MediaTor: Jurnal Komunikasi
Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the results of field research, conceptual articles, or desk studies). This journal is intended as a medium of scientific study to communicate vision, reflection, conceptual thinking, research results, interesting experiences in the field, and critical analysis-studies on contemporary communication issues.
Articles
410 Documents
<![CDATA[Membangun Pesan Sosial Dalam Film Pendek “Cerdas Melanggar” dengan Cara Bercerita pada Channel Youtube Cameo Project ]]>
<![CDATA[Ricky Wattimena]]>;
<![CDATA[Mariska Eunike]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v13i1.5295
<![CDATA[This research will discuss about how to tell a short film called “Cerdas Melanggar”. This short film will use the Narrative Paradigm theory in which there are five basic narrative concepts such as humans are the creator of storytelling, sound judgement, sound judgement is determined by human character, rationally and story selection. This is because Youtube has a medium to create interesting content and as a place networking and storytelling as well. The researcher used Narrative Paradigm Fisher’s theory to see how the story could be trusted and enjoyed by the audience. To see how the story is told, narrative data analysis is used from Tzvetan Todorov which divides the story into three plots (beginning, middle and end) and also Miles and Huberman/s inductive data analysis which is done interactively. This study uses qualitative research methods to look at a deep phenomenon and the constructivist paradigm which is a view in which the truth of a social reality is relative. The data in this study collected using interview and documentation of the short film of Cameo Project Youtube Channel. So, the result of this research stated that the story of “Cerdas Melanggar” contains coherence and truth (fidelity).]]>
<![CDATA[Samarinda City Branding through Tourism Communication of Dayak Village in Pampang ]]>
<![CDATA[Tuti Widiastuti]]>;
<![CDATA[Eli Jamilah Mihardja]]>;
<![CDATA[Prima Mulyasari Agustini]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v13i1.5654
<![CDATA[The Dayak village in Pampang, Samarinda in East Kalimantan has cultural potential, especially the performing arts that is utilized to support the development of regional tourism. For this reason, this study aims to find out how Dayak cultural symbols in the village of Pampang is used for the strategy of Samarinda city branding. The symbolic of interaction perspective is used to analyze the use of cultural symbols in the imaging of a city. The research method used is descriptive qualitative. Data are collected from interviews with various informants from the government, community leaders, and traditional leaders. Finding of the research indicated that the performing arts is used as a resource in tourism development with a cultural perspective. Cultural symbols in the performing arts can be a means of symbolic interaction of the Dayak culture in Pampang among the community, domestic and foreign tourists who come to this village. This cultural performing can be an attraction of Samarinda City, which has minimal potential for a nature tourism. The utilization of regional cultural potential can be maximized by increasing support from formal and informal institutions to manage this potential to support the image of the city.]]>
<![CDATA[Sikap Pemilih Terhadap Sumber Informasi Hoaks pada Pilpres 2019 di Sumatra Barat ]]>
<![CDATA[Mohammad Isa Gautama]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v13i1.6003
<![CDATA[Presidential election in Indonesia has just ended in 2019. As part of the democratic process, elections are expected to be a golden opportunity for all elements to play an active role, especially as voters. In terms of political communication, it is important and interesting to examine the attitude of voters when accepting media exposure about candidates. The urgency is even more crucial based on facts whereas more than 90% of media were fake media. Among 34 provinces in Indonesia, West Sumatra is known as one of the provinces known to be rational. It is interesting to uncover the rationality of the voters in West Sumatra regarding the 2019 Presidential Election. The instrument of study is survey method, questionnaires were distributed to 600 respondents selected based on the stratified random sampling method in 3 cities and 3 districts in West Sumatra. The research finding, 51% of respondents absorb fake media in a raw manner. The result finding is then analysed through a qualitative approach based on relevant references. The conclusion of the study confirms that the majority of the voters of West Sumatra did not use common sense in absorbing information regarding 2019 Presidential election from fake media.]]>
<![CDATA[Dedi Mulyadi Political Branding in Identifying Sundanese Purwakarta Characters ]]>
<![CDATA[Nila Nurlimah]]>;
<![CDATA[Aziz Taufik Hirzi]]>;
<![CDATA[Leti Kamila]]>;
<![CDATA[Nur Fitriastuti]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v13i1.5347
<![CDATA[This study examines how the politics of branding conducted by the Regent of Purwakarta Dedi Mulyadi in organizing and actualizing Purwakarta as a city with Sundanese characters. This study uses a qualitative method with a case study approach, intending to map various political branding efforts undertaken by Dedi Mulyadi, both from policies in different sectors and implementation in the field. The qualitative data analysis steps such as data reduction, data presentation, and conclusion carried out simultaneously.The results of this research are Dedi Mulyadi has taken political branding strategies and has been carrying out Sundanese nuanced political activities consistently and intensively, both through policy and direct socialization to citizens practically in an interactive, consistent, active, and participatory manner. Sundanese culture in the vision and mission of the local government implemented in local government policies in various sectors; education, tourism, and spatial sector. Dedi Mulyadi internalized Sundanese culture through innovative and creative ideas by following the changing times. Dedi Mulyadi's has brought Purwakarta as a city of culture as "Purwakarta Istimewa."]]>
<![CDATA[Media Literacy in Information Chaos Era: Qualitative Study Bandung Literacy Activist ]]>
<![CDATA[Cevi Mochamad Taufik]]>;
<![CDATA[Suhaeri Suhaeri]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v13i1.5791
<![CDATA[Media must get control in order that the practice is not authoritative. In the context, when it is in an individualist form, it tends to produce information without considering the norm. In the individualist characteristic, all the information flow spread massively with the tendency for thick interest. The research arranged to find out literacy activities in this chaotic era, using qualitative descriptive methods to uncover the minds of literacy avtivists in the information chaos era. The aim is to find out the form of literacy in accordance with the chaotic conditions of information and literacy activities in growing public awareness in information management. The results showed that literacy forms carried out through the introduction of media (media knowledge) concerning the credibility of the media and recognizing the nature of mainstream and non-mainstream media. Another platform is digital literacy and management of public information. Meanwhile, to raise public awareness is done by producing digital content in anticipation of hoax news, making fact check content, media practices through radio broadcasts and websites, introduction to news construction.]]>
<![CDATA[Hubungan antara Pengetahuan Budaya Korea dengan Keputusan Pembelian Handphone Korea ]]>
<![CDATA[Arbaiyah Satriani]]>;
<![CDATA[Rini Rinawati]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v13i1.5123
<![CDATA[Indonesian society is currently experiencing a wave of Korean culture (Hallyu) which has also hit various countries. The wave of Korean culture began from a decade ago and has been more intense until now. Korean cultures that are loved by many Indonesian are Korean drama, K-Pop and reality shows that feature Korean artists. Therefore, many business men to take advantage of this situation by utilizing the three types of Korean entertainment to market their products. One of the products is mobile phone namely Samsung and LG. This research seeks information about the relationship between knowledge about Hallyu with Samsung or LG cellphones purchasing decisions that is made by Korean culture fans. This research implements quantitative method with a total of 40 respondents. The results showed that the knowledge of Korean culture through drama and variety shows "Running Man" contributed substantially to respondents in deciding to buy Korean Samsung and LG mobile phones. On the contrary, knowledge about K-Pop music did not contribute much to respondents in deciding to buy Korean Samsung and LG mobile phones.]]>
<![CDATA[The Influence of President Joko Widodo's Instagram Content on Beginner Voters Participation in the 2019 General Elections ]]>
<![CDATA[Marsha Ruth Handoko]]>;
<![CDATA[Yolanda Stellarosa]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v13i1.5161
<![CDATA[Instagram is a social media that is currently becoming a lifestyle trend and is in demand by the community. With the advantages of Instagram which is a photo and video posting service, Instagram is not only used for fun but is also used as a source of political information. One of the uses of Instagram content as a source of political information was carried out by President Joko Widodo. In the 2019 election, for the second period, Joko Widodo (Jokowi) ran for the Republic of Indonesia presidential candidate together with Ma'ruf Amin. The use of Jokowi's Instagram was an effort in conveying his political messages to attract the public, especially beginner voters. This study aims to determine whether there is an influence and how much is the influence of Jokowi's Instagram content on the participation of beginner voters in the 2019 general election. This research uses a quantitative method and distributed 96 questionnaires to followers of Jokowi’s Instagram account. Hypotheses testing has been done by doing regression tests, coefficient of determination and f-test. The result of linear regression has been indicated by equation Y=10,764 + 1,353X, with the results of hypotheses testing. The result showed that the variable of @jokowi Instagram content has a significant impact on the participation of beginner voters, with a contribution of 64,5%. It can be concluded that Joko Widodo’s Instagram content has a significant impact on the participation of beginner voters in the 2019 general election.]]>
<![CDATA[Local Newspaper Strategy to Survive in the Digital Era ]]>
<![CDATA[Hendra Alfani]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v13i1.5788
<![CDATA[The development of communication and information technology that gave birth to the digital era has made the competition for the mass media industry increasingly competitive. This condition requires conventional mass media, especially local newspapers to carry out special strategies focused on efforts to transform their activities in accordance with the demands of the times, so as not to get further behind with new media that use the internet and digital technology. The Daily OKU Ekspres and OKU Timur Pos, as conventional local newspapers, are confronted with this reality. Surrender or immediately develop a strategy for transformation and change, in order to remain able to compete in the media industry. This study uses a qualitative method, where data analysis is displayed descriptively. The results showed that the two newspapers systematically implemented four strategies to face competition with online media, namely; strengthen local content with investigative reports, media convergence, penetration in social media networks and carry out regular and incidental off-air activities. In the context of this strategy choice, the two newspapers are able to capitalize on the vulnerability of online media to strengthen their existence.]]>
<![CDATA[Komposisi Organik Kapital Industri Media di Era Konvergensi, Studi Kasus Konvergensi Pikiran Rakyat ]]>
<![CDATA[Muhammad Ashari]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v13i1.5126
<![CDATA[This article examines the convergence strategy in Pikiran Rakyat media. The convergence strategy is analysed using the Organic Composition of Capital Theory from Karl Marx (1887). The theory describes the interaction between technological improvement (constant-capital) and labour mobilisation (variable-capital) in the production process, which its primary goal is to generate profits for the capitalist. This article highlights technological change, driven by the tendency of capitalism to maximise profit and its consequences for the journalists. The used method for analysis is case study. Data for analysis are collected from documents, interviews, and participant observations. The result indicates that the improvement of Pikiran Rakyat constant-capital, concerning its convergence strategy, is done by integrating the content of all its subsidiaries through newsroom and e-mail, which have the purpose of disseminating news content to various platforms. There is an increase in the number of contents from these efforts. However, it also has a consequence for journalists and editors who are forced to produce news for various platforms.]]>
<![CDATA[PERPSPEKTIF HUMAN RELATION DALAM PENYELESAIKAN KONFLIK OLEH SERIKAT PEKERJA PADA INDUSTRI PARIWISATA DI KABUPATEN BADUNG ]]>
<![CDATA[Putri Ekaresty Haes]]>;
<![CDATA[I Wayan Joniarta]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v13i1.5636
<![CDATA[This article discussed conflicts that occurred in the tourism industry. The techniques of collecting data that used were through observation, unstructured interviews and documentation. While the data analysis technique used several stages, namely the stages of data reduction, data display and conclusions and verification. The results of the study stated that (1) conflicts that occur in the industry are internal conflicts, this dispute appeared because of the failure of two parties (workers and management or between units) in conveying thoughts, ideas, feelings and actions to the cause of not achieving equality of meaning (mutual understanding) resulted in wrong perceptions between both parties. The difference in meaning in the message conveyed occurs because there were different interpretations between communication style (2) transformational leadership can support the presence of internal conflict in organizations. (3) Several cases of internal conflict that occur in the industry discussed at LKB is an institution that aims to create an atmosphere of effective organizational communication and a conducive work climate.]]>
