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Published by Universitas Budi Luhur Jakarta

ISSN : 20865708 EISSN : 24427535 DOI : -

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Jurnal Communication published by the Communication Studies Program, Univ. Budi Luhur, twice a year. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.

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KEPEMIMPINAN VISIONER NET TELEVISI MASA KINI WENNY MAYA ARLENA
Communication Vol 7, No 1 (2016): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Tujuan dari penelitian ini adalah penulis ingin mengetahui dan memahami bagaimanakepemimpinan visioner NET Televisi. Permasalahan dalam penelitian ini adalah bagaimanakepemimpinan visioner NET televisi. Metode yang digunakan adalah metode penelitiankualitatif dengan menggunakan konsep kepemimpinan dan konsep kepemimpinan visioner yangada dalam organisasi. Pengumpulan data yang diperoleh melalui observasi dan wawancaradengan CEO NET Televisi Mediatama Indonesia sebagai informan utama. KesimpulanManajemen dan strategi adalah dua hal yang tidak dapat terpisahkan dalam sebuah organisasi.Strategi merupakan bagian dari manajemen yang harus di miliki seorang pemimpin dan sangatpenting karena dengan adanya manajemen yang dimiliki kemudian dijalankan sesuai denganaturan dan kebijakan yang berlaku maka segala kinerja yang ada dalam sebuah organisasi dapatberjalan dengan baik bahwa para pemimpin media harus memiliki karakter bangsa yang kuatuntuk pembangunan Indonesia. Memiliki karakteristik yang sangat mampu melawankepentingan masyarakat bukan kepentingan konsumen yang sudah dalam pembangunansedemikian rupa.

PEMAKNAAN “TWITTER” PADA PENGGUNANYA BERDASARKAN KONSEP DIRI (Studi Fenomenologi Pengguna “Twitter” di Wilayah Jakarta) Hadiono Afdjani; Rahma Fadjrianti
Communication Vol 3, No 1 (2012): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v3i1.14

The research objective was to determine the meaning of self-concept of open and closed user "Twitter" in the Jakarta area. This study in constructivist paradigm, with a qualitative approach. Phenomenology is the study methods exist. Data collection with primary and secondary data. Primary data with in-depth interviews and observation, while the secondary data from the literature is to get media, online and so on. The results showed that of the ten informants were interviewed, there are various self-concept varies according to their need to use "Twitter". Of the ten informants, there were four informants who had an open self-concept, self-concept has an the rest are closed. These differences greatly affect the user's "Twitter" in meaning "Twitter".

REPRESENTASI CORPORATE IDENTITY DALAM LOGO BARU PDAM KOTA BANDUNG Aat Ruchiat Nugraha
Communication Vol 7, No 2 (2016): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Abstract Corporate logo plays a significant role in a company’s development related to the context of communicating a company's identity, vision, mission, and organization culture to the public. A logo should represent managerial philosophy when implementing the transformation of performance and accomplishment that indicates competitive, superior, and innovative characteristics. This study tries to approach the utilization of the new logo of Bandung Water Company by utilizing the perspective of Roland Barthes Semiotics. The result of the study indicates that the denotative meaning of the logo represents a shape of water drop that signifies the corporate service which provides water supply to the citizens of Bandung. The connotative meaning from the logo signifies a transformative effort from the company towards good corporate governance, which is corresponding to the implementation regional autonomy laws in terms of its business context. The myth which the logo visualizes, signifies the proprietary of the company to the city of Bandung. The logo also signifiy values of Sundanese traits in conducting its service for the public and depicts the geographical domain of the company’s operation.Keywords: semiotics, logo, representationAbstrakKeberadaan logo menjadi sangat penting bagi perkembangan suatu perusahaan dalam usaha mengkomunikasikan identitas, visi, misi, dan budaya organisasi kepada publiknya. Logo dapat merepresentasikan filosofi pihak pimpinan dalam mengimplementasikan transformasi capaian kinerja suatu organisasi yang memiliki karakter daya saing, unggul, dan inovatif. Penelitian ini menggunakan metode kualitatif dengan analisis data menggunakan semiotik model Roland Barthes. Hasil penelitian tampilan logo baru PDAM Kota Bandung menunjukkan bahwa makna denotasi merepresentasikan bentuk tetesan air sebagai perusahaan yang bergerak di bidang layanan air untuk publik di wilayah kota Bandung. Adapun makna konotasi yang terdapat dalam tampilan logo baru PDAM Kota Bandung adalah sebagai transformasi perusahaan yang menuju good corporate governance yang merupakan bagian dari implementasi Undang-undang Otonomi Daerah dalam konteks bisnis. Sedangkan makna mitos yang ada dalam tampilan logo baru PDAM Kota Bandung ini adalah menunjukkan bahwa PDAM Kota Bandung merupakan perusahaan milik Pemerintah Kota Bandung yang memiliki ciri nilai-nilai budaya kesundaan dalam melaksanakan layanan kepada publiknya dan menampilkan lokasi perusahaan yang menjadi domisili operasional perusahaan.Kata kunci: semiotik, logo, representasi

PENGARUH KUALITAS INFORMASI FACEBOOK TERHADAP PEMBENTUKAN CITRA POSITIF PEMERINTAH KOTA PADANG (STUDI PADA MEDIA SOSIAL FACEBOOK HUMAS DAN PROTOKOL KOTA PADANG, SEPTEMBER 2014 - MARET 2015 ) YULIANDRE DARWIS; YENI RIZAL
Communication Vol 6, No 2 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Artikel ini berisi tentang tingginya tingkat penggunaan media sosial dikalangan masyarakat. Halini juga berkorelasi dengan ditetapkannya Peraturan Menteri Pemberdayaan Aparatur Negaradan Reformasi Birokrasi Nomor 83 tahun 2012 tentang Pemanfaatan Media Sosial di LembagaPemerintahan, membuat Humas Pemerintah Kota Padang menggagas penggunaan media sosialfacebook sebagai alat komunikasi dan sumber informasi publik yang bertujuan untuk membentukcitra positif pemerintah di mata publiknya (facebook likers) melalui posting atau unggahan beritatentang seputar program, kegiatan dan kebijakan Pemerintah Kota Padang. =Tingginyapartisipasi masyarakat menjadi penggemar (likers) Facebook Humas dan Protokol Kota PadangJournal Communication Volume 6, Nomor 2 Oktober 2015 147membuat peneliti tertarik untuk melakukan kajian tentang Pengaruh Penilaian Kualitas InformasiFacebook Humas dan Protokol Kota Padang terhadap Pembentukan Citra Positif PemerintahKota Padang di kalangan Penggemar Facebook Humas dan Protokol Kota Padang.Penelitian ini menggunakan survei eksplanatif kuantitatif korelasional. Variabel dalam penelitianini adalah penilaian kualitas informasi facebook Humas dan protokol Kota Padang (Variabelpengaruh X) dan pembentukan citra positif Pemerintah Kota Padang (Variabel terpengaruh Y).Populasi yang diambil adalah likers Facebook Humas dan Protokol Kota Padang yangberdomisili di Kota Padang dengan jumlah sampel sebanyak 100 orang. Teknik pengumpulandata menggunakan kusioner dan selanjutnya dianalisis menggunakan analisis korelasi denganSPSS 17 untuk Windows. Berdasarkan hasil penelitian, diketahui bahwa signifikansi penilaiankualitas informasi Facebook Humas & Protokol Kota Padang berpengaruh tinggi atau kuatterhadap pembentukan citra positif Pemerintah Kota Padang.

OBJEKTIVITAS BERITA BENCANA GEMPA LOMBOK DI MEDIA ONLINE Geri Suratno; Indah Suryawati
Communication Vol 10, No 1 (2019): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v10i1.812

An earthquake with 6.4 on the Richter scale that rocked Lombok, West Nusa Tenggara and parts of Bali on July 29, 2018, really attracted the attention of the public. Regarding coverage of natural disasters, the easiest alternative media to get access to information is online media. In fact, the public found that news through online media tended to ignore objectivity, such as elements of completeness, accuracy, fairness, neutrality just to get the publication fastly. The purposes of this study were first, to find out the objectivity of the news presented by Viva.co.id, Kompas.com, and Tribunnewsbali.com during the earthquake and post-earthquake disaster in Lombok from 29 July to 29 August 2018, and the second, to describe the roles of Viva.co.id, Kompas.com, and Tribunnewsbali.com in reporting the earthquake in Lombok during this period. The focus of online media content analysis is on the elements of objectivity, truth, factual, accuracy, complete and neutrality. The research method used is the content analysis method using a quantitative approach. The object of this research was the Lombok earthquake news reported by Viva.co.id, Kompas.com and Tribunnewsbali.com period July 29 to August 29, 2018. The results showed that Viva.co.id, Kompas.com and Tribunnewsbali.com prioritized sub-dimensions truth in upholding objectivity. Where the sub dimensions of truth are divided into three elements, those are factual, accuracy and complete. But Viva.co.id and Tribunnewsbali.com ignored the sub-dimensions of neutrality. While kompas.com didn’t ignore the sub-dimensions of neutrality. Even though the sub-dimensions of neutrality are part of the dimension of objectivity.

NILAI-NILAI ISLAM DAN KERAGAMAN BUDAYA MELAYU DALAM SITUS WWW.MELAYUONLINE.COM Eni Maryani; Detta Rahmawan
Communication Vol 8, No 2 (2017): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

ABSTRAKSebagai salah satu negara di kawasan Asia Tenggara, saat ini penetrasi internet dan media digital di Indonesia telah berkembang dengansangat pesat. Beragam media digital seperti situs telah muncul dan menjadi sumber beragam informasi bagi khalayak, termasuk informasi tentang kebudayaan. Salah satu situs terkait budaya, terutama budaya melayu yang menarik diamati adalah melayuonline.com. Sebagai sebuah situs yang berorientasi pada konten-konten budaya, melayuonline.com telah hadir sejak tahun 2007 dengan tujuanmelestarikan dan mengembangkan budaya melayu. Penggunaan berbagai bahasa asing selain Bahasa Indonesia memperlihatkan keragaman dan jangkauan luas situs ini. Sementara itu berdasarkan beragam kajian, dapat dikatakan bahwa Islam sebagai agama melekat dalam budaya melayu bahkan umumnya masyarakat menganggap ada yang menilai Islam melekat dalam budaya Melayu, dan dianggap sebagai dwi tunggal dalam arti tidak dapat dipisahkan. Oleh karena itu melalui etnografi virtual penelitian ini mengeksplorasi nilai-nilai islam dan keragaman budaya melayu dalam situs melayuonline.com. Untuk melakukan kajian enotgrafi virtual terhadap situs melayuonline.com, penelitian ini menempatkan melayuonline.com sebagai situs budaya. Penelitian ini menemukan bahwa Budaya melayu merupakan budaya yang dinamis dan mengalami beragamdialektika. Nilai-nilai islam mewarnai situs melayuonline.com melalui berbagai bentuk baik berbentuk symbol, visual, dan isi media. Budaya melayu secara virtual menampilkan keterikatan terhadap nilai-nilai islam baik dari segi isi maupun relasi. Cerita rakyat yang ditampilkan dalam melayuonline.com dapat menjadi cultural capital untuk menyebarluaskan nilai-nilai pluralisme yang dimililiki budaya melayu dan budaya lainnya di Indonesia. Selain itu, situs melayuonline.com juga mengembangkan nila-nilai pluralisme dalam Islam yangmewarnai kemajemukan dalam budaya melayu.Kata kunci: Islam, Komunitas Online, Islam, Pluralisme, Budaya MelayuAbstractAs one of the country in Southeast Asia, the state of Internet and digital media penetration in Indonesia has grown rapidly. Various digital media such as websites have emerged and become important source ofinformation, including information about culture. Within this context, one of websites related to culture, especially Malay culture is Melayuonline.com. As a website which oriented to cultural content, melayuonline.com has been present since 2007 with the aim of preserving and developing Malay culture. The use of foreign languages other than Indonesian Language shows the diversity and wide reach of this site.Meanwhile, based on various studies, it can be said that Islam as a religion inherent in Malay culture andgenerally people think there is a view of Islam inherent in Malay culture, and considered as a single dual in the sense can not be separated. Therefore, through virtual etnography this research explores Islamic values and cultural diversity in the website melayuonline.com. This study found that Malay culture is dynamic and diverse. Islamic values in melayuonline.com can be seen throughout various forms, both from symbolic, text and visual content. Virtually, Malay culture displays attachment and relations to Islamic values. The folklore shown in melayuonline.com can be a cultural capital to disseminate the values of pluralism that Malay culture and other cultures have in Indonesia.In addition, the site melayuonline.com also develops a pluralist view and values on Malay culture.Keywords: Islam, Online Community, Pluralism, Islam, Malay Culture

DIFUSI INOVASI DALAM KOMUNIKASI PEMASARAN POLITIK INDONESIA I DEWA AYU HENDRAWATHY PUTRI
Communication Vol 4, No 2 (2013): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Political world today can not be separated from the world of communications. Because the political activities based on communication in conveying ideas, ideas, opinions, and other matters relating to the state. According to Almond (1960), political communication is part of the seven political system that does not run itself, because communication helps other political systems. Opening market opportunities for products that politics is the result of conditioning by the mass media through information products. Information that shaped the values, image (image), and needs. The purpose of marketing communications is to reach a political understanding with or what's called mutual understanding between two or more participants to the communication of a message (in this case is a new idea) through certain communication channels. Thus the adoption of a new idea (innovation in politics) is influenced by participants' communication and communication channels. Communication channels can be said to play an important role in the spread of innovation, because it is through innovation that can spread to members of the social system. As in any other marketing activity, the existing political marketing "sellers" and there are "buyers" in addition to political product ready to sell. In this context, the seller is a communicator / political actors and political audiences buyer is commonly known by the constituents. Political communicator in political communication can be divided into three types, namely: (1) activists as political communicator, who voiced the interests of certain groups with idealism, usually in the context of political change, (2) Professionals as political communicators, those who worked and paid for political purposes of a particular party, candidate, or political officials, (3) officials as political communicators, those who aspire to occupy or maintain a certain position in a network of power. In the world of political marketing, communicator (political actors) have a very large role in the process of diffusion of innovation, successful or not an innovation is applied in the realm of business depends on the ability and willingness to receive marketing communicators and diffusing innovation to clients (audience polotik) or political consumer products.

STRATEGI KOMUNIKASI PEMASARAN MOBIL LOW COST GREEN CAR MELALUI SALES PROMOTION PADA PT. ASTRA INTERNASIONAL TBK CABANG CILEDUG KOTA TANGERANG RINI LESTARI
Communication Vol 6, No 1 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

PT. Astra Internasional Tbk-Daihatsu-Ciledug is a single agency and official distributor of the Daihatsu in Indonesia. Marketing communications through sales promotion is one of the activities of PT.Astra Internasional Tbk-Daihatsu-Ciledug in promoting the product in the competition that is becoming more competitive.The purpose of this research is to find out and explain sales promotion as a strategy of marketing low cost car green car (lcgc) Daihatsu Ayla produced by PT. Astra Internasional Tbk Daihatsu in Ciledug and constraints and opportunities in implementing the sales promotion.The theory used in this research is about marketing communication, that is, hotchpotch of marketing communications focused on sales promotion (kotler and keller). The research uses qualitative research approach , with research method of case study, method with in-depth interviews, observation and documentation..The result showed that the company: First, Astra Internasional Daihatsu Ciledug conduct sales promotion in the forms of: the refund cash discount, the frequency program, free gifts, free trials, product guarantee, the sales exhibition, and special advertising. Second, opportunities found in PT. Astra Internasional Daihatsu Ciledug in carrying out an activity to promote the sale of (sales promotion)include: facilitating the increase of the sales volume, facilitating the purchase of recurring repeat order, and facilitating the increase of customer loyalty .The constraints found in undertaking activities of sales promotion are as follows: the lack of human resources especially in the field of sales, PT .Astra Internasional Daihatsu Ciledug does not have the department with specialty of handling marketing communications, and customers do not immediately make purchase decisions.

Fenomenologi Kampanye Politik Pada Pilkada Jawa Timur Fatmawati .
Communication Vol 9, No 1 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

ABSTRACTPurpose of research to explain political campaign of experience’s KarSa Success Team in East Java election for twice period. East Java election to be one of election with interested to studied, because of this election have to more specially, about candidate and competition to be winner with political campaign. KarSa’s Winning were result of exploration to political campaign’s concept approach local wisdom to be done in firts period and second period. This study uses qualitative research with phenomenological approach. Phenomenologically of research was an approach interpretif subjective wich to exploration’s experiences This Research are explores the subjective experience’s team success in conducting political campaigns in the Eastjava election. There are five Informants, were selected using purposive. Data were analyzed using the phenomenological analysis techniques to find important themes and make models of the research. The results of this study that the experience’s political campaign by Success Team KarSa used to 5M of local wisdom concept. 5M of concept practice to “Sambang Desa” programm. It’s consist of 3M (to eye, to ear, and to feel) for each problem in village. After 3M, continued with 2M (to arrange and to practice). Meaning of 5M by Team Succsess’s experiences in East Java Election as politics education, demokratic practice and persuasive behaviour to society.Keyword : Political Campaign, East Java and Phenomenology.ABSTRAKPenelitian ini bertujuan mengeksplorasi pengalaman kampanye politik Tim Sukses KarSa pada Pilkada Jatim selama dua periode kemenangan. Pilkada Jawa Timur menjadi salah satu momen pilkada yang menarik untuk diteliti, karena kontestasi ini memiliki beragam keunikan, baik dari peserta pilkada maupun persaingan memperebutkan kursi Jatim I melalui kampanye politik. Kemenangan KarSa adalah hasil eksplorasi konsep kampanye politik local wisdom yang konsisten dilakukan, baik pada periode pertama maupun kedua. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Penelitian fenomenologi adalah pendekatan penelitian subyektif interpretif yang diperoleh dari pengalaman langsung subyek informan. Dalam penelitian ini, informan terdiri dari lima orang narasumber yang ditentukan secara purposive sampling. Hasil penelitian mengungkapkan bahwa pengalaman kampanye politik yang dilakukan oleh tim sukses KarSa adalah konsep kampanye politik 5M sebagai konsep local wisdom. Konsep 5M dilakukan melalui program “Sambang Desa”. Sambang desa terdiri dari 3M (melihat, mendengar dan merasakan) setiap permasalahan yang muncul di desa-desa. Setelah 3M, Tim KarSa melanjutkan program 2M yakni (menyusun dan melaksanakan). Makna kampanye politik 5M yang dilakukan oleh Tim Sukses KarSa pada Pilkada Jatim adalah sebagai bentuk pendidikan politik, perwujudan demokrasi, dan tindakan persuasi kepada masyarakat.Kata Kunci : Kampanye Politik, Pilkada dan Fenomenologi

KOMUNIKASI PERSUASIF IKLAN LAYANAN MASYARAKAT DI TELEVISI TENTANG EDUKASI KANKER Daniel Handoko; Velda Ardia; Oktaviana Purnamasari
Communication Vol 8, No 2 (2017): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

ABSTRACTCancer is the one of the highest killers in the world. In Indonesia, the prevalence of this diseaseis increasing from year to year. To reduce the number of cancer patients, the Ministry of Healthhas a variety of efforts, such as education to the public through Public Service Announcement(PSA) on television. PSA is needed primarily to mobilize the community to change behavior toa more positive direction as desired by the communicator. It takes proper persuasivecommunication so that the PSA can perform its function to influence people to change theirbehavior in a positive direction. This persuasive effort becomes interesting to be studiedconsidering persuasive communication is related to various aspects, such as attitude, behaviorand knowledge of target audience.In the context of cancer education, persuasive communication is needed to convince people tobe more concerned about cancer by implementing a healthy lifestyle so that cancer can beprevented. This study aims to find how persuasive communication in cancer education PSAcould support behavior change in society. The research method used is case study usingqualitative descriptive, trough data collection procedure of FGD (Focus Group Discussion).The research was conducted in Cirendeu, Ciputat. Data survey was obtained from the studentsof the University of Muhammadiyah Jakarta who became informers. The data is analyzedqualitatively which is then interpreted and presented in the form of a description or narrativefollowed by conducted theoretical interpretation to give meaning to the result of the researchthat has been done.Result of this study indicates that behavior of the target audience towards the PSA is quitepositive. Some of informants like the storyline and animation aproach, but the weakness is theinformation in the PSAis less detailed. Information in persuasive communication of PSA seeksto change the pattern of community to be healthier where early examination or detection isneeded as a form of prevention. Through PSA, public awareness of cancer can be increased topersuade people to be willing to prevent cancer.Keywords: Persuasive Communication, Public Service Ads, Cancer EducationABSTRAKKanker adalah salah satu pembunuh tertinggi di dunia. Di Indonesia, prevalensi penyakit inimeningkat dari tahun ke tahun. Untuk mengurangi jumlah penderita kanker, KementerianKesehatan memiliki berbagai upaya, seperti edukasi ke masyarakat melalui Public Service Ads(ILM) di televisi. ILM sangat dibutuhkan terutama untuk memobilisasi masyarakat agarmengubah perilaku ke arah yang lebih positif seperti yang diinginkan oleh komunikator.Dibutuhkan komunikasi persuasif yang tepat sehingga ILM dapat menjalankan fungsinya untukmempengaruhi orang untuk mengubah perilaku mereka ke arah yang positif. Upaya persuasifini menjadi menarik untuk dipelajari mengingat komunikasi persuasif terkait dengan berbagaiaspek, seperti sikap, perilaku, dan pengetahuan khalayak sasaran.Dalam konteks pendidikan kanker, komunikasi persuasif sangat dibutuhkan untuk meyakinkanmasyarakat agar lebih peduli terhadap kanker dengan menerapkan gaya hidup sehat sehinggakanker bisa dicegah. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasipersuasif dalam pendidikan kanker pada ILM dapat mendukung perubahan perilakumasyarakat.Metode penelitian yang digunakan adalah studi kasus deskriptif kualitatif, melalui prosedurpengumpulan data dalam wawancara mendalam dan FGD. Penelitian dilakukan di Cirendeu,Ciputat. Survei data diperoleh dari mahasiswa Universitas Muhammadiyah Jakarta yangmenjadi informan. Data dianalisis secara kualitatif yang kemudian ditafsirkan dan disajikandalam bentuk deskripsi atau narasi diikuti dengan dilakukan penafsiran teoritis untuk memberimakna pada hasil penelitian yang telah dilakukan.Dari analisis data penelitian diperoleh hasil bahwa perilaku khalayak sasaran terhadap ILMcukup positif, di mana beberapa informan menyukai alur cerita iklan dan pendekatan animasiyang digunakan dalam ILM edukasi kanker. Namun kelemahannya adalah informasi pada iklanILM sering kali kurang detail. Informasi dalam komunikasi persuasif ILM berupaya untukmengubah pola hidup masyarakat menjadi lebih sehat di mana pemeriksaan atau deteksi dinidiperlukan sebagai bentuk pencegahan. Melalui ILM, kesadaran masyarakat akan kanker dapatditingkatkan guna memersuasi masyarakat untuk bersedia melakukan pencegahan terhadappenyakit kanker.Kata kunci: Komunikasi Persuasif, Iklan Layanan Masyarakat, Edukasi Kanker,Perubahan Perilaku

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