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INDONESIA
Communication
Published by Universitas Budi Luhur Jakarta
ISSN : 20865708     EISSN : 24427535     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Communication published by the Communication Studies Program, Univ. Budi Luhur, twice a year. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
Arjuna Subject : -
Articles 167 Documents
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MEDICAL PROFESSIONALS AS EFFECTIVE COMMUNICATORS DEDDY MULYANA
Communication Vol 6, No 2 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (139.963 KB) | DOI: 10.36080/comm.v6i2.46

Abstract

This paper discusses some issues related to the rationale for studying health communication,especially the reasons why medical practitioners must master therapeutic communicationwhich is often culture-bound. It is argued that in this era of globalization medical professionalsneed to have communication skills in order to treat patients from various cultures effectively.These communication skills, characterized by empathy, intimacy and intercultural competencewill make medical professionals more successful in their careers.
KONSTRUKSI PEMBERITAAN KASUS BODY SHAMING ARTIS DIAN NITAMI DI NAKITA.GRID.ID DAN TEMPO.CO Anggun Putri Dewanggi; Laksmi Rachmaria
Communication Vol 10, No 1 (2019): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v10i1.813

Abstract

Body shaming is an act of mocking or insulting by commenting on a person's physical form or body size. Body shaming is synonymous with bullying behavior, because it will affect one's self-image, self-concept, and self-confidence. This study aims to see how the construction of body shaming reports that hit Dian Nitami artists in Tempo.Co and Nakita.Id online media. The research approach used in this study is qualitative with a constructivist paradigm. This study uses Robert N. Entman's Framing Theory. Research results: Tempo.Co in its frame brings the case of bullying that befell Dian Nitami artists to the realm of law. Tempo.Co positions the account @corissa.putrie owner as the cause of the problem and Anjasmara as a hero. Make Moral Judgment which is presented by Tempo.Co in the news in the form of a threat of punishment that will be accepted by the body shaming perpetrators on social media. Treatment Recommendation offered by Tempo.Co in its news text so that people are wiser and wiser in speaking on social media. Nakita.Id brought this case to the moral realm. Nakita.Id positioned the @corissa.putrie account and also the women who use social media as the cause of the problem, Anjasmara is positioned as Dian Nitami's hero and artist as a victim. The Make Moral Judgment presented by Nakita.Id was an appeal to reflect on what we had typed with the fingers and uploaded to the internet. Treatment Recommendations are offered so that every citizen takes heed of ethics in social media. Conclusion: media is a means for people to understand various realities. through the construction of news reporters display and place events in a particular social context where the audience is.
MODEL KOMUNIKASI KAMPANYE PENGGALANGAN DANA OLEH PERUSAHAAN PENYIARAN TELEVISI UNTUK MENDUKUNG KEGIATAN KEMANUSIAAN Dwi Firmansyah; Eka Perwitasari Fauzi
Communication Vol 8, No 2 (2017): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.266 KB) | DOI: 10.36080/comm.v8i2.639

Abstract

ABSTRACTThis research discusses a fundraising campaign by PT Surya Citra Televisi (SCTV) through“Jembatan Asa” program, a humanitarian program to build broken bridges in various regionsof Indonesia. The purpose of this research is to know the communication model of humanitarianfundraising campaign of Jembatan Asa Program by SCTV with reference to Nowak andWarneryd campaign model.The research approach used is qualitative, with the nature of descriptive research. Datacollection procedure through advertisement and news documentation and in-depth interviewsfrom key informants: chairman of CSR program “Jembatan Asa”, news production manager,news producer and video journalist in SCTV News Division. The results and analysis of datafindings show that the campaign is done through advertisements and publications in variousinternal programs of SCTV, online media www.liputan6.com and social media.Refers to the elements of the Nowak and Warneryd campaign models; intended effect,competiting communication, communication objects, target populations and receiving groups,channels, messages, communicators, and obtained effects, the researchers found a change inthe model used by SCTV in a public fundraising campaign. Among them, prior to conductingthe campaign, SCTV produced framing the news of the condition of the affected communitiesdamaged bridges. The contents of campaign messages in the form of donation solicitationadverts, news reports on the construction of bridges and financial reports. The effect of thecampaign is the rise of number of public donations, the rise of media reputation, and thegovernment's concern to build another damaged bridge in its territory.Keywords: Communication Model, Campaign, Advertisement, Publication, Fundraising ABSTRAKPenelitian ini membahas kampanye penggalangan dana oleh PT Surya Citra Televisi (SCTV)melalui program Jembatan Asa, sebuah program kemanusiaan untuk membangun jembatanrusak di berbagai daerah Indonesia. Tujuan penelitian ini adalah untuk mengetahui modelkomunikasi kampanye penggalangan dana kemanusiaan Program Jembatan Asa oleh SCTVdengan mengacu pada model kampanye Nowak dan Warneryd.Pendekatan penelitian yang digunakan adalah kualitatif, dengan sifat penelitian deskriptif.Prosedur pengumpulan data melalui dokumentasi iklan dan berita serta wawancara mendalamdari key informan, yakni Ketua Penyelenggara program CSR Jembatan Asa, Manajer ProduksiBerita, Produser Program Liputan 6 dan Video Journalist di Divisi Pemberitaan SCTV. Hasil124dan analisis temuan data memperlihatkan bahwa kampanye dilakukan melalui iklan danpublikasi di berbagai program internal SCTV, media online www.liputan6.com dan mediasosial.Mengacu pada elemen model kampanye Nowak dan Warneryd; efek yang diharapkan,persaingan komunikasi, obyek komunikasi, populasi target dan kelompok penerima, saluran,pesan, komunikator, dan efek yang dicapai. Peneliti menemukan perubahan model yangdigunakan SCTV dalam kampanye penggalangan dana masyarakat. Diantaranya, sebelummelakukan kampanye, SCTV memproduksi framing berita kondisi masyarakat terdampakjembatan rusak. Isi pesan kampanye berupa iklan ajakan berdonasi, pemberitaan progrespembangunan jembatan dan laporan keuangan. Efek kampanye yang dicapai adalah banyaknyadonasi masyarakat, naiknya reputasi media, dan kepedulian pemerintah untuk membangunjembatan rusak lain di wilayahnya..Kata kunci: Model Komunikasi, Kampanye, Iklan, Publikasi, Penggalangan,dana
MODIFIKASI STEREOTIP GENDER PEREMPUAN PADA TAYANGAN KULINER DI TELEVISI (STUDI HEGEMONI IDEOLOGI GENDER DALAM PROGRAM “ALA CHEF” TRANS TV VERSI FARAH QUINN) SARI MONIK AGUSTIN
Communication Vol 4, No 2 (2013): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.01 KB) | DOI: 10.36080/comm.v4i2.60

Abstract

This writing aimed to describe how the woman’s gender-stereotype transformation in the culinary television program. The particular TV Program was “Ala Chef” Trans TV hosted by Farah Quinn, a chef who’s also a model. The focus of this writing is the comparison between Farah Quinn and Sisca Soewitomo, a host of culinary program in earlier era.The frameworks used in this writing were Gramsci’s thought of Hegemony and Connell’s Gender Hierarchy of Hegemonic Masculinity. Besides, the explications of concepts such stereotype, gender, ideology, gender-stereotype, gender ideology occured as additional analysis tools.The conclusion showed gender ideology hegemony occured through partriachy values spreading in institutions, particularly mass media such as television program. Culinary program was one of the program that perpetuated gender ideology. Program such as “Aroma” and “Ala Chef” had different format, but this paper showed that the different format was only transformation done by traditional intellectual in perpetuating the ideology. Mass media and popular culture content, eventually, abide to hegemonic production, reproduction and transformation. There was no counter-hegemony founded in this paper. Farah Quinn as a part of intellectuals was failed to counter the hegemony and to be a resistant femininity. Although, Farah Quinn was a career woman and an intellectual chef, she was still a traditional intellectual when she perpetuated the gender ideology in different form.
KOMUNIKASI DALAM PENDEKATAN ISLAM (Telaah Teoretis tentang Kajian Komunikasi dengan Allah melalui Shalat dan Membaca Al-Qur’an) ZIKRI FACHRUL NURHADI
Communication Vol 6, No 1 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.838 KB) | DOI: 10.36080/comm.v6i1.7

Abstract

Al-Qur’an as Words of God actually is the channel of communication between God and man. Based on the system of revelation from God to Gabriel, from Gabriel to Muhammad, from Muhammad to man, it shows the possibility of opening abstract or non verbal communication between God and man. When one reads Al-Qur’an actually he/she communicates with God. When one observes shalat or haji or says a word of Qur’an, he/she behaves like Muhammad when he recieved or communicated with God and Gabriel. In terms of Wahyu there were two dimensions: aural dan oral. People had both like Muhammad SAW, if they read the Qur’an. So, reading the Qur'an and observing prayers are part of communicating with the Creator.   
Hubungan Pengetahuan Wartawan Dengan Pemberitaan LGBT di Koran Sindo Dudi Iskandar; Muhamad Isnaini
Communication Vol 9, No 1 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.609 KB) | DOI: 10.36080/comm.v9i1.619

Abstract

ABSTRACTThis study focuses on the relationship of religious knowledge and news about LGBT (Lesbian, Gay, Bisexual, and Transgender) in Koran Sindo newspaper. This research based on LGBT as reality which increasingly rampant in everyday. This research used survey method to editor of Koran Sindo by spreading questioner. Editors are the ones who process and authorize to bring down a story, including about LGBT. Based on the research that has been done, it can be drawn conclusion. Firstly, the religious knowledge of the respondents was not influenced by previous religious education, religious routines and understanding of the meaning of reading the Qur'an. Secondly, respondents have a high knowledge of religious knowledge aspect. This is evident from the average score of 26 item of questions that is able to pass the standard weight of 75. Thirdly, respondents also have a higher attitude to objective on the news about LGBT, by high score completeness news, namely 82.5 and writing placement, amounting to 69,6. Fourthly, there is a positive correlation of religious knowledge of the respondents with the news on LGBT. This is proven by hypothesis which statistically reject Ho and accept Ha.Keywords : Journalistic, LGBT, Religion, NewsABSTRAKPenelitian ini fokus pada hubungan pengetahuan agama dan pemberitaan tentang LGBT (Lesbian, Gay, Bisexual, and Transgender) di Koran Sindo. Penelitian ini berangkat dari realitas LGBT yang kian marak di kehidupan keseharian dan kemudian diangkat menjadi berita oleh media massa, termasuk Koran Sindo. Penelitian ini menggunakan metode survei terhadap redaktur Koran Sindo dengan cara menyebar kuesioner. Redaktur adalah yang mengolah dan berwenang menurunkan sebuah berita, termasuk tentang LGBT. Berdasarkan penelitian yang telah dilakukan, maka dapat ditarik simpulan sebagai berikut. Pertama, pengetahun agama para responden ternyata tidak dipengaruhi oleh pendidikan agama sebelumnya (pesantren/madrasah) rutinitas mengikuti pengajian/taklim, dan pemahaman atas makna bacaan Alquran. Kedua, responden mempunyai pengetahuan yang tinggi menyangkut aspek pengetahuan agama. Hal ini terbukti dari rata-rata skor 26 item pertanyaan yang mampu melewati bobot standar 75. Ketiga, responden juga punya sikap yang lebih tinggi untuk objektif atas pemberitaan tentang LGBT, yang dibuktinya dari tingginya skor kelengkapan berita, yakni 82,5 dan penempatan tulisan, sebesar 69,6. Keempat, terdapat hubungan/korelasi yang positif pengetahuan agama para responden dengan pemberitaan mengenai LGBT. Hal ini terbukti dengan uji hipotesis yang secara statistik menolak Ho dan menerima Ha.Kata Kunci : Jurnalistik, LGBT, Agama, Berita
WORD OF MOUTH UNTUK MEMPERKUAT BRAND POSITIONING “THE HOUSE OF RAMINTEN SEBAGAI ANGKRINGAN “TRADISIONAL MODERN” DI YOGYAKARTA Fitria Ayuningtyas; Uljanatunnisa .
Communication Vol 8, No 2 (2017): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.079 KB) | DOI: 10.36080/comm.v8i2.634

Abstract

ABSTRACTMany cities in Indonesia offering all sorts of things that can attract local tourist’sattraction to come to that city such as the food that serve as culinary tourism or natural tours that offer an exotic’s view and so forth. Yogyakarta could not separate from culinary tourism, it means every tourist who came to Yogyakarta would like to try specialty culinary in this area. One of the famous angkringan culinary in Yogyakarta is The House of Raminten. This place is very familiar with eccentric angkringan in Yogyakarta. Beside that The House of Raminten is the only one who has traditional modern’s concept in Yogyakarta. Recognizing the importance of brand in customer’s mind, Management of The House of Raminten try to develop brand positioning namely angkringan traditional modern’s concept as strategy to make a differentiation with their competitors. For both of local tourists and or foreign tourists, TheHouse of Raminten known thru information from individual to other individual or individual to group to speed up an information spread widely, called as word of mouth. The purpose of this research to know the role of word of mouth on strengthening brand positioning in The House of Raminten. This research used theory: word of mouth’s concept in marketing communication, target segmentationa and brand positioning. The method of this research used qualitative method. The results of this research is the role of word of mouth on strengthening brand positioning very high and strongly although other promotion can strengthen brand positioning indirectly.Keywords: word of mouth, strengthening, brand, positioningAbstrakBeberap kota di Indonesia menawarkan segala macam hal yang bisa menarik daya tarik wisata lokal untuk sampai ke kota yang akan dituju, seperti makanan yang berfungsi sebagai wisata kuliner atau wisata alam yang menawarkan pemandangan eksotis dan sebagainya. Yogyakarta tidak bisa lepas dari wisata kuliner, artinya setiap wisatawan yang datang ke Yogyakarta ingin mencoba kuliner khas di daerah tersebut. Salah satu kuliner angkringan yang terkenal di Yogyakarta adalah The House of Raminten. Tempat ini sangat akrab dengan angkringan eksentrik di Yogyakarta. Selain itu The House of Raminten adalah satu-satunya yang memiliki konsep modern tradisional di Yogyakarta. Menyadari pentingnya brand dalam benak konsumen, Manajemen Rumah Raminten mencoba mengembangkan brand positioning yaitu konsep tradisional tradisional angkringan sebagai strategi untuk melakukan diferensiasi dengan kompetitornya. Bagi wisatawan lokal maupun turis mancanegara, The House of Raminten dikenal melalui informasi dari individu ke individu lain atau individu ke kelompok untuk mempercepat penyebaran informasi secara luas, disebut dari mulut ke mulut. Tujuan dari   penelitian ini untuk mengetahui peran word of mouth dalam memperkuat brand positioning di Rumah Raminten. Penelitian ini menggunakan teori: konsep word of mouth dalam komunikasi pemasaran, segmentasi target dan brand positioning. Metode penelitian ini menggunakan metode kualitatif. Hasil penelitian ini adalah peran word of mouth untuk memperkuat brand positioning yang sangat tinggi dan sangat kuat walaupun promosi lainnya dapat memperkuat brand positioning secara tidak langsung.Kata kunci: kata dari mulut ke mulut, penguatan, brand, positioning
DISKURSUS KORUPTOR DALAM MEDIA MASSA: (Analisis Framing Terhadap Pemberitaan Karakter Koruptor Kader Partai Di Kompas Online ‘kompas.com’) Ahmad Toni; Rocky Prasetyo Jati
Communication Vol 4, No 1 (2013): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.405 KB) | DOI: 10.36080/comm.v4i1.54

Abstract

This study of the discourse in the news framing perspective character kompas.com corruptparty cadres in the online media in Asia, aims to do construction and mapping of a number ofnews character corrupt major parties. Well, the character of the ruling party cadres thatcurrently, many Democratic party cadres entangled in corruption cases, the pro-governmentparty cadres PKB, PKS and PAN, to party cadres themselves as the party of opposition voicedSBY administration, the PDI-P.
PEMBERITAAN MEDIA PENYIARAN TERKAIT PERISTIWA BENCANA GEMPA BUMI BERPOTENSI TSUNAMI (Analisis Wacana Kritis Naskah Siaran Radio Sindo Trijaya FM pada 11 April 2012) DYAH RACHMAWATI
Communication Vol 6, No 1 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.149 KB) | DOI: 10.36080/comm.v6i1.2

Abstract

  This study aims to criticize the function of radio is not only as a medium of information, but also as a part of early warning chain of earthquake and tsunami.The lack of knowledge possessed by broadcasters in Indonesia, especially radio, seems as reason why media has not been optimal in the dissemination of the earthquake information and tsunami early warning BMKG. Based on the text analysis of Sindo Trijaya FM radio broadcasts, this study indicate those information broadcast against catastrophic events 11 April 2012 have mention several tsunami early warning messages which sent by the BMKG, but producers and broadcasters still seemed not to understand the meaning of warning messages. Cognition Journalists in Producing News Earthquake and Tsunami in Sindo Trijaya FM Radio in this study had started, but not supported by a written policy specifically regarding reporting procedures earthquake and tsunami disaster. Another facts is Disaster Issues in this radio is not a priority.  
KOMUNIKASI PERSUASIF IKLAN LAYANAN MASYARAKAT DI TELEVISI TENTANG EDUKASI KANKER Daniel Handoko; Velda Ardia; Oktaviana Purnamasari
Communication Vol 9, No 1 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v9i1.596

Abstract

Cancer is the one of the highest killers in the world. In Indonesia, the prevalence of this diseaseis increasing from year to year. To reduce the number of cancer patients, the Ministry of Healthhas a variety of efforts, such as education to the public through Public Service Announcement(PSA) on television. PSA is needed primarily to mobilize the community to change behavior toa more positive direction as desired by the communicator. It takes proper persuasivecommunication so that the PSA can perform its function to influence people to change theirbehavior in a positive direction. This persuasive effort becomes interesting to be studiedconsidering persuasive communication is related to various aspects, such as attitude, behaviorand knowledge of target audience.In the context of cancer education, persuasive communication is needed to convince people tobe more concerned about cancer by implementing a healthy lifestyle so that cancer can beprevented. This study aims to find how persuasive communication in cancer education PSAcould support behavior change in society. The research method used is case study usingqualitative descriptive, trough data collection procedure of FGD (Focus Group Discussion).The research was conducted in Cirendeu, Ciputat. Data survey was obtained from the studentsof the University of Muhammadiyah Jakarta who became informers. The data is analyzedqualitatively which is then interpreted and presented in the form of a description or narrativefollowed by conducted theoretical interpretation to give meaning to the result of the researchthat has been done.Result of this study indicates that behavior of the target audience towards the PSA is quitepositive. Some of informants like the storyline and animation aproach, but the weakness is theinformation in the PSAis less detailed. Information in persuasive communication of PSA seeksto change the pattern of community to be healthier where early examination or detection isneeded as a form of prevention. Through PSA, public awareness of cancer can be increased topersuade people to be willing to prevent cancer.Keywords: Persuasive Communication, Public Service Ads, Cancer Education

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