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Jurnal GeoEkonomi
Published by Universitas Balikpapan
ISSN : 20861117     EISSN : 25034790     DOI : http://doi.org/10.36277/geoekonomi
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal GeoEkonomi, terbitan ini berisi artikel ilmiah bidang Ekonomi yang diterbitkan secara berkala 6 bulanan (dua kali dalam satu tahun pada bulan Maret dan September). Terbit versi cetak kali pertama pada Bulan Maret 2010 (ISSN Print: 2086-1117).
Arjuna Subject : -
Articles 254 Documents
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PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN PEMBELIAN DI ANGKRINGAN PEMUDA KNPI Sukimin Sukimin; Eva Fidriani; Nina Indriastuty
Jurnal GeoEkonomi Vol. 14 No. 2 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v14i2.321

Abstract

This study aims to analyze the effect of simultaneously and partially the variables of Product, Price, Place, Promotion, Person/Actor, Process and Physical Evidence on Purchase Decisions at KNPI Youth Angkringan Balikpapan. The type of research used is expanatory quantitative research. The number of samples in this study was 177 consumers of the Balikpapan KNPI Youth Angkringan. The sampling technique used in this research is probability sampling and simple random sampling method. Analysis of the data used is descriptive analysis and multiple linear regression analysis. The test tools used are instrument test, classical assumption test, and hypothesis testing. The results of this study indicate that the products, prices, places, promotions, people/actors, processes and physical evidence in the company are good so that purchasing decisions increase. The results of multiple linear analysis show that simultaneously and partially these variables have a positive and significant influence on purchasing decisions
TINGKAT KEPUASAN PELANGGAN LANGKAH KOPI BALIKPAPAN DIPENGARUHI KUALITAS PELAYANAN Prihandoyo Prihandoyo; Nina Indriastuty; Erika Rahmawati
Jurnal GeoEkonomi Vol. 14 No. 2 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v14i2.325

Abstract

Dunia bisnis yang sedang berkembang pesat di Indonesia memiliki banyak jenis kuliner, salah satunya adalah cafe. Banyaknya pebisnis dalam bidang ini bisa dikatakan persaingan bisnis juga semakin ketat. Hal ini dapat dilihat dari persaingan cafe yang semakin ketat dikarenakan cafe sudah menjadi lifestyle bagi kebanyakan orang dijaman sekarang, dengan menyediakan tempat dengan desain interior yang menarik serta menawarkan suasana yang nyaman dan menyenangkan. Serta menyediakan berbagai macam konsep seperti alunan musik jazz dan sejarah tentang pembuatan kopi yang menarik minat beli pelanggan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap tingkat kepuasan pelanggan pada Langkah Kopi Balikpapan dengan responden yang diteliti sebanyak 311 orang. Metode penelitian ini menggunakan metode kuantitatif. Pengumpulan data melalui observasi dan penyebaran kuesioner melalui google form. Teknik analisis data yang digunakan untuk mengetahui pengaruh hubungan antar variabel bebas dengan variabel terikatnya adalah analisis linier berganda dengan melakukan uji instrumen, uji asumsi klasik, dan uji hipotesis parsial (uji-t). Hasil penelitian menunjukkan bahwa kualitas pelayanan seperti bukti fisik, keandalan, daya tanggap, jaminan, dan empati berpengaruh positif dan signifikan terhadap tingkat kepuasan pelanggan di Langkah Kopi Balikpapan.
THE INFLUENCE OF LECTURER COMPETENCE ON THE QUALITY OF EDUCATION IN THE MANAGEMENT DEPARTMENT OF UKIP MAKASSAR Johannes Baptista Halik; Nurlia Nurlia
Jurnal GeoEkonomi Vol. 15 No. 1 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i1.326

Abstract

One of the problems facing the world of education in Indonesia is the problem of weak learning processes. This research aims to see the influence of lecturer competence on the quality of education in the Management department at the UKIP Makassar campus. This research uses a quantitative approach with SPSS as the data processing application. The sample in this study consisted of 73 students who were students from the 2019 - 2022 class. From the research results it was found that the competence of management lecturers had a positive and significant effect on the quality of education received by students majoring in Management at the UKIP Makassar campus. For this reason, the author suggests that lecturers who teach in the Management department further improve their competence in order to improve the quality of education at UKIP Makassar. Apart from that, the leadership should further increase supervision of lecturers' performance and continuously communicate about the tasks that lecturers must carry out, especially those related to learning. So that all lecturers can be more responsible for the tasks given.
PENGARUH GENDER, PERSEPSI MANAJEMEN DAN PROFITABILITAS PADA PENCAPAIAN SDGS MELALUI SUSTAINABILITY REPORTING Wiwik Saraswati; Dwi Susilowati; Juwari Juwari; Dimas Rama Pramudia; Amelia Dwi Anita
Jurnal GeoEkonomi Vol. 14 No. 2 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v14i2.327

Abstract

Public awareness of the environment caused by the industrial activities of large companies, makes the public need information about the extent to which companies are responsible for the damage. SDGS voiced by the UN to be carried out in all countries, including Indonesia, must declare SDGS. This study seeks to find how women's representation in the leadership of a company can be one of the drivers of companies to be more concerned with voluntary disclosure, managerial roles and profitability in achieving Sustainable Development Goals (SDGs) in companies that are reflected in Sustainability Reporting (SR). The results showed that the presence of women on the board of directors did not affect the disclosure of SDGs. While managerial roles and profitability had a significant effect on the disclosure of SDGs.
PENGARUH PROFITABILITAS, INTENSITAS MODAL, DAN INTENSITAS PERSEDIAAN TERHADAP PENGHINDARAN PAJAK Margaretha Amandha Cahyamustika; Rachmawati Meita Oktaviani
Jurnal GeoEkonomi Vol. 15 No. 1 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i1.328

Abstract

Because tax money is so vital to a state's budget, tax policy has taken on new significance.. Tax avoidance refers to measures made by filers to reduce their taxable income. This study uses a five-year data set (2018-2022) to examine how companies in the consumer non-cyclical sector of the IDX fare in terms of tax avoidance in relation to their profitability, capital intensity, and inventory intensity. In this research, 180 samples were chosen through the purposive sampling method, applying specific criteria for sample selection. Quantitative analysis is conducted by employing multiple linear regression analysis. The research findings indicate that there is a negative influence between profitability and tax avoidance, a positive influence between capital intensity and tax avoidance, and no influence between inventory intensity and tax avoidance. Keywords: Tax avoidance; Profitability; Capital Intensity; Inventory Intensity
KEPUASAN KERJA PADA BADAN KEPEGAWAIAN DAN PENGEMBANGAN SUMBERDAYA MANUSIA (BKPSDM) BALIKPAPAN Tamzil Yusuf; Misna Ariani; Tutik Yuliani; Yudhi Hendrawan; Ilham Wahyudi
Jurnal GeoEkonomi Vol. 15 No. 1 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i1.336

Abstract

The efforts of the Personnel and Human Resources Development Agency (BKPSDM) in Balikpapan to find out employee job satisfaction in order to support the achievement of the vision and mission of (BKPSDM) in Balikpapan. Job satisfaction in this study, seen from the influence of work stress, motivation and work environment. Respondents in this study were 44 employees of BKPSDM, using quantitative research methods. Data collection was done by means of a questionnaire, then the results of the questionnaire were carried out by instrument testing, classical assumption testing, multiple linear analysis techniques and partial hypothesis testing (t-test). The results showed that the variable of work stress had a positive and insignificant effect on job satisfaction, while the variables of motivation and work environment had a positive and significant effect on job satisfaction at the Staffing and Human Resource Development Agency (BKPSDM) in Balikpapan.
IDENTIFIKASI DAMPAK INFRASTRUKTUR TERHADAP PERTUMBUHAN EKONOMI DI KABUPATEN SERUYAN Eko Dedy Kurniawan; Tari Budayanti
Jurnal GeoEkonomi Vol. 15 No. 1 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i1.338

Abstract

This research aims to identify the impact of road infrastructure development and its relationship to community economic growth in Seruyan Regency. Data analysis methods were used in this research. The results of the research are that road infrastructure in Seruyan Regency has not shown significant improvement. In fact, there are still roads in a seriously damaged condition. The condition of this road infrastructure is in line with the community's economic growth. Where the impact of road infrastructure is still not good, causing disruption to the community's economic transportation. So the rate of economic growth in society is also slow. This condition generally affects the poverty level of the community, where from year to year there is an increase in the poverty rate in Seruyan Regency.
ANALISIS SPASIAL: MELACAK TRANSFORMASI LAHAN GAMBUT DAN IMPLIKASINYA TERHADAP EKONOMI MASYARAKAT Dian Wisnu Ajie Saputro; Indrawan Permana Kamis; Herwin Sutrisno
Jurnal GeoEkonomi Vol. 15 No. 1 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i1.339

Abstract

This research aims to determine the condition of land use changes in peatlands. Where peatlands determine the resilience of Palangka Raya City through the level of vulnerability to disasters due to land and forest fires in peat conservation areas in the future. The literature review method was used in this research. The research results reveal that land resilience in Palangka Raya City, spatial and land planning factors need to be based on rational considerations in accordance with the existing potential of the area, so that there is efficient use of space without reducing land quality. Then, land conservation factors in Palangka Raya City are stipulated in spatial planning regulations which regulate the delineation and arrangement of cultivation areas and protected areas, developing protected areas as buffer zones, delineation and arrangement of agricultural areas. There are threats to land security in the form of flood disasters, rapid rates of urbanization or immigration, as well as various shocks and pressures, both caused by nature and humans. We need to be aware of this threat so that the peatland ecosystem in Palangka Raya City can be well maintained.
INNOVATIVE WORK BEHAVIOR: EFEK KNOWLEDGE SHARING Wahyu Rindyani; Anwar Mansyur
Jurnal GeoEkonomi Vol. 15 No. 1 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i1.340

Abstract

The research conducted aims to determine the effect of knowledge sharing on innovative work behavior in the workplace. This research method uses descriptive quantitative method. The sample technique in this study used a saturated sample method totaling 95 people who were none other than employees of PT Phapros, Tbk. Data collection techniques used in this study through questionnaires. Data analysis using SPSS software through the stages of validity test, reliability test, hypothesis testing. Based on the results of data analysis, knowledge donation and knowledge collection are two dimensions of knowledge sharing that affect innovative work behavior.
PENGARUH KEMAMPUAN BERKOMUNIKASI, POPULARITAS, EXPERTISE DARI EXO TERHADAP BRAND AWARENESS DAN DAMPAKNYA PADA MINAT BELI SCARLETT WHITENING Rahajeng Indah Suryaningtyas; Alimuddin Rizal Rivai
Jurnal GeoEkonomi Vol. 15 No. 1 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i1.341

Abstract

Scarlett Whitening adalah perusahaan local Indonesia yang menjual berbagai produk perawatan tubuh, wajah, rambut, dan parfum. Tujuan penelitian ini adalah untuk melihat bagaimana pengaruh kemampuan bekomunikasi, popularitas, dan expertise Exo mempengaruhi brand awareness dan dampaknya pada minat beli. Metode penelitian deskriptif kuantitaif dengan analisis regresi linear berganda menggunakan SPSS 25. Populasi penelitierdiri dari responden yang mengetahui tentang Exo sebagai Glow Ambassador untuk Scarlett Whitening. Sampel sebanyak 100 responden dipilih menggunakan rumus Cochran dengan purposive sampling. Data dikumpulkan dengan menggunakan google form. Hasil penelitian menunjukkan bahwa popularitas Exo memiliki pengaruh positif namun tidak signifikan terhadap brand awareness. Sebaliknya, kemampuan berkomunikasi dan expertise Exo memiliki pengaruh positif dan signifikan terhadap brand awareness serta berdampak terhadap minat beli. Temuan ini memberikan wawasan penting bagi Scarlett Whitening dalam mengelola strategi pemasaran dan meningkatkan hubungan dengan brand ambassador.

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