rista Ananda Siregar; Ratih Siti Aminah
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i1.3288

Abstract

This research was conducted in order to identify Sari Organik publicity analysis through Instagram social media based on the Iriantara concept which consists of the basic principles of publicity. This type of research is descriptive qualitative, this research focuses on one of the activities in Sari Organik, namely publicity activities on Instagram social media. In this regard, this qualitative descriptive approach is expected to explain the situation, problems and @sari.organik publicity activities through social media. This research was conducted at Sari Organik in February 2020. Data analysis techniques used were data reduction, data presentation, and conclusions, so that the data collected was only important data because it had been sorted. This study uses observation techniques, in-depth interviews, and documentation, meaning researchers get data from these 3 techniques. The results showed that the publicity activities at Sari Organik which were carried out using the basic principles of publicity from the Iriantara concept were very effective with wide and inexpensive reach. Publication activities are very important to support activities in selling products. As for the focus of the media used as publicity media is Instagram social media. Instagram is one of the media that is loved today as well as Sari Organic using Instagram as a media publicity.
BRAND AWARENESS REBRANDING MUSEUM NASIONAL SEJARAH ALAM INDONESIA (MUNASAIN) Diana Amaliasari; Qoute Nuraini Cahyaningrum; Dhea Riska Purwanty
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6300

Abstract

The purpose of this research was to aim regarding how the Public Relations of the Museum Nasional Sejarah Alam Indonesia (MUNASAIN) carried out rebranding and to find out which step of brand awareness carried out by the public relations of the MUNASAIN. The research method used in this research is descriptive qualitative. The results showed that the public relations of the MUNASAIN published information on rebranding, mostly through social media or online media, organized various special events or events, news was created by public relations and disseminated through the official MUNASAIN website and social media, disseminated information on the latest name change. through social relations with the community, besides that, public relations also attracts public attention by freeing entry fees as well as disseminating information about the change in the name of the museum. The MUNASAIN Public Relationss also collaborates with the Ministry of Education and Culture and the Bogor City Tourism Office by disseminating information about the rebranding of the museum in joint activities, there are also activities in the form of social activities named Charity Day with the surrounding community and to form the concern of museum awareness along with efforts to build brand awareness of the museum to the public. The strategy implemented by public relations still places MUNASAIN at the lowest level of brand awareness, Unaware of Brand.
EFEKTIVITAS KAMPANYE PROGRAM BOGOR TANPA KANTONG PLASTIK DALAM MEMBANGUN KEPEDULIAN MASYARAKAT PADA LINGKUNGAN Fierda Ayu Utami; Dwi Rini Sovia; Layung Paramesti Martha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i2.2509

Abstract

This research aims to identify the influence of individual characteristics of people in East Bogor district and the effectiveness of the campaign program Bogor Without Plastic Bag to the community's concern on the environment. This study uses a descriptive quantitative approach, which is conducted in the House of residents in the Ciliwung River basin of East Bogor subdistrict. The results of research based on T test showed that there is no influence between the individual characteristics of the community of Bogor Timur (X1) consisting of age, gender, occupation, education, ethnic, and long stay in Bogor to concern Society in the Environment (Y), except on gender indicator, especially women shows have a partial influence on environmental concern. Meanwhile, based on the effectiveness program campaigns of Bogor without plastic bags (X2) significantly affects the Community's awareness on the environment (Y). The F test result indicates that the variable (X1) and (X2) affect the stimulant of the variable (Y). Result of the calculation of coefficient of determination (R2) of 47.8%, meaning not only the individual characteristics factor of the community and the effectiveness of the Bogor program without plastic bags that affect the Community's awareness of the environment.

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