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INDONESIA
Jurnal Muara Ilmu Ekonomi dan Bisnis
ISSN : 25796224     EISSN : 25796232     DOI : -
Core Subject : Social,
Jurnal Muara diterbitkan dalam rangka mendukung upaya pemerintah Republik Indonesia, khususnya Kementerian Riset, Teknologi, dan Pendidikan Tinggi untuk meningkatkan jumlah publikasi ilmiah di tingkat Nasional. Jurnal Muara ini juga dapat menjadi wadah publikasi bagi para mahasiswa (S1, S2 maupun S3) dan dosen di lingkungan perguruan tinggi.
Arjuna Subject : -
Articles 443 Documents
PERAN CORPORATE IMAGE DAN TRUST DALAM MEMEDIASI PENGARUH SOCIAL MEDIA INFLUENCER TERHADAP BEHAVIOURAL INTENTION E-PAYMENT Ryan; Keni, Keni
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i2.24187

Abstract

Penelitian ini bertujuan untuk menguji peran dari Corporate Image dan Trust dalam memediasi pengaruh Social Media Influencer terhadap Behavioural Intention E-Payment OVO di Jakarta. Populasi dalam penelitian ini adalah seluruh penguna E-Payment OVO di Jakarta. Penelitian ini menggunakan 193 pengguna E-Payment OVO sebagai responden. Penelitian ini menggunakan metode Partial Least Square-Strustural Equation Modelling (PLS-SEM) sebagai metode teknik analisis data. Penelitian ini menunjukkan bahwa Social Media Influencer, Corporate Image, dan Trust berpengaruh secara signifikan dan positif terhadap Behavioural Intention, lalu Social Media Influencer memiliki pengaruh signifikan dan positif terhadap Corporate Image dan Trust. Social Media Influencer berpengaruh secara tidak langsung dan signifikan positif terhadap Behavioural Intention melalui Corporate Image dan Trust sebagai variabel mediasi.   This study aims to examine the role of Corporate Image and Trust in mediating the effect of Social Media Influencer on Behavioural Intention E-Payment OVO in Jakarta. The population of this study is all users of E-Payment OVO in Jakarta. This study employs 193 users as the respondents. The data collection has been conducted by using a convenience sampling method. This research analyses the data by using the Structural Equation Modelling (SEM) with Partial Least Square (PLS). The research showed that Social Media Influencer, Corporate Image, and Trust had a positive and significant impact on Behavioural Intention, then Social Media Influencer had a positive and significant impact on Corporate Image and Trust. Social Media Influencer has a significant indirect impact on Behavioural Intention through Corporate Image and Trust as an mediating variable.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KEINOVATIFAN GURU DI KABUPATEN BOGOR MELALUI ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) SEBAGAI MEDIASI Eko, Eko Pramono; Notosudjono, Didik; Tukiran, Martinus
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i2.24316

Abstract

Pendidikan di era revolusi industri 4.0 mengajak guru untuk dapat bangkit dari zona nyaman menuju pada pertumbuhan literasi digital. Perkembangan teknologi yang sangat cepat dan pesat membutuhkan seorang guru yang mampu perkembangan dan memiliki keinovatifan. Tujuan penelitian yaitu untuk melakukan pembuktian dan menemukan upaya serta strategi dalam meningkatkan keinovatifan guru melalui variabel kepemimpinan transformasional dan OCB. Tempat penelitian yaitu Sekolah SMP Swasta di Kabupaten Bogor dengan jumlah populasi 120 guru. Penentuan sampel dilakukan secara acak sederhana dengan rumus Taro Yamane sehingga diperoleh sampel sebanyak 92 guru. Metode dalam penelitian ini yaitu metode survei melalui pendekatan Analisis Jalur memanfaatkan PLS-SEM. Pengumpulan data penelitian dilakukan dengan menyebarkan angket. Hasil penelitian membuktikan bahwa: 1) terdapat pengaruh positif langsung dan signifikan antara kepemimpinan transformasional terhadap OCB; 2) terdapat pengaruh positif langsung dan signifikan kepemimpinan transformasional terhadap keinovatifan guru. 3) terdapat pengaruh positif langsung dan signifikan OCB terhadap keinovatifan guru. 4) terdapat pengaruh positif tidak langsung dan signifikan kepemimpinan transformasional terhadap keinovatifan guru melalui OCB. Penelitian ini membuktikan bahwa peningkatan keinovatifan guru dapat dilakukan dengan melakukan penguatan kepemimpinan transformasional dan OCB.   Education in the era of the industrial revolution 4.0 invites teachers to rise from their comfort zone towards growing digital literacy. The rapid and rapid development of technology requires a teacher who is able to develop and have innovation. The aim of the research is to prove and find efforts and strategies to increase teacher innovation through transformational leadership and OCB variables. The research location is a private junior high school in Bogor Regency with a population of 120 teachers. The determination of the sample was carried out simply randomly using the Taro Yamane formula so that a sample of 92 teachers was obtained. The method in this study is the survey method through the Path Analysis approach using PLS-SEM. Research data collection was carried out by distributing questionnaires. The results of the study prove that: 1) there is a direct and significant positive influence between transformational leadership on OCB; 2) there is a direct and significant positive effect of transformational leadership on teacher innovation. 3) there is a direct and significant positive effect of OCB on teacher innovation. 4) there is an indirect and significant positive effect of transformational leadership on teacher innovation through OCB. This research proves that increasing teacher innovativeness can be done by strengthening transformational leadership and OCB.
ANTESEDEN CONSUMER ENGAGEMENT: STUDI KASUS INSTAGRAM FOLLOWERS PADA PENGGUNA KOSMETIK WARDAH DI JAKARTA Meilisa, Meilisa; Briliana, Vita
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i2.24897

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh pleasantness, credibility, emotions, perceived influenced, dan innovativeness terhadap customer engagement pada pengikut influencer Instagram Wardah di Jakarta. Desain penelitian ini menggunakan penelitian deskriptif dan kausal, menggunakan skala likert yang menggunakan lima titik dalam pengukurannya. Metode penentuan sampel menggunakan metode purposive sampling dengan data primer dan sekunder. Sampel yang digunakan sebanyak 118 responden dan analisis data menggunakan regresi linier berganda. Hasil yang diperoleh dalam penelitian ini bahwa terdapat pengaruh pleasantness, emotions, perceived influenced, dan innovativeness terhadap customer engagement pengikut influencer Wardah instagram di Jakarta. Namun, credibility tidak berpengaruh terhadap keterlibatan pelanggan pengikut influencer Instagram Wardah di Jakarta.   The purpose of this study was to determine and analyze the effect of Pleasantness, Credibility, Emotions, Perceived Influenced, and Innovativeness on Customer Engagement of Wardah influencer Instagram followers in Jakarta. This research design uses descriptive and causal research, using a Likert scale that uses five points in its measurement. The method of determining the sample using purposive sampling method with primary and secondary data. The sample used is 118 respondents and data analysis using multiple linear regression. The results obtained in this study that there is an influence of Pleasantness, Emotions, Perceived Influenced, and Innovativeness on Customer Engagement of Wardah influencer Instagram followers in Jakarta. However, Credibility has no influence on Customer Engagement of Wardah influencer Instagram followers in Jakarta.
WORKPLACE WELL-BEING UNTUK MENINGKATKAN WORK ENGAGEMENT KARYAWAN Zamralita, Zamralita; Putri Leleng Wilis, Anastasia
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i2.26050

Abstract

Kinerja karyawan merupakan hal penting untuk menjaga kinerja perusahaan. Ketika karyawan memiliki kualitas kerja yang baik, maka perusahaan dapat berjalan dengan baik dan memiliki hasil yang berkualitas. Salah satu hal penting untuk meningkatkan kulitas dan kinerja perusahaan perlu menjaga workplace well-being karyawan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh workplace well-being terhadap work engagement pada karyawan. Penelitian ini menggunakan metode kuantitatif. Alat ukur yang digunakan dalam penelitian ini Utrecht Work Engagement Scale (UWES-9) untuk mengukur work engagement dan Workplace Well-Being Questionnaire (WWQ) untuk mengukur workplace well-being. Pengolah data penelitian menggunakan Smart PLS 3. Jumlah partisipan dalam penelitian 333 karyawan yang diperoleh menggunakan teknik convenience sampling. Hasil pengolahan data membuktikan workplace well-being berpengaruh pada work engagement (p = 0.000), dapat diartikan bahwa workplace well-being dapat memprediksi adanya work engagement pada karyawan. Sehingga jika terjadi peningkatan workplace well-being dari karyawan maka dapat membuat work engagement meningkat. Dari hasil penelitian ini, perusahaan perlu mempertahankan dan meningkatkan workplace well-being pada karyawan agar karyawan memiliki work engagement yang tinggi, sehingga akan berdampak pada semangat, ketekunan dan produktivitas karyawan menjadi tinggi.   Employee performance is important to maintain company performance. When the employees have good quality work, the company can run well and have quality results. One of the important things to improve the performance and quality of the company must maintain the well-being of employees. The purpose of this study is to see the effect of workplace well-being on work engagement in employees. This study used quantitative methods. This reaserch using  Utrecht Work Engagement Scale (UWES-9) to measure work engagement and the Workplace Well-being Wuestionnaire (WWQ) to measure workplace well-being. Research data processed by using Smart PLS 3. This research had 333 employees as participants using convenience sampling. Based on the result, prove that workplace well-being can affect work engagement (p = 0.000). So, if there is an increase in workplace well-being from employees, it can make work engagement increase. From the results of this study, companies must maintain workplace well-being in employees so that employees have a higher work engagement, and it will be have an impact on a higher vigor, persistence and productivity of the employees.
PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP BRAND EQUITY ITDRI DI TELKOM GROUP Almira, Sherica Rafa; Hafiar, Hanny; Prastowo, FX. Ari Agung
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i2.26253

Abstract

Dalam menghadapi tantangan globalisasi ekonomi dan inovasi digital di Indonesia, Telkom Indonesia menunjuk Telkom Corporate University Center (TCUC) dalam mendirikan satuan tugas bernama Indonesia Telecommunication and Digital Research Institute (ITDRI) yang berfungsi sebagai research, innovation, and talent development hub bagi seluruh key partners salah satunya yaitu internal Telkom Group. Tim branding ITDRI bagian Brand and Communication (BnC) perlu membuat strategi Public Relations menggunakan salah satu tools Public Relations yaitu media sosial dengan model Brand Awareness (SMMA) dalam membangun dan meningkatkan Brand Equity ITDRI khususnya Brand Awareness dan Brand Image. Penelitian ini bertujuan untuk mengetahui dan mengukur seberapa besar pengaruh Brand Awareness (SMMA) media sosial ITDRI terhadap Brand Equity (Brand Awareness dan Brand Image) ITDRI di Telkom Group regional II dan III. Latar belakang peneliti memilih ITDRI Regional II dan III, dikarenakan aktivitas Marketing yang dilakukan dirasa belum maksimal. Penelitian ini menggunakan metode kuantitatif dengan jenis metode survei yang telah disebarkan menggunakan Google Form yang terdiri dari 185 sampel dan diolah menggunakan SPSS Ver. 27. Hasil penelitian membuktikan bahwa Brand Awareness (SMMA) ITDRI memberikan karyawan Telkom Group regional II dan III kesadaran akan keberadaan ITDRI, mengingat karakteristik dan logo, dan mengenali ciri-ciri ITDRI. Karyawan Telkom Group regional II dan III mampu mengingat kembali dan memiliki pengalaman yang positif terkait ITDRI. Dapat disimpulkan bahwa dalam teoritis dan praktis, Brand Awareness (SMMA) memiliki pengaruh terhadap Brand Equity (Brand Awareness dan Brand Image) ITDRI di Telkom Group regional II dan III.   In facing the challenges of economic globalization and digital innovation in Indonesia, Telkom Indonesia appointed the Telkom Corporate University Center (TCUC) to build a task force called the Indonesia Telecommunication and Digital Research Institute (ITDRI), which functions as a center for research, innovation and talent development for all major partners. one of which is internal to the Telkom Group. The ITDRI branding team in the Brand and Communication (BnC) section needs to create a Public Relations strategy using one of the Public Relations tools, namely social media with the Social Media Marketing Activity (SMMA) model in building and increasing ITDRI's Brand Equity, especially Brand Awareness and Brand Image. This study aims to determine and measure how much influence ITDRI's Social Media Marketing Activity (SMMA) has on ITDRI's Brand Equity (Brand Awareness and Brand Image) in Telkom Group regional II and III. The researcher's background in choosing ITDRI Regional II and III was because the marketing activities carried out were deemed not optimal. This study uses a quantitative survey method distributed using a Google Form consisting of 185 samples and processed using SPSS Ver. 27. The study results prove that ITDRI's Social Media Marketing Activity (SMMA) provides awareness to Telkom Group regional II and III employees of the existence of ITDRI, remembers the characteristics and logo, and recognizes ITDRI characteristics. Telkom Group regional II and III employees can recall and have positive experiences related to ITDRI. It can be concluded that theoretically and practically, Social Media Marketing Activity (SMMA) influences Brand Equity (Brand Awareness and Brand Image) ITDRI in Telkom Group regional II and III.
Cover JMIEB vol 8 no 1 JMIEB, Editor
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 1 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

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Abstract

Cover JMIEB vol 8 no 1
Kata Pengantar JMIEB Vol 8 No 1 JMIEB, Editor
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 1 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kata Pengantar JMIEB Vol 8 No 1
DO COMPANY PRODUCTIVITY, PRICE-EARNINGS RATIO, AND EFFECTIVE TAX RATE AFFECT FIRM VALUE? Marvin, William; Christina, Silvy
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i2.26130

Abstract

Investors look for companies with growing firm value and are eager to know the factors that affect it. Other research that has been conducted previously relating to factors that influence company value shows different results. This is the motivation for researchers to conduct research which is a development of previous research. The purpose of this study is to obtain empirical evidence about the effect of firm size, company productivity, firm age, price earning ratio, profitability, leverage, effective tax rates, and audit quality on firm value. The sample used in this research is manufacturing companies listed on the Indonesia Stock Exchange consistently from 2016 until 2018. The sample selection method used was purposive sampling, there were 75 companies met the criteria, resulting in 225 data being taken as samples. Research data were analyzed by doing hypothesis tests using multiple regression methods to determine the model of research. The results of this study show that firm size, profitability, and leverage affect firm value. company productivity, firm age, price earning ratio, effective tax rates, and audit quality do not affect the value of the firm.
DETERMINANTS OF INDICATIONS OF FRAUD IN THE FINANCIAL STATEMENTS OF BANKS LISTED ON THE BEI Rodhiyuddin, Muhammad; Daryatno, Andreas Bambang
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 1 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v8i1.26543

Abstract

Berdasarkan laporan Association of Certified Fraud Examiners (ACFE) 2022, industri perbankan dan jasa keuangan mempunyai beban tertinggi dari seluruh kelompok industri yaitu sebesar 22,3%. Penting untuk memahami faktor-faktor apa saja yang mempengaruhi kecurangan laporan keuangan agar pemangku kepentingan dapat peduli untuk meningkatkan kualitas laporan keuangan. Penelitian ini bertujuan untuk menganalisis pengaruh fraud diamond terhadap kecurangan laporan keuangan. Fraud diamond terdiri dari elemen tekanan (pressure), kesempatan (opportunity), rasionalisasi (rationalization), dan kemampuan (capability). Penelitian ini penting untuk dilakukan agar diketahui faktor-faktor apa saja yang berpengaruh terhadap kecurangan laporan keuangan sehingga menjadi perhatian bagi stakeholders untuk peningkatan kualitas laporan keuangan. Teknik pengаmbilаn sаmpel dilаkukаn secаrа purposive sаmpling, Data yang digunakan dalam penelitian adalah data sekunder pada perusahaan Bank Umum Syariah yang Terdaftar di OJK 2016-2022, Analisa data menggunakan alat bantu statistik SPSS 23. Hasil penelitian menunjukkan bahwa secara parsial Tekanan dengan proksi rasio leverage, Tekanan dengan proksi rasio sales, Kesempatan dengan proksi porsi anggota independen dalam dewan komisaris, Kemampuan dengan proksi pergantian direksi tidak berpengaruh terhadap kecurangan laporan keuangan. Sedangkan Kesempatan dengan proksi porsi anggota independen dalam komite audit, Rasionalisasi dengan proksi total penghasilan akrual berpengaruh negatif terhadap kecurangan laporan keuangan.   Based on the Association of Certified Fraud Examiners (ACFE) 2022 report, the banking and financial services industry has the highest burden of all industry groups at 22.3%. It is important to understand what factors influence financial statement fraud so that stakeholders can care about improving the quality of financial statements. This study aims to analyze the effect of fraud diamond on financial statement fraud. Fraud diamond consists of elements of pressure, opportunity, rationalization, and capability. This research is important to do so that it is known what factors affect financial statement fraud so that it becomes a concern for stakeholders to improve the quality of financial statements. The technique of selecting samples is carried out by purposive sampling, the data used in the study is secondary data on Islamic Commercial Bank companies registered with OJK 2016-2022, data analysis using SPSS 23 statistical aids. The results showed that partially Pressure with proxy leverage ratio, Pressure with proxy sales ratio, Opportunity with proxy portion of independent members in the board of commissioners, Ability with proxy change of directors has no effect on financial statement fraud. While Opportunity with the proxy of the portion of independent members on the audit committee, Rationalization with the proxy of total accrual income has a negative effect on fraudulent financial statements.
KAJIAN KEPUASAN WISATAWAN TERHADAP LOYALITAS DESTINASI WISATA PANTAI KUTA BALI DI INDONESIA Alvin; Tunjungsari, Hetty Karunia
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i2.27014

Abstract

Pantai Kuta merupakan salah satu destinasi wisata yang sampai saat ini banyak dikenal oleh wisatawan baik domestik maupun mancanegara. Tujuan penelitian ini adalah untuk menguji apakah Perceived Service Quality, Perceived Value merupakan prediktor positif terhadap Destination Loyalty dan Tourist Satisfaction. Penelitian ini melibatkan 200 sampel dari kalangan mahasiswa yang pernah berkunjung ke Pantai Kuta, Bali, untuk tujuan berwisata lebih dari 1 kali. Teknik pengambilan sampel yang dipilih adalah dengan menggunakan convenience sampling. Data yang diperoleh kemudian diolah dengan menggunakan PLS-SEM versi 3. Hasil penelitian ini menunjukkan bahwa Perceived Value memiliki pengaruh yang positif terhadap Tourist Satisfaction dan Destination Loyalty, adapun Perceived Service Quality tidak memiliki pengauh yang signifikan pada kedua variabel dependen. Implikasi hasil penelitian ini dapat menjadi masukan bagi organisasi manajemen destinasi (DMO), khususnya wisata pantai, dalam membuat strategi untuk meningkatkan kepuasan dan loyalitas wisatawan. Secara teoretis, implikasi hasil penelitian ini memberikan pengembangan pada kajian mengenai kepuasan dan loyalitas wisatawan.   Kuta Beach is a tourist destination that is widely known by both domestic and foreign tourists. The purpose of this study is to examine whether Perceived Service Quality and Perceived Value are positive predictors of Destination Loyalty as well as Tourist Satisfaction. This study involved 200 samples from students who had visited Kuta Beach, Bali, more than 1 time for the purpose of vacation. The sampling technique chosen is to use convenience sampling. The data obtained was then processed using PLS-SEM version 3. The results of this study show that Perceived Value has a positive influence on Tourist Satisfaction and Destination Loyalty, while Perceived Service Quality does not have a significant influence on both variables. The implications of this study can be suggestions for destination management organization (DMO), especially beach tourism, in making strategies to increase tourist satisfaction and loyalty. Theoretically, the implications of the results of this study provide development in the study of tourist satisfaction and loyalty.