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INDONESIA
JURNAL MANAJEMEN
Published by Universitas Islam Lamongan
ISSN : 25023780     EISSN : 2621881X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANAJEMEN mencakup: 1. Manajemen Pemasaran 2. Manajemen Strategic 3. Manajemen Sumber Daya Manusia 4. Manajemen Produksi 5. Manajemen Keuangan
Arjuna Subject : -
Articles 259 Documents
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Marketing Strategy Based on Physical Evidence at Singaraja Army Hospital Nurrahim, Firman; Syaodih, Erliany; Veranita, Mira
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

Hospitals as healthcare providers have now shifted towards a profit-oriented approach. The wide variety of services offered by hospitals to patients makes patients more selective in choosing products from providers that meet their needs and expectations. In marketing strategy, there are many efforts, one of which is through physical evidence. This study aims to analyze the marketing strategy based on physical evidence at Tk. IV Singaraja Hospital. This research uses a qualitative method. Research informants were selected using purposive sampling techniques, with the main informants consisting of the hospital director, head of the marketing unit, head of the outpatient unit, and head of the inpatient unit, as well as 10 patients for triangulation. Data collection was carried out through observation, questionnaires, interviews, and document analysis. The research findings revealed that the hospital's exterior facility still uses old buildings, the interior facility has well-maintained interior design, and the other tangible elements, such as pamphlets, brochures, and staff uniforms, are already provided by the hospital. Keywords: Marketing Strategy, Physical Evidence.
DEVELOPING DIGITAL BANKING PLATFORM STRATEGIES FOR FUTURE CHALLENGES USING SCENARIO PLANNING I Gusti Agung Ayu Dianintha Andari; Santi Novani
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

The study explores strategies for digital banking platforms in Indonesia, emphasizing scenario planning to address future challenges. Indonesia’s digital banking sector, propelled by technological growth and changing consumer preferences, faces critical challenges such as regulatory fluctuations, intense competition, cybersecurity risks, and low financial literacy. Using Allo Bank as a case study, this research employs PESTLE and SWOT analyses, along with scenario planning, to evaluate strategic responses to key uncertainties in regulation, consumer behavior, and technology. The findings reveal that scenario-based planning enhances adaptability in digital banking, enabling Allo Bank to proactively navigate market complexities and leverage opportunities. Key recommendations include investment in regulatory compliance, technology for secure digital operations, and continuous innovation to maintain competitiveness in a volatile regulatory environment. This study underscores the importance of adaptive strategies for sustained growth in Indonesia’s dynamic digital banking ecosystem.
AN EMPIRICAL STUDY ON THE INFLUENCE OF BUDGET PLANNING AND FINANCIAL ACCOUNTABILITY ON THE PERFORMANCE OF FINANCIAL MANAGERS AT THE OFFICE OF THE MINISTRY OF RELIGION OF MAKASSAR CITY haeruddin, haeruddin; Ahmad2, Ibrahim; Abbas, Muhammad; Wijaya Syam, Azwar; Aigistina, Aigistina
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

The purpose of this study is to determine the influence of budget planning and financial accountability on the performance of financial managers partially and simultaneously. This study uses a quantitative approach. The research population consisted of 41 financial managers in the agency, and the sample was drawn using the saturated sample method. Data collection was carried out through questionnaires designed to measure budget planning variables, financial accountability, and financial manager performance. The collected data will be analyzed using SPSS software, with analysis steps that include descriptive tests to describe the characteristics of respondents, as well as validity and reliability tests to ensure the accuracy of the research instruments. Furthermore, multiple linear regression analysis will be carried out to test the influence of each independent variable on the dependent variable, as well as hypothesis testing through the t-test to determine the individual influence and the F test. Based on the results of this study, it can be concluded that budget planning and financial accountability have a significant influence on the performance of financial managers at the Office of the Ministry of Religion of Makassar City. Good budget planning allows for more efficient allocation of resources and alignment with organizational goals. Meanwhile, accountable financial accountability ensures that every use of the budget can be accounted for, increasing trust and transparency in financial management. Simultaneously, good financial planning and accountability create synergies that have a positive impact on an organization's financial performance, demonstrating that both are key pillars in effective and efficient financial management.
PRESCRIPTION COVERAGE IMPROVEMENT STRATEGY FOR PHARMACY OUTPATIENT INSTALLATION AT PREMIER JATINEGARA HOSPITAL Susan Oktiwidya Ananda; Santi Novani
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This study examines operational inefficiencies within the outpatient pharmacy at Premier Jatinegara Hospital, focusing on declining prescription coverage and its impact on patient care and hospital revenue. Using the DMAIC (Define, Measure, Analyze, Improve, Control) framework, the research systematically identifies key problem areas and proposes targeted improvement strategies. Internal analysis revealed issues such as frequent stockouts, inadequate real-time inventory management, workflow inefficiencies, and staffing shortages during peak hours. External analysis highlighted patient dissatisfaction due to long waiting times and supply chain disruptions caused by unreliable suppliers. To address these challenges, the study proposes a comprehensive improvement strategy focusing on upgrading the hospital’s data management system, implementing real-time inventory tracking, redesigning workflows, and enhancing staff training. The Plan-Do-Check-Act (PDCA) cycle forms the foundation of the implementation plan, ensuring the systematic execution and continuous monitoring of improvements. The recommended interventions aim to enhance patient safety, streamline inventory management, reduce waiting times, and improve overall service quality. Additionally, recommendations for future academic research include exploring the broader impact of technological integration on hospital efficiency and examining patient perceptions of pharmacy services. By addressing operational inefficiencies, this study provides valuable insights and practical solutions to enhance the efficiency and effectiveness of outpatient pharmacy services at Premier Jatinegara Hospital, ultimately supporting better patient outcomes and financial stability
THE INFLUENCE OF SERVICE QUALITY AND PRICES ON PURCHASING DECISIONS AT WARUNG ANGKRINGAN (Case study of boarding house residents in Yogyakarta) In Lia Amalia Qori, Hurin; Asyriana Br.P, Sofia
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to find out whether service quality and price influence consumer decisions about their purchases at angkringan stalls (a case study of boarding houses in the city of Yogyakarta). The population of this study was all residents living in boarding houses in Yogyakarta, especially students/workers. The sample is 140 respondents with a purposive sampling technique. The questionnaire was prepared according to the Likert scale. The analytical method used was multiple linear regression analysis. The results of the correlation regression analysis obtained the equation: Y = 0,852 + 0,429 X1 + 0,268 X2 + e This proves that there is a positive influence from the variables of Service Quality and Price on Consumer Decisions of angkringan stalls in Yogyakarta.Keywords: service quality; price; purchase decision
The COMPARISON OF BUY AND HOLD VS MACD SIGNALS, PROFIT MAXIMIZATION ON FINANCE SECTOR STOCKS Shinta Lestari, Deara; Pasaribu, Ryan Hasianda
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This study examines the performance of two investment strategies, the Buy & Hold strategy and the MACD strategy, using data from 20 stocks in the Indonesian capital market over a six-year period. The results show that while the Buy & Hold strategy generally generates higher returns, the MACD strategy offers more stable returns and lower losses in certain cases. Statistical analysis using the Mann-Whitney U test showed no significant difference between the two strategies, but the Buy & Hold strategy outperformed MACD by 11.2% in terms of average return, indicating that it performed better than MACD strategy.
THE EFFECT OF WORKLOAD AND COMPENSATION THROUGH WORK ENTHUSIASM ON EMPLOYEE LOYALTY Wahyudi, Elsa; Syaodih, Erliany; Mulyani, Kahar
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
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Abstract

AMC Hospital faces the challenge of maintaining service quality while efficiently managing human resources. Employee loyalty, which encompasses their commitment and dedication to the company, is crucial in achieving organizational goals. The reciprocal relationship between the company and its employees, where the company provides means to meet employee needs while employees contribute to achieving the company's goals, forms the foundation of employee loyalty. This study aims to determine the influence of workload and compensation on employee loyalty, mediated by work enthusiasm. This research uses a quantitative approach with a cross-sectional design. Workload has a negative and significant effect on loyalty, where higher workload leads to lower employee loyalty. Compensation also has a negative effect on loyalty, indicating that increasing compensation does not necessarily increase loyalty. Work enthusiasm has a significant positive impact on loyalty. Lastly, work enthusiasm partially mediates the effect of workload and compensation on loyalty, though it does not entirely eliminate the negative impact of these two factors.
The influence of word of mouth and green marketing on purchase intention with brand image as a mediating variable Sinta Puspitasari, Dewi; Noviarakhman Zagladib, Arief
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to examine the impact of Word of Mouth and Green Marketing on Purchase Intention, with Brand Image serving as a mediating variable. The research focuses on Generation Z (aged 20-24 years) in Malang City, specifically users of Lee Minerale bottled water. The research is explanatory in nature, seeking to clarify the causal relationships among various variables. The population for this study includes 64,130 individuals within the specified age group in Malang City, based on BPS data from 2023. The sample was selected using nonprobability sampling with a purposive sampling technique. The study employs a quantitative approach, with data collected through questionnaires and measured using a Likert scale. Hypothesis testing was conducted using the t-test to determine whether the independent variables significantly influence the dependent variable. The findings indicate that all variables have an impact, though Green Marketing does not significantly affect Purchase Intention.
Analysis of Capitation Fund Management Mechanisms at Pratama Dental Clinics and Partner Dentists at Pratama Dental Clinics Afriany, Leny; Wahyudi, Bayu; Sukajie, Bambang
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

The Primary Dentist functions as gatekeeper which provides services in first-level health facilities. Payments to primary dentists are set using a capitation system of IDR 3,000/per patient, varying at each health facility. This payment system requires dentists to manage utilization well and effectively. The research aims to analyze the allocation, utilization and transparency of primary dentist capitation funds. This research was conducted qualitatively using in-depth interviews, document review and observation. Research informants were selected randomly purposive sampling consisting of 2 partner practice dentists at Pratama Clinic and a Pratama Clinic dentist in Bandung City with high and low capitation coverage. It can be concluded that the distribution of participants to dentists in the city of Bandung is not evenly distributed so that there is still an inadequate allocation of capitation funds in acceptance which may have an impact on operations and service quality. Most of the operational costs are used for consumable medical materials. The suggestion from this research is that BPJS Health should adjust capitation norms, equalize the distribution of participants and clarify the regulations for dental and oral health services from the National Health Insurance. There is also a need for transparency in accepting capitation for dentists as the spearhead of services.

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