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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,142 Documents
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The Effect Of Promotion, Price, And Brand Image On Purchase Decisions On E-Commerce Shopee In Pangkalpinang City Afrizal Afrizal; Fithriawan Nugroho
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6454

Abstract

This study is a quantitative study that aims to determine the effect of promotion, price, and brand image on purchasing decisions at Shopee e-commerce in Pangkalpinang City. The population in this study are Shopee users who make purchases in Pangkalpinang City with a sample of 75 respondents using the non-probability sampling method with purposive sampling technique. Hypothesis testing in this study uses Partial Least Square (PLS) analysis tool and a significance level of 5%. The results of this study were obtained (promotion has a significant effect on purchasing decisions, price has no significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions.
The Effect of Liquidity and Leverage on Profitability (Case Study on PT Industri Jamu and Farmasi Sido Muncul, Tbk) Saprudin Saprudin; Samuel Soaloon Sitompul; Rina Dameria Napitupulu; Revan Andhitiyara
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.7038

Abstract

The Effect of Liquidity and Leverage on Profitability aims to test the effect of whether Liquidity and Leverage affect Profitability in sidomuncul herbal and pharmaceutical industry companies listed on the Indonesia Stock Exchange (IDX).The method used in this study is a multiple regression method to determine the influence of variables related to the study.The results of the study revealed a simultaneous F test, namely the calculated value F = 5.350. The value of 5,350>3.47, thus Ho is rejected and H3 is accepted, means that there is an influence between Liquidity (X1) and Leverage (X2) simultaneously on the Profitability (Y) of companies listed on the Indonesia Stock Exchange in 2016-2021.Based on this, it is recommended that further research use other methods in classifying, using different measurements such as variable size using the stock market value log size, profitability using operating ratio, return to equity, return on investment, so that the sample to be used becomes wider so that subsequent researchers can describe the actual situation as a whole.
FINANCIAL SYSTEM SINERGY : FINANCIAL INCLUSION, FINTECH, AND CBDC Loureine Patricia Sumual; Ivonne Stanley Saerang; Sri Murni; Joy Elly Tulung
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.9514

Abstract

The interconnection between fintech, financial inclusion, and central bank digital currency (CBDC) presents a transformative opportunity to overcome the challenges of financial access and foster a more inclusive financial ecosystem. Fintech innovations plays an important role in facilitating the development, adoption, and usability of CDBC, effectively enhancing its accessibility and user-friendliness, particularly fo rundeserved populations. By leveraging fintech solutions, CBDC can significantly advance financial inclusion by providing individuals and businesses with convenient, affordable, and secure digital financial services. This integration necessistates collaborative efforts among fintech companies, central banks, and regulatory bodies to ensure a successful implementation. Through this collaboration, a more inclusive and efficient financial system can be established, benefitting individuals, businesses, and society as a whole.
THE INFLUENCE OF PRICE, PRODUCT QUALITY, AND PROMOTION ON REPURCHASE INTEREST WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE ON MAYBELLINE PRODUCTS Sri Dwi Ari Ambarwati; Adinda Nur Fauziah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8951

Abstract

This study aims to determine the effect of price, product quality, and promotion on repurchase intention, with consumer satisfaction as an intervening variable. This quantitative research uses a data collection tool in the form of a questionnaire. The population and sample in this study were 110 respondents, using primary data using the purposive sampling method. The criteria for respondents in this study were consumers who had bought and used Maybelline products at least twice. The data analysis technique used is path least squares (path analysis) with SmartPLS 3.0. The results of the study show that: 1) there is a partial and significant effect of price, product quality, and promotion on repurchase intention, 2) there is a partial and significant effect of price, product quality, and promotion on customer satisfaction, and 3) there is an effect of price, product quality, and promotion of repurchase intentions through partial and significant customer satisfaction. This research is expected to be an input for Maybelline company policy-making in marketing. Keywords: price, product quality, promotion, customer satisfaction, repurchase intention
ANALYZING THE INFLUENCE OF E-SERVICE QUALITY AND PRODUCT QUALITY ON CUSTOMER SATISFACTION OF E-COMMERCE WEBSITE ZALORA INDONESIA: TESTING PURCHASE DECISION AS THE MEDIATING VARIABLE Hadi Kusuma Sunyoto; Jennifer Vincentia; Vincent Nathanael
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.10901

Abstract

The growing number of internet users around the world, particularly in Indonesia is changing the business environment digitally. It leads to the growing numbers of e-commerce which eliminates the distance barrier in doing transactions. The number of online sellers and buyers in Indonesia is also growing as a result from this phenomenon. This research examines the factors that influence customer satisfaction Zalora Indonesia e-commerce, specifically, e-service quality, product quality, and purchase decision. The method of this study is disseminating questionnaires to the respondents as many as 128 who are connected to the internet, also have installed and purchased Zalora Indonesia platforms before. The result of this study shows that e-service quality and product quality significantly influence purchase decision and customer satisfaction. Also, purchase decision significantly influences customer satisfaction. Keywords: e-service quality, product quality, purchase decision, customer satisfaction
EFFECT OF REWARD EXTRINSIC AND PERSON JOB FIT ON PERFORMANCE EMPLOYEES (STUDY ON MINING COMPANY) Devia Lorensa; Asriani Asriani; Teddy Andrianto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 01 (2020): IJEBAR, VOL. 04 ISSUE 01, MARCH 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i01.953

Abstract

This study aims to analyze the effect of extrinsic rewards and person job fit on the performance of mining company employees. The population that is used in research this is of entire departments that exist in the Company mines with the number of samples as much as 10 0 people. Research carried out by using the approach quantitative. Data of the respondents is processed using a technique analysis of regression linear multiple. Based on data collected using the study of literature, interviews, and questionnaires show that reward extrinsic not affect significantly on the performance of employees at the company's mine for the reward Intrinsic may need to consider their reward instrinsik the form of non- financial. While person job fit has a significant effect because the company has implemented the system, one of which is to improve performance and reduce employee turnover intention.
THE EFFECT OF GOOD GOVERNANCE ON REGIONAL FINANCIAL MANAGEMENT TRANSPARENCY IN PONOROGO REGIONAL WORKING UNITS Titin Eka Ardiana; La Ode Sugianto; Diana Pramudya Wardhani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6509

Abstract

This study was conducted to examine the effect of good governance on the transparency of regional financial management in the Ponorogo Regency Regional Work Unit. The object of this research is the Regional Apparatus Work Unit in Ponorogo Regency as the location for the implementation of regional financial management. The type of research conducted in this research is descriptive quantitative. The data used in this study are primary data. The data collection method used in this research is by distributing questionnaires directly. The sampling technique in this study uses the Purposive Sampling method. the number of samples taken as many as 145 respondents consisting of Head of Agency, Head of Finance, Financial Administration, Treasurer, Head of Accounting, Finance Secretary. Information regarding the variables in this study was obtained from respondents who were transferred in the form of numbers and then analyzed with the SPSS program. The analysis used is simple regression. The results of this study are the Good Governance variable has a positive and significant effect on the transparency of regional financial management in Ponorogo Regency. This means that the better the governance (good governance), the more transparent regional financial management will be. This shows that good governance is able to affect the transparency of regional financial management by 8.6% and the remaining 91.4% is influenced by other factors not included in the model. Keywords: Good Governance, Regional Financial, Management Transparency
THE EFFECT OF PRICE, SERVICE, PROMOTION, AND LOCATION ON THE INTEREST OF GROOMING CAT IN PET SHOP PANGKALPINANG Juhari Juhari; Yulia Fitriani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.8466

Abstract

This study aims to analyze the effect of price, service, promotion, and location on interest in cat grooming in theNagasatwaPet Shop Pangkal Pinang. The population in this study were consumers who had groomed at the Nagasatwa Pet Shop in Pangkalpinang. The sample was determined using a qualitative method through a descriptive approach as many as 352 respondents. Researchers used interviews, direct observation, and supporting documents needed to collect data during the study. The data analysis technique used is multiple linear regression analysis model, coefficient of determination test (R2), F test (simultaneous), and t test (partial). Based on this study, it was found that the variables of price, service, promotion, and location had a significant effect on the interest in grooming cats in the Nagasatwa Pet Shop Pangkalpinang. It can be seen from the results of the F test calculation that F count (11.928) > from F table (5.32) while the significance. Keywords: Price, Service, Promotion, Location, Cats Grooming, Pet Shop
BUSINESS STRATEGY OPTIMIZATION: THE ROLE OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE Denny Bernardus Kurnia Wahyudono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.10369

Abstract

The Covid-19 pandemic has also had a lasting impact on performance in the fashion industry. Therefore, this study was made to understand the critical influence of entrepreneurial orientation and business strategy on business performance, especially when facing rapid environmental changes. This study took thirty-nine fashion business owners owned by Ciputra University, Surabaya students as census samples. The data results were then processed using the SEM-PLS method, SmartPLS software. The results show that entrepreneurial orientation can influence business strategy, and business strategy can influence business performance. The results of the mediating influence of business strategy show that it has yet to influence the relationship between entrepreneurial orientation and business performance.
THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY, AND STORE ATMOSPHERE TOWARDS CUSTOMER REPURCHASE INTENTION AT FAT-FAT RESTAURANT IN BEKASI Kezia Kezia; J.E. Sutanto; Moses Soediro; Adrie Oktavio
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8879

Abstract

Research entitled "The influence of product quality, service quality and store atmosphere towards customer repurchase intention at Fat-Fat Restaurant in Bekasi" has four objectives, namely: (1) Knowing the influence of product quality towards customer repurchase intention, (2) Knowing the influence of service quality towards customer repurchase intention , (3) Knowing the influence of store atmosphere towards customer repurchase intention, (4) Knowing the influence of product quality, service quality and store atmosphere simultaneously towards customer repurchase intention. Fat-Fat restaurant is a business engaged in the culinary field that offers Chinese food. This study uses quantitative research methods. The population in this study are all consumer who have bought Fat-Fat Restaurant product more than once. The sample of this study amounted to 210 respondents. Dat was collected using questionnaire that distributed online and offline. The data of this study were obtained using multiple linear analysis using the IBM SPPS 25 program as a tool. The results of this study are: (1) Product quality significantly influences customer repurchase intention (2) Service quality significantly influences customer repurchase intention (3) Store atmosphere significantly influences customer repurchase intention (4) Product quality, service quality and store atmosphere are simultaneous against customer repurchase intention. Keywords: product quality, service quality, store atmosphere, customer repurchase intention.

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