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INDONESIA
Maker: Jurnal Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Sultan Agung
ISSN : 25024434     EISSN : 2686259X     DOI : 10.37403
Core Subject : Science,
Decision Sciences, Operations Research & Management
Maker: Jurnal Manajemen merupakan media publikasi artikel ilmiah yang berisi tentang hasil penelitian bidang manajemen yang diterbitkan pada bulan Juni dan Desember dikelola oleh Program Studi Manajemen STIE Sultan Agung.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 424 Documents
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PENGARUH BRAND IMAGE DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI PT INDOMARCO PRISMATAMA (INDOMARCO) (Studi Kasus Pada Mahasiswa Semester VIII (Delapan) Program S1 Manajemen STIE Sultan Agung Pematangsiantar) Lusy Desiana; Darwin Lie; Efendi Efendi; Sherly Sherly
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 4, No 2 (2018): DESEMBER 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.157 KB) | DOI: 10.37403/maker.v4i2.99

Abstract

The purpose of this study are: 1. To determine the image of brand image, consumer perception, and purchasing decisions in Indomaret. 2. To determine the influence of brand image and consumer perception of purchasing decision in PT Indomarco Prismatama (Indomaret) either simultaneously or partially. This research was done by using design of literature and field research. The type of data used in this research is qualitative and quantitative data. Sources of data are primary and secondary data. The population used in this reseaarch were students of STIE Sultan Agung Pematangsiantar Semester VIII T.A. 2016/2017 and the sample used of 89 respondents. Data was collected by questionary, interview and documentation. The technique of analyzing is multiple linear regression, coefficient correlation, coefficient determination and hypothesis testing by F test and t test. The result of this study can be summarized as follows: 1. Indomaret brand image is good, Indomaret consumer perceptions have been good and consumers have agreed with the purchase decisoin made. 2. The results of regression analysis is Ý = 9,952 + 0,558X1 + 0,280X2, its means that brand image and consumer perceptions had a positive effect on purchasing decisions. 3. The results of the analysis correlations get value r = 0,855, it means that there is high and positive relationship between brand image, consumer perceptions to the purchasing decisions. And the cefficient of determination obtained value R Square = 0,730, it means that consumer purchasing decisions can be explained by the brand image and consumer perceptions of 73%. 4. The results of testing the hypothesis H0 is rejected, its means that brand image and consumer perceptions had a positive and significant effect to the purchasing decisions in PT Indomarco Prismatama (Indomaret) either simultaneously or partially. The suggestion of this research is to improve the brand image, to improve the brand image new innovations that make consumers comfortable shopping. To improve consumer perceptions should Indomaret pay attention to ceptetitors and always check the stock of goods inthe warehouse. While for purchasing decisions, need to improve new things like providing free wifi, ready-brewed coffee, and comfortable seating so that consumers feel comfortable shopping in PT Indomarco Prismatama (Indomaret). Keywords: Brand Image, Consumers Perceptions,and Purchasing Decisions
PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA PEGAWAI PADA PT POS INDONESIA (PERSERO) PEMATANGSIANTAR DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING Yuli Handayani; Marisi Butarbutar; Andy Wijaya; Erbin Chandra
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5, No 2 (2019): DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i2.120

Abstract

PENGARUH TATA LETAK DAN PEGAWASAN TERHADAP KINERJA PEGAWAI PADA PT BANK SUMUT CABANG SYARIAH PEMATANGSIANTAR Dina Agustin Daulay; Marto Silalahi; Sisca Sisca; Edy Dharma
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5, No 2 (2019): DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i2.116

Abstract

PENGARUH BUDAYA ORGANISASI DAN KARAKTERISTIK INDIVIDU TERHADAP KINERJA PEGAWAI PADA UPT SDA BAH BOLON, DINAS SUMBER DAYA AIR, CIPTA KARYA, DAN TATA RUANG PROVINSI SUMATERA UTARA JL. ASAHAN KM. 3,5 PEMATANGSIANTAR Vebriana Tampubolon; Darwin Lie; Sofiyan Sofiyan; Marthin Hutler Ambarita
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5, No 2 (2019): DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i2.121

Abstract

PENGARUH KECERDASAN EMOSIONAL DAN KOMITMEN ORGANISASI TERHADAP KINERJA PEGAWAI PADA KANTOR PD PASAR HORAS JAYA PASAR DWIKORA KOTA PEMATANGSIANTAR Fitri Yani Nasution; Darwin Lie; Fitria Halim; Nana Triapnita Nainggolan
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5, No 2 (2019): DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i2.117

Abstract

PENGARUH PERSEPSI PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA TOKO KAIN TORAY PEMATANGSIANTAR Vivi Wahana; Robert Tua Siregar; Kartini Harahap; Debi Eka Putri
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5, No 2 (2019): DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i2.122

Abstract

PENGARUH IKLAN TERHADAP MINAT BELI ULANG DENGAN PERSEPSI KONSUMEN SEBAGAI VARIABEL INTERVENING PADA CAFÉ COFFEE TIME AND SEAFOOD PEMATANGSIANTAR M. Yudha Prawira; Marisi Butarbutar; Sherly Sherly; Lora Ekana Nainggolan
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5, No 2 (2019): DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i2.118

Abstract

PERAN LEMBAGA KEUANGAN MIKRO TERHADAP EKSISTENSI USAHA MIKRO (STUDI PADA NASABAH PD BPR BANK SLEMAN) Dila Damayanti
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5, No 2 (2019): DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i2.123

Abstract

PENGARUH KECERDASAN SPIRITUAL DAN KECERDASAN EMOSIONAL TERHADAP KINERJA PEGAWAI PADA KANTOR PUSAT GEREJA KRISTEN PROTESTAN SIMALUNGUN (GKPS) PEMATANGSIANTAR Dumesti Simanjuntak; Efendi Efendi; Andy Wijaya; Erbin Chandra
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5, No 2 (2019): DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i2.114

Abstract

ANALISIS KELAYAKAN BISNIS PADA A-B BROTHERHOOD CAFE DI SERBALAWAN KECAMATAN DOLOK BATU NANGGAR KABUPATEN SIMALUNGUN Pinky Chairani; Darwin Lie; Kartini Harahap; Sudung Simatupang
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5, No 2 (2019): DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i2.119

Abstract

Page 10 of 43 | Total Record : 424

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