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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 346 Documents
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ANALISIS MARKETING MIX DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA UKM BANANA POP KOTA BIMA Nurul Aulia; Intisari Haryanti; Sri Ernawati
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14954

Abstract

This study aims to determine the marketing mix and to find out the obstacles in implementing the marketing mix and to find out how the brand image of Banana Pop SMEs (Small and Medium Enterprises) products in Bima City. In addition, this study also aims to find out which of the two variables has the most influence on consumer decisions in buying products from Banana Pop SMEs Bima City. The type of research in this study is associative with the research instrument using a questionnaire with a Likert scale. The sampling technique used in this research is accidental sampling. Data collection techniques were carried out by observation, distribution of questionnaires and literature study. The research results obtained in this study are that in the Marketing Mix variable there are obstacles that arise from the Price indicator, while in the Purchase Decision variable there are obstacles from the Information Search indicator.
MENEMUKAN KEMBALI TUJUAN PEMASARAN MELALUI STRATEGIC THINKING DI ERA TEKNOPOLI Aditya Nirwana; Melany
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.15655

Abstract

The provision of digital marketing training to SMEs (Small and Medium-sized Enterprises) perceived as technologically lagging often simplifies the complexity of marketing. The focus on technology operation sometimes neglects crucial aspects of more substantial marketing. Through literature review, this paper attempts to explore the situation related to the reduction of marketing complexity by technology in the context of the phenomenon and strives to synthesize an idea within the framework of strategic marketing as a way out of the current issues. SMEs, as businesses, face various complex issues that require in-depth understanding, such as financial management, production, human resources, strategic planning, quality assurance, and marketing. However, the solutions offered are often reductive, treating technology as an instant solution. This occurs due to a lack of planning and evaluation in digital marketing. The academic community's community engagement teams sometimes overlook the needs of SMEs and impose technocratic training, merely to fulfill academic obligations. This phenomenon is referred to as a technopoly culture, where technology is perceived as an authority without considering real issues. A reorientation of goals is needed through strategic thinking in digital marketing training to avoid reductionism. This paper proposes the concept of Strategic Thinking to help identify needs, adapt approaches, measure success, and involve relevant stakeholders to create a significant impact on SMEs' development in the digital era.
PENGARUH KEDISIPLINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT PERKEBUNAN NUSANTARA XIV DI KOTA MAKASSAR Rima Iswahyuni Amir; Nurman; Agung Widhi Kurniawan; Romansyah Sahabuddin; Burhanuddin
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.15763

Abstract

This study aims to determine the effect of work discipline and work motivation on employee performance at PT Nusantara Plantation XIV Makassar City. The population in this study were all permanent employess, totaling 109 employess. The number of samples us was 53 people using random sampling theory. Data collection techniques are used by using questionnaire description and dissemination methods. The data analysis technique used is multiple linear analysis using stastical product and service solution 25 (SPSS). The results of this study show that the two independent variabeles, namely work discipline (X1) have a positive and partially significant effect on employee performance (Y) and work motivation(X2) have a positive and partially significant effect on employee performance (Y) while work discipline (X1) and work motivation (X2) have a simultaneous positive and significant influence on the dependent variable, namely employee performance (Y).
PENGARUH RETURN ON ASSET (ROA) DAN INFLASI TERHADAP RETURN SAHAM PERUSAHAAN SEKTOR TELEKOMUNIKASI YANG TERDAFTAR DI BEI PERIODE 2018-2022 Febrianti; Muhammad Ilham Wardhana Haeruddin; Anwar; Muh. Ichwan Musa; Hety Budiyanti
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.15788

Abstract

The purpose of this study was to determine the effect of return on assets and inflation on stock returns of telecommunications sector companies listed on the IDX for the period 2018 to 2022. The sampling technique in this study was purposive sampling where only 10 of the 16 populations were sampled. The research method used is descriptive method with a quantitative approach, with the classical assumption test data analysis method, multiple linear regression analysis and hypothesis testing. The results of this study partially show that the variable Return on Assets (ROA) has a negative and significant effect on stock returns, and the inflation variable has a negative and significant effect on stock returns. Simultaneously the variables Return on Assets (ROA) and Inflation have a significant effect on Stock Returns Telecommunication Sector Company 2018-2022 Period.
FINTECH LENDING DEVELOPMENT, RURAL BANK PERFORMANCE, AND COLLABORATION POTENTIAL: RURAL BANKS PERSPECTIVE Nofa Hermawati; Irwan Trinugroho
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.15984

Abstract

The rapid development of information technology has brought the presence of fintech to the financial industry, which in turn has had a disruptive effect on banks that still run the business in traditional way, especially the rural banks that have a similar market share and relatively smaller resources. This study aims to examine the impact of fintech lending development on the rural bank performance and the potential for collaboration between fintech companies and rural banks in the Greater Solo Region based on rural banks’ perspective. The research uses primary data obtained from questionnaire survey that are analyzed by using an in-depth descriptive statistics and multiple linear regression analysis. The study discovers that the development of fintech lending in the Greater Solo area is considerably not really significant according to the rural banks’ perceptions. Furthermore, this research finds that the development of fintech lending has a negative effect on rural bank performance and a positive effect on the potential for collaboration between fintech companies and rural banks. This research contributes to providing recommendations for fintech companies and rural banks in building partnerships and for regulators in overseeing such collaborations to increase financial inclusion in Indonesia as a whole.
THE EFFECT OF SUSTAINABILITY REPORTING ON FINANCIAL PERFORMANCE DURING THE COVID-19 PANDEMIC Oviwasat Nawacatur; Irwan Trinugroho
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i2.16044

Abstract

The study aims to examine the effect of perfomance disclosure and sustainability report, including economic perfomance and social performance on the financial perfomance of companies listed on the Indonesia Stock Exchange (IDX) for the 2018-2021 period, which during this time span was the early period of the Covid-19 pandemic. The independent variable in this study is the sustainability report (X), while the dependent variable in this study is financial performance (Y1) and market performance (Y2), the control variable is represented by financial leverage, total assets, and audi quality which is one of the fundamental information for market participants. The sample used in this study is a company selected based on the purposive sampling method. The analytical method used in this study is multiple linear regression test, by testing the hypotesis T test
PENGEMBANGAN GREEN INNOVATION PLATFORM SDGs PADA PELAKU UMKM DI INDONESIA Rohmawan Adi Pratama
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.15203

Abstract

Sustainable Development Goals (SDGs) apply universally so that all countries in the world take part in supporting the goals of the SDGs, including Indonesia. SDGs are designed by involving all development starting from the government, Civil Society Organizations, private sector, youth, and so on, behind in taking the role is SMEs in Indonesia. SMEs are the most significant part of the economy in Indonesia. Many SMEs who don’t understand how to continue to grow and expand their business. Especially in the industrial era 4.0, where use of technology is an absolute must for SMEs to develop. Good and correct marketing and financial management also things that need to be implemented in order to maximize the profits obtained. Objects in this study are SMEs actors in Indonesia, with a total sample of 163 respondents. This research is an empirical interpretive designed with a quantitative approach. In the process of testing the hypothesis, used PLS-SEM. Results show that the variables of green marketing orientation, government regulation, and human resource management have a significant positive on the green innovation platform SDGs for SMEs in Indonesia. Government regulation mediates green marketing orientation, digital technology, and human resource management on the green innovation platform SDGs for SMEs in Indonesia. This research is expected to be a foothold for all policy makers on the importance of understanding green innovation as a matching indicator to increase equitable economic growth through green innovation that can encourage SDGs in SMEs, especially programs to overcome environmental damage.
PENGARUH MOTIVASI BELANJA HEDONIS, GAYA HIDUP BERBELANJA, DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF DI OUTLET H&M HARTONO MALL YOGYAKARTA Nurul Hidayati; Audita Nuvriasari
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i2.15265

Abstract

This study aims to identify and analyze the effect of hedonic shopping motivation, shopping lifestyle, and sales promotion on impulse purchases at H&M Hartono Mall Yogyakarta outlets. This study used 100 respondents as a sample who were consumers who were making direct purchases at H&M Hartono Mall Yogyakarta. Sampling in this study using purposive sampling technique. This study uses multiple linear regression analysis. The results of this study prove that partially hedonic shopping motivation and sales promotion have a positive and significant effect on impulsive purchases at the H&M Outlet Hartono Mall Yogyakarta. Meanwhile, the shopping lifestyle has no significant effect on impulsive purchases at the H&M Hartono Mall Yogyakarta Outlet. Simultaneously hedonic shopping motivation, shopping lifestyle, and sales promotion have a positive and significant effect on impulsive buying at the H&M Hartono Mall Yogyakarta Outlet.
PENGARUH LABEL HALAL, ELECTRONIC WORD OF MOUTH DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HALAL Kakanita Ari Puspitasari; Titik Desi Harsoyo
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.15590

Abstract

This study aims to examine the influence of Halal Labels, Electronic Word of Mouth and Product Attributes on Purchasing Decisions of Halal Cosmetic Products. This type of research is classified as quantitative research. The independent variables in this study consisted of Halal Labels, Electronic Word of Mouth and Product Attributes. While the dependent variable is the Purchase Decision. The respondents used in this study were 124 respondents who had purchased and used halal cosmetic products, namely wardah. All question items used in this study proved to be valid and reliable after being tested for validity and reliability tests. The data analysis tool used in this study uses IBM SPSS Statistics 21. Data analysis in this study uses Multiple Regression Analysis. In the classical assumption test, this research is normally distributed, the regression model does not occur multicollinearity and does not occur heteroscedasticity. The results of this study indicate that the Halal Label has a positive and significant effect on Purchase Decisions, Electronic Word of Mouth has a positive and significant effect on Purchase Decisions, Product Attributes have a positive and significant effect on Purchase Decisions. Based on the results of testing the data, all hypotheses in this study are supported.
DAMPAK PERILAKU NORMA SOSIAL TIDAK BIASA TERHADAP KUALITAS LAYANAN SELAMA MASA PANDEMI COVID-19 Rifda Fitriany; Purwanto
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.15617

Abstract

Unusual social norm behavior or what is referred to as new habits has an impact on the process of service interaction during the Covid-19 pandemic. Service providers face a dilemma between implementing health protocols with the consequence of reducing service quality dimensions or the behavior of continuing to ignore health protocols with the consequence of a massive virus transmission process. The pandemic period destroys all unusual service interactions, leading to changes in service models and having an impact on customer satisfaction.    The purpose of the preset study was to examine the effects of social norms on intimacy, competence, disgust and humanness as well as customer satisfaction on retail service interactions during the Covid-19 pandemic. A sample of 257 respondents was analyzed using AMOS 22.0.    Results of the analysis show that, first, unusual social norm had an effect on the intimacy of waiters with customers. Second, unusual social norms had an effect on waiters’ competence. Third, unusual social norms had an effect on disgust in service interactions. Fourth, unusual social norms had an effect on humanness in service interactions. Finally, intimacy, competence, disgust and humanness had an effect on customer satisfaction.

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