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Communicology: Jurnal Ilmu Komunikasi
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Published by Universitas Negeri Jakarta
ISSN : 23391480     EISSN : 25809172     DOI : -
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Social Sciences
Communicology: Jurnal Komunikasi published by prodi DIII Hubungan Masyarakat UNJ. Starting in 2017, Published 2x year, on July and December.
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Articles 178 Documents
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Strategi Public Relations Kitabisa.com Dalam Menjaga Reputasi Sebagai Donation Based Crowdfunding Platform Dara Puspita
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 1 Juli 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.034.010

Abstract

This study aims to examine the public relations strategies implemented by Kitabisa.com in maintaining its reputation as the largest donation-based crowdfunding platform in Indonesia. The research employs the PENCILS theory as the analytical framework, which includes seven elements: publication, event, news, community involvement, inform or image, lobbying and negotiation, and social responsibility. A qualitative descriptive approach was used, applying Miles and Huberman’s interactive analysis model. Data were collected through in-depth interviews with two internal representatives of Kitabisa.com and a public relations expert. The findings reveal that Kitabisa.com has actively implemented six out of the seven elements of the PENCILS strategy, with a strong emphasis on publication, community involvement, inform of image, and news as the main strengths in building and sustaining its reputation. However, the lobbying and negotiation aspect still requires improvement, particularly in establishing strategic relationships with government stakeholders. In conclusion, Kitabisa.com's public relations strategy has been effective in maintaining its institutional reputation, but strengthening advocacy efforts will be essential for ensuring long-term reputational resilience.   ABSTRAK Penelitian ini bertujuan untuk mengetahui strategi public relations yang diterapkan oleh Kitabisa.com dalam mempertahankan reputasinya sebagai platform crowdfunding berbasis donasi terbesar di Indonesia. Kajian ini menggunakan teori PENCILS sebagai kerangka analisis strategi public relations, yang mencakup tujuh elemen: publication, event, news, community involvement, inform or image, lobbying and negotiation, dan social responsibility. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode analisis interaktif dari Miles dan Huberman. Data diperoleh melalui wawancara mendalam dengan dua perwakilan internal Kitabisa.com dan seorang pakar humas. Hasil penelitian menunjukkan bahwa Kitabisa.com telah mengimplementasikan enam dari tujuh elemen strategi PENCILS secara aktif, dengan penekanan kuat pada aspek publication, community involvement, inform of image, dan news sebagai kekuatan utama dalam membangun dan menjaga reputasi. Namun, aspek lobbying and negotiation dinilai masih perlu ditingkatkan, khususnya dalam menjalin relasi strategis dengan pemangku kepentingan pemerintah. Kesimpulannya, strategi public relations Kitabisa.com secara umum telah berhasil menjaga reputasi institusi, namun penguatan pada elemen advokasi akan menjadi langkah penting untuk keberlanjutan reputasi di masa mendatang.  
Membaca Reaksi Publik: Analisis Komentar Pada Video 'Kroni Prabowo' di YoutubeTempo.co Pane, Ratri Khaidir; Hasrullah; Farid, Muhammad
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 1 Juli 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.034.06

Abstract

This study aims to analyze the public response to the video “Prabowo's Cronies in the Free Nutritious Meal Project (MBG)” uploaded on YouTube Tempo.co, with a focus on the toxicity of comments and sentiments formed in public discussions related to the video. The phenomenon of concern is how netizens respond to political content and government policies through comments on social media platforms, and how these reactions affect the formation of public opinion. The research method used is sentiment analysis by utilizing the Communalytic.org tool to analyze the comments contained in the video, measure the level of toxicity, and identify sentiment patterns that appear in the discussion. The results showed that although there was a significant spike in toxicity on April 20, 2025, most of the comments showed low levels of toxicity after that period. The categories of severe toxicity, identity attack, insult, and threat were recorded very little. In addition, analysis of the distribution of toxicity scores per day revealed that the toxicity effect tends to subside after an initial peak in interaction. These findings suggest that while these videos trigger strong emotional responses initially, their long-term effects on public opinion are likely to be limited. This research contributes to the understanding of how social media affects political dynamics and how citizens process information based on their prior knowledge and attitudes.
Peran Komunikasi Keluarga dalam Membangun Resiliensi Remaja Madya Fatherless di Jakarta Barat Afriliani, Aulia; Rahman, Nurlina; Praptiningsih, Novi Andayani
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 1 Juli 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.034.08

Abstract

This article aims to explain how family communication resilience is formed in middle adolescents experiencing fatherless conditions. The problem is focused on the patterns of family communication that contribute to building adolescents' psychological resilience and the role of father-substitute figures within the family. To approach this issue, the study refers to the theoretical framework of family resilience by Froma Walsh and interpersonal communication theory. Data were collected through a qualitative method using a phenomenological approach, involving in-depth interviews with five middle adolescents living in West Jakarta who have experienced fatherlessness. The data were analyzed thematically based on the participants' subjective experiences. This study concludes that open communication, emotional support from mothers or substitute figures, and involvement in positive activities are key factors in developing adolescent resilience. In addition, adolescents show the ability to manage emotions and construct positive meaning from their life situations. These findings emphasize the importance of strengthening family roles and social environments in supporting adolescents to cope with the absence of a father figure.   Keywords: Adolescent Resilience; Emotional Support; Fatherless: Family Communication; Phenomenology   ABSTRAK Penelitian ini bertujuan untuk menjelaskan bagaimana resiliensi komunikasi keluarga terbentuk pada remaja madya yang mengalami kondisi fatherless. Masalah difokuskan pada bentuk komunikasi keluarga yang berperan dalam membentuk ketahanan psikologis remaja serta dukungan dari figur pengganti ayah dalam keluarga. Guna mendekati masalah ini dipergunakan acuan teori dari resiliensi keluarga Froma Walsh dan teori komunikasi interpersonal. Data-data dikumpulkan melalui metode kualitatif dengan pendekatan fenomenologi, menggunakan wawancara mendalam terhadap lima remaja madya yang tinggal di Jakarta Barat dan mengalami kondisi fatherless. Data dianalisis secara tematik berdasarkan pengalaman subjektif para informan. Kajian ini menyimpulkan bahwa komunikasi terbuka, dukungan emosional dari ibu atau figur pengganti, serta keterlibatan dalam kegiatan positif merupakan faktor utama yang membentuk resiliensi remaja. Selain itu, remaja juga menunjukkan kemampuan mengelola emosi dan membangun makna positif terhadap situasi yang mereka alami. Temuan ini menggarisbawahi pentingnya penguatan peran keluarga dan lingkungan sosial dalam mendampingi remaja menghadapi kondisi kehilangan figur ayah.   Kata Kunci: Dukungan Emosional; Fatherless; Fenomenologi; Komunikasi Keluarga; Resiliensi Remaja
Leadership Communication in Project Management in Indonesia Dino, Awan; Karamay, Attalah
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 1 Juli 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.034.04

Abstract

Abstract This study explores the signifi cance of leadership communication in project management within the Indonesian context. Utilizing a qualitative approach through literature review and document analysis, the research identifi es key communication strategies that project managers must adopt to enhance team collaboration and project success. Effective leadership communication is crucial for fostering a positive work environment, motivating team members, and addressing challenges that arise during project execution. The fi ndings highlight the importance of adaptive communication styles tailored to the specifi c needs of project teams. Furthermore, the study emphasizes the role of cultural factors in shaping communication practices among project managers in Indonesia. By understanding these dynamics, organizations can improve project outcomes and overall performance in the construction industry. Keywords: Cultural Factors, Leadership Communication, Project Management, Team Collaboration ABSTRAK Penelitian ini mengeksplorasi pentingnya komunikasi kepemimpinan dalam manajemen proyek dalam konteks Indonesia. Dengan menggunakan pendekatan kualitatif melalui tinjauan literatur dan analisis dokumen, penelitian ini mengidentifikasi strategi komunikasi utama yang harus diadopsi oleh manajer proyek untuk meningkatkan kolaborasi tim dan keberhasilan proyek. Komunikasi kepemimpinan yang efektif sangat penting untuk menumbuhkan lingkungan kerja yang positif, memotivasi anggota tim, dan mengatasi tantangan yang muncul selama pelaksanaan proyek. Temuan ini menyoroti pentingnya gaya komunikasi adaptif yang disesuaikan dengan kebutuhan spesifik tim proyek. Selain itu, penelitian ini juga menekankan peran faktor budaya dalam membentuk praktik komunikasi di antara para manajer proyek di Indonesia. Dengan memahami dinamika ini, organisasi dapat meningkatkan hasil proyek dan kinerja secara keseluruhan dalam industri konstruksi. Kata Kunci: Faktor Budaya, Komunikasi Kepemimpinan, Manajemen Proyek, Kolaborasi Tim
Efektivitas Instagram @cerita_asahan Dalam Penyebaran Informasi Bagi Masyarakat Kisaran Heny Anggreni Butar-Butar; Harahap, Nursapia
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 1 Juli 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.034.03

Abstract

Penelitian ini bertujuan melusuri efektivitas akun Instagram @cerita_asahan efektif dalam menyebarkan informasi kepada masyarakat Kisaran. Menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus yang difokuskan pada satu objek, yaitu akun @cerita_asahan. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi. Partisipan dipilih melalui teknik purposive sampling berdasarkan kriteria tertentu. Analisis data dilakukan berdasarkan tahapan dalam model Miles dan Huberman yang terdiri dari reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa akun @cerita_asahan efektif dalam menyampaikan informasi lokal yang aktual, relevan, dan mudah dipahami. Efektivitas tercermin melalui tingginya interaksi, luasnya jangkauan konten, dan dampak langsung terhadap perilaku pengguna, seperti meningkatnya kewaspadaan serta keterlibatan dalam kegiatan di lingkungan sekitar. Temuan dianalisis menggunakan teori Uses and Effect yang menunjukkan adanya efek kognitif, afektif, dan perilaku terhadap para pengikut. Akun @cerita_asahan berperan penting sebagai sumber informasi digital lokal yang dipercaya dan dimanfaatkan oleh masyarakat Kisaran. Kendala yang dihadapi berkaitan dengan tantangan dalam menjaga kredibilitas akun, seperti validitas informasi ditingkatkan melalui pencantuman sumber resmi dan konten yang belum terverifikasi perlu dicegah guna menjaga kepercayaan publik terhadap informasi yang disampaikan.
Etika Komunikasi Dharmaduta di Kecamatan Keling, Kabupaten Jepara menurut Kemurnian Ucapan dalam Cunda Sutta Okta Adhiviyanto, Dirga Yuka; Sadtyadi, Hesti; Wardani, Niken
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 1 Juli 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.034.02

Abstract

Communication based on ethics can strengthen trust between individuals, foster mutual respect, and create an inclusive dialogical atmosphere. This article aims to examine how the four purities of speech in the Cunda Sutta can be used as a basis for communication ethics for Dharmaduta in carrying out their duties in Keling District, Jepara Regency. The method used is descriptive qualitative with data collection techniques through interviews, observation, and documentation. Cunda Sutta becomes the foundation of communication ethics for Dharmaduta in carrying out their duties. Dharmaduta provides information and conveys teachings in accordance with what is needed by the people and based on facts without providing additions and exaggerations, Dharmaduta uses Javanese language, namely fine krama language and adjusts to the audience present, Dharmaduta provides support to the people to carry out interfaith activities, for example by helping the smooth running of the traveling takbir activities to welcome Eid al-Fitr. In the discussion session, Dharmaduta invites people to discuss about the teachings of Buddhism and does not discuss the shortcomings of others. This research shows that integrating the teachings of the Cunda Sutta in Dharmaduta's communication practices not only strengthens Dharmaduta's religious role, but also becomes a real contribution in maintaining the values of diversity and maintaining social harmony at the local level. Through a communication approach that prioritizes honesty, unity, gentleness, and usefulness, Dharmaduta is able to foster tolerance and prevent inter- religious conflicts.
Analisis Respons Publik di Media Sosial Terhadap Proses Legislasi RUU TNI Dalam Kerangka Demokrasi Deliberatif Utami, Pratiwi
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 1 Juli 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.034.09

Abstract

This article analyzes public responses to the legislative process of the revision of the Indonesian National Armed Forces Law (RUU TNI), highlighting a gap between public rejection and the political decision to proceed with its ratification. Using a qualitative-critical approach and the framework of deliberative democracy, the study draws on secondary data from Social Network Analysis (SNA) by Drone Emprit. Findings show that 81% of public sentiment in digital spaces was negative, driven by concerns over the return of the military’s dual function and the lack of public participation in the legislative process. This reflects a legitimacy crisis, as deliberative democracy emphasizes that legal validity must be accompanied by public engagement and acceptance. The article contributes to the discourse on weak policy communication and the urgent need to open deliberative spaces in public policymaking. However, the study relies on digital data, which may not fully capture the broader spectrum of societal aspirations. Future research should adopt a communication ethnography approach and conduct quantitative studies on public perceptions across regions to gather more geographically and demographically representative data.                                                                                                       ABSTRAK Artikel ini menganalisis respons publik terhadap proses legislasi Revisi Undang-Undang Tentara Nasional Indonesia (RUU TNI), yang menunjukkan ketimpangan antara penolakan publik dan keputusan politik untuk tetap mengesahkannya. Menggunakan pendekatan kualitatif-kritis dan kerangka demokrasi deliberatif, studi ini memanfaatkan data sekunder dari Social Network Analysis (SNA) oleh Drone Emprit. Temuan menunjukkan bahwa 81% sentimen publik di ruang digital bersifat negatif, dipicu oleh kekhawatiran terhadap kembalinya dwifungsi TNI dan minimnya partisipasi publik dalam proses legislasi. Kondisi ini merefleksikan krisis legitimasi, karena dalam demokrasi deliberatif, legalitas formal tidak cukup tanpa keterlibatan dan penerimaan masyarakat. Artikel ini berkontribusi pada diskursus tentang lemahnya komunikasi kebijakan dan urgensi membuka ruang deliberatif dalam legislasi publik. Keterbatasan kajian terletak pada basis data digital yang belum mencerminkan keseluruhan spektrum aspirasi masyarakat. Studi lanjutan disarankan menggunakan pendekatan etnografi komunikasi atau kajian kuantitatif terhadap persepsi masyarakat lintas wilayah untuk memperoleh data yang lebih representatif secara geografis dan demografis.    
Political Branding Rano Karno Dalam Pilkada Jakarta 2024 Sebagai “Si Doel” Melalui Akun Instagram @si.doel Cahyaningrum, Zafira Rizqi; Zamzamy, Ahmad
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 1 Juli 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.034.05

Abstract

Rano Karno is running for the regional head election again. This time he is running for Deputy Governor of Jakarta accompanying Pramono Anung. He used his popularity as Si Doel as political branding in the 2024 Jakarta Regional Election campaign. This study highlights how Rano uses a fictional character with a cultural background for his political branding. Rano’s Instagram account @si.rano is used as a platform to build his branding as Si Doel during the 2024 Jakarta Regional Election campaign. A total of 23 uploads were analyzed using content analysis techniques which were then categorized and dissected based on Peter Montoya's theory of 8 laws of personal branding. The results of this study show how a fictional character can be used for political branding. Rano built his image as Si Doel through the @si.rano account well. Based on the 8 laws of personal branding, he focuses on branding that contains aspects of his specialization in Betawi art and culture and his visibility as Si Doel. This gives a fresh air that can be adapted for politicians in the future
Symbolic Exchange and Brand Construction: Business Communication in Garut Leather’s Product Design Handrini Ardiyanti; Mila Karmila; Salman Maulana; Ayu Larasati; Ummanah
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 2 Desember 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.035.05

Abstract

The Garut leather industry has demonstrated significant growth, driven by rising consumer demand for high-quality, locally produced goods. To sustain this development, Micro, Small, and Medium Enterprises (MSMEs) must strengthen product design strategies and creative communication approaches. This study explores how business communication - through symbolic exchange embedded in design elements such as functionality, aesthetics, and innovation -contributes to the construction of brand identity in Garut leather products. Employing a qualitative approach, the research integrates market observation, consumer feedback analysis, and in-depth interviews with local producers. NVivo software is used to code and analyze data, enabling systematic identification of key themes in consumer perception and symbolic design. Findings indicate that features such as RFID-blocking technology, improved compartmental organization, and eco-conscious materials are not only functional enhancements but also serve as communicative symbols of modernity, trust, and craftsmanship. These symbolic design innovations play a crucial role in shaping consumer-brand relationships and enhancing market competitiveness. The study concludes that symbolic value in product design functions as an effective form of business communication, enabling MSMEs to articulate cultural identity while addressing evolving consumer expectations. This strategy is essential for positioning Garut leather products in both domestic and global markets.
Strategi Marketing Public Relations dalam Membangun Citra Lembaga Pendidikan Utomo, Shandra Fitriani; Heni Hayat; Novi Andayani Praptiningsih
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 2 Desember 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.035.01

Abstract

The large number of private schools and the competitiveness and challenges of public relations and other private schools. Schools compete to provide students and parents the best education and services. The Al Muslim Foundation is an educational institution that continues to innovate and be creative, with the digital Islamic school as its latest image. In the face of this, one strategy, namely the marketing public relations strategy, can be used. The purpose of this study is to understand and know how the marketing strategy of public relations Al Muslim Foundation is in building image. The Three Ways Strategy by Thomas L. Harris. This is the push strategy, the pull strategy, and the pass strategy. This study uses qualitative methods with a   descriptive approach. The results of this research indicate that the marketing public relations strategy carried out by the Al Muslim Foundation in building its image is relevant to the Three Ways Strategy concept, but in the process, there are still some disadvantages. The conclusion of this study shows that among the three strategies, push, pull, and pass the pass strategy provides the most positive contribution to building the image of educational institutions.

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