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INDONESIA
Communication
Published by Universitas Budi Luhur Jakarta
ISSN : 20865708     EISSN : 24427535     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Communication published by the Communication Studies Program, Univ. Budi Luhur, twice a year. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 187 Documents
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The Construction Of Digital Norm Ontology And The Functional Dynamics Of The Strategic Role Of Public Relations In VCoP Megawati, Nur Afrila; Lawanda, Ike Iswary; Susetyo-Salim, Tamara Adriani
Communication Vol 17, No 1 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/Comm

Abstract

Virtual Communities of Practice (VCoP) in the era of digital transformation have become a strategic asset for organizational knowledge management. Public relations play a crucial role as communication managers; however, operational standards integrating digital norms remain fragmented. Public relations play a crucial role as communication managers, but operational standards that integrate digital norms into this role remain fragmented. This study aims to build an ontology model capable of mapping the structure of digital norms. It also seeks to define the functional dynamics of public relations' role in moderating knowledge flows in a VCoP. This study uses an ontology engineering methodology consisting of the stages of specification, knowledge acquisition, conceptualization, logic formalization, and evaluation. Knowledge is acquired from the literature on knowledge management, digital citizenship, and strategic communication theory. This model is formalized using predicate logic in the form of axioms to describe interactions between entities. This study produces an ontology model consisting of four main classes: actors, digital norms, knowledge activities, and information assets. The functional dynamics of this model are mapped through five main axioms, three of which define the role of public relations. These axioms include the role of gatekeeper through the validity axiom, law enforcer through the legal intervention axiom, and facilitator through the social stimulation axiom. The evaluation results show that this ontology is able to answer competency questions related to information governance in virtual communication. This mapping proves that the role of public relations is shifting from mere moderators to information architects who ensure the security and credibility of organizational knowledge. Practically, this model can be adopted by organizations as a logical basis for developing decision support systems in community moderation and the preparation of structured ethical guidelines.
Building Public Trust Through Social Media Political Communication and Government Image Rifki, Muhamad; Basit, Abdul
Communication Vol 17, No 1 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/Comm

Abstract

Research on government political communication on social media has predominantly focused on electoral contexts, with limited empirical attention to disaster management in developing countries, where crisis communication plays a critical role in sustaining public trust. This study examines the influence of government political communication exposure through social media on public trust during disaster management in Sumatra in 2025, with government image positioned as a mediating variable. Adopting a quantitative explanatory design, data were collected through an online survey of 250 active social media users who had been exposed to government disaster-related content. Data were analyzed using multiple regression and mediation analysis with a bootstrapping approach. The results demonstrate that exposure to government political communication on social media has a positive and significant effect on public trust and a significant effect on government image. Furthermore, mediation analysis confirms that government image partially mediates the relationship between political communication exposure and public trust. These findings indicate that the effectiveness of digital political communication in disaster contexts is not determined solely by message frequency, but by its capacity to construct a credible, competent, and responsive government image. This study contributes empirically to the literature on digital political communication and crisis communication by advancing a stimulus-image-trust model, highlighting the central role of government image in shaping public trust during large-scale disasters.
Navigating Religious Discourse in the Digital Era: Social Media as a New Public Sphere Vera, Nawiroh
Communication Vol 17, No 1 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/Comm

Abstract

Social media has become a new public space enabling religious discourse to occur openly, participatorily, and beyond traditional institutional boundaries. This study aims to analyze how social media function as discursive arenas for discussing religion, as well as how religious practices are transformed through digital mediation. This is a descriptive qualitative study using a case study approach, namely content analysis of YouTube social media the Login program, and the Download program, based on Jürgen Habermas' public sphere theory. Data were obtained through observation of predetermined social media content by observing the dynamics of actors, forms of religious expression, and the epistemological implications of the shift in religious authority in the digital era. The findings indicate that these programs function as digital spaces that facilitate the dissemination of religious knowledge through accessible, engaging, and dialogic formats. The discourse also emphasizes emotional aspects, appreciation, expressions, humor, and jokes. However, the extent to which these platforms fulfill the criteria of an ideal public sphere remains contingent upon depth of critical discussion and the openness to diverse perspectives.
Analysis of Earthquake Mitigation Symbols in the Film Suzume using Roland Barthes’s semiotic approach Henderson Suherman, Felix; Jiwanda DL, Jatayu; Budiwinarto, Arif
Communication Vol 17, No 1 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/Comm

Abstract

Films serve as crucial mass communication media for conveying messages to audiences. Suzume is an anime film about the journey of Iwato Suzume and Munakata Souta in closing dimensional-gates and preventing Mimizu from causing disasters. This study analyzes earthquake disaster mitigation symbols in the Japanese anime film Suzume using Roland Barthes' semiotic approach by describing the denotative, connotative, and mythical meanings of disaster symbols. This study employed a descriptive qualitative method, utilizing observation and documentation of key film scenes representing disaster mitigation through three layers of meaning: (1) Denotation as the act of closing and locking the dimensional gates, (2) Connotation as efforts to reduce disaster impact through structural and nonstructural mitigation, and (3) Myths related to Japanese cultural beliefs about gates, keys, gods, and Namazu. These symbols emphasize the importance of structural (physical preparation) and non-structural (knowledge-based) mitigation in earthquake management.
The Effectiveness of Communication Strategies in Sexuality Education for Preventing Sexual Abuse among Elementary School Students Lestari, Desi Yani; Sari, Afrina
Communication Vol 17, No 1 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/Comm

Abstract

This study aims to examine the effectiveness of communication strategies used in sexuality education programs in improving elementary school students’ understanding of self-protection against sexual abuse. The research was conducted at SDN 1 Bojongkerta Sukabumi, West Java, Indonesia, using a quantitative approach with a one-group pretest–posttest design. A total of 21 sixth-grade students, who completed both the pretest and posttest, were selected through purposive sampling. The data were analyzed using the Wilcoxon Signed-Rank Test with a significance level of 0.05. Only one indicator the ability to distinguish between appropriate and inappropriate touch showed a statisticslly significant improvement (Z = -2.100; p = 0.036), while the remaining indicators, across eight measured indicators, including the ability to refuse uncomfortable touch (p = 0.480) and willingness to report to trusted adults (p >.999), did not show significant differences between pretest and posttest scores. These findings indicate that the communication strategies applied were only partially effective, particularly in improving students’ cognitive understanding of the concrete concepts. However, they were less effective in influencing broader behavioral and emotional aspects, which require continuous reinforcement and repeated exposure. This study highlights the importance of developing sustained and interactive communication strategies in sexual education programs to achieve more comprehensive behavioral change among elementary school students.
The Phenomenon of Online Gender-Based Violence Among Instagram Second Account Users Dwi Agustini, Vilya; Setiawati, Titin; Praptiningsih, Novi Andayani
Communication Vol 17, No 1 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/Comm

Abstract

The rapid growth of internet users in Indonesia not only has positive impacts but also increases the risk of of Online Gender-Based Violence (OGBV). Inadequate digital literacy increases the vulnerability of social media users to violence and privacy violations in the digital space. The study aims to explore the potential for KGBO and identify various forms of violence experienced by Second Account users on Instagram. A qualitative method with a phenomenological approach was employed to explore the subjective experiences of Second Account users who were victims of violence, through various Instagram features such as direct messages, comments, or the sharing of inappropriate content. The findings of this study reveal that the digital space is not entirely safe, control over self-image is vulnerable to manipulation, and the risk of violence is experienced across genders, by both women and men. The impact of KGBO manifests itself in the form of psychological disturbances in the real world, including chronic anxiety, depression, loss of a sense of security, and fear of self-expression. 
Single Branding as a Digital Marketing Communication Strategy for Tempo Media Group Sumardi, Eko
Communication Vol 17, No 1 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/Comm

Abstract

In the digital era, mass media in Indonesia face declining advertising revenue. The majority of digital advertising expenditure flows to Google (YouTube) and Meta (Facebook and Instagram), rather than to local media. Under these challenging conditions, single branding has become one of the digital marketing communication strategies for media sustainability. This study examines how the implementation of a single brand serves as a digital marketing communication strategy for Tempo Media Group by unifying its three digital journalistic products, namely tempo.co, koran.tempo.co, and majalah.tempo.co. The study employs a qualitative descriptive approach based on qualitative data. The data were collected through interviews, document tracking, and digital observations from official sources and related official websites. The researcher applies Sicco van Gelder’s Brand Expression Theory, emphasizing the importance of positioning, identity, and brand personality to strengthen market position. The findings indicate that Tempo implements its single brand by applying the digital-first principle, whereby digital subscribers receive articles prior to the print version, which is published weekly on Mondays. Tempo subscribers also receive the Tempo Plus product, which provides access to Teras Plus and The New York Times. The study concludes that the implementation of Tempo’s single brand through the integration of tempo.co, koran.tempo.co and majalah.tempo.co enables Tempo to be more responsive in addressing readers’ needs and preferences regarding news consumption. 
Cyber Extension Effectiveness Through Whatsapp Groups For Disaster Preparedness In Merapi Eruption Mira Herlina; Riyodina Ganefsri Pratikto; Jeanie Annissa; Shinta Kristanty
Communication Vol 17, No 2 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v17i2.4766

Abstract

Mount Merapi eruptions frequently pose high risks, such as volcanic ashfall, lahar floods, and pyroclastic flows. Consequently, mitigating these risks requires building the preparedness capacity of communities vulnerable to the disaster. Effective preparedness relies on information that is accurate, accessible, relevant, and actionable, enabling communities to prepare for and respond to eruption risks. Advances in digital technology offer opportunities for cyber extension specifically through disaster focused WhatsApp Groups (WAGs) to disseminate information and conduct disaster education. This study aims to analyze the effect of cyber extension via WhatsApp Groups on community preparedness capacity regarding Mount Merapi eruption risks in Dukun District, Magelang Regency, Central Java. A quantitative approach with an explanatory design was employed, surveying 200 respondents. Cyber extension (Variable X) was measured based on information system success using the DeLone and McLean Information Systems Success Model, while community preparedness capacity (Variable Y) was measured across pre-disaster, during-disaster, and post-disaster stages. Data analysis was conducted using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results indicate that successful cyber extension via WhatsApp Groups. Perceived benefits serve as a significant instrument for strengthening community preparedness capacity against Mount Merapi eruption risks (path coefficient β = 0.192, T-statistic = 2.490, p-value = 0.013). An R² value of 0.383 indicates that cyber extension explains 38.3% of the variation in community preparedness capacity, while the remaining 61.7% is influenced by factors outside the research model.
An Analysis Of Green Communication And Greenwashing Potential In Sustainability Communication On The @Aqualestari Instagram Account Liliana Nindariati; Yasir Yasir
Communication Vol 17, No 2 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v17i2.4654

Abstract

Growing environmental concerns and increasing public expectations for corporate environmental responsibility have made sustainability communication an important component of organizational communication. Although social media enables companies to communicate sustainability initiatives, the selective presentation of environmental information and insufficiently substantiated claims may create potential for greenwashing. This study aims to analyze the forms of green communication and identify potential greenwashing characteristics in the sustainability communication of the @aqualestari Instagram account from January to December 2025. Using a qualitative approach, the study analyzed 84 Instagram posts through qualitative content analysis. The analysis identified sustainability communication themes and examined potential greenwashing characteristics using the Seven Sins of Greenwashing framework. Legitimacy Theory informed the interpretation of how environmental responsibility was represented in the account’s communication. The findings revealed six sustainability communication themes: religion, nationalism, and celebrations; community empowerment and collaboration; environmental education; natural resource and water conservation; waste management and the circular economy; and health and hydration. Three potential greenwashing characteristics were identified: hidden trade-off, vagueness, and no proof, with hidden trade-off emerging as the most prominent. This characteristic was reflected in the emphasis on water conservation, plastic waste management, and circular economy initiatives, while other environmental issues associated with plastic packaging, resource consumption, and business operations received comparatively less attention. The findings suggest that sustainability communication may reinforce an organization’s environmentally responsible image while presenting a less comprehensive account of its environmental responsibilities. This study highlights the importance of balanced environmental disclosure, specific and measurable claims, and verifiable supporting information to strengthen the transparency and accountability of corporate sustainability communication.
Interpersonal Communication Methods In Preventing School Fights At SMK Nusantara 2 Nadia Meighita Army; Intan Leliana; Dito Anjasmoro Ningtyas
Communication Vol 17, No 2 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v17i2.4740

Abstract

Student fights remain a persistent problem in vocational high schools, and prior studies on guidance counselors' communication have generally stopped at concluding that it "plays an important role," without specifying which communication methods are actually effective or why. This study aims to identify and analyze the interpersonal communication methods used by Guidance and Counseling (BK) teachers in preventing school fights among students at SMK Nusantara 2, North Jakarta, using Joseph A. DeVito's five dimensions of interpersonal communication as the analytical framework. A qualitative case study method was employed; data were collected from six purposively selected informants through observation, in-depth interviews, and documentation, analyzed using the Miles and Huberman interactive model, and validated through source triangulation. The findings show that guidance counselors apply five interrelated communication methods - opening a non-judgmental space before addressing a problem (openness), validating students' emotional state (empathy), reassuring students that mistakes are not permanent (supportiveness), using respectful, non-stigmatizing language (positiveness), and treating every student as an equal conversation partner (equality) - as a single, mutually reinforcing pattern rather than as five separate techniques. Applying this pattern was found to increase students' trust and openness, and to be associated with a decline in aggressive tendencies and an improved capacity for peaceful conflict resolution among students previously involved in fights. The novelty of this study is the finding that these five communication methods do not prevent fights directly; rather, they operate through a mechanism of psychological reframing, in which students come to see fighting as a threat to their future rather than as a means of self-affirmation - a mechanism not previously identified in studies of guidance-counselor communication. This indicates that the effectiveness of interpersonal communication methods in preventing school fights depends less on which technique is used than on the shift in meaning those methods are able to produce in students

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