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Tourism Scientific Journal
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI-AKTRIPA
ISSN : 24776912     EISSN : 25411519     DOI : -
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
Diterbitkan oleh Sekolah TInggi Ilmu Ekonomi Pariwisata (STIEPAR) YAPARI-AKTRIPA BANDUNG dan Asosiai Pendidikan Pariwisata Seluruh Indonesia (APPSI). Terbit dua kali pada bulan Juni dan Desember, dengan nomor ISSN: 2477-6912. Redaksi mengundang para pakar, akademisi dan prakrisi serta seulurh pihak untuk menulis karya ilmiah secara kreatif dan inovatif meliputi tema: Kepariwisataan; Manajemen Pariwisata; Ekonomi dan Masyarakat Berbasis Ekonomi.
Arjuna Subject : -
Articles 224 Documents
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Implementasi Pariwisata Berkelanjutan di Eduwisata Enggang Gading Khoirul Fajri; Taufiq Hidayat; Nelissa Lanjau
Tourism Scientific Journal Vol. 6 No. 1 (2020): Vol 6 No 1 Desember 2020
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i1.123

Abstract

As a new development paradigm, sustainable tourism is believed to be able to provide a multiplier effect or multiple impacts. The implementation of sustainable tourism is believed to be able to bring progress to Indonesian tourism. This encourages the adoption of sustainable tourism widely, even in areas with low tourism intensity. The research which was held at Enggang Gading Samarinda East Kalimantn, Tourism Center aims to see the implementation of sustainable tourism in the environmental, socio-cultural, and economic fields. The qualitative approach used in this research is the percentage descriptive analysis technique, where the data collection process is carried out through open and in-depth interviews, participatory observation, and documentation study. The results showed that Enggang Gading tourism had implemented activities guided by the principles of sustainable tourism, especially in the application of 3 (three) aspects, namely; physical environmental aspects, socio-cultural aspects, and economic aspects. From the results of an assessment of the results of the informants' answers in each aspect, it shows that the implementation of sustainable tourism on average reaches a score of 67% which means it is in the sufficient category. However, the stakeholders in the Enggang Gading Tourism Edu tour need to increase efforts to implement the environmental, socio-cultural, and economic aspects that are its components so that the percentage of sustainable tourism achievement in the Enggang Gading Edu tour can increase in the future.
Kajian 14 Pillar Pada Travel and Tourism Competitiveness Index (TTCI) Sebagai Indikator Daya Saing Pariwisata Suatu Negara Yuviani Kusumawardhani
Tourism Scientific Journal Vol. 6 No. 1 (2020): Vol 6 No 1 Desember 2020
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i1.129

Abstract

The concept of competitiveness is undergoing a revolution. The revolution of competitiveness theory becomes a new paradigm. Initially, competitiveness theory discusses the ability of a company to survive in a dynamic market. The new paradigm regarding the theory of competitiveness that has become normal science is currently being defined as a concept of competitiveness between countries. One of the competitiveness of a country can be obtained from the tourism sector. Why tourism? Because tourism has developed into a major and mainstay industry in the world. The World Economic Forum (WEF) as an international institution issued a report measuring the travel and tourism competitiveness of its 136 member countries. The report in question is better known as the Travel and Tourism Competitiveness Index (TTCI), in which there are 14 pillars that are indicators of a country's competitiveness. This study uses a qualitative approach with a literature study method, which aims to examine the 14 pillars as an indicator of the competitiveness of a country's tourism. These indicators are actually quite good in describing the competitiveness of a country in travel and tourism, but in developing countries there are several indicators that are still difficult to achieve because development in certain sectors is still in the process of development and takes a long time to be assessed to reach the minimum value of the TTCI indicator. This has an impact on the assessment based on indicators on TTCI for developing countries that is not optimal.
Strategi Pengembangan Daya Tarik Wisata Alam Sanghyang Kenit Desa Rajamandala Kulon Bandung Barat Emron Edison; Merdiana Hasanah Kurnia; Septy Indrianty
Tourism Scientific Journal Vol. 6 No. 1 (2020): Vol 6 No 1 Desember 2020
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i1.130

Abstract

The research was conducted in Rajamandala Kulon Village, west bandung Regency. It employed a qualitative research method by using SWOT Matrix. The source of interviewes were key informants from the Tourism Awareness Group (Pokdarwis) and the West Bandung Regency Tourism office. The results showed that Sanghyang kenit tourist destination has natural tourist attractions namely uniqueness, authenticity, scarcity and also it can foster enthusiasm and value for tourists. In other words, it qualifies as a tourist attraction. However, there are still several supporting factors that still need to be developed, both by the manager and the west Bandung regency tourism office. The development stage needs to be carried out based on the short, medium, and long term strategic plans.
Studi Komparasi Perilaku Wisatawan Nusantara Generasi-X dan Milenial Era Revolusi Industri 4.0 di Indonesia Dina Mayasari Soeswoyo; Sekti Rahardjo
Tourism Scientific Journal Vol. 6 No. 1 (2020): Vol 6 No 1 Desember 2020
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i1.131

Abstract

The rapid development of the tourism industry in Indonesia has also contributed to the intense level of competition among tourism destination and their supporting industries. Marketers are required to be smarter in determining the promotion tool and marketing strategies of their businesses. This survey research aims to improve understanding of the characteristics and travelling behavior from two different market segments namely Generation X (born 1965-1980) and Generation Y or Millennial Generation (born 1981-2000). Data collection techniques were carried out by triangulation, namely literature review, questionnaires and interviews face to face directly and through WhatssApp. The sample of respondents used was 162 Gen-X and 244 Gen-Y selected purposively, by distributing questionnaires during February 2020 to visitors who have traveled to the city of Bogor. Data analysis was performed descriptively qualitative. The result from this survey research in this case study is that Gen-X and Gen-Y have many similarities in terms of characteristics and travel behavior. Significant differences in the two generations are in the 3 attributes of Respondent Characteristics (gadget usage time per day, social media preferences used, travel budget) and Travel Behavior in the aspects of Initiation, Decision Making, When Traveling and Post-Traveling.
Co-Creation Pada Tingkat Kunjungan Kedai Kopi di Bandung Anti Riyanti; Andhika Chandra Lesmana
Tourism Scientific Journal Vol. 6 No. 2 (2021): Vol 6 No 2 Juni 2021
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i2.132

Abstract

Restaurant is a limitless industry, serving food and drinks to everyone near and far from their homes. It takes innovation and creativity in a business in order to continue to compete with other similar companies. Coffee shops are starting to grow and are mushrooming especially in big cities like Bandung. Co-creation is a term with the intention of allowing consumers to create shared value through collaboration their own desired drink which is expected to increase the level of visits at the coffee shop. This research was conducted in a period of less than one year, so the approach method used is a cross sectional method. Through this method with the aim of researchers being able to reveal and examine how much influence co-creation has in coffee shop consumer visits in Bandung. Based on the variables studied, the research method used is the quantitative method. The results show that Co-Creation is in the very high category and is an indication that the majority of respondents have a tendency to believe that all creative activities and social processes through collaboration between the coffee shop and their consumers have been carried out well. The level of visits is in the high category, this shows that respondents have high satisfaction so that it encourages buying behavior and loyalty. This means that a well co-creation will create the consumers to make visits and purchase attitudes.
Dufan (Dunia Fantasi) Ancol di Era Pandemi Covid-19 Dewi Ayu Kusumaningrum; Ramon Hurdawaty
Tourism Scientific Journal Vol. 6 No. 2 (2021): Vol 6 No 2 Juni 2021
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i2.133

Abstract

The enactment of government policies to stop the spread of the virus, requires DUFAN to face new habitual adaptation situations by implementing health protocols, devising various strategies to ensure visitors even if limited movement can still have fun safely. This research discusses the adaptation efforts of tourist objects in the face of the COVID-19 pandemic. It is hoped that this research can become input in planning the adaptation of tourist destination. The qualitative research method used purposive sampling, the collection technique used triangulation (combined) and inductive data analysis. The results of the research are operational observation data of DUFAN, the obstacles faced and the perception of visitors in the pandemic era. DUFAN's operational activities conform to the Taman Impian Jaya Ancol policy. DUFAN's operational reopening was accompanied by various regulations; restrictions on visitors, online ticket reservations, check ticket and body temperature. Availability of hand sanitizer facilities and standing banner for health protocol regulations. There is a surveillance section that always goes around the entire DUFAN area and an environmental disinfection section. The implementation of the health protocol in the operation of game rides is carried out well, however, there are several obstacles faced. The main obstacle is the awareness of visitors about the importance of adhering to health protocols anytime anywhere in the DUFAN area smoking carelessly, not wearing a mask during activities in the DUFAN environment, violation of distance restrictions in queues. The perception of DUFAN visitors in the era of the COVID-19 pandemic was quite good as assessed in terms of operational management systems, online ticket purchases, health protocol information, health protocols for visitors and tourist officers, availability of hand washing facilities, and safety of traveling in DUFAN. Visitors expect more tourist officers at DUFAN to patrol to remind visitors to apply health protocols, especially physical distancing.
Destinasi Mice: Kota Depok Sebagai Destinasi Alternatif Mice di Jawa Barat Yustisia Pasfatima Mbulu; Yosi Erfinda; Fetty Nurmala Rossi
Tourism Scientific Journal Vol. 6 No. 2 (2021): Vol 6 No 2 Juni 2021
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i2.134

Abstract

This study aims to map the existing conditions of MICE (Meeting, Incentive, Convention, Exhibition) destinations in Depok City, analyse the attributes of MICE destinations in Depok City as an alternative to MICE destinations in West Java, and formulate a strategy for developing MICE destinations in Depok City in West Java. The research method used is descriptive qualitative with field data surveys or direct observation to the city of Depok. As well as interviews with EOs, hotels, malls, and the Department of Youth, Sports, Culture and Tourism. The results obtained from the MICE destination components have been fulfilled, all of which only need improvement from the aspects of MICE accessibility, MICE attractions and HR. Meanwhile, the attributes of MICE destinations in Depok City as an alternative MICE destination in West Java have been fulfilled. Everything needs to improve accessibility, extra opportunities, information, meetings, accommodation facilities and meeting facilities. Based on calculations using the SWOT approach, the City of Depok as an alternative destination for MICE in West Java is in the quadrant I position. This shows a very favourable situation for Depok City to carry out aggressive growth/growth. Then the results of the IFE and EFE get the value of strength and opportunity (SO) 5.51, strength and threat (ST) 3.16, weakness and opportunity (WO) 2.9, and weakness and threat (WT) 0, 55. The strategy that has the highest value is SO 5.51.
Materi Interpretasi Kepemanduan Bahasa Inggris di Kampung Tajur Purwakarta Zia Kemala; Adrian Agoes
Tourism Scientific Journal Vol. 6 No. 2 (2021): Vol 6 No 2 Juni 2021
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i2.135

Abstract

Kampung Tajur is a unique village located in the village of Pasanggrahan, Purwakarta. Kampung Tajur has a variety of ecotourism potentials, but Kampung Tajur needs to improve the quality of service, especially in terms of guiding services. Therefore, this study was conducted to determine the interpretation of the material for guidance in Kampung Tajur. The method used in this research is descriptive qualitative method. Data collection techniques used in this research are observation, interviews and literature study. This research has several key informants in Kampung Tajur, such as tour guides and informants from the tourism industry, pokdarwis and community leaders in Kampung Tajur. Based on the research results, it was found that at this time the guides in Kampung Tajur did not have any reference material for interpretation. Interpretation is only done as it is. Meanwhile, the development of interpretation material faces several obstacles, one of which is the lack of human resources as a tour guide, especially as a guide for foreign tourists, so it is necessary to make a bilingual guidebook containing interpretation material for guides. Therefore, it is necessary to produce a bilingual guidebook containing translated material for tour guides. This is necessary to anticipate differences in interpretation between guides and clarity of interpretation for tourists.
Kebijakan Promosi Selama Pembatasan Sosial Berskala Besar di The Sultan Hotel & Residence, Aryaduta Suites Semanggi dan Grandhika Iskandarsyah Asep Parantika; Sheyla Juliandra
Tourism Scientific Journal Vol. 6 No. 2 (2021): Vol 6 No 2 Juni 2021
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i2.136

Abstract

In early 2020, the entire world suffered the Covid-19 Pandemic which impacted the hotel industry enormously. One of the impacts felt by several hotels was a decline in hotel occupancy, resulting in a quite shortfalls. To suppress the increasing number of Covid-19 virus cases, the regional government of DKI Jakarta Province has implemented a Large-Scale Social Ristictions Policy (PSBB). Hence, the objectives of this study are (1) to find out the impacts on hotels’ during the PSBB period, (2) to find out hotel’s promotion policy during the Covid-19 pandemic (3) to find out the outcomes of hotels’ promotion policy implementation during the Covid-19 pandemic. This study uses qualitative research with a descriptive approach. Data collection techniques are used by conducting interviews and documentation studies. The results showed that hotel industry undergone a tremendous impact, one of which was the decrease in hotel occupancy. Some hotels have developed some promotion policy to keep their operation wheels moving. The following is the hotel promotion policy, including creating a “Work From Hotel” package or working in a hotel, namely by designing hotel rooms as personal offices equipped with fast Wi-Fi, selling 3 night packages for 2 nights including 2 breakfast, selling complete sanitation packages for living quarters,  offices, houses of worship, schools or other areas, selling food in boxes that can be delivered to the destination and selling the "Buy Now Stay Later" promotion, namely buy now, stay later "
Dampak Pelayanan Gofood Terhadap Penjualan Unit Usaha Mikro Makanan Lokal Mitra Gofood di Kota Bandung Salman Hafidz; Caria Ningsih; Ilham Fajri
Tourism Scientific Journal Vol. 6 No. 2 (2021): Vol 6 No 2 Juni 2021
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i2.137

Abstract

At this time the digital world has entered all sectors of life, the tourism sector for example with the google maps application to show tourist locations, hotel booking applications, and online transportation applications and food delivery services. Gofood is one of the food delivery services found on the Gojek application. With the presence of Gofood tourists who are in tourist destinations or lodging, especially in the city of Bandung can easily order local specialties or popular culinary in the city of Bandung. The purpose of this study was to determine the effect of Gofood services on increasing sales from local Gofood partner micro food businesses in the city of Bandung. This study uses quantitative methods using simple linear regression analysis, F-test and t-test. The results showed that the Gofood service variable was positive and significant and had an effect of 42.4% on the sales of Gofood partner local micro food businesses in the city of Bandung, the remaining 57.6% was the influence of variables not examined such as product quality, price, marketing management, mix marketing, etc. Gofood partner capital conditions are relatively increased by accumulation, but for daily capital, especially weekends (Friday, Saturday, Sunday, and national holidays) constrained because the disbursement of sales on that day only distributed to partners on Monday and above 12 noon, preferably in accelerate the disbursement because it affects the daily capital turnover.

Page 13 of 23 | Total Record : 224

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