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Jurnal Audience
Published by Universitas Dian Nuswantoro
ISSN : 26208393     EISSN : -     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Audience, Journal of Communication Studies is a scientific journal published by Dian Nuswantoro University. Audience journal publishes original papers, review papers, conceptual framework, analytical and simulation models, case studies, and empirical research. Audience journal aims to develop and communicate widely the development of creative media and business communication both theoretical and pragmatic. Audience journal publishes papers in the fields of journalism, mass media industries, broadcasting media issue, new media studies, media ethics, political communications, media law, strategic communications management, social marketing, political marketing, political campaign, public relations. Audience journal is published both in print and online versions. Audience journal published twice a year, in February and August.
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Articles 126 Documents
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Konsep Diri Polisi Wanita (Polwan) dalam Konteks Komunikasi Interpersonal di Polres Metro Bekasi Kadek Alda Rahmawati; Maylanny Christin
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 4, No 02 (2021): AGUSTUS 2021
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v4i2.4617

Abstract

Abstract Working as policewomen is a challenging profession. As women, policewomen must be prepared to face a plethora of issues and conservative opposition from society, perform activities that are typically associated with men, have a feminine side in acting and protecting the community, and face domestic responsibilities. Policewomen are expected to have a strong self-concept in dealing with the risks of their job. This study aimed at understanding and determining the detailed description of policewomen self-concept in the context of interpersonal communication at the Bekasi Metro Police. This research employed a qualitative method with a phenomenological approach. The theory of self-concept and interpersonal communication was applied in this study. The four key informants were chosen using a purposive sample technique based on several criteria, including having served for at least four years and each representing one rank to ensure that there were differences in service experience. Observation, in-depth interviews, and documentation were used to collect data. After going through the data collection, data reduction, data display, and conclusion drawing processes, details of the policewoman's positive self-concept were discovered, which were characterized by five characteristics: being confident in their abilities, feeling equal to others, receiving praise without shame, understanding that everyone has different opinions, and having the ability for self-improvement. In interpersonal communication, a positive self-concept is required to strengthen the communication abilities of the informant both at work and in daily life, and it also plays critical role in enhancing informant's confidence to take the opportunity in honing their interpersonal skills. In addition, the researcher obtained fourteen symbolic meanings packaged from the experiences and pure thoughts of policewomen.Keywords: policewomen; self-concept; symbolic meaningAbstrak Bekerja menjadi seorang polisi wanita (polwan) bukanlah hal yang mudah. Sebagai wanita, polwan harus siap menghadapi berbagai macam tantangan konservatif masyarakat, mengemban tugas yang bermakna maskulin, memiliki sisi fenimin dalam bertindak dan mengayomi masyarakat dan memiliki beban domestik dalam keluarga. Polwan diharapkan memiliki konsep diri yang kuat dalam menghadapi resiko pekerjannya. Penelitian ini bertujuan untuk memahami dan mengetahui detail gambaran dari konsep diri polwan dalam konteks komunikasi interpersonal di Polres Metro Bekasi. Penelitian ini merupakan penelitian kualitatif yang dianalisis dengan pendekatan fenomenologis. Teori yang digunakan dalam penelitian ini adalah teori konsep diri dan komunikasi interpersonal. Keempat informan kunci dipilih menggunakan teknik purposive sampling dengan beberapa kriteria diantaranya yaitu minimal telah berdinas selama 4 tahun dan setiap informan mewakili satu pangkat yang ada sehingga terdapat perbedaan pengalaman selama berdinas. Pengumpulan data dilakukan dengan teknik observasi, wawancara mendalam dan dokumentasi. Setelah melalui proses data collection, data reduction, data display dan conclusion drawing, ditemukanlah detail konsep diri positif polwan yang ditandai dengan lima hal, yaitu yakin dengan kemampuan dirinya, merasa setara dengan orang lain, menerima pujian tanpa rasa malu, memahami bahwa setiap orang memiliki pendapat yang berbeda dan memiliki kemampuan untuk memperbaiki diri. Pada komunikasi interpersonal, konsep diri positif dibutuhkan untuk mengasah kemampuan komunikasi informan baik saat berdinas maupun dalam kehidupan sehari-hari dan mengambil peran penting dalam kepercayaan diri informan untuk mengambil peluang pengalaman mengasah kemampuan interpersonalnya agar lebih baik. Peneliti juga mendapatkan empat belas makna simbolis yang dikemas melalui pengalaman dan hasil pemikiran murni polwan.Kata Kunci: konsep diri; makna simbolis; polwan.
Measuring Lifebuoy Ad Exposure in Building Awareness of KlikDokter Application Users during Pandemic COVID-19 Halim Agung; Rustono Farady Marta; Vina Virshella
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 4, No 02 (2021): AGUSTUS 2021
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v4i2.4943

Abstract

Abstract The COVID-19 pandemic is a disease outbreak that makes almost all humans unable to travel freely, especially in Indonesia. Lifebouy and KlikDokter as one of the health products that have strong relevance related to preventive measures for the spread of this virus in Indonesia are the focus of researchers. This study aims to analyze exposure to lifebouy advertisements in building brand awareness of KlikDokter application users during the current pandemic. Data analysis used IBM SPSS Statistics 26 and involved 107 samples using the positivism paradigm, quantitative approach, survey methods, and data collection instruments in the form of questionnaires. The results of this research shows that the significance value is less than 0.05 which indicates that optimizing advertising exposure on various digital channels is a top priority in an effort to encourage user awareness in the use of a health service application.Keywords: advertising exposure; brand awareness; COVID-19; KlikDokter; Lifebuoy, survey.Abstrak Pandemi COVID-19 merupakan wabah penyakit yang membuat hampir seluruh manusia tidak dapat bebas berpergian terutama di Indonesia. Lifebouy dan KlikDokter sebagai salah satu produk kesehatan yang memiliki relevansi kuat terkait upaya preventif penyebaran virus di Indonesia menjadi fokus peneliti. Penelitian ini bertujuan untuk menganalisis terpaan Iklan Lifebouy dalam membangun kesadaran merek pengguna aplikasi KlikDokter di masa pandemi saat ini. Analisis data menggunakan IBM SPSS Statistics 26 dan melibatkan 107 sampel dengan menggunakan paradigma positivisme, pendekatan kuantitatif, metode survei, dan instrumen pengumpulan data berupa kuisioner. Hasil dari penelitian ini menunjukkan bahwa nilai signifikansi lebih kecil dari 0.05 yang menunjukkan bahwa optimalisasi terpaan iklan di berbagai saluran digital menjadi prioritas utama dalam upaya mendorong kesadaran pengguna dalam penggunaan suatu aplikasi layanan kesehatan.Kata Kunci: COVID-19; terpaan iklan; kesadaran merek; KlikDokter; Lifebouy; survei. 
Eksistensi Pameran Virtual Tugas Akhir Mahasiswa dalam Sudut Pandang Difusi-Inovasi Erisa Adyati Rahmasari; Toto Haryadi
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 4, No 02 (2021): AGUSTUS 2021
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v4i2.4662

Abstract

Abstract Implementation of education activities on 2020 for college level has changed because of Covid-19 pandemic. It must be carried by online include an exhibition for the Final Project. Dian Nuswantoro university (UDINUS) as an IT based campus has experience on online education implementation. However, this does not apply to final project exhibition activities which are usually held physically in a gallery, as it has been implemented by Visual Communication Design (DKV) majors at UDINUS for years. This transition is a new thing for DKV academic community, so it becomes the main topic of this article. The research was conducted to obtain points of view and conclusion regarding the response of the academic community to virtual exhibition and its potential on post-pandemic period. This research was carried out at the beginning of the even semester according to the UDINUS academic calendar, namely March 2021 by online. Qualitative and quantitative methods are used to gain data deeper through virtual exhibition observation, literature study, and questionnaires to the academic community randomly. The research adapted the diffusion-innovation theory of Rogers and Shoemaker’s model, which has conclusion that the adaptation of virtual exhibition for the final project of DKV students received positive response and it was accepted as a substitution of physical exhibition, as well as an alternative which can be chosen to hold exhibitions in the post-pandemic period. This research can be developed further, especially to examine the potential of virtual exhibition deeply, that have not been found in this research.Keywords: Covid-19, Visual Communication Design, diffusion-innovation; virtual exhibition, perceptionAbstrak Pelaksanaan kegiatan pendidikan tahun 2020 di tingkat perguruan tinggi mengalami perubahan signifikan akibat pandemi Covid-19. Aktivitas perkuliahan wajib dilaksanakan secara online termasuk pameran karya Tugas Akhir. Universitas Dian Nuswantoro (UDINUS) sebagai kampus berbasis IT memiliki pengalaman dalam pelaksanaan pendidikan secara daring. Namun, hal ini belum berlaku untuk kegiatan pameran Tugas Akhir yang biasanya dilaksanakan secara fisik dalam sebuah galeri, sebagaimana telah diterapkan oleh program studi Desain Komunikasi Visual (DKV) di UDINUS selama bertahun – tahun. Transisi ini merupakan hal baru bagi civitas akademika DKV, sehingga menjadi topik utama artikel ini. Penelitian dilakukan untuk memperoleh pandangan dan kesimpulan terkait respon civitas akademika terhadap pameran virtual serta bagaimana potensinya di masa pasca pandemi. Penelitian ini dilaksanakan pada awal semester genap sesuai kalender akademik UDINUS yakni bulan Maret 2021 serta dilakukan secara online. Metode kualitatif dan kuantitatif digunakan untuk menggali data secara lebih mendalam melalui observasi pameran virtual, studi pustaka, serta penyebaran angket online kepada civitas akademika secara acak. Penelitian mengadaptasi teori difusi-inovasi model Rogers dan Shoemaker, yang menghasilkan kesimpulan bahwa adaptasi pameran virtual dalam Tugas Akhir mahasiswa DKV mendapat respon positif dan diterima sebagai substitusi pameran fisik, serta menjadi alternatif yang bisa dipilih untuk menyelenggarakan pameran di masa pasca pandemi. Penelitian ini bisa dikembangkan lebih lanjut khususnya untuk mengkaji lebih dalam potensi pameran virtual yang belum ditemukan di penelitian ini.Kata Kunci: Covid-19; Desain Komunikasi Visual; difusi-inovasi; pameran virtual; persepsi
Marketing Communication Model of Komodo Island in Indonesia (In the Study of Elaboraton Likelihood Model) Arfika Pertiwi Putri
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 4, No 02 (2021): AGUSTUS 2021
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v4i2.4821

Abstract

Abstract Tourism is one of the sources of national income. Komodo Island is one of Indonesia's priority destinations. Moreover, Komodo Island is one of the products in which the Indonesian people are highly involved. In the pandemic era, tourism activities including Komodo Island have decreased. The purpose of this research was to determine an effective marketing communication model for Komodo Island in carrying out post-pandemic activities in increasing interest in returning to Komodo Island. This research used Partial Least Square (PLS) analysis, involving 100 Indonesian travelers as samples, used the Elaboration Likelihood Model (ELT) theory and message composition theory for basic analysis. This research result are the marketing communication model for Komodo Island is the way the central route operates in the ELT. The effectiveness of marketing communication included the elements of communication tools, types of arguments, and message quality. Repetition in this model was not an important aspect, while prior knowledge and strategies for message acquisition were important. The internal motivation was a variable that became important for achieving tourists’ satisfaction and interest in repeated visits.  Keywords: ELT; Komodo Island; Marketing Communication; Messages; Model  Abstrak  Pariwisata merupakan salah satu sumber pendapatan negara. Saat ini di era pandemic terjadi penurunan kegiatan pariwisata termasuk di Pulau Komodo. Pulau Komodo adalah salah satu destinasi prioritas Indonesia. Terlebih pulau Komodo merupakan salah satu product high involvement untuk masyarakat Indonesia. Untuk itu penelitian ini dilakukan guna mengetahui model marketing komunikasi efektif destinasi Pulau Komodo sehingga setelah pandemic dapat dilakukan serangkaian kegiatan guna meningkatkan kembali minat kunjung ulang ke Pulau Komodo. Penelitian ini menggunakan analisis PLS melibatkan 100 sample dengan teori Elaboration Likelihood Model (ELT) dan teori penyusunan pesan. Penelitian ini menunjukkan bahwa model marketing komunikasi destinasi Pulau Komodo merupakan cara kerja central rute dalam ELT. Efektivitas marketing komunikasi terdiri dari elemen tools komunikasi, tipe argument dan kualitas pesan. Pengulangan dalam model ini bukan merupakan bagian yang penting namun pengetahuan utama dan strategi pemenuhan perolehan pesan merupakan elemen konstruksi yang penting. Motivasi internal merupakan variable yang menjadi penting untuk mencapai kepuasan wisatawan dan minat kunjung ulang.  Kata kunci: ELT; Marketing Komunikasi; Model; Pesan ; Pulau Komodo 
Analisis Resepsi Objektifikasi Seksual Dalam Tayangan Puteri Indonesia 2020 Kilau Riksaning Ayu; Sunarto Sunarto
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 4, No 02 (2021): AGUSTUS 2021
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v4i2.4682

Abstract

Abstract Rejection and support are present in the implementation of the Puteri Indonesia beauty contest. There were rejections from feminists and religious organizations regarding the issue of sexual objectification. On the other hand, support is present through the enthusiasm of the community, one of which is through the acquisition of high ratings in the Puteri Indonesia 2020 show. The reality of the support and popularity of beauty contests behind sexual objectification has become a research problem. Based on the situation, this study aims to determine the audiences' reception towards the sexual objectification of contestants in the Puteri Indonesia 2020 program. This study involved eight informants who had watched the Puteri Indonesia 2020 show. Based on the research results, the audience's meaning system functioned theoretically to develop concepts from Standpoint Theory and Reception Theory. The study results apply the concept of Standpoint Theory, such as a standpoint of the dominant group, the interests of the dominant group, and situated knowledge that is useful for explaining the phenomenon of sexual objectification in the Puteri Indonesia 2020 show. The concept of the Reception Theory shows the audience's active role through a meaning system of 8 informants based on 10 preferred readings, which resulted in 3 positions of meaning, such as dominant, negotiation, and opposition. The majority of the meanings of the eight informants are in a dominant position. 4 Female informants showed 18 dominant meanings, 12 negotiations, and 10 oppositions. Meanwhile, 4 male informants showed 22 dominant meanings, 17 negotiations, and 1 opposition. The research results add to reception studies for established program genres. In this case, the Puteri Indonesia contest has proven existence until 2020 that successfully held and broadcast on national television stations 25 times.Keywords: beauty pageant; preferred reading; Puteri Indonesia; reception analysis; sexual objectification  Abstrak Penolakan dan dukungan hadir dalam penyelenggaraan kontes kecantikan Puteri Indonesia. Penolakan hadir dari para feminis dan organisasi agama terkait isu objektifikasi seksual. Di sisi lain, dukungan hadir melalui antusiasme masyarakat, salah satunya terlihat melalui perolehan rating tinggi dalam penayangan acara Puteri Indonesia 2020. Realita berupa dukungan dan kepopuleran kontes kecantikan di balik isu objektifikasi seksual menjadi permasalahan penelitian. Untuk itu, studi resepsi digunakan untuk mengetahui pandangan khalayak terkait objektifikasi seksual dalam kontes Puteri Indonesia 2020. Penelitian ini melibatkan 8 informan yang telah menyaksikan acara Puteri Indonesia 2020. Sistem pemaknaan khalayak berdasarkan hasil penelitian berfungsi secara teoritis mengembangkan konsep dari Teori Standpoint dan Teori Resepsi. Hasil penelitian menerapkan konsep Teori Standpoint yaitu, sudut pandang kelompok berkuasa, kepentingan kelompok berkuasa, dan pengetahuan tersituasi yang berguna untuk menjelaskan fenomena objektifikasi seksual dalam tayangan Puteri Indonesia 2020. Konsep dari Teori Resepsi menunjukkan peran aktif khalayak melalui sistem pemaknaan 8 informan berdasarkan 10 preferred reading yang menghasilkan 3 posisi pemaknaan yaitu: dominan, negosiasi, dan oposisi. Mayoritas pemaknaan 8 informan berada dalam posisi dominan. 4 Informan perempuan menunjukkan 18 makna dominan, 12 negosiasi, dan 10 oposisi. Sedangkan, 4 Informan laki-laki menunjukkan 22 makna dominan, 17 negosiasi, dan 1 oposisi.  Hasil penelitian menambah studi resepsi pada genre program mapan. Dalam hal ini, kontes Puteri Indonesia membuktikan eksistensinya hingga tahun 2020 telah berhasil diselenggarakan dan ditayangkan di stasiun televisi nasional sebanyak 25 kali.   Kata Kunci: analisis resepsi; kontes kecantikan; objektifikasi seksual; preferred reading; Puteri Indonesia
Authenticity Within Oatly’s Reaction to the Communication Crisis Atika Rusy Kuncoro
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 5, No 1 (2022): FEBRUARI 2022
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i1.5535

Abstract

In exploring how people make sense of Oatly’s crisis reaction and its authenticity, this study employed qualitative research analysis. Engaged to symbolic interaction theory, situational crisis communication theory and authenticity, data from interviews with Oatly consumers were investigated to collect pattern and meaning to further extract the key themes. Taken place in Oatly original base in Sweden, this research argues that the way consumer see authenticity in a brand’s action is based on their own preferred concept. Three themes regarding how consumer make sense of Oatly’s reaction to the crisis were concluded. Moreover, three themes emerged during analysis regarding to how consumer understand authenticity in a crisis response.
Public Satisfaction with The Performance of The Government of Joko Widodo – Jusuf Kalla Hamed Norallah Bakheet
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 5, No 1 (2022): FEBRUARI 2022
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i1.5991

Abstract

AbstractOne of the parameters of leadership success is the public's satisfaction with the performance. The pair of President and Vice President Joko Widodo - Jusuf Kalla who led Indonesia in 2014-2019 also did not escape this assessment. Public voices can be used as an evaluation of the government that has been carried out for the future to formulate policies that can protect and side with the people. Based on this, the purpose of the research was to determine the extent of the public's response to the performance of the Jokowi-JK government, as well as which sectors were considered good or not by the public. This research uses mixed methods with a descriptive approach. The theory used is the concept of Governments, Performance Theory, Political Communication, and Community Satisfaction. Primary data was obtained using a questionnaire distribution technique to respondents, with a simple random sampling technique. Meanwhile, secondary data were obtained through literature studies relevant to this topic. The results showed that the economic and law enforcement sectors had a low level of satisfaction with Jokowi-JK's performance, namely 30% and 40%, respectively. Meanwhile, the social welfare sector and the political and security sector have a high level of satisfaction at 80%.
The Meaning of Air Jordan Sneakers for Air Jordan Sneakers Users in Indonesia Daniel Susilo
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 5, No 1 (2022): FEBRUARI 2022
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i1.5767

Abstract

Air Jordan is a sneaker made by Nike for Michael Jordan in the 1984. Air Jordan was first made as a basketball shoe and was worn by Michael Jordan in his matches. Currently, Air Jordan has become a fashion trend where these sneakers are worn by people daily, from children to adults. Based on this phenomenon, the researchers wanted to see what meaning actually contained in the Air Jordan sneakers for the Air Jordan sneakers users and how Air Jordan sneakers users understood themselves when wearing Air Jordan’s. This research will be reviewed using phenomenological theory and the theory of Elaboration Likelihood Method. The research method used is a qualitative method, with data collection techniques through in-depth interviews with five informants who are members of the Air Jordan Indonesia community. The results of the study show that in a noema, Air Jordan is a sneaker that has a colourway and a model that is favoured by the public. Noeically, Air Jordan has historical, investment, and social value for its users. In addition, Air Jordan also makes its users feel more confident, cool, and youthful. Therefore, it can be concluded that Air Jordan has its own meaning for its users. 
Pengaruh Program Kentongan RRI Pro 1 Padang Terhadap Perilaku Mitigasi Bencana Fahmi Hadi; Evawani Elysa Lubis; Ismadianto Ismadianto
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 5, No 1 (2022): FEBRUARI 2022
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i1.5401

Abstract

RRI Pro 1 Padang merupakan satu-satunya radio di daerah Sumatera Barat yang menyiarkan program tentang mitigasi bencana yaitu program kentongan. Bertujuan memberikan informasi serta mengedukasi masyarakat dalam mitigasi bencana. Sehingga berpotensi mempengaruhi pendengar  dalam melakukan mitigasi bencana di daerahnya. Penelitian ini didasarkan pada teori stimulus-respon yang menggambarkan komunikasi sebagai proses aksi dan reaksi yang sederhana. Penelitian bertujuan melihat seberapa besar pengaruh program kentongan RRI Pro 1 Padang terhadap perilaku mitigasi bencana pada masayrakat Sumatera Barat. Jenis penelitian eksplanatif dengan pendekatan kuantitatif. Teknik pengumpulan data menggunakan kuesioner dengan jumlah sampel 100 responden yang diperoleh menggunakan rumus unknown population. Setelah kuesioner disebar, data diolah menggunakan SPSS for windows. Sesuai dengan tujuan penelitian yaitu untuk mengetahui seberapa besar pengaruh program kentongan RRI Pro 1 Padang terhadap perilaku mitigasi bencana pada masyarakat Sumatera Barat yaitu program kentongan berpengaruh sebesar 48,8% atau dalam kategori sedang dalam mempengaruhi perilaku mitigasi bencana pada masyarakat Sumatera Barat yang mendengarkan program kentongan.
Pengaruh Terpaan Tayangan Video YouTube Otodriver.com Terhadap Asosiasi Merek Mobil Pada Pengikut Akun Dhimas Luthfi Prabowo; Mufid Salim; Nunik Hariyanti; Rustono Farady Marta
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 5, No 1 (2022): FEBRUARI 2022
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i1.5797

Abstract

Seiring berkembangnya zaman, semakin banyak masyarakat yang mengandalkan perolehan informasi melalui sarana internet atau media online. Media online sendiri memiliki peran sangat penting dalam penyebaran informasi. Otodriver.com merupakan portal berita di internet khusus membahas mengenai otomotif. Berawal dari website www.otodriver.com lalu melebarkan sayap ke kanal YouTube dan menyajikan konten audio visual yang berisi tentang informasi mengenai kendaraan roda empat terbaru yang diulas secara lengkap oleh para ahli secara independen. Penelitian ini dilakukan untuk mengetahui apakah terdapat pengaruh terpaan tayang video YouTube Otodriver.com terhadap asosiasi merek mobil terhadap pengikut akun. Metode penelitian yang dilakukan adalah kuantitatif eksplanatif dengan purposive sampling terhadap 100 orang pengikut akun. Hasil dari penelitian ini menunjukkan terdapat 64,7% pengaruh terpaaan tayang dengan asosiasi merek mobil pengikut akun. Asosiasi merek merupakan pengalaman untuk mengidentifikasikan identitas pembeda antara suatu barang atau jasa lainnya. 

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