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MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 372 Documents
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ANALISIS STUDI KELAYAKAN BISNIS PUDDING LAMOTA DITINJAU DARI ASPEK PEMASARAN DAN KEUANGAN Elsa Rahmawati Patmawati
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16540

Abstract

Business or business feasibility studies are very suitable for various business categories including UMKM. Business or business feasibility studies have a very large role for the success and sustainability of micro, small and medium enterprises (UMKM). The profitable business scale resulting from business feasibility will have an impact on making the necessary policies or business strategies so that it will have an impact on the sustainability of the UMKM business. The data analysis technique applied in the research is non-financial analysis, namely the marketing aspect which is viewed from the marketing mix strategy (marketing mix strategy) including product, price, distribution and promotion. Data analysis in this research uses the Payback Period (PP) analysis technique. The formula for calculating the Payback Period (PP) formula is as follows. The results of the business feasibility analysis from the marketing aspect are said to be feasible, namely products that have an attractive brand name and create affordable packaging, have a strategic location and easy distribution and attractive promotions. Analysis of the feasibility of the business from the financial aspect resulted that the capital came from the capital owner and resulted in a payback period (PP) of  2 months 5 weeks.
ANALISIS DETERMINAN STRESS DAN PENGARUHNYA TERHADAP KINERJA KARYAWAN DAN TURNOVER INVENTION: STUDI KASUS LEMBAGA KEUANGAN PERBANKAN DAN NON PERBANKAN DI SURABAYA Novarinda Vanny Kusuma Putri; Sundjoto; Sri Rahayu
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16543

Abstract

Stress is something that can be experienced by employees and staff who work in any sector (education, health or economic sectors). This research analyzes stress through the variables 1) Role Overload, (2) Role Conflict,(3) Role Ambiguity, (4) Work Family Conflict which influences Turnover Invention through the influence of the Performance variable. This research used a total of 240 respondents who were divided into 5 characteristics, namely Age, Gender, Position, Age and Education Level. The results of this research are that Role Overload, Role Conflict, Role Ambiguity and Work Family Conflict have a negative effect on Performance. On the other hand, the stress variable has a positive effect on Turnover Invention. Employee performance has a negative effect on Turnover Invention. Keywords: Stress, Performance, Turnover Invention
PENGARUH KOMPETENSI DAN PROFESIONALISME TERHADAP KINERJA PEGAWAI DENGAN TEKNOLOGI INFORMASI SEBAGAI VARIABEL MEDIASI PADA PEGAWAI DINAS PERHUBUNGAN KOTA SURABAYA BIDANG PRASARANA TRANSPORTASI Hilmy Gugo
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Apparatus resources have an important role in developing government order. where the driving force of government organizations are humans or employees who work within the framework of their duties, functions and responsibilities. The problem that will be researched is the Influence of Competency and Professionalism on Employee Performance with Information Technology as a Mediating Variable for Surabaya City Transportation Service Employees in the Transportation Infrastructure Sector. This research will use quantitative research methods and measure the influence between variables, namely trying to measure the influence of the Competency and Professionalism variables on Employee Performance with Information Technology as a Mediating Variable for Surabaya City Transportation Service Employees in the Transportation Infrastructure Sector. The results of research by testing that competency variables on the performance of Surabaya City Transportation Service employees in the Transportation Infrastructure Sector, this is proven by a p-value of 0.005. In testing the professionalism variable on the performance of Surabaya City Transportation Service employees in the Transportation Infrastructure Sector, this was proven by a p-value of 0.009. In testing the competency variable for information technology employees of the Surabaya City Transportation Agency in the Transportation Infrastructure Sector, this was proven by a p-value of 0.000, testing the professionalism variable for information technology employees of the Surabaya City Transportation Agency in the Transportation Infrastructure Sector, this was proven by a p-value of 0.009 And in testing the information technology variable on the performance of Surabaya City Transportation Department employees in the Transportation Infrastructure Sector, this was proven by a p-value of 0.002
PENGARUH SIKAP UTILITARIAN DAN SIKAP HEDONIS TERHADAP MINAT BELI PRODUK BRANDED BEKAS DI SURAKARTA Dendyto Daniel Lafrinda; Anton Agus Setyawan
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16789

Abstract

Many types of clothing models create a feeling of desire for ownership among consumers, even though used clothing and frugal lifestyles are also increasingly being implemented in society around the world. Thrifting has become an important trend because it offers individuals an alternative to fulfill their fashion needs and desires. This surge in popularity has given thrift stores a boost, creating a sustainable market for used clothing. This increasing trend is expected to continue, with projected total product sales in 2022. This study aims to test utilitarian behavior on the desire to buy and provide an evaluation of luxury lifestyles on the desire to buy. This study uses a quantitative type with clear and focused calculations, this study was conducted with the main focus being Solo Raya students, the way to collect respondents was purposive sampling. Adopted from a study by Malhotra (2006:291), the questions asked must have a sample of 10 x or at least 5 x the questions, the sample calculation was carried out and found 90 respondents. This study uses main data with results using a questionnaire whose scale is Likert. Data findings were processed using the SPSS program. The findings of this study are that utilitarian behavior has a positive and significant impact on the desire to make a purchase. Luxury lifestyle behavior has a positive and significant impact on the desire to make purchases.
PENGARUH DISIPLIN KERJA, KOORDINASI DAN PENGAWASAN TERHADAP KINERJA KARYAWAN PUSKESMAS SURUH KABUPATEN SEMARANG Rhana Nuansa Bening; Edy Purwo Saputro
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16838

Abstract

The aim of this research is to find out whether there is an influence between work discipline, coordination and supervision on the performance of employees at the Suruh Community Health Center, Semarang Regency. The research method used is a quantitative approach. Data collection was carried out by distributing questionnaires directly to respondents. The respondents in this study were all employees of the Semarang District Public Health Center with a total population of 76 people. The results obtained from the research show that the variables of work discipline, coordination and supervision simultaneously have a positive and significant effect on employee performance. The performance of employees at the Suruh Community Health Center, Semarang Regency.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION DENGAN VALUE CO-CREATION SEBAGAI VARIABEL MEDIASI Aimanisa Aulia Putri; Muzakar Isa
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to test the mediating influence of value co-creation on the influence of social marketing on purchase intention because value co-creation is believed to explain why social marketing can influence purchase intention. The research respondents were 227 Arkanza Batik consumers who were collected through questionnaires. The data will be analyzed using PLS-SEM analysis with the help of SmartPls. The test results concluded that social media marketing and value co-creation had a positive and significant effect on purchase intention on Instagram Batik Arkanza. Apart from that, social media marketing has a positive and significant effect on value co-creation and purchase intention, mediated by value co-creation on Instagram Batik Arkanza
PENGUKURAN KEPUASAN DAN KUALITAS PELAYANAN TERHADAP KONSUMEN JASA KULINER MIE GACOAN (STUDI KASUS PADA MIE GACOAN AREA SURAKARTA) Oktavia Wulandari; Anton Agus Setyawan
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16935

Abstract

This research aims to look at the mediating role of service quality in the relationship between consumer service orientation behavior and physical facilities with Mie Gacoan consumer satisfaction in Surakarta. The research respondents were students at Muhammadiyah University of Surakarta who had made purchases at Mie Gacoan in Surakarta region. Data is collected through questionnaires and will be processed using PLS-SEM techniques using SmartPLS. The results conclude that consumer service orientation behavior and physical facilities have a positive and significant effect on the quality of culinary service consumer service in the Surakarta area. Meanwhile, service quality has a positive and significant effect on consumer satisfaction of Mie Gacoan in the Surakarta region
STRATEGI KOMUNIKASI PEMASARAN PRODUK KECANTIKAN SCARLETT CABANG MALANG Lailatul Farida
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16971

Abstract

Penelitan dengan judul Strategi Komunikasi Pemasaran Produk Kecantikan Scarlett Cabang Malang ini dilakukan untuk menjawab permasalahan dalam penelitian yaitu bagaimana strategi komunikasi pemasaran yang dilakukan Scarlett agar tetap mempertahankan eksistensi dalam menghadapi persaingan bisnis di Kota Malang, Jawa Timur. Adapun tujuan dari penelitian ini untuk mengetahui apakah strategi komunikasi pemasaran yang dilakukan Scarlett dapat menghadapi persaingan bisnis di Kota Malang. Metode penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Sumber data yang digunakan dalam penelitian ini menggunakan wawancara mendalam, observasi, dan dokumentasi. Teknik analisis data yang digunakan adalah data model Miles dan Huberman. Menurut mereka, analisis data kualitatif adalah mereduksi data, menyajikan data, dan menarik kesimpulan. Narasumber dalam penelitian ini adalah reseller dan pembeli Produk Scarlett bertempat di Jl. Kauman No.40, Kauman, Kec. Klojen, Kota Malang, Jawa Timur 65119. Adapun hasil penelitian ini berdasarkan uji hipotesis adalah terdapat strategi komunikasi pemasaran terhadap persaingan bisnis selalu mendapatkan hasil yang memuaskan. Hasil analisis kualitatif menunjukkan bahwa dari aspek kepuasan pelanggan, mereka masih membutuhkan adanya banyak promo baik untuk pelanggan biasa maupun para reseller. Keberhasilan strategi komunikasi pemasaran Scarlett yaitu tetap terus memberikan pelayanan yang baik, selalu memberikan informasi terbaru melalui sosial media berupa Instagram serta tetap menjaga kualitas produk.
PENGARUH KOMPETENSI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA SATUAN KERJA PELAKSANAAN JALAN NASIONAL WILAYAH III PROVINSI JAWA TIMUR Pipiet Widayati; Sri Rahayu; Pompong B. Setiadi; Rifda Fitrianty
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16988

Abstract

This research is carried out in order to know: (1) the impact of competence on employee performance in the National Road Implementation Work Unitof Region III East Java Province, (2) the impact of work discipline on performance employees in the National Road Implementation Work Unit Region III East Java Province, and (3) The Simultaneous Impact of Work Discipline Competence and Competence on the performance of employees of the Region III National Road Implementation Work Unit East Java Province. The population of this study consisted of employees of the National Road Implementation Task Force Region III East Java Province which amounted to 125 people. Data be obtained using a questionnaire that has been tested for validity and reliability. The data analysis method used is multiple regression. The results of this study provide data that: (1) Competence has a positive effect on the performance of employees of the National Road Implementation Task Force Region III East Java; (2) Work discipline significantly affects employee performance in employees of the National Road Implementation Task Force Region III East Java Province (3) There is a simultaneous influence of ability and work discipline on the performance of employees of the National Road Implementation Task Force Region III East Java Province
PERAN EXPERIENTIAL MARKETING, KUALITAS PELAYANAN DAN MOTIVASI BELANJA DALAM MEMPENGARUHI MINAT BELI ULANG Selvi; Audita Nuvriasari
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.17018

Abstract

This study aims to analyze the role of experiential marketing, service quality and shopping motivation in influencing repurchase intention at X Coffee & Eatery in Yogyakarta. The method used in this research is causal associative using a quantitative approach. Sampling was done by non-probability sampling method using a purposive sampling technique with a total of 100 respondents. The results showed that experiential marketing plays a positive and significant role in influencing repurchase intention, service quality does not play a significant role in influencing repurchase interest, shopping motivation plays a positive and significant role in influencing repurchase intention.

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