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INDONESIA
JURNAL MANAJEMEN
Published by Universitas Islam Lamongan
ISSN : 25023780     EISSN : 2621881X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANAJEMEN mencakup: 1. Manajemen Pemasaran 2. Manajemen Strategic 3. Manajemen Sumber Daya Manusia 4. Manajemen Produksi 5. Manajemen Keuangan
Arjuna Subject : -
Articles 259 Documents
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THE INFLUENCE OF CONSUMER CREDIT AND INVESTMENT ON BANKING PROFITABILITY: CASE STUDY OF PT. BANK NEGARA INDONESIA (PERSERO) TBK MAMUJU BRANCH haeruddin; Salijah, Erni
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to evaluate the partial influence of consumer credit and investment credit on profitability and the simultaneous influence of consumer credit and investment credit on profitability. This research uses a quantitative descriptive approach using quantitative data sourced from secondary data, namely the financial reports of PT. Bank BNI Mamuju Branch. The analysis used to test the hypothesis uses multiple linear regression analysis with the T test and F test. The findings from this study are that partially consumer credit has a positive effect on profitability and investment credit has a positive effect on profitability. Meanwhile, in simultaneous testing, the results showed that consumer credit and investment credit together had a significant effect on profitability.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND EQUITY, BRAND TRUST AND BRAND LOYALTY ON TRAVELOKA INSTAGRAM Tarisa, Tarisa; Giri , Refi Rifaldi Windya
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
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This research is entitled "The Effect of Social Media Marketing on Brand Equity, Brand Trust, and Brand Loyalty on Traveloka Instagram". The main focus is to understand the influence of social media marketing activities on brand trust, brand equity, and brand loyalty on Traveloka's Instagram platform. The background of this research is based on the estimation that the tourism industry in Indonesia is growing rapidly along with the widespread use of social media which affects marketing methods. The phenomenon in this study was explored using a questionnaire survey method using a Likert scale with the criteria of Instagram social media users and Traveloka applications in the DKI Jakarta area and SEM-PLS analysis. The purpose of this research is to identify the influence of social media marketing on Traveloka's brand trust, brand equity, and brand loyalty on Instagram. This is important given the growth of Indonesia's tourism sector and the important role of social media in the marketing strategy of online travel agents (OTAs). The results showed that social media marketing has a significant influence on brand equity, brand trust, and brand loyalty. In addition, the factor that needs to be considered is brand trust because it has the greatest influence than other variables, which indicates that consumers' trust in the brand affects their perception of value and their desire to remain loyal to the brand. The benefits of this research include theoretical contributions in the field of management, especially in the aspects of social media marketing, brand trust, brand equity, and brand loyalty, as well as practical benefits for academics and companies in planning marketing strategies and business development.
THE INFLUENCE OF LIVE STREAMING COMMERCE ON PURCHASE INTENTION FOR BEAUTY PRODUCTS IN SHOPEE E-COMMERCE rimbun, Rimbun Adillah Herianto; Giri , Refi Rifaldi Windya
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

As technology advances rapidly worldwide, including in Indonesia, the impact on marketing has led individuals and groups to shift their strategies to online marketing via e-commerce. Shopee has become a popular e- commerce platform among Indonesians. In facing the digital era, Shopee has adopted various innovative marketing strategies, including the use of live streaming to enhance consumer engagement and facilitate online transactions through direct interaction with sellers. This study aims to investigate the influence of live streaming commerce on purchase intention for beauty products in Shopee e-commerce, with trust, product fit uncertainty, and product quality uncertainty as mediating variables. The focus is on two signals from live streaming broadcasters to consumers: physical characteristics and value similarity, which can reduce product uncertainty and increase consumer trust. This descriptive (causal) study employs a quantitative research approach, involving Shopee users in Indonesia who watched live streaming of beauty products in the last six months. We collected data from 400 registered respondents through a Google Form survey with predetermined criteria and analyzed it using SEM and Smart PLS. We found that physical and value similarities between consumers and broadcasters significantly influence product quality uncertainty and trust. High trust in the broadcaster reduces product quality uncertainty and increases purchase intention. Product fit uncertainty also has a negative impact on purchase intention. The lower the consumers' uncertainty about product fit and quality, the higher their purchase intention.
EDUCATION AND JOB MATCH : THE RELATIONSHIP OF EDUCATION AND EMPLOYMENT IN SOKO TUBAN DISTRICT Handoko, Handoko Sosro Hadi Wijoyo; Ulfaida, Afifa
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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This study aims to determine the effect of education and soft skills on employment in the District of Soko Tuban, both partially and simultaneously. It employs a descriptive quantitative approach, targeting high school graduates up to bachelor's degree holders in Soko District, with a sample size determined using the Slovin formula. Primary data was collected from 99 respondents through questionnaires using purposive sampling. Data was analyzed using multiple linear regression
HOUSING LOANS AND PEOPLE'S BUSINESS LOANS AS DETERMINANTS OF RETURN ON ASSETS: AN EMPIRICAL STUDY ON PT BANK NEGARA INDONESIA (PERSERO) TBK MATOANGIN BRANCH OFFICE Muhammad, Abbas; Salmah Harun; Muhammad Amin
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
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This study aims to analyze the influence of Housing Loans (KPR) and People's Business Loans (KUR) on Return on Assets (ROA) at PT Bank Negara Indonesia (Persero) Tbk Matoangin Branch Office. KPR and KUR were chosen because of their strategic role in supporting the housing sector and micro, small, and medium enterprises (MSMEs) in Indonesia. The data used is secondary data from the bank's financial statements for the period 2017-2022. The research method used is a quantitative approach using multiple linear regression analysis in SPSS. The results of the analysis show that both KPR and KUR have a positive and significant influence on bank ROA. The regression coefficient shows that each unit of increase in the mortgage will increase the ROA by 152,912, while the KUR will increase the ROA by 110,033, assuming the other variables are constant. The determination coefficient test showed that the regression model was able to account for about 96.5% of the variation in ROA, showing a good match between the model and the existing data. These results make a theoretical and practical contribution in understanding the effectiveness of KPR and KUR as instruments to improve bank financial performance. This research is expected to be a reference for bank management in optimizing credit distribution policies to support economic growth and increase company profitability. These findings also have the potential to provide input for further research in the context of the use of microcredit and housing in Indonesia.
INFLUENCE OF CAPITAL STRUCTURE, OWNERSHIP STRUCTURE, FIRM SIZE AND SALES GROWTH AGAINST FINANCIAL DISTRESS (STUDY ON FAMILY COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE YEAR 2018 -2020) Wahyuningsih, Dwi Warni; Palupi, Endang; Rapini, Titi
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

At the end of 2019, it became intimidation in itself almost all over the world, this began with the shock of the covid 19 virus. The wider the spread of this virus, the more it will have an impact on the economy in various countries as well as Indonesia. With the hampering of the export and import processes, the level of public consumption is getting lower until the implementation of layoffs in several companies. With the background of these conditions, researchers are interested in studying more deeply the company's financial distress. The financial distress itself can be influenced by several factors such as capital structure, ownership structure, company size, and sales growth. The purpose of this study is to determine the effect of capital structure, ownership structure, firm size, and sales growth on financial distress in family companies. The scope of this study is a family company listed on the IDX which is also an object in the study. This study used data on family companies listed on the Indonesia Stock Exchange for the period 2018 to 2020 with the criteria, namely companies with minimum family ownership of 25%. The data used in this study are financial statements obtained from www.idx.co.id.
WORK CULTURE AS A MEDIATOR: THE IMPACT OF THE WORK ENVIRONMENT AND COMPENSATION ON TEACHER PERFORMANCE AT THE FIRDAUS FOUNDATION, MAROS REGENCY Salmah Harun; Azwar Wijaya Syam; Sufardi
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
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This study aims to investigate the influence of the work environment and compensation on the performance of teachers with work culture as mediators at the Firdaus Foundation. Using a quantitative approach with path analysis (Partial Least Squares, PLS), this study involved a sample of 32 teachers. The results of the study show that the work environment and compensation have a significant influence on work culture. However, work culture does not have a significant effect on teacher performance, and the work environment also does not have a significant impact on teacher performance directly. In addition, the indirect influence of the work environment on teacher performance through work culture is not significant, and work culture cannot mediate the influence of compensation on teacher performance. Although compensation showed a significant influence on teacher performance, these results did not support the hypothesis that compensation directly affected teacher performance. This study concluded that although work environment and compensation variables have a significant effect on work culture, work culture and work environment do not directly affect teacher performance. The originality of the research lies in the use of work culture as a mediator in the context of the influence of work environment and compensation on teacher performance, providing new insights that are different from the findings of previous research.
THE INFLUENCE OF WORK ENVIRONMENT AND EMPLOYEE INTERESTS ON JOB PROMOTION IN PT AEROFOOD INDONESIA SURABAYA BRANCH OF 2024 Iswandi , Fahmi Putra; Sholihin , Achmad
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
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Abstract This study aims to examine the influence of work environment and employee interests on job promotion. This study was conducted on the employees of PT Aerofood Indonesia Surabaya Branch using an online survey method. Samples were calculated using Slovin's formula with a confidence level of 10%. Samples analyzed were 70 respondents. The study was conducted using a quantitative method. The analysis technique used was multiple regression analysis using SPSS. The results of the study showed that work environment has a significant influence on job promotion, while employee interest does not have a significant influence on job promotion. Keywords: Work Environment, Employee Interests, Job Promotion
THE INFLUENCE OF BRAND EQUITY AND PRICE ON CONSUMER PURCHASE INTENTIONS OF EIGER OUTDOOR EQUIPMENT IN KARAWANG REGENCY Alifia, Putri; Ratnasari, Ina
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
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This study aims to examine and analyze the influence of brand equity and price on consumer purchase intentions of Eiger outdoor equipment in Karawang Regency. Brand equity is considered one of the important factors influencing purchase decisions, while price is often a primary consideration for consumers when choosing a product. The research method used is descriptive quantitative. The sample in this study consisted of 400 respondents using purposive sampling as the sampling technique. Data analysis was conducted using SPSS software, and the analytical techniques used included reliability testing, descriptive analysis, t-tests, and multiple linear regression analysis. The results showed that brand equity has a positive and significant influence on consumer purchase intentions. This is indicated by a positive and significant regression coefficient at a 95% confidence level. Price also has a significant influence on purchase intentions. Overall, brand equity and price simultaneously have a significant influence on the purchase intentions of Eiger outdoor equipment in Karawang Regency
Analysis of Bank Health Assessment Using the RGEC Method (Risk Profile, Good Corporate Governance, Earning, Capital) in Private Banks Listed on the Indonesia Stock Exchange in 2020-2023 Nining, Nining Yulianti; Purwanto, Kelik; Ermawati , Eka
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
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The banking sector is always required to improve its performance. Given the importance of knowing the financial performance, Indonesian banking has made many regulations related to measuring bank health in accordance with Law No. 13 of 2011 concerning bank health. This study aims to determine and analyze bank health through the RGEC method (Risk Profile, Good Corporate Governance, Earning and Capital) in Private Banks Listed on the Indonesia Stock Exchange in 2020-2023. The data source used is secondary data in the form of financial reports for the period 2020-2023. The type of research in this journal is Qualitative research. The results of this study indicate that the condition of the bank is very healthy because it has a very good management capacity in selecting customers who will receive credit loans, is very effective in utilizing its activities to obtain company profits and has very good capital adequacy. Meanwhile, the results of the study using Good Corporate Governance indicate that the condition of the bank is not running well so that it cannot be said to be a trusted bank

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